Shortlist delle alternative a Loom
Una valida alternativa a Loom permette al tuo team di registrare, condividere e gestire messaggi video con la stessa velocità, flessibilità e semplicità offerte da Loom—aggiungendo però funzionalità extra o integrazioni che meglio si adattano al tuo flusso di lavoro. Se stai cercando alternative a Loom, probabilmente sei alla ricerca di uno strumento di registrazione schermo o un software di registrazione che supporti aggiornamenti video asincroni, condivisione sicura, strumenti di editing integrati, opzioni di creazione video, voice over e funzionalità paragonabili a un piano Loom gratuito, incluso il controllo su watermark e filigrane. Questa lista ti aiuterà a confrontare le migliori opzioni per i messaggi video, così potrai trovare quella più adatta allo stile comunicativo del tuo team, alle tue necessità di sicurezza e agli obiettivi di collaborazione.
Che cos'è Loom?
Loom è un software per messaggi video e cattura schermo che consente agli utenti di registrare, condividere e archiviare brevi video di alta qualità per comunicazione e collaborazione. I team utilizzano Loom per creare rapide registrazioni dello schermo, walkthrough, animazioni e aggiornamenti asincroni senza la necessità di pianificare riunioni dal vivo. La piattaforma supporta la registrazione da browser, desktop e dispositivi mobili, offre opzioni di durata flessibile a seconda del piano scelto, e include funzionalità come la condivisione tramite link, analytics sulle visualizzazioni e organizzazione dello spazio di lavoro. Loom è popolare tra i team remoti, gli educatori e chiunque necessiti di comunicazioni visive e rapide.
Riepilogo delle migliori alternative a Loom
Questa tabella comparativa riassume i dettagli sui prezzi delle principali alternative a Loom che ho selezionato, per aiutarti a trovare quella migliore per il tuo budget e per le esigenze della tua attività.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for large group video communications | Free plan + free demo available | From $14.16/month (billed annually) | Website | |
| 2 | Best for quick video messaging in Google Workspace | Free plan available | From $7/user/month (billed annually) | Website | |
| 3 | Best for integrated messaging in Microsoft 365 | Free plan available | From $4/user/month (billed annually) | Website | |
| 4 | Best with built-in AI transcription features | 14-day free trial + free demo available | From $15/user/month (billed annually) | Website | |
| 5 | Best for enterprise-grade security compliance | Free plan available | From $12/user/month (billed annually) | Website | |
| 6 | Best for scheduling recurring video updates | Free trial + free demo available | From $12/organizer/month (billed annually) | Website | |
| 7 | Best for unified communications across devices | 14-day free trial + free demo available | From $20/user/month (billed annually) | Website | |
| 8 | Best for tracking viewer engagement analytics | 14-day free trial + free demo available | From $59/seat/month (billed annually) | Website | |
| 9 | Best for personalized video email campaigns | Free trial available | From $36/month (billed annually) | Website | |
| 10 | Best for custom video branding options | 7-day free trial + free demo available | From $39/month (billed annually) | Website |
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing experts ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
-
Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Recensioni delle alternative a Loom
Di seguito trovi i miei riassunti dettagliati delle alternative a Loom che sono entrate nella mia shortlist. Le mie recensioni offrono uno sguardo approfondito alle funzionalità, ai migliori casi d’uso e alle integrazioni di ciascuna piattaforma per aiutarti a trovare quella giusta per te.
When you need to connect large groups for live video meetings, Zoom is a go-to platform for organizations of all sizes. It’s especially useful for teams, educators, and event hosts who need reliable video, breakout rooms, and webinar capabilities. Unlike Loom, Zoom is built for real-time group communication and interactive sessions rather than asynchronous video sharing, and it offers a free version for smaller teams or basic meeting needs, with full support for Mac and macOS devices.
Why Zoom Is a Good Loom Alternative
If you’re looking for a solution that handles live video with large groups, Zoom is built for that purpose. I picked Zoom because it supports high-capacity meetings, interactive webinars, and breakout rooms for real-time collaboration. Features like participant management and live polling make it easy to engage audiences during sessions, and its free version provides accessible entry-level meeting capabilities. For teams that need to host live discussions or events rather than just send recorded messages, Zoom offers capabilities that Loom doesn’t.
Zoom Key Features
Some other features in Zoom that are helpful for video communication include:
- Cloud Recording: Lets you save meeting recordings directly to the cloud for easy access and sharing.
- Virtual Backgrounds: Allows users to customize their video background during meetings.
- In-Meeting Chat: Provides a chat panel for participants to send messages during live sessions.
- Waiting Room: Gives hosts control over who can join the meeting and when.
Zoom Integrations
Integrations include Google Calendar, Microsoft Outlook, Slack, Microsoft Teams, Salesforce, HubSpot, Dropbox, Box, Zapier, and Moodle.
Pros and Cons
Pros:
- Persistent cloud archiving
- Dynamic breakout logic
- 1,000-participant live capacity
Cons:
- Host-dependent security
- Browser-limited editor
If your team already uses Google Workspace, Google Meet offers a familiar way to record and share quick video messages. It’s a strong fit for businesses that want video messaging tightly integrated with Gmail, Calendar, and Drive. Google Meet helps you keep async updates and meetings in one place, reducing the need to switch between multiple tools.
Why Google Meet Is a Good Loom Alternative
Google Meet stands out for teams that want to send quick video messages without leaving the Google Workspace environment. I picked it because you can start or record a video directly from Gmail or Calendar, making async updates part of your daily workflow. The ability to share meeting links instantly and store recordings in Google Drive keeps everything accessible and organized. For businesses already using Google tools, this tight integration makes video messaging feel like a natural extension of your existing processes.
Google Meet Key Features
Some other features in Google Meet that are useful for video messaging include:
- Live Captioning: Automatically generates real-time captions during video messages and meetings for improved accessibility.
- Noise Cancellation: Filters out background noise so your video messages are clear, even in busy environments.
- Hand Raise and Polls: Lets participants interact during recorded or live sessions, making async feedback easier to collect.
- Breakout Rooms: Allows you to split larger meetings or recorded sessions into smaller groups for focused discussions.
Google Meet Integrations
Integrations include Google Calendar, Gmail, Google Drive, Google Chat, Google Docs, Google Sheets, Google Slides, Google Classroom, Jamboard, and Google Tasks.
Pros and Cons
Pros:
- Drive-integrated storage
- Zero-install recording
- Native Google alignment
Cons:
- No live drawing/markup
- Basic editor limits
For teams already using Microsoft 365, Microsoft Teams brings chat, video meetings, and file sharing into one integrated workspace. It’s a strong fit for organizations that want to keep all communication and collaboration within the Microsoft ecosystem. Unlike Loom, Microsoft Teams connects messaging, live video, and document collaboration in a single platform. While there can be a learning curve for new users, it supports smooth meeting transitions and one-click joining to simplify day-to-day collaboration.
Why Microsoft Teams Is a Good Loom Alternative
When you need video messaging that’s tightly connected to your daily workflow, Microsoft Teams stands out for its deep integration with Microsoft 365 apps. I picked Microsoft Teams because it lets you move smoothly between chat, video calls, and document collaboration without leaving the platform. Features like threaded conversations and in-meeting file sharing make it easy to keep context and resources together. For businesses that rely on Microsoft 365, Teams offers a unified space for both live and asynchronous communication that Loom doesn’t provide.
Microsoft Teams Key Features
Some other features in Microsoft Teams that are useful for video messaging and collaboration include:
- Meeting Transcriptions: Automatically generates searchable transcripts of video meetings for later reference.
- Customizable Meeting Layouts: Lets users adjust how video feeds and shared content appear during calls.
- Together Mode: Places participants in a shared virtual environment to create a more engaging meeting experience.
- Guest Access: Allows external collaborators to join meetings and channels with controlled permissions.
Microsoft Teams Integrations
Integrations include Microsoft Outlook, Microsoft Excel, OneNote, PowerPoint, SharePoint, Trello, and more.
Pros and Cons
Pros:
- Secure guest B2B logic
- SharePoint-backed archiving
- Native M365 document sync
Cons:
- M365 subscription barrier
- No native async loops
If you’re looking for video messaging with real-time AI transcription, Dialpad brings advanced voice intelligence to your calls and meetings. It’s a strong choice for sales, support, and distributed teams that need searchable transcripts, live call insights, and automatic subtitles. Unlike Loom, Dialpad combines video, voice, and AI-powered note-taking in one web-based platform accessible from anywhere.
Why Dialpad Is a Good Loom Alternative
For teams that want more than just video messaging, Dialpad’s built-in AI transcription features set it apart from Loom. I picked Dialpad because it automatically transcribes meetings and calls in real time, making it easy to search and review conversations later. The platform also offers live sentiment analysis and highlights action items as you talk. If you need video communication with searchable, AI-powered transcripts, Dialpad covers needs that Loom doesn’t address.
Dialpad Key Features
Some other features in Dialpad that are useful for video messaging and collaboration include:
- Screen Sharing: Lets users share their screen during video calls for presentations or walkthroughs.
- Virtual Backgrounds: Allows participants to customize their video background for a more professional appearance.
- Call Recording: Enables users to record video meetings and calls for later playback.
- Mobile App Support: Provides access to video meetings and messaging from iOS and Android devices.
Dialpad Integrations
Integrations include Google Workspace (Calendar, Gmail), Microsoft 365 (Outlook, Teams), Salesforce, and more.
Pros and Cons
Pros:
- AI-driven summary automation
- Omni-platform CRM sync
- Einstein/Copilot native insight
Cons:
- Performance-sync latency
- Manual external sharing
For teams that need strict security and compliance, Webex offers enterprise-grade video messaging and collaboration. It’s a strong fit for organizations in regulated industries or those with advanced IT requirements. Unlike Loom, Webex provides granular security controls and compliance features designed for large-scale, security-conscious environments.
Why Webex Is a Good Loom Alternative
When security and compliance are top priorities, Webex stands out as a strong Loom alternative. I picked Webex because it offers end-to-end encryption and advanced meeting controls that help organizations meet strict regulatory requirements. The platform also provides detailed audit logs, data loss prevention features, CRM integrations, and a Chrome extension for quick access to meetings and recordings. If your team needs video messaging with enterprise-grade security and smooth workflow connections, Webex delivers protections that go beyond what Loom offers.
Webex Key Features
Some other features in Webex that are useful for video messaging and collaboration include:
- AI-Powered Meeting Transcriptions: Automatically generates searchable transcripts for recorded meetings.
- Breakout Sessions: Lets hosts divide participants into smaller groups for focused discussions.
- Virtual Backgrounds: Allows users to customize their video background during calls and recordings.
- Integrated Whiteboarding: Provides a digital whiteboard for real-time visual collaboration during meetings.
Webex Integrations
Integrations include Google Calendar, Microsoft 365, Slack, Salesforce, ServiceNow, Box, Canvas, Moodle, and more.
Pros and Cons
Pros:
- Interactive visual loops
- AI-indexed intelligence
- Zero-trust compliance
Cons:
- Mobile performance lag
- Tiered AI accessibility
When you need a reliable way to schedule and manage recurring video meetings, GoTo Meeting is worth considering. It’s a strong fit for teams, project managers, and client-facing professionals who need to coordinate regular updates or check-ins. Unlike Loom, GoTo Meeting is built for live, interactive sessions with strong scheduling and calendar integration features.
Why GoTo Meeting Is a Good Loom Alternative
If you’re looking for a tool to handle recurring video updates, GoTo Meeting offers features that Loom doesn’t. I picked GoTo Meeting because it lets you schedule repeating meetings, send automated reminders, and manage a calendar of live sessions all in one place. The platform supports recurring meeting links and integrates with most major calendar systems, making it easy to keep everyone on track. For teams that need to coordinate regular, interactive video check-ins rather than just send recordings, GoTo Meeting is a strong fit.
GoTo Meeting Key Features
Some other features in GoTo Meeting that help teams run live video sessions include:
- Cloud Recording Storage: Store and access meeting recordings securely in the cloud.
- Transcription Services: Automatically generate searchable transcripts of your meetings.
- In-Session Chat: Send messages and share links with participants during meetings.
- Presenter Switching: Easily hand off presenter controls to other attendees.
GoTo Meeting Integrations
Integrations include Microsoft Outlook, Google Calendar, Slack, Salesforce, Zendesk, HubSpot, Box, Dropbox, and more.
Pros and Cons
Pros:
- Multi-host presenter switching
- Basic cloud archiving
- Standard recurring sync
Cons:
- Dated user interface
- Sync-locked legacy flow
RingCentral brings video, messaging, and phone together in one unified platform for teams that need to stay connected across devices. It’s especially useful for businesses with hybrid or remote teams who want to manage calls, video meetings, and chat from a single app. Unlike Loom, RingCentral focuses on real-time collaboration and device flexibility for smooth communication, while also supporting AI features, shareable links for meetings and recordings, and tools like screenshots to improve team interactions and follow-ups.
Why RingCentral Is a Good Loom Alternative
If you want a video messaging tool that works smoothly across desktop, mobile, and even desk phones, RingCentral is worth considering. I picked RingCentral because it lets you switch between devices during a call or meeting without interruption, which is something Loom doesn’t offer. The platform also combines video meetings, team messaging, and phone calls in one place, making it easy to manage all your communications. For teams that need unified communications and flexibility across devices, RingCentral covers needs that go beyond Loom’s focus on asynchronous video.
RingCentral Key Features
Some other features in RingCentral that are useful for video messaging and collaboration include:
- Breakout Rooms: Lets meeting hosts split participants into smaller groups for focused discussions.
- Whiteboard Collaboration: Offers a digital whiteboard for real-time brainstorming and visual collaboration during meetings.
- Meeting Recording: Allows users to record video meetings and store them in the cloud for later access.
- Team Calendar Integration: Syncs with Google and Microsoft calendars to schedule and join meetings directly from your calendar.
RingCentral Integrations
Integrations include Salesforce, HubSpot, Zendesk, Microsoft Teams, Google Workspace, Outlook, Box, and Zapier.
Pros and Cons
Pros:
- Persistent cloud archiving
- Unified UCaaS stack
- Smooth device handoff
Cons:
- Tier-locked AI companion
- Sync-first recording loops
For teams that need to understand exactly how viewers interact with their videos, Vidyard offers advanced engagement analytics that go beyond basic view counts. Sales professionals, marketers, and customer success teams can use Vidyard to track who watched their videos, for how long, which sections held the most attention, and even identify filler words to refine messaging clarity. Unlike Loom, Vidyard’s detailed analytics help you measure impact and optimize your video messaging strategy.
Why Vidyard Is a Good Loom Alternative
When you need to know exactly how your audience engages with your videos, Vidyard stands out for its detailed analytics. I picked Vidyard because it tracks not just who watched your video, but also how much of it they viewed and which sections they rewatched or skipped. The platform provides heatmaps and viewer-level insights, so you can see where attention drops off or spikes. For anyone who wants to measure the real impact of their video messages, Vidyard offers a level of engagement tracking that Loom doesn’t match.
Vidyard Key Features
Some other Vidyard features that help teams create and share video messages include:
- Browser Extension: Record your screen or webcam directly from your browser without installing extra software.
- Custom Video Thumbnails: Choose or upload a thumbnail image to increase video click-through rates.
- Video Chaptering: Add chapters to longer videos so viewers can jump to key sections.
- Password Protection: Restrict access to sensitive videos with password controls.
Vidyard Integrations
Integrations include Salesforce, HubSpot, Marketo, Microsoft Dynamics 365, Google Analytics, Drift, Snagit, and ZoomInfo. Vidyard also connects to platforms like Slack and Zapier for workflow automation and improved engagement tracking.
Pros and Cons
Pros:
- Click-driving thumbnails
- Structured video chapters
- Granular watch-time tracking
Cons:
- Basic editor limits
- Restrictive free-tier cap
If you’re looking to add a personal touch to your email outreach, BombBomb is built for sending video messages directly inside your emails. Sales teams, real estate professionals, and customer success managers often use BombBomb to boost response rates and build trust with prospects. Unlike Loom, BombBomb specializes in video email campaigns with tracking and analytics designed for one-to-one communication, offering unlimited recording on select paid plans, built-in and advanced editing features, annotations for added context, and scalable options, including an enterprise plan for larger teams.
Why BombBomb Is a Good Loom Alternative
BombBomb stands out for teams that want to send personalized video messages directly within their email campaigns. I picked BombBomb because it’s built around video email, offering features like in-email video recording and detailed tracking for opens, clicks, and video views. The platform also includes built-in tools similar to lightweight video editing software, allowing you to trim and refine recordings before sending. It lets you create video templates and automate follow-ups, which is especially useful for sales and outreach. If your main goal is to make your email outreach more personal and measurable, BombBomb offers a focused solution that Loom doesn’t.
BombBomb Key Features
Some other features in BombBomb that are useful for video messaging include:
- Contact Management: Lets you organize, segment, and manage your video email recipients in one place.
- Mobile App: Allows you to record and send video messages directly from your phone.
- Video Library: Stores all your recorded videos for easy access and reuse in future campaigns.
- Custom Branding: Enables you to add your company’s logo and colors to your video emails for a consistent look.
BombBomb Integrations
Integrations include Salesforce, HubSpot, Gmail, Outlook, Zapier, Slack, Pipedrive, Microsoft Teams, Follow Up Boss, and Zoho CRM.
Pros and Cons
Pros:
- Template-driven outreach
- Granular viewer tracking
- Cross-platform inbox sync
Cons:
- Restricted editing scope
- No native screen capture
If you want your video messages to reflect your brand at every touchpoint, Sendspark gives you advanced custom branding options that go beyond what Loom offers. Marketing teams, sales reps, and customer support professionals can use Sendspark to add logos, brand colors, and personalized landing pages to every video. This makes it easier to deliver a consistent, on-brand experience in every message you send.
Why Sendspark Is a Good Loom Alternative
Unlike Loom, Sendspark lets you fully customize the look and feel of your video messages to match your brand. I picked Sendspark because you can add your logo, brand colors, and even create branded video landing pages for every message you send. The platform also supports dynamic personalization, so you can tailor video content and landing pages for each recipient. If you want every video to reinforce your brand identity, Sendspark gives you more control than most other video messaging tools.
Sendspark Key Features
Some other Sendspark features that help teams deliver engaging video messages include:
- Browser Extension: Record your screen or webcam directly from Chrome or Edge.
- Video Request Links: Invite others to record and submit videos without needing a Sendspark account.
- GIF Video Previews: Generate animated GIF previews to embed in emails and boost open rates.
- Team Video Library: Organize, manage, and share videos across your team from a central library.
Sendspark Integrations
Integrations include HubSpot, Salesforce, Gmail, Outlook, Slack, Zapier, Intercom, and Stripe, enabling CRM syncing, email personalization, and automated video workflows.
Pros and Cons
Pros:
- Asynchronous request links
- AI-driven dynamic variables
- Branded landing microsites
Cons:
- Non-native mobile flow
- No engagement heatmaps
Altre alternative a Loom
Ecco alcune altre alternative a Loom che non sono entrate nella mia shortlist, ma che meritano comunque di essere considerate:
Criteri di selezione delle alternative a Loom
Per selezionare le migliori alternative a Loom da includere in questo elenco, ho preso in considerazione i bisogni più comuni e i punti dolenti degli utenti riguardo ai software per messaggistica video, come la richiesta di maggiori opzioni di brandizzazione o la necessità di analytics video più avanzati. Ho inoltre seguito il seguente schema per rendere la valutazione strutturata ed equa:
Funzionalità di base (25% del punteggio totale)
Per essere incluse in questa lista, tutte le soluzioni dovevano coprire questi usi comuni:
- Registrare e condividere video dello schermo o da webcam
- Archiviare e gestire i file video nel cloud
- Generare link condivisibili dei video
- Consentire tagli o modifiche video di base
- Supportare commenti o feedback sui video
Funzionalità aggiuntive distintive (25% del punteggio totale)
Per restringere ulteriormente la selezione, ho preso in considerazione anche funzionalità uniche come:
- Pagine di atterraggio video personalizzate con branding
- Personalizzazione dinamica dei video per i destinatari
- Link per la richiesta di video per raccogliere risposte
- Anteprime video in formato GIF per l'inserimento nelle email
- Analytics avanzate e tracciamento degli spettatori dei video
Usabilità (10% del punteggio totale)
Per valutare l'usabilità di ciascun sistema, ho considerato i seguenti aspetti:
- Interfaccia utente semplice e intuitiva
- Processo di registrazione e caricamento video rapido
- Navigazione facile tra le diverse funzioni
- Numero minimo di clic per completare le attività principali
- Design pulito e moderno
Onboarding (10% del punteggio totale)
Per valutare l'esperienza di onboarding di ciascuna piattaforma, ho preso in considerazione:
- Disponibilità di tour guidati passo-passo del prodotto
- Accesso a video formativi e tutorial
- Modelli predefiniti per casi d'uso comuni
- Chatbot in-app o assistenza guidata
- Webinar di onboarding dal vivo o registrati
Assistenza Clienti (10% del punteggio totale)
Per valutare i servizi di assistenza clienti di ciascun fornitore software, ho considerato:
- Molteplici canali di supporto come chat, email e telefono
- Tempi di risposta rapidi alle richieste
- Staff di supporto disponibile e competente
- Accesso a un help center o knowledge base ricercabile
- Disponibilità di supporto onboarding o tecnico
Rapporto Qualità/Prezzo (10% del punteggio totale)
Per giudicare il rapporto qualità/prezzo di ogni piattaforma, ho valutato:
- Piani tariffari trasparenti e competitivi
- Funzionalità incluse a ciascun livello di prezzo
- Disponibilità di un piano gratuito o di una prova
- Nessun costo nascosto o spese impreviste
- Flessibilità nello scalare il servizio secondo necessità
Recensioni dei Clienti (10% del punteggio totale)
Per valutare la soddisfazione generale dei clienti, ho preso in esame i seguenti elementi nelle recensioni:
- Commenti positivi costanti sulle funzionalità principali
- Segnalazioni di affidabilità e continuità di servizio
- Apprezzamenti per le esperienze di supporto clienti
- Commenti degli utenti sulla facilità di adozione
- Feedback costruttivo sugli aspetti da migliorare
Perché Cercare un'Altra Soluzione a Loom?
Benchè Loom sia un buon software di video messaggistica, ci sono diverse ragioni per cui alcuni utenti cercano soluzioni alternative. Potresti voler trovare un'alternativa a Loom perché...
- Hai bisogno di opzioni di branding e personalizzazione più avanzate
- Il tuo team richiede analisi video più approfondite e tracciamento degli spettatori
- Vuoi una migliore integrazione con CRM o strumenti di vendita
- Cerchi una soluzione con prezzi più flessibili o un vero piano gratuito
- La tua organizzazione ha requisiti stringenti su residenza o privacy dei dati
- Vuoi raccogliere risposte video da persone senza account
Se ti riconosci in una di queste situazioni, sei nel posto giusto. La mia selezione comprende varie opzioni di software per video messaggistica meglio adatti a team che affrontano queste sfide con Loom e cercano soluzioni diverse.
Funzionalità Principali di Loom
Ecco alcune delle principali funzionalità di Loom, utili per confrontare le alternative disponibili:
- Registrazione dello schermo e della webcam con narrazione audio
- Condivisione istantanea tramite link video dedicati
- Analisi del coinvolgimento degli spettatori e notifiche
- Taglio video e strumenti base di editing
- Protezione tramite password per video sensibili
- Commenti nei video e feedback con marcatura temporale
- Integrazione con Slack, Gmail e altri strumenti di produttività
- Trascrizione video e sottotitoli
- Libreria video di team per organizzare e gestire i contenuti
- Pulsanti personalizzati di call-to-action nelle pagine video
Cosa Succede Ora:
Se stai cercando alternative a Loom, contatta gratuitamente un consulente SoftwareSelect per ricevere consigli personalizzati.
Compili un modulo e fai una breve chiacchierata in cui vengono approfondite le tue esigenze specifiche. Successivamente riceverai una lista selezionata di software da valutare. Sarai supportato persino durante tutto il processo di acquisto, comprese le trattative sul prezzo.
