Avis Red Points : Avantages, Inconvénients, Fonctionnalités & Tarification

Brand Protection Monitoring

Red Points continuously scans marketplaces, websites, social media, and ads to detect counterfeit products, scams, and unauthorized uses of your brand.

Marketplace Protection

Coverage across all digital channels, including Domestic China marketplaces and social media (those not accessible from outside Mainland China).

Impersonation Removal

Red Points detects fake websites, social profiles, and phishing campaigns pretending to be your company and helps remove them.

Domain Monitoring and Takedowns

The system tracks suspicious domain registrations that use your brand name and helps shut down harmful sites.

Digital Piracy Protection

Red Points finds and removes illegal copies of software, videos, and other digital content distributed without permission.

Social Media Protection

The platform monitors social platforms for scams, impersonation, and stolen content involving your brand.

AI-Driven Detection

Uses advanced machine learning and AI trained on over 2.7 billion monthly data points to detect and prioritize infringements — operated by IP-Ops specialists who continuously refine detection logic, keyword coverage, and enforcement strategy to keep protection ahead of evolving threats.

Fully-Managed Platform & Expertise

Red Points operates brand protection end-to-end on behalf of its clients. For Professional and Enterprise plans, the IP-Ops team handles incident validation and prioritization, keyword and automation refinement, seller network analysis, enforcement management and follow-ups, and continuous optimization. Brands get an operated protection program — not just a tool — with playbooks refined over a decade.

Gray Market Detection

Red Points identifies unauthorized resellers distributing genuine products outside approved sales channels.

Social Video Growth Protection

The platform helps creators and brands detect stolen or reuploaded videos and recover traffic, engagement, and revenue.

Red Points offers a clean, easy-to-navigate dashboard that gives teams a clear view of counterfeit detections, takedown progress, and overall brand protection activity in one place. Automated workflows handle much of the monitoring and removal process, reducing the need for constant manual work and helping teams act quickly when issues appear. While there can be a short learning period at the start, the setup process is structured and guided, making it easier for teams to get up and running. Once configured, the platform fits naturally into day-to-day operations and helps teams stay on top of brand threats without adding unnecessary complexity.

For brands that prefer a fully managed approach, Red Points' IP-Ops team operates the platform on their behalf, handling ongoing detection tuning, rule-building, and enforcement execution so internal teams can focus on strategy rather than day-to-day operations.

Getting started with Red Points typically begins with setting up your brand assets, trademarks, and key product information so the platform can recognize potential infringements. From there, monitoring rules and enforcement settings are configured to match where your brand is most exposed online, such as marketplaces, websites, and social platforms. Once activated, the system begins detecting violations, and the team provides guidance to help you review incidents and manage takedowns through the platform.

Red Points also provides structured onboarding with Implementation Specialists, a dedicated CSM, and an IP-Ops setup, which reduces time-to-value compared to self-service alternatives.

Red Points offers several ways for users to get help, starting with direct contact through their support and sales team via their contact page or demo request form.

In addition to direct assistance, the platform provides an FAQs section that answers common questions about brand protection, enforcement, and platform capabilities.

Users can also access guides, insights, and educational materials through the Red Points resources hub, which helps teams better understand brand protection strategies and how to get the most out of the platform.

Though Red Points does not explicitly state integrations with workplace tools like Slack or Microsoft Teams, the platform does provide coverage for major online marketplaces, websites, and social platforms such as Amazon, eBay, and Alibaba to detect and remove infringements.

It also provides API access for custom integrations with internal systems and workflows.

Red Points operates on a flat-fee model with unlimited detections and takedowns, which contrasts with many competitors that charge per detection, per enforcement action, or per takedown. This flat-fee structure can make costs more predictable for companies managing large volumes of infringements. For exact figures, you'll need to request pricing, which scales based on protection type: counterfeits, gray market, impersonation, or privacy. Red Points organizes its offering into three main plans:

• Starter Plan: Designed as a self-service entry tier, this plan includes unlimited detections and takedowns, protection for one trademark, marketplace monitoring, AI-powered detection tools, dashboards for tracking activity, and standard onboarding support.
• Professional Plan: Everything in Starter, plus expanded coverage such as protection for multiple trademarks or designs, catalog image protection, social media monitoring, priority enforcement, and additional service options. This tier is typically fully managed and includes dedicated customer success support and IP operations oversight.
• Enterprise Plan: Built for organizations facing complex brand abuse issues. It includes broader trademark coverage, standalone website protection, paid search and social ad protection, advanced dashboards, and optional add-ons. Enterprise programs are fully managed and often include senior strategic advisory support and revenue recovery services.