Brand24-arvostelu 2026: markkinointitiedon ominaisuudet, hinnoittelu, hyvät & huonot puolet

Brand24 is a marketing intelligence software that uses AI-powered social listening and media monitoring to track mentions, sentiment, competitors, and emerging conversations. Find out if it’s the right fit for your brand and communications needs in my expert review.

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By Shriya Ghate

We review tools independently, and commissions help fund our testing. See our transparency policy, our methodology, or suggest a tool.

Keeping up with brand mentions across social media, news, forums, and other online channels can quickly become difficult as conversations spread. Marketing teams need a clear way to separate meaningful signals from noise and respond before issues escalate.

Brand24 is a marketing intelligence software and AI social listening tool that tracks brand mentions, sentiment, and online conversations across a wide range of digital sources. It’s a strong fit for marketing, PR, and communications teams that need real-time monitoring, AI-powered analysis, and reputation insights without a complex setup.

In this detailed review, I’ve evaluated and tested Brand24 using my expertise in marketing to help you determine whether this tool is the right fit for your brand monitoring and reputation needs.

Brand24 Evaluation Summary

Brand24 turns online conversations into actionable marketing insights.
Customer rating

4.7/5

Pricing
  • From $199/month (billed annually)
  • 14-day free trial

Why Trust Our Software Recommendations

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.

For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.

Our reviews reflect our human editorial judgment, not a sales pitch.

Expert reviewers:

Brand24 Overview

In my opinion, Brand24 stands out as accessible marketing intelligence software built around AI-powered social listening and media monitoring. Its broad source coverage, real-time alerts, AI analysis, reputation monitoring, and reporting tools make it useful for marketing, PR, and communications teams tracking brand perception, campaign performance, and competitor activity. I also like how quickly teams can get projects running, though results still depend on thoughtful keyword setup and are limited to publicly available content.

Pros

  • Monitors mentions across social media, news, blogs, forums, podcasts, YouTube, TikTok, Reddit, and more
  • Uses AI to surface sentiment shifts, topics, events, and trends that may need attention
  • Offers real-time alerts and scheduled reports for tracking reputation risks and important conversations

Cons

  • Limited to publicly available content, excluding private groups, Stories, and other restricted spaces
  • Less useful for smaller brands with too few public mentions to generate meaningful insights
  • Generic brand names may require more careful keyword setup, filtering, and exclusions

Is Brand24 Right For Your Needs?

Who Would be a Good Fit for Brand24?

Brand24 is best suited to mid-sized and enterprise marketing, PR, and communications teams that need to monitor brand perception across public online channels. It is especially useful for organizations with enough mention volume to benefit from real-time alerts, AI analysis, competitive insights, and ongoing reputation tracking.

  • Marketing Teams
    Campaign tracking and sentiment analysis help teams understand audience reactions, emerging topics, and shifts in brand perception.
  • PR & Communications Teams
    Real-time alerts and media monitoring help teams catch reputation risks and developing stories before they gain more traction.
  • Marketing & PR Agencies
    Multi-project monitoring and shareable reports are useful for agencies managing multiple clients, campaigns, and reporting requirements.
  • SaaS & Technology Companies
    Product feedback and competitor monitoring help teams follow launches, market sentiment, and conversations around their category.
  • E-Commerce & Retail Brands
    Review and mention monitoring helps teams understand customer sentiment, complaints, recommendations, and product conversations.
  • Enterprise Brand Teams
    Higher monitoring limits, advanced reporting, and competitive analysis support larger teams managing more complex reputation programs.

Who Would be a Bad Fit for Brand24?

Brand24 depends heavily on publicly available online conversations, so it becomes less valuable when there is little relevant data to monitor. It’s also not designed to replace social publishing, private-community monitoring, or dedicated lead-generation software.

  • Government & Public-Sector Organizations
    Limited data availability for government agencies makes the public sector a weaker fit for the platform.
  • Very Small Local Businesses
    Businesses with little online discussion may not generate enough mentions for meaningful sentiment, trend, or reputation analysis.
  • Traditional Manufacturers With Low Digital Presence
    Manufacturers that generate little public online conversation may have too little data to benefit from ongoing social listening and reputation analysis.
  • Early-Stage Brands With Low Online Visibility
    New brands with few public mentions may not yet have enough conversation volume to make full use of Brand24’s analytics.
  • Offline-First Retail Businesses
    Retailers that rely mainly on offline traffic and generate little social or web discussion may have limited monitoring data to work with.
  • Niche B2B Companies With Limited Online Conversation
    Highly specialized B2B companies with small digital audiences may see limited value when there are too few public mentions to analyze.

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Multi-Source Social Listening

Track brand, campaign, and competitor mentions across social media, news, blogs, forums, reviews, podcasts, newsletters, YouTube, TikTok, Twitch, Reddit, LinkedIn, and more. Filters and keyword controls help teams focus on relevant conversations.

AI-Powered Insights & Analysis

Use AI Insights, Brand Assistant, Topic Analysis, sentiment analysis, and anomaly detection to understand what is driving conversations and changes in brand perception. Brand24 can surface trends, summarize findings, and suggest areas that may need attention.

Reputation Monitoring & Crisis Detection

Monitor sentiment, negative mentions, and sudden changes in conversation volume or reach. Real-time monitoring and Storm Alerts help marketing and PR teams identify potential reputation issues earlier.

Competitive & Market Intelligence

Compare brands, campaigns, and industry conversations using metrics such as mentions, reach, sentiment, Presence Score, and Share of Voice. Teams can use this data for competitor benchmarking and market research.

Customer Feedback & Campaign Tracking

Track customer feedback, keywords, hashtags, and campaign conversations to identify recurring themes and audience reactions. Brand24 can also support backlink monitoring and help teams understand which topics are generating attention.

Reporting & Performance Measurement

Create PDF, Excel, and PowerPoint reports or share results through QuickShare links. Track metrics such as reach, sentiment, engagement, AVE, Share of Voice, Presence Score, and influencer impact.

Brand24 shows social mentions, sentiment labels, and filtering options.
Brand24 tracks mentions, sentiment, influence, and location across platforms.

Standout Features

AI Visibility Monitoring

Use the Chatbeat-powered AI Visibility add-on to track how your brand appears in answers from ChatGPT, Claude, Gemini, Perplexity, and other AI tools. Monitor brand presence, competitors, cited sources, and the context surrounding AI-generated mentions.

Video & Spoken Mention Monitoring

Detect spoken brand mentions inside YouTube videos by analyzing automatic transcripts, not just titles, descriptions, or tags. This helps teams uncover video conversations that conventional text-based monitoring may miss.

Brand24 shows Uber AI scores for GPT, Claude, Gemini, DeepSeek, and Perplexity.
Brand24 tracks brand visibility across leading AI platforms.

Ease of Use

Brand24 does a good job of making a potentially messy job feel manageable. Instead of jumping between social networks, news sites, forums, and reports, teams can filter conversations, check sentiment, and spot changes from one workspace. I especially like that the interface keeps the analysis accessible without stripping away the deeper filtering options more experienced teams may need.

Brand24 dashboard showing mentions summary, social media reach chart, and top public profiles.
Brand24 simplifies monitoring with organized mentions, sentiment, and reach metrics.

Onboarding

Brand24 keeps onboarding straightforward without making it technical. You can build a project, define keywords, choose sources, add filters, and configure alerts directly in the dashboard, so there isn’t much standing between signup and your first monitoring results. I’d expect the main learning curve to come from refining keywords and Boolean queries rather than learning how to use the platform itself.

Brand24 help center homepage with search bar and three article categories listed
Brand24 Help Center offers onboarding, dashboard, and notification guides.

Customer Support

Brand24 offers a good mix of self-serve resources and direct help when a project needs more attention. Teams can use webinars, guides, in-app resources, and 1:1 Customer Success support for everything from troubleshooting to improving keyword setup. I like that the support goes beyond fixing technical issues and can also help users get cleaner, more relevant monitoring results.

Brand24 help center with article categories and a live chat widget open
Brand24 offers a help center and live chat for customer support.

Integrations

Brand24 integrates with Slack and Microsoft Teams for notifications and lets users connect supported social accounts such as Facebook, Instagram, and LinkedIn. It also offers API access for custom workflows and dashboards, plus MCP and a Brand24 ChatGPT App for working with monitoring data through AI assistants.

Brand24 Slack integration page showing a phone notification and launch button
Brand24 sends company mentions directly to Slack workspaces.

Value for Money

Brand24’s pricing scales with how much you monitor and how deeply you want to analyze it. The lower tiers are enough for straightforward brand tracking, but I think the real value starts to show at Pro, where real-time updates and Brand24’s stronger AI features come into play. Business and Enterprise make more sense for teams handling larger monitoring volumes, client reporting, or more complex reputation programs.

  • Individual: Includes basic monitoring for a small brand, limited keywords and mentions, one user, 12-hour updates, and AI sentiment analysis.
  • Team: Adds higher monitoring limits, unlimited users, hourly updates, and chat support.
  • Pro: Adds real-time updates, priority support, Lightning Search, AI Events Detection, Brand Assistant, AI Insights, and AI Topics.
  • Business: Expands monitoring limits and AI access while adding advanced reports and a Client Success Lead.
  • Enterprise: Includes custom monitoring limits, unlimited AI Insights and Topics, advanced reporting, dedicated consulting, and the AI Visibility module.
Brand24 pricing plans comparison showing five tiers from $199 to $1,499 per month
Brand24 offers scalable pricing for growing monitoring needs.

Brand24 Specs

  • API: Yes
  • Brand Management: Yes
  • Dashboard: Yes
  • External Integrations: Yes
  • Feedback Management: No
  • Google Apps Integration: No
  • Multi-Site: No
  • Multi-User: Yes
  • Net Promoter Score: No
  • Notifications: Yes
  • Review Monitoring: Yes
  • Sentiment Analysis: Yes
  • Social Media Monitoring: Yes
  • Social-Media Integration: Yes

Brand24 FAQs

Brand24 Company Overview & History

Brand24 is a Polish media monitoring and social listening company headquartered in Wrocław, Poland. Founded in 2011, the company has grown from a local monitoring tool into a global platform used by thousands of brands across more than 150 countries. Its customer base has included organizations such as IKEA, Samsung, Uber, and Stanford University, while its product portfolio has expanded into AI-powered analysis and strategic market intelligence services. In 2024, Semrush became Brand24’s majority shareholder, and Brand24 is now wholly owned by Prowly.com, a Semrush company.

Brand24 Major Milestones

  • 2011: Brand24 was founded in Poland and launched its media monitoring service.
  • 2012: Began international expansion and attracted its first larger customers in the U.S.
  • 2014: Launched the global version of the Brand24 platform.
  • 2018: Debuted on the NewConnect market of the Warsaw Stock Exchange.
  • 2019: Ended the year with 3,325 active customers, surpassing the 3,000-customer mark.
  • 2021: Moved from NewConnect to the main market of the Warsaw Stock Exchange.
  • 2024: Semrush became Brand24’s majority shareholder through Prowly in a transaction valued at nearly PLN 55 million.
  • 2026: Prowly/Semrush acquired 100% of Brand24, and Brand24’s shares were withdrawn from the Warsaw Stock Exchange.