Reseña de Omnisend: Ventajas, Desventajas, Características y Precios

Omnisend sobresale en el marketing omnicanal, ofreciendo una integración fluida y una automatización fácil de usar que lo distingue de otras soluciones de correo electrónico.

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By Amanda Jacques

Revisamos herramientas de manera independiente, y las comisiones ayudan a financiar nuestras pruebas. Consulta nuestra política de transparencia, nuestra metodología o sugiere una herramienta.

Omnisend is an email marketing automation software built for ecommerce brands that need to run email, SMS, and push notification campaigns from one place. It's a natural fit if your store runs on Shopify, WooCommerce, or BigCommerce and you want automation workflows tied directly to customer purchase behavior. I'd consider it over Klaviyo if pricing is a real constraint—Omnisend's plans are more accessible, and you still get pre-built automations, segmentation, and a product-picker tool without paying Klaviyo's premium.

Omnisend Evaluation Summary

Omnisend automates email, SMS, and multichannel marketing campaigns.
Customer rating

4.6/5

Pricing
  • From $11.20/month
  • Free plan + free demo available

Por qué confiar en nuestras recomendaciones de software

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Nuestro equipo lleva probando y evaluando software desde 2012. Como líderes de marketing, sabemos lo difícil —y lo importante— que es elegir el software adecuado.

Para esta guía, evaluamos las herramientas mediante pruebas prácticas e investigación independiente, puntuando las herramientas según nuestros criterios de selección.

Nuestras reseñas reflejan nuestro criterio editorial humano, no un discurso de ventas.

Revisores expertos:

Omnisend Overview

In my opinion, Omnisend is a solid choice for e-commerce businesses and marketing teams looking to integrate multiple channels. It offers competitive features and automation options that can simplify your marketing efforts. However, its onboarding process and customer support might not be as seamless as other email marketing platforms, which could be a consideration for smaller teams. Despite this, Omnisend stands out with its omnichannel capabilities and ease of use for those familiar with marketing automation. If your team values integration with SMS and social media alongside email, Omnisend is worth considering.

Pros

  • You can easily manage campaigns across email, SMS, and social media.
  • Automation features save your team time and effort.
  • The user interface is intuitive and straightforward for your team.

Cons

  • Onboarding can be challenging for your team if they're new to automation tools.
  • Customer support response times might not meet your expectations.
  • Some users find the reporting features less detailed compared to other providers.

Is Omnisend Right For Your Needs?

Who Would be a Good Fit for Omnisend?

Omnisend is well-suited for e-commerce businesses and marketing teams that need to manage and automate campaigns across multiple channels. If your team values the ability to integrate email, SMS, and social media seamlessly, Omnisend's omnichannel capabilities make it a great choice. It’s especially useful if your work involves repetitive tasks that can be automated, freeing up your time for more strategic planning. Its user-friendly interface means your team can quickly adapt and start creating effective campaigns without extensive training.

  • E-commerce Brands
    Omnisend's automation features help you manage and optimize marketing campaigns across channels efficiently.
  • Digital Marketing Teams
    The platform's user-friendly interface supports your team in executing complex marketing strategies with ease.
  • Retail Businesses
    Omnisend's SMS integration lets you reach customers directly, enhancing your promotional efforts.
  • Small to Medium Enterprises
    Automation and easy setup make Omnisend ideal for businesses with limited marketing resources.
  • Social Media Managers
    You can integrate social media campaigns with email marketing for a cohesive strategy.
  • Email Marketing Specialists
    Omnisend's features allow you to create personalized and automated campaigns that engage your audience effectively.

Who Would be a Bad Fit for Omnisend?

Omnisend might not be the best choice for large enterprises with complex, specialized marketing needs that require extensive customization and advanced features. If your team relies heavily on detailed analytics and reporting, you might find Omnisend's capabilities lacking. Additionally, businesses that require intensive customer support or have teams unfamiliar with automation tools might struggle with Omnisend's onboarding process and support responsiveness.

  • Large Enterprises
    Omnisend's features might not meet the extensive needs of your complex marketing strategies.
  • Data-Driven Teams
    If your team requires detailed analytics, Omnisend's reporting might not provide the depth you need.
  • Beginner Marketers
    The onboarding process might be challenging if you or your team are new to marketing automation.
  • Highly Regulated Industries
    If you need specialized compliance features, Omnisend might not offer the customization you require.
  • Customer Support-Dependent Businesses
    If your team relies on quick, responsive support, Omnisend might fall short of your expectations.
  • Advanced Customization Needs
    If your marketing strategies need extensive customization, Omnisend might not provide the flexibility you need.

Cómo Probamos y Puntuamos las Herramientas

Hemos dedicado años a construir, refinar y mejorar nuestro sistema de prueba y puntuación de software. El marco está diseñado para captar los matices de la selección de software y lo que hace a una herramienta eficaz, enfocándose en los aspectos críticos del proceso de decisión. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial de los programas basada en la funcionalidad principal, características destacadas, facilidad de uso, integración, soporte al cliente, reseñas de clientes y relación calidad-precio.

Funcionalidad Principal (25% de la puntuación final)

El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las funciones básicas que un usuario esperaría? ¿Alguna de esas funciones está reservada solo para planes de pago avanzados? Esperamos que, en esencia, una herramienta se mantenga al nivel de las capacidades mínimas de sus competidores.

Características Destacadas (25% de la puntuación final)

Después, evaluamos las características poco comunes y destacadas que van más allá de la funcionalidad típica de herramientas similares. Una puntuación alta refleja funciones especializadas o únicas que hacen el producto más rápido, eficiente o aportan un valor adicional al usuario. También evaluamos qué tan fácil es integrarse con otras herramientas habituales en el entorno tecnológico para expandir la funcionalidad del software. Las herramientas que ofrecen muchas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas tienen la mejor puntuación.

Facilidad de Uso (10% de la puntuación final)

Consideramos cuán rápido y fácil es ejecutar las tareas definidas en la funcionalidad central utilizando la herramienta. El software mejor puntuado está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan sencillas.

Incorporación (10% de la puntuación final)

Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, por eso evaluamos lo fácil que es aprender y usar una herramienta con la menor formación posible. Analizamos lo rápido que un integrante puede comenzar a usar la herramienta sin experiencia previa. Las soluciones mejor puntuadas requieren poco o ningún soporte.

Soporte al Cliente (10% de la puntuación final)

Vemos cuán rápido y sencillo es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las empresas y herramientas que ofrecen soporte en tiempo real logran la mejor puntuación, mientras que los chatbots obtienen la peor.

Reseñas de Clientes (10% de la puntuación final)

Más allá de nuestras propias pruebas y evaluaciones, consideramos el puntaje de recomendación de clientes actuales y anteriores. Revisamos la probabilidad de que, de poder elegir de nuevo, seleccionarían la herramienta por su funcionalidad principal. Un software con alta puntuación refleja una elevada recomendación de sus usuarios.

Relación Calidad-Precio (10% de la puntuación final)

Finalmente, considerando todos los demás criterios, revisamos el precio promedio de los planes básicos frente a las funciones y el valor de los demás factores de evaluación. El software que ofrece más por menos obtiene mejor puntuación.

Core Features

Email Campaigns: Omnisend lets you create and manage email campaigns easily, helping your team reach your subscribers effectively. Its drag-and-drop email builder makes designing emails simple and quick.

SMS Marketing: You can send targeted SMS messages alongside your email campaigns for a cohesive strategy. This feature helps you engage customers directly on their phones and promote time-sensitive offers like discount codes.

Automation Workflows: Omnisend offers pre-built automation workflows that save your team time by automating repetitive tasks, like email follow-ups. You can customize these workflows to fit your marketing strategy.

Segmentation: Omnisend lets you segment your audience based on behavior, preferences, and customer lifecycle stage. You can capture subscribers with popups and send more personalized messages.

Reporting: You can track your campaign performance with Omnisend's reporting tools. While not the most detailed, it provides essential insights into metrics like conversion rates to help you refine your strategy.

Omnisend screenshot
Create and manage email campaigns with a drag and drop builder.

Ease of Use

Omnisend is relatively user-friendly, with an intuitive interface that makes it easy for your team to create and manage campaigns. The drag-and-drop editor simplifies email and landing page design, and pre-built automation workflows save time. However, some users find the onboarding process a bit tricky, especially if they're new to automation tools. While it’s generally straightforward, it might take your team some time to fully explore all its features and functionalities.

Omnisend screenshot
Omnisend is user friendly but may take time to master.

Integrations

Omnisend integrates with over 160+ apps through its built-in integrations and marketplace, including major ecommerce platforms like WooCommerce, BigCommerce, Wix, WordPress, and directly to your Shopify store. It also supports connections with review and loyalty tools such as Yotpo and Loox. 

Omnisend offers an API for custom integrations and connects with third-party automation tools like Zapier and Integrately to extend its functionality across many other applications.

Omnisend screenshot
It integrates with ecommerce apps and offers an API.

Omnisend Specs

  • A/B Testing: Yes
  • API: Yes
  • Audience Targeting: Yes
  • Brand Management: Yes
  • Calendar Management: Yes
  • Campaign Management: Yes
  • Compliance Tracking: Yes
  • Contact Management: Yes
  • Contact Sharing: Yes
  • Conversion Tracking: Yes
  • CRM Integration: Yes
  • Customer Management: Yes
  • Dashboard: Yes
  • Data Export: Yes
  • Data Import: Yes
  • Data Visualization: Yes
  • Email Integration: Yes
  • External Integrations: Yes
  • Google Apps Integration: Yes
  • Lead Management: Yes
  • Lead Scoring: Yes
  • Link Tracking: Yes
  • Marketing Automation: Yes
  • Multi-User: Yes
  • Notifications: Yes
  • Scheduling: Yes
  • Social-Media Integration: Yes
  • Third-Party Plugins/Add-Ons: Yes

Alternatives to Omnisend

Omnisend FAQs