Air Bewertung: Vorteile, Nachteile, Funktionen und Preise

Air brilliert bei der Förderung der Teamzusammenarbeit durch Echtzeit-Updates und einzigartige Priorisierungsfunktionen und hebt sich so im Bereich des Marketing-Asset-Managements hervor.

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By Shriya Ghate

SEO-Content-Manager mit 15+ Jahren Wachstumserfahrung.

Last updated on

9. Sept. 2026

Wir bewerten Tools unabhängig, und Provisionen helfen, unsere Tests zu finanzieren. Siehe unsere Transparenz-Richtlinie, unsere Methodik oder schlagen Sie ein Tool vor.

Air is a marketing asset management software built for creative and marketing teams that need one central place to store, review, and share brand assets. If you're deciding between Air and something like Bynder, I'd lean toward Air when your team wants a more visually intuitive workspace without the setup complexity of a traditional enterprise DAM. It's worth a close look if your team moves fast on creative production and needs a tool that keeps pace.

Air Evaluation Summary

Air centralizes, organizes, and shares marketing assets for teams.

Customer rating

4.6/5

Pricing

From $10/month (billed annually)
Free plan available

Warum Sie unseren Software-Empfehlungen vertrauen können

6,700+

Reviews

Industry experts

16+

Evaluation factors

Years

Unser Team testet und bewertet Software seit 2012. Als Marketingführungskräfte wissen wir selbst, wie schwierig – und wichtig – es ist, die richtige Software auszuwählen.

Für diesen Leitfaden haben wir Tools mithilfe von praktischen Tests und unabhängiger Recherche bewertet und dabei unsere Bewertungskriterien angewendet.

Unsere Bewertungen spiegeln unser menschliches redaktionelles Urteilsvermögen wider, keine Verkaufsstrategie.

Expertenprüfer:

Gui DrusinaKreativdirektor
Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leiterin

Air Overview

In my opinion, Air is a solid option for marketing asset management, especially for teams needing effective collaboration and asset organization. It excels with standout features like integrations and real-time updates, making it a great choice for tech-savvy teams. However, its value for money could be better compared to more budget-friendly options. I think Air suits creative agencies and tech startups well, offering a user-friendly interface and strong support. If you're deciding between collaboration platforms, consider Air for its unique prioritization and collaboration tools, but weigh your budgetary constraints. For those evaluating alternatives, understanding these trade-offs is essential.

Pros

It offers real-time collaboration features that boost team productivity.
The interface is intuitive and easy for your team to navigate.
It provides strong asset organization tools for better workflow management.

Cons

Customizing features can be limited for complex needs.
It might have a steeper learning curve for non-tech users.
Advanced reporting features are not as comprehensive as some competitors.

Is Air Right For Your Needs?

Who Would be a Good Fit for Air?

Air is great for creative agencies and tech startups that rely on dynamic content and agile workflows. Your team will benefit from its real-time collaboration tools and intuitive interface, which enhance productivity and asset management. If you work in fast-paced environments where efficient asset organization is key, Air's functionalities will support your needs effectively. The platform's digital asset management (DAM) capabilities make it particularly valuable for teams managing extensive asset libraries across various formats.

Creative Agencies
Air helps your team manage creative projects with its intuitive interface and strong asset organization tools.
Tech Startups
Your startup can thrive with Air's real-time collaboration and agile workflow capabilities, boosting team productivity.
Marketing Teams
Air's features help you streamline asset management and boost collaboration in your marketing projects.
Design Departments
Your design team will appreciate Air's easy navigation and robust asset organization for efficient project management.
Digital Content Creators
Air supports your work with tools for organizing and managing digital assets seamlessly.
Remote Teams
Air's collaboration features help your remote team stay connected and productive, no matter where you are.

Who Would be a Bad Fit for Air?

Air might not be ideal for large enterprises with complex asset management needs due to its limited customization options. If your team requires advanced reporting features or highly specialized functionalities, Air's offerings might fall short. Those in industries with stringent compliance requirements or non-tech users might find the learning curve challenging, making it less suitable for your needs.

Large Enterprises
Your large-scale operations might struggle with Air's limited customization and advanced reporting capabilities.
Finance Departments
Complex compliance requirements in finance make Air's functionalities less suitable for your department's needs.
Manufacturing Companies
Manufacturing processes requiring specialized asset management might find Air's features inadequate for your needs.
Legal Teams
Your legal team might need more advanced reporting and customization than Air can offer.
Government Agencies
Government agencies with strict compliance and reporting needs might find Air lacking in necessary features.

Wie wir Tools testen und bewerten

Wir haben jahrelang unser Software-Test- und Bewertungssystem aufgebaut, verfeinert und verbessert. Das Bewertungsraster wurde entwickelt, um die Feinheiten der Softwareauswahl zu erfassen und aufzuzeigen, was ein Tool effektiv macht. Dabei konzentrieren wir uns auf kritische Aspekte des Entscheidungsprozesses. Im Folgenden können Sie genau nachvollziehen, wie unsere Tests und Bewertungen über sieben Kriterien hinweg funktionieren. Dies ermöglicht eine unparteiische Bewertung der Software basierend auf Kernfunktionen, besonderen Merkmalen, Benutzerfreundlichkeit, Onboarding, Kundenservice, Integrationen, Kundenrezensionen und Preis-Leistung.

Kernfunktionen (25% der Gesamtbewertung)

Der Ausgangspunkt unserer Bewertung ist stets die Kernfunktionalität des Tools. Verfügt es über die grundlegenden Merkmale und Funktionen, die ein Nutzer erwarten würde? Sind einige dieser Kernfunktionen nur in hochpreisigen Tarifen verfügbar? Im Kern erwarten wir, dass ein Tool den Basisfunktionen der Konkurrenz standhält.

Besondere Merkmale (25% der Gesamtbewertung)

Als nächstes bewerten wir außergewöhnliche, herausragende Funktionen, die über die übliche Kernfunktionalität hinausgehen. Eine hohe Punktzahl spiegelt spezialisierte oder einzigartige Merkmale wider, die das Produkt schneller, effizienter oder wertvoller für den Nutzer machen. Wir bewerten außerdem, wie einfach es ist, das Tool in andere häufig verwendete Anwendungen im Tech-Stack zu integrieren, um die Funktionalität und den Nutzen der Software zu erweitern. Tools, die viele native Integrationen, Drittanbieter-Anbindungen sowie API-Zugriff für eigene Integrationen bieten, schneiden am besten ab.

Benutzerfreundlichkeit (10% der Gesamtbewertung)

Wir berücksichtigen, wie schnell und einfach sich Aufgaben, die zu den Kernfunktionen gehören, mit dem Tool ausführen lassen. Hoch bewertete Software ist gut gestaltet, intuitiv bedienbar, bietet mobile Apps, Vorlagen und lässt auch komplexe Aufgaben einfach erscheinen.

Onboarding (10% der Gesamtbewertung)

Uns ist bewusst, wie wichtig eine schnelle Akzeptanz im Team für eine neue Plattform ist. Daher bewerten wir, wie leicht sich das Tool mit minimaler Einweisung erlernen und anwenden lässt und wie schnell Teammitglieder auch ohne Vorerfahrung loslegen können. Eine hohe Punktzahl deutet darauf hin, dass kaum oder gar keine Unterstützung notwendig ist.

Kundenservice (10% der Gesamtbewertung)

Wir prüfen, wie schnell und einfach es ist, bei Problemen Hilfe per Telefon, Live-Chat oder Wissensdatenbank zu erhalten. Tools und Unternehmen, die Support in Echtzeit anbieten, erhalten die besten Bewertungen; Chatbots schneiden am schlechtesten ab.

Kundenrezensionen (10% der Gesamtbewertung)

Neben unseren eigenen Tests und Bewertungen berücksichtigen wir den Net Promoter Score aktueller und ehemaliger Kunden. Wir prüfen, wie wahrscheinlich sie sich erneut für das Tool bezüglich der Kernfunktionen entscheiden würden. Hoch bewertete Software spiegelt einen hohen Net Promoter Score der Nutzer wider.

Preis-Leistung (10% der Gesamtbewertung)

Abschließend bewerten wir unter Berücksichtigung aller anderen Kriterien den Durchschnittspreis der Einsteiger-Tarife im Verhältnis zu den Kernfunktionen sowie den Wert der anderen bewerteten Aspekte. Software, die mehr für weniger bietet, wird besser bewertet.

Core Features

Asset Organization

Air lets you categorize and tag your digital assets, making it easy for your team to find what you need. This feature enhances workflow efficiency.

Version Control

You can track changes and updates to your files, ensuring your team always works with the latest versions. This prevents confusion over outdated assets.

Real-Time Collaboration

Air allows your team to work together on projects simultaneously, boosting productivity. It's perfect for dynamic environments.

User Permissions

You can control who accesses what within your team, maintaining security. This feature protects sensitive information.

Search Functionality

Air offers powerful search capabilities, helping you locate assets quickly with keywords or tags. This saves your team time and effort.

Customizable Workspaces

You can tailor your workspace to fit your team's needs, providing a personalized experience. This feature adapts to your unique processes.

Air screenshot — Organize and tag assets for faster, more efficient access.

Standout Features

Prioritization Tools

Air provides unique prioritization features that help your team focus on what matters most, enhancing productivity and task management.

Real-Time Updates

Your team receives instant notifications about changes, keeping everyone informed and aligned. This feature ensures seamless communication.

Ease of Use

Air is quite user-friendly, offering an intuitive interface that makes navigation easy for your team. You'll find that its features are straightforward, helping you manage and organize assets without hassle. The mobile app extends this ease of use to iOS and iPhone users, while Android support ensures cross-platform accessibility. While some user reviews mention a learning curve, especially for non-tech folks, the real-time collaboration and customizable workspaces enhance usability significantly. Compared to other software, Air's simplicity and efficiency stand out, making it a suitable choice for teams looking for quick adoption.

Onboarding

Air's onboarding process is smooth, providing your team with clear guidance and support to get started quickly. You'll appreciate the detailed tutorials and responsive customer support that help you understand its features. The knowledge base offers comprehensive resources for self-service learning, while templates help teams accelerate their setup. While some users wish for more personalized onboarding, the available resources generally make the transition easy. Compared to other options, Air's onboarding ensures a quicker time to value, allowing your team to focus on productivity without being bogged down by complex setup processes.

Customer Support

Air provides reliable customer support, ensuring your team gets the help you need when challenges arise. Users appreciate the responsive service and helpful resources that guide them through issues effectively. The support team is accessible through multiple channels, offering quick resolutions and valuable insights. While some users hope for extended support hours, Air's assistance generally meets expectations, making it easier for your team to stay productive and focused on their work without unnecessary delays.

Integrations

Air natively integrates with platforms such as Slack, Adobe Creative Cloud, HubSpot, CapCut, Shopify, Canva, and Sprout Social, among others.

Air also provides an API for custom connections and integrates with third-party tools like Zapier for expanded capabilities, enabling automation workflows that optimize your tech stack.

Value for Money

Air’s pricing model offers flexible plans for various needs, making it a viable option for managing digital assets. Users find the pricing reasonable, given features such as AI-powered search and collaboration tools. The free version is a great starting point, while paid options provide more storage and advanced features. A free trial is available, allowing you to evaluate the software before making a purchase decision.

Free Plan: Provides 10 GB of storage and organization tools for individuals.
Creator Plan: Includes 1 TB of storage for one user, with annotations and imports from Google Drive and Dropbox
Pro Plan: Offers 3 TB of storage for 10 users, basic editing tools, and share link permissions.
Business Plan: Adds 5 TB of storage for 15 users, AI-powered editing, and audio/video transcription.
Enterprise Plan: Custom pricing with tailored features for established businesses, access to the API, and a dedicated onboarding manager.

Air Specs

Access Management: Yes
API: Yes
Asset Tagging: Yes
Automatic Transcription: Yes
Batch Permissions & Access: Yes
Brand Asset Creation: Yes
Brand Management: Yes
Dashboards: Yes
Database Search: Yes
Document Comparison: Yes
Document Sharing: Yes
Downloading: Yes
External Integrations: Yes
File Format Conversion: Yes
File Sharing: Yes
File Transfer: Yes
History/Version Control: Yes
Keyword Tracking: No
Materials Library: Yes
Metadata Management: Yes
Multi-User: Yes
Product Catalog: No
Reports: Yes
Review Monitoring: Yes
Template Designer: Yes

Air FAQs

Air Company Overview & History

Air is headquartered in Brooklyn, New York, and currently employs over 50 people. Founded in 2017 by Shane Hegde, the company empowers creative departments with tools for digital asset management, editing, and storage, currently used by over 1,000 teams. With recent Series B funding of over $35 million, Air continues to grow and expand its reach globally.

Air Major Milestones

2017: Founded by Shane Hegde.
2024: Raised $35 million in Series B funding.