ActiveCampaign kontra HubSpot: Ekspertsammenligning for 2026
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Før du landede her, er der en god chance for, at du forsøgte at få styr på et voksende rod af e-mails, kontakter, opfølgninger og rapporter, som ikke længere passer pænt ind i ét værktøj. Efterhånden som teams vokser, handler valget af den rette software til marketingautomatisering mindre om funktioner på en prisside og mere om at undgå spildtid, lav brugeradoption og dyre fejl.
Denne sammenligning af ActiveCampaign og HubSpot gennemgår, hvad der faktisk betyder noget i praksis, så du trygt kan finde ud af, hvilken platform der passer til din arbejdsgang, dine prioriteter og dine vækstplaner uden at tvivle på beslutningen.
ActiveCampaign
4.4/5
- 14-day free trial
- From $15/month (billed annually)
HubSpot
4.4/5
- Free plan available
- From $20/user/month
Why Trust Our Software Recommendations
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
| ActiveCampaign | HubSpot | |
|---|---|---|
| Free Trial | 14-day free trial | Free plan available |
| Pricing | From $15/month (billed annually) | From $20/user/month |
ActiveCampaign vs. HubSpot: Priser og skjulte omkostninger
ActiveCampaign bruger trindelt prissætning baseret på antallet af kontakter og adgang til funktioner. Omkostningerne kan stige, efterhånden som kontaktlisterne vokser, eller når funktioner og support på højere niveau bliver nødvendige.
HubSpot tilbyder en freemium-model, der skalerer til betalingsplaner med flere funktioner og højere brugsgrænser. Omkostningerne kan stige, når teams opgraderer planer, tilføjer funktioner eller udvider brugen på tværs af hubs.
\u003cspan style=\u0022font-weight: 400\u0022\u003eActiveCampaign leverer automatisering på tværs af flere kanaler med AI, der selvstændigt opbygger, personaliserer og optimerer kampagner, mens HubSpot fokuserer på et samlet CRM-system med indbyggede funktioner til marketing, salg og rapportering, der håndterer kundeinteraktioner på tværs af teams. \u003c/span\u003e
| ActiveCampaign | HubSpot | |
|---|---|---|
| API | Yes | Yes |
| Campaign Management | Yes | Yes |
| Contact Management | Yes | Yes |
| Contact Sharing | Yes | Yes |
| Customer Management | Yes | Yes |
| Data Export | Yes | Yes |
| Data Import | Yes | Yes |
| Email Integration | Yes | Yes |
| External Integrations | Yes | Yes |
| Lead Management | Yes | Yes |
| Lead Scoring | Yes | Yes |
| Marketing Automation | Yes | Yes |
| Multi-User | Yes | Yes |
| Notifications | Yes | Yes |
| Social-Media Integration | Yes | Yes |
| Integration | ActiveCampaign | HubSpot |
| Salesforce | ✅ | ✅ |
| WordPress | ✅ | ✅ |
| Shopify | ✅ | ✅ |
| Slack | ✅ | ✅ |
| Facebook Ads | ✅ | ✅ |
| Zendesk | ✅ | ✅ |
| QuickBooks | ✅ | ✅ |
| Eventbrite | ✅ | ✅ |
| Xero | ✅ | ✅ |
| Microsoft Teams | ✅ | ✅ |
| API | ✅ | ✅ |
| Zapier | ✅ | ✅ |
Overordnet set dækker både ActiveCampaign og HubSpot de fleste integrationer, der almindeligvis bruges på tværs af salgs-, marketing-, kundesupport-, økonomi-, e-handels- og teamsamarbejdsprocesser. Det gør det nemt at forbinde hver platform med de eksisterende værktøjer, der allerede er på plads.
| Faktor | ActiveCampaign | HubSpot |
| Datakryptering | Deler offentligt oplysninger om sikkerhedspraksis og -kontroller uden at beskrive specifikke krypteringsmetoder. | HubSpot krypterer data under overførsel ved hjælp af TLS 1.2 eller 1.3 og data i hvile med AES-256 som standard. |
| Lovgivningsmæssig compliance | Fokuserer på compliance med GDPR, SOC 2 og HIPAA samt løbende forbedringer af sikkerheden. | Understøtter GDPR og lignende databeskyttelseslove, mens værktøjer til følsomme data/HIPAA er tilgængelige under specifikke opsætninger. |
| Datagendannelse | Giver mulighed for dataeksport såsom kontakter og konti; der er ikke offentligt dokumenteret noget komplet system til sikkerhedskopiering af hele platformen. | HubSpot tilbyder daglige sikkerhedskopier og en plan for katastrofeberedskab. |
ActiveCampaign og HubSpot håndterer begge sikkerhed og compliance, hvor ActiveCampaign deler overordnede oplysninger om sikkerhedspraksis, og HubSpot giver mere detaljerede oplysninger om kryptering, compliance og datagendannelse.
| Faktor | ActiveCampaign | HubSpot |
| Brugergrænseflade | ActiveCampaign tilbyder et enkelt og intuitivt kontrolpanel med tilpassede visninger, der gør navigationen nem. | HubSpot tilbyder en visuelt tiltalende grænseflade med træk-og-slip-funktioner, der gør det enkelt at bruge. |
| Introduktionsoplevelse | ActiveCampaign tilbyder individuel onboarding, vejledte selvstudier og ressourcer, der hjælper nye brugere hurtigt i gang. | HubSpot tilbyder struktureret onboarding, vejledt opsætning og undervisningsressourcer gennem HubSpot Academy. |
| Opsætning | ActiveCampaigns opsætning er enkel med trin-for-trin-vejledninger, der sikrer hurtig implementering. De tilbyder også gratis migreringstjenester. | HubSpots opsætning indebærer mere detaljeret konfiguration, men tilbyder omfattende tilpasningsmuligheder. |
| Support | ActiveCampaign tilbyder support gennem deres hjælpecenter, fællesskabsressourcer og muligheder for live-support. | HubSpot tilbyder support via hjælpecenteret og fællesskabet samt adgang via e-mail, chat og telefon afhængigt af abonnementet. |
ActiveCampaign lægger vægt på en enkel grænseflade og tilbyder 1:1-onboarding, gratis migreringstjenester, mere end 950 forudbyggede opskrifter og live-support inkluderet i alle betalingsabonnementer. HubSpot tilbyder en visuel grænseflade med struktureret onboarding og undervisningsressourcer, mere detaljerede opsætningsmuligheder samt abonnementsbaseret adgang til supportkanaler.
ActiveCampaign
- Offers market-leading email deliverability, free migration services, and 1:1 onboarding on all paid plans.
- All-in-one platform combines email, SMS, WhatsApp, landing pages, CRM, and behavioral automation with over 1,000 integrations.
- Active Intelligence builds campaigns for you from plain-language goals using AI trained on billions of data points, delivering campaigns in 5 clicks.
- The interface might feel a bit clunky compared to some competitors.
- New users may find some of ActiveCampaign's more advanced features overwhelming, requiring time to learn.
- Costs can rise as contact lists grow, especially for advanced features
HubSpot
- The intuitive interface makes it easy for your team to navigate and manage marketing tasks.
- Exceptional customer support ensures you get help quickly when needed.
- The onboarding process is smooth, getting your team up to speed in no time.
- Some users find it lacks certain financial-related features like budgets and expenses.
- Occasional glitches in allocations may require you to double-check assignments.
- Advanced users might find HubSpot's templated options limiting for unique customizations.
ActiveCampaign
- Travel and HospitalityAutomate booking confirmations and post-stay engagement to improve guest retention and reviews.
- Online Learning CreatorsDeliver onboarding and lesson sequences automatically based on where learners are in your courses.
- Healthcare ProvidersSend appointment confirmations, reminders, and timely follow-ups with consistent communication.
- AgenciesManage segmented campaigns and automation workflows for clients without doing every step manually.
- Ecommerce StoresTrigger automated emails for abandoned carts and personalized product follow-ups tied to customer behavior.
- SaaS CompaniesAutomate lead follow-ups and product onboarding sequences to nurture users through the trial and adoption cycle.
HubSpot
- Digital AgenciesHubSpot Marketing’s automation tools help your team manage multiple client campaigns efficiently.
- SaaS StartupsIts detailed analytics empower you to track user engagement and optimize marketing strategies.
- E-commerce BusinessesPersonalized email marketing features allow you to enhance customer engagement and boost sales.
- Educational InstitutionsHubSpot’s CRM integration helps you manage student outreach and engagement effectively.
- Healthcare ProvidersThe platform’s content management tools aid in maintaining a strong online presence.
- Non-Profit OrganizationsIts easy-to-use interface and support make managing campaigns and donor relationships straightforward.
Hvem bør bruge ActiveCampaign, og hvem bør bruge HubSpot?
ActiveCampaign er ideel til teams, der ønsker, at autonom AI bygger kampagner for dem med fem klik, og som vil samle e-mail, SMS, WhatsApp, landingssider og CRM på én platform. HubSpot egner sig til organisationer, der ønsker marketingautomatisering tæt integreret med et bredere CRM-system, som bruges på tværs af marketing-, salgs- og serviceteams.
| ActiveCampaign | HubSpot | |
|---|---|---|
| Automation Features | ActiveCampaign ActiveCampaign focuses on behavior-based marketing automation using triggers, conditions, and email-centric workflows. | HubSpot HubSpot’s automation is closely tied to CRM objects, enabling workflows that span contacts, deals, pipelines, and lifecycle stages. |
| Customization | ActiveCampaign ActiveCampaign offers configurable workflows and campaign settings within a more contained marketing-focused environment. | HubSpot HubSpot supports deeper system-wide customization across CRM properties, pipelines, permissions, and multi-team processes. |
| Onboarding | ActiveCampaign ActiveCampaign provides onboarding services and guided resources focused on marketing setup and adoption. | HubSpot HubSpot offers structured onboarding programs paired with formal training and certifications through HubSpot Academy. |
| Platform Scope | ActiveCampaign ActiveCampaign is an all-in-one customer experience automation platform combining email, SMS, WhatsApp, landing pages, CRM, and behavioral automation. | HubSpot HubSpot is built as a multi-hub CRM platform that combines marketing, sales, service, and operations within a single system. |
| Pricing Model | ActiveCampaign ActiveCampaign uses tiered pricing that scales based on contact count and feature access. | HubSpot HubSpot follows a freemium model, with costs increasing as teams add hubs, advanced features, and higher usage limits. |
| API Access | Both provide APIs that allow teams and developers to extend functionality, build custom integrations, and connect external systems. |
|---|---|
| Automation Capabilities | Both platforms provide tools to automate marketing campaigns, trigger actions based on user behavior, and manage customer journeys at scale. |
| Compliance Standards | Both platforms publicly document support for major data protection regulations such as GDPR and offer security practices intended to protect customer data. |
| Customer Support | Both platforms maintain help centers, documentation, and learning resources to support onboarding, troubleshooting, and ongoing product use. |
| Integrations | Both offer broad integration libraries that connect with common CRM, eCommerce, analytics, and productivity tools to support existing tech stacks. |