Top 26 Women in Marketing to Watch in 2026

Marketing leader with 15+ years scaling growth and content

Women in marketing are breaking barriers and setting the standard for what bold, results-driven work looks like. Whether you're looking for career inspiration, strategic insight, or leaders worth following, this roundup has you covered. From content to demand generation to brand strategy, these marketers are worth paying attention to.

Top 26 Women Marketers

Below are the profiles of the best women in marketing, covering who they are and the impact they've made in this space.

Dara Treseder profile photo

Dara Treseder

CMO, Autodesk

San Francisco, United States

Focus area:

#Marketing Leadership#Growth Strategy#Digital Commerce#Brand Strategy#Customer Experience

Dara Treseder is Autodesk’s Chief Marketing Officer, leading global marketing, brand, communications, growth, digital commerce, and education across its design and make technology platform.

Her remit extends beyond brand leadership into digital revenue, ecommerce, and Autodesk for Small Business. Across Autodesk, Peloton, Carbon, and GE, Treseder has worked at the intersection of category building, customer experience, growth, and global marketing transformation.

Lorraine Twohill profile photo.

Lorraine Twohill

CMO at Google

California, United States

Focus area:

#Brand Strategy#Global Marketing#AI#Creative Leadership#Marketing Organizations

Lorraine Twohill is Google’s Chief Marketing Officer, a longtime marketing leader who has helped guide the company’s global brand through shifts spanning Search, mobile, YouTube, and AI.

Twohill has helped build Google’s marketing organization from its earlier growth years through today’s AI transition. Her work emphasizes human-centered storytelling, local relevance, creative judgment, accessible marketing, and giving marketers a meaningful role in product-led companies.

Alison Wagonfeld profile photo

Alison Wagonfeld

Chief Marketing Officer of NVIDIA

San Francisco Bay Area, United States

Focus area:

#Technology Marketing#Enterprise Marketing#Cloud#AI#Growth Strategy

Alison Wagonfeld is NVIDIA’s Chief Marketing Officer, following nearly a decade leading Google Cloud marketing and earlier work in venture capital, entrepreneurship, and business education.

At Google Cloud, Wagonfeld helped market a business spanning cloud infrastructure and Workspace as it scaled substantially. She moved to NVIDIA in 2026 to lead marketing and communications, bringing experience across enterprise technology, startups, venture investing, and product marketing.

Ann Handley profile photo

Ann Handley

Content Marketing Author & Educator

Greater Boston, United States

Focus area:

#Content Marketing#Business Writing#Marketing Education#Digital Marketing#Brand Voice

Ann Handley is MarketingProfs’ Chief Content Officer, a co-founder of ClickZ, and the bestselling author of Everybody Writes and Content Rules, with a career rooted in digital publishing.

Handley has made clear, useful writing a core marketing discipline through her books, teaching, newsletter, and speaking. Her work pushes marketers away from forgettable content and toward distinctive voice, audience empathy, stronger storytelling, and writing that earns attention.

Aleyda Solís profile photo

Aleyda Solís

SEO & AI Search Consultant

Spain

Focus area:

#SEO#AI Search#International SEO#Ecommerce SEO#Search Strategy

Aleyda Solís is an international SEO and AI search consultant, founder of Orainti, author, speaker, and creator of SEOFOMO, MarketingFOMO, and LearningSEO.io, a free SEO learning roadmap.

Her work spans international, ecommerce, marketplace, and SaaS search, with an increasingly deep focus on how brands appear in AI-generated answers. Solís also turns her research into frameworks, worksheets, newsletters, videos, and free learning resources for search marketers.

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Bozoma Saint John

Brand Marketing Executive & Entrepreneur

Los Angeles, United States

Focus area:

#Brand Marketing#Consumer Marketing#Cultural Marketing#Brand Building#Entrepreneurship

Bozoma Saint John is the creator and CEO of Eve by Boz, author of The Urgent Life, and a veteran marketing executive whose leadership career includes Netflix, Uber, Apple, and PepsiCo brands.

Saint John built her career around culturally resonant consumer marketing before becoming a founder herself. Eve by Boz brings that brand-building experience into beauty, combining product development, cultural identity, storytelling, and a focus on Black women and women of color.

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Tyrona Heath

Global Director, Thought Leadership GTM Strategy, LinkedIn

United States

Focus area:

#B2B Marketing#Marketing Science#Thought Leadership#GTM Strategy#Brand Building

Tyrona Heath is Global Director of Thought Leadership GTM Strategy at LinkedIn Marketing and co-founder of The B2B Institute, with prior marketing experience at Google, IBM, and Nestlé.

Heath specializes in turning marketing research, behavioral science, and cognitive psychology into decisions B2B teams can actually use. Her work bridges evidence and execution, covering brand building, go-to-market strategy, content, marketing effectiveness, and long-term growth.

Rachel Thornton profile photo

Rachel Thornton

CMO, Adobe Enterprise

Seattle, United States

Focus area:

#Enterprise Marketing#AI#Customer Experience#Personalization#Brand Strategy

Rachel Thornton is Chief Marketing Officer, Enterprise at Adobe, where she leads marketing for its enterprise business at the intersection of customer experience, creativity, data, and AI.

Thornton’s work explores what marketing looks like when AI becomes part of everyday customer experience and content operations. She has championed personalization, AI skills for marketers, brand integrity, and strategies designed for both human audiences and AI agents.

Carla Zakhem-Hassan profile photo

Carla Zakhem-Hassan

Chief Marketing Officer, JPMorgan Chase

United States

Focus area:

#Global Marketing#Brand Strategy#Performance Marketing#Customer Insights#Financial Services Marketing

Carla Zakhem-Hassan is Chief Marketing Officer of JPMorganChase, leading its global marketing organization after senior marketing roles at Citi, Toys “R” Us, PepsiCo, and other consumer businesses.

Hassan’s remit combines brand and performance marketing with acquisitions, sponsorships, customer insights, analytics, communications, and impact marketing. Her career gives her a wide-angle view of how marketing can connect customer understanding, brand building, and measurable business growth.

Carrie Rose profile image

Carrie Rose

Founder & CEO, Rise at Seven

United Kingdom

Focus area:

#SEO#Digital PR#Content Marketing#Organic Media#Search Strategy

Carrie Rose is the founder and CEO of Rise at Seven, the search-first agency she built around the intersection of SEO, digital PR, content, social discovery, and cross-platform brand visibility.

Rose has pushed search beyond rankings by combining technical SEO with creative campaigns and consumer behavior. Her agency’s evolving organic-media model reflects how discovery now happens across Google, social platforms, media, retail environments, and AI search.

Shama Hyder profile image

Shama Hyder

Marketing, AI & Business Strategy Speaker

Miami, United States

Focus area:

#AI#Digital Marketing#Business Strategy#Thought Leadership#Emerging Technology

Shama Hyder is an exited agency founder, bestselling author, keynote speaker, and applied AI evangelist who built Zen Media into a global B2B marketing and communications firm before exiting.

Hyder’s work has shifted from running Zen Media to helping leaders interpret emerging technology and act before market changes become obvious. Her Strategic Urgency and Six Signals frameworks build on a career spent translating digital shifts into practical marketing and business decisions.

Melody Lee profile image

Melody Lee

CMO, Mercedes-Benz USA

Atlanta, United States

Focus area:

#Brand Strategy#Automotive Marketing#Luxury Marketing#Customer Experience#Integrated Marketing

Melody Lee is Chief Marketing Officer of Mercedes-Benz USA. Her career spans automotive, luxury, brand strategy, corporate affairs, and business transformation.

At Mercedes-Benz USA, Lee has worked on how an established luxury brand evolves for changing customers and culture. Her marketing leadership encompasses storytelling, brand relevance, customer experience, and representation, including efforts to broaden how women are portrayed and addressed by the brand.

Tamara McCleary profile image

Tamara McCleary

CEO of Thulium

United States

Focus area:

#Social Media Marketing#B2B Marketing#AI#Marketing Analytics#Technology Marketing

Tamara McCleary is CEO of Thulium, a global social media agency. She's a technology futurist and speaker with experience advising major enterprise technology brands.

McCleary’s work connects social strategy with data science, analytics, and AI to help enterprise brands make social activity more measurable. Her broader background spans technology, healthcare, influencer strategy, and advising companies navigating digital change.

Goldie Chan profile image

Goldie Chan

Personal Branding & Social Strategy Expert

Los Angeles, United States

Focus area:

#Personal Branding#Brand Storytelling#Social Media#Content Strategy#Creator Marketing

Goldie Chan is the founder of Warm Robots, an author, keynote speaker, advisor, and former Forbes contributor whose work centers on personal branding, storytelling, and social strategy.

Chan has built a body of work around helping people and companies turn identity into memorable brand narratives. Through Warm Robots, speaking, writing, and Personal Branding for Introverts, she explores social strategy, community, creator visibility, and more authentic approaches to professional branding.

Pam Moore profile image

Pam Moore

CEO & Founder, Marketing Nutz

Orlando, United States

Focus area:

#Digital Marketing#Social Media#Brand Strategy#Content Marketing#Marketing Training

Pam Moore is CEO and founder of Marketing Nutz, a digital marketing, branding, and social media training and consulting firm, following a long career in corporate marketing and product roles.

Moore helps organizations connect integrated marketing activity to audience relationships and business results. Her work spans digital strategy, social media, content, branding, influencer programs, training, and consulting for organizations ranging from entrepreneurs to major enterprises.

Brianna Doe profile image

Brianna Doe

Influencer & Creator Marketing Entrepreneur

United States

Focus area:

#Influencer Marketing#Creator Economy#B2B Marketing#Brand Strategy#Demand Generation

Brianna Doe is the founder and CEO of Verbatim, a B2B and B2V influencer marketing agency, as well as a creator, keynote speaker, writer, and host exploring influence and internet culture.

Doe brings demand generation and social strategy experience to creator partnerships, arguing that influencers should function as genuine growth partners rather than rented media. Through Verbatim and Stop the Scroll, she also examines trust, online behavior, brand reputation, and the changing mechanics of influence.

Sarah Noel Block profile image

Sarah Noel Block

Lean Marketing & Sales Systems Strategist

Hoffman Estates, United States

Focus area:

#Marketing Strategy#Content Marketing#Sales Systems#Small Teams#Marketing Automation

Sarah Noel Block is the founder of Tiny Marketing and a podcast host who draws on years as a one-person marketing department to build practical systems for lean teams and consultants.

Block’s approach is shaped by doing marketing with constrained teams and budgets. Her frameworks emphasize streamlining, systemizing, automation, content reuse, referrals, visibility, and practical sales rhythms so small teams can build repeatable growth without copying enterprise playbooks.

Radhika Duggal profile image

Radhika Duggal

Chief Marketing Officer, MLS

New York, United States

Focus area:

#Brand Strategy#Consumer Behavior#Sports Marketing#Fan Growth#Customer Insights

Radhika Duggal is Senior Vice President and Chief Marketing Officer of Major League Soccer and Soccer United Marketing, with prior leadership experience at Super.com, JPMorgan Chase, and Pfizer.

Duggal combines consumer research with brand and growth strategy, an approach she also teaches at NYU Stern. At MLS she leads marketing aimed at expanding the league’s global fanbase, building on experience across fintech, financial services, healthcare, startups, and consulting.

Jane Serra profile image

Jane Serra

B2B Marketing Leader & Community Builder

United States

Focus area:

#B2B Marketing#Community Building#Marketing Leadership#Content Marketing#Career Development

Jane Serra is a B2B marketing leader and the creator and host of Women in B2B Marketing, a podcast and community built around candid career stories and practical insight from women marketers.

Serra draws on more than 17 years across SaaS, agencies, and outsourcing while creating a platform where women marketing leaders discuss strategy, teams, careers, setbacks, and growth. Women in B2B Marketing combines B2B marketing education with community building and greater visibility for women in the field.

Krystal Hauserman profile image

Krystal Hauserman

Brand, Growth & Culture Marketing Executive

Los Angeles, United States

Focus area:

#Brand Strategy#Gen Z Marketing#Culture Marketing#Social Media#Integrated Marketing

Krystal Hauserman is a marketing and growth executive whose career spans global entertainment, consumer products, startups, sports, and culture-led brands, including 11:11 Media and the NBA.

Hauserman specializes in building brands around culture, purpose, pop culture, and emerging consumer behavior, with particular depth in Gen Z. Her experience covers brand storytelling, digital and social, PR, experiential marketing, partnerships, content, and integrated campaigns.

Amanda Friedt profile image

Amanda Freidt

VP, Growth & Marketing

Detroit, United States

Focus area:

#Growth Strategy#AI Marketing#Audience Intelligence#Integrated Search#Lifecycle Marketing

Amanda Friedt is Vice President of Growth at Benigni Family of Brands, leading growth, marketing, and digital strategy across a portfolio spanning ecommerce, B2B, retail, service, and DTC.

Her work connects AI-powered discovery, audience intelligence, search, lifecycle marketing, merchandising, customer acquisition, and revenue operations into unified growth systems. Friedt also founded FRDTLAB and advises on positioning, go-to-market strategy, and AI-era marketing, building on her earlier tenure as CMO of Aimclear.
Gail Moody-Byrd profile image

Gail Moody-Byrd

Founder & CEO of Distill

San Francisco Bay Area, United States

Focus area:

#GTM Strategy#Positioning#B2B Marketing#Category Creation#AI

Gail Moody-Byrd is founder and CEO of Distill.Works and a senior GTM advisor at Norwest, drawing on marketing leadership experience at LinkedIn, Noodle.ai, SAP, and major retail organizations.

Moody-Byrd helps leaders cut through crowded markets to clarify positioning, category, customer problems, and go-to-market strategy. Her Distillation Process pressure-tests assumptions and reduces complexity into a smaller set of customer-rooted truths teams can execute and sell.

Leela Srinivasan profile image

Leela Srinivasan

CEO, Parity

Raleigh, United States

Focus area:

#Marketing Leadership#Sports Marketing#Brand Partnerships#Sponsorship#Women In Sports

Leela Srinivasan is CEO of Parity, a women’s sports marketing and sponsorship company, after serving as CMO at SurveyMonkey, Checkout.com, and Lever and holding leadership roles at LinkedIn.

Srinivasan has moved from three CMO roles into a CEO seat where marketing itself is central to the business model. Parity connects brands with professional women athletes for sponsorships, campaigns, content, storytelling, and other partnerships while working to narrow gender income and opportunity gaps in sport.

Kim Garst profile image

Kim Garst

AI & Digital Marketing Educator

Blacksburg, United States

Focus area:

#AI Marketing#Digital Marketing#Content Marketing#Audience Growth#Entrepreneurship

Kim Garst is an AI marketing educator, consultant, digital futurist, author, and entrepreneur whose work helps creators and business owners use AI to build audiences, authority, and revenue.

Garst’s teaching focuses on making AI practical for marketing rather than treating it as a novelty. Her work covers AI-assisted content, automated campaigns, personalization, trend analysis, authority building, and using emerging tools to make digital marketing more efficient and commercially useful.

Mari Smith profile image

Mari Smith

Facebook & Social Media Marketing Expert

United States

Focus area:

#Facebook Marketing#Social Media Marketing#Relationship Marketing#Social Selling#Marketing Training

Mari Smith is a Facebook and social media marketing expert, author, speaker, strategist, and trainer who has worked directly with Meta to teach businesses and support Facebook education programs.

Smith has specialized in Facebook marketing since the platform’s early commercial years, combining platform tactics with relationship marketing and social selling. Her books, corporate training, consulting, and longstanding work with Facebook have helped businesses translate social engagement into visibility, community, and sales.

Peggy Fitzpatrick profile image

Peg Fitzpatrick

Social Media & Visual Marketing Expert

United States

Focus area:

#Social Media Marketing#Visual Marketing#Small Business Marketing#Content Strategy#Brand Building

Peg Fitzpatrick is a social media and visual marketing expert, bestselling author, speaker, and former head of social strategy at Canva who has led campaigns for major global consumer brands.

Fitzpatrick turns hands-on platform experience into practical guidance for small businesses and marketers. Her work covers visual storytelling, Instagram, Pinterest, brand building, content, and social strategy. She has also co-authored The Art of Social Media and The Art of Small Business Social Media.

Selection Methodology

I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.

I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.

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Shriya Ghate

I'm an SEO Content Manager at Black & White Zebra with 15+ years scaling content and SEO strategy across startups and media brands. I lead AI-driven workflows and large-scale SEO testing. Previously, I grew content production 10x and revenue 193% as Editor of The CMO. I hold an MA in Writing from the University of Warwick and am a certified Product Marketer. My expertise spans content systems, AI operations, and performance analytics.

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