Top 15 Marketing Twitter Accounts to Follow in 2026

Amanda Natividad is Chief Evangelist at SparkToro and founder of Zero Click Marketing. Her background spans audience research, content strategy, B2B marketing, and journalism and media.

She teaches marketers to understand where audiences pay attention and to create useful content that earns reach without depending on clicks. Her writing and social presence turn audience research, content distribution, and zero-click marketing into practical ideas for modern marketing teams.

Rand Fishkin co-founded SparkToro, Moz, Snackbar Studio, and Alertmouse. The marketer and author has spent his career building tools and ideas around audience research and search marketing.

Fishkin challenges marketers to question platform incentives, attribution, search conventions, and click-centric strategy. His writing combines original research with clear analysis, helping marketing leaders understand audience behavior, zero-click discovery, and changes across the web.

Andy Crestodina is co-founder and CMO of Orbit Media Studios, where he has spent more than two decades working across web strategy, content marketing, SEO, analytics, AI, and conversion.

Crestodina is especially useful to marketers who want evidence behind their tactics. His educational work connects analytics, search, audience research, content creation, and website optimization, translating digital-marketing data into concrete decisions marketers can apply.

Michael Stelzner founded Social Media Examiner, a media company serving social media marketers through research, editorial content, podcasts, communities, and industry events worldwide.

His work tracks how social platforms, creators, AI, and changing content formats affect marketers. Stelzner combines industry research, interviews, and practical advice to help marketing leaders adapt their social strategies as platforms and audience behavior change.

Katelyn Bourgoin is the founder of UNIGNORABLE and a marketer known for customer research, messaging, positioning, and audience building. She previously built the Why We Buy brand for founders.

Bourgoin studies why customers buy and how experts make their ideas memorable. Her posts unpack attention, persuasion, positioning, offers, audience growth, and “ownable ideas,” often using her own experiments to show marketers what worked, what failed, and why.

Mark Schaefer is executive director of Schaefer Marketing Solutions, an author, educator, speaker, and consultant whose work explores marketing, personal branding, technology, and change.

Schaefer uses his writing and social channels to examine what happens when technology collides with human behavior. His work covers social media, personal branding, community, AI, creators, and marketing strategy, focusing on proven principles rather than passing trends.

Graham Robertson founded and leads Beloved Brands, where he advises and trains marketers on brand strategy. His career includes senior brand roles at J&J, Pfizer, General Mills, and Coke.

Robertson turns classic brand-management discipline into practical tools for modern marketers. His teaching covers positioning, brand plans, creative briefs, advertising, execution, growth, and marketing leadership, making his social content useful for leaders who want frameworks rather than passing tactics.

Chris Do is founder and CEO of The Futur, an education company for creative professionals and entrepreneurs. His background spans brand design, business education, and content creation.

Do’s large body of educational content explores branding, positioning, pricing, sales, audience building, creative entrepreneurship, and personal brands. His direct teaching style and willingness to unpack his own content strategy make his social accounts especially useful for marketers studying expertise-led brands.

Mike Allton is Chief Storyteller at Agorapulse, where he works with marketers, educators, influencers, and partner brands. He is also an author, speaker, consultant, podcast host, and educator.

Allton’s work connects social media with partnerships, storytelling, AI, and practical marketing operations. Through articles, podcasts, and social posts, he explores how marketers can turn relationships and emerging tools into better content, stronger collaborations, and more effective growth programs.