If you're like most businesses, you're probably already using MarTech to power your marketing efforts but now are realizing you need to fill MarTech Jobs to support you. But as your needs change and grow, so too will your need for MarTech professionals.
The good news is that you don't have to be a tech expert to hire them. With over a decade of experience in digital marketing, I'll share with you exactly which MarTech jobs you need to hire for, why you need them, and the best practices you can implement.
Why Do You Need to Hire Martech Professionals?
Do you need to hire for MarTech jobs? The answer is yes. The most common responsibilities of marketing technologists include training and supporting marketing staff, overseeing technology projects, and managing data.
Hiring a marketing operations specialist can help organizations effectively harness data and create closer relationships with customers. Marketing technology, or MarTech, is a term for the software and tech tools marketers use to plan, execute, and measure marketing campaigns. Filling your open MarTech jobs can make the marketing team's lives easier by automating marketing tasks, using data analytics, and more.
Some common MarTech job responsibilities include researching and recommending new marketing technology products, attending MarTech conferences, and training and supporting marketing teams. So if you're looking to fill a role in your organization with someone who can help you better understand and use your customer data, then hiring a MarTech professional is the way to go.
What Martech Jobs Do You Need to Hire For?
As a marketer, you know that technology is essential to modern marketing campaigns. But what you may not know is that there's a whole world of marketing technology out there, and it's called MarTech.
Here are the five MarTech jobs you need to be on the lookout for:
- Marketing Technologist—These individuals are responsible for implementing and managing marketing technology solutions.
- Marketing Automation Software Specialist—Implements smart automation workflows to remove the administrative burden of certain repetitive tasks off your team, like sending automated texts/emails to alert about sales or abandoned carts.
- Marketing Data Administrator—Data engineers are responsible for designing, building, and maintaining the data infrastructure needed by a MarTech organization using marketing intelligence software.
- Digital Advertising Manager—This MarTech Job is responsible for developing and implementing strategies that promote a company or brand's products.
- Marketing Operations Manager—These roles are responsible for managing and maintaining the technology tools and platforms used by marketing.
MarTech is on a mission to educate marketers about marketing technology and strategy. And that's why it's so important to have someone on your team who knows all about MarTech and can manage and execute your marketing campaigns using the latest and greatest technologies.
That's where a marketing technologist can come to the rescue. A marketing technologist is someone who manages and executes marketing campaigns, which may include planning, budgeting, execution, measurement, and brand building. So if you're looking to hire someone for your team, make sure to add marketing technologist to your list of must-hires.
How Do You Hire for a Martech Job?
When it comes to hiring for a MarTech role, there are a few things to keep in mind. First and foremost, the job responsibilities of a marketing technologist include strategizing, executing, and managing marketing technology products. This is an essential part of any modern marketing campaign, so it's important to have someone on your team who knows how to use and navigate the latest tools and technologies.
Another thing to consider is MarTech stack examples you want to emulate. This is a collection of specialized tools used to streamline marketing efforts. By having a dedicated MarTech staff member, you can make sure these tools are being used effectively and efficiently.
So when you're trying to fill a MarTech job, make sure you look for someone with the right skills and experience. Someone who understands the importance of technology in marketing and is excited to help your team achieve its goals.
What do you do after hiring for these MarTech Jobs?
There's no question that marketing is evolving rapidly, and as more and more companies adopt marketing technology (MarTech) solutions, the need for skilled professionals in Martech operations increases. So what are the top 5 MarTech jobs you need to be hiring for?