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If you're like most businesses, you're probably already using MarTech to power your marketing efforts. You need to fill MarTech Jobs to support you, but as your needs change and grow, so too will your need for MarTech professionals.

The good news is that you don't have to be a tech expert to hire them. With over a decade of experience in digital marketing, I'll share with you exactly which MarTech jobs you need to hire for, why you need them, and the best practices you can implement for long-term success.

What is MarTech?

MarTech (or Marketing Technology) is a term for the marketing software and tech tools marketers use to plan, execute, and measure marketing campaigns.

Filling your open MarTech jobs can make the marketing team's life easier by automating marketing tasks and using data analytics to inform decisions. The most common responsibilities of marketing technologists include training and supporting marketing staff, overseeing technology projects, and managing data.

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Do You Need MarTech Professionals?

Do you need to hire for MarTech jobs? The short answer is yes.

Specialists in MarTech jobs can aid with researching and recommending new marketing technology products, attending MarTech conferences, and training and supporting marketing teams. So if you're looking to fill a role in your organization with someone who can help you better understand and use your customer data, then hiring a MarTech professional is the way to go.

Martech Jobs You Need To Hire For

As a marketer, you know that technology is essential to modern marketing campaigns. What you may not know is that there's a whole world of marketing technology out there, and for each type there can be a dedicated specialist.

Here are the five MarTech jobs you need to be on the lookout for:

  1. Marketing Technologist: These individuals are responsible for implementing and managing marketing technology solutions.
  2. Marketing Automation Software Specialist: Responsible for implementing smart automation workflows to remove the administrative burden of certain repetitive tasks, like sending automated emails to revive abandoned carts.
  3. Marketing Data Administrator: Data engineers are responsible for designing, building, and maintaining the data infrastructure needed by a MarTech organization using marketing intelligence software.
  4. Digital Advertising Manager: This MarTech Job is responsible for developing and implementing strategies that promote a company or brand's products.
  5. Marketing Operations Manager—These roles are responsible for managing and maintaining the technology tools and platforms used by marketing.

MarTech is on a mission to educate marketers about marketing technology and strategy. It's so important to have someone on your team who knows it well, and can manage and execute your marketing campaigns using the latest and greatest technologies.

That's where a marketing technologist can come to the rescue. This is someone who manages and executes marketing campaigns, which may include planning, budgeting, execution, measurement, and brand building. So if you're looking to hire someone for your team, this would be my number one recommendation.

How Do You Hire for a Martech Job?

When it comes to hiring for a MarTech role, there are a few things to keep in mind. First and foremost, it's important to have someone on your team who knows how to use and navigate the latest tools and technologies.

Another thing to consider is MarTech stack examples you want to emulate. This is a collection of tools used to streamline marketing efforts, and a MarTech staff member can ensure these tools are being used effectively and efficiently.

So when you're trying to fill a MarTech job, make sure you look for someone with the right skills and experience. Someone who understands the importance of technology in marketing and is excited to help your team achieve its goals.

Leading With Technology

There's no question that marketing is evolving rapidly, and as more companies adopt MarTech solutions, the need for skilled professionals increases. Keep these five MarTech jobs in mind for your hiring plan and you'll be golden.

If you enjoyed this article, check out our list of emerging MarTech startups to watch in 2024, or share your thoughts with us through social media. To stay on top of the latest trends and tech, be sure to subscribe to The CMO newsletter.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.