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Tired of sifting through countless B2B newsletters to find the ones that actually deliver value? Well, I've done the hard work for you. I've scoured the internet and compiled a list of the 17 most essential B2B newsletters you need to subscribe to in 2024.

Each newsletter was handpicked with a particular niche in mind, be it daily marketing news, B2B marketing growth strategies, or even if you are nerding out on lean B2B methodologies.

So, grab a cup of coffee, sit back, and get ready to level up your marketing game.

Best B2B Newsletters Shortlist

Here's a shortlist of the best B2B newsletters I think are worth subscribing to in 2024:

  1. B2B Bite - For B2B industry insights
  2. B2B SaaS Reviews - For SaaS product reviews
  3. Marketing Brew - For daily marketing news
  4. B2B Growth Newsletter - For growth strategies
  5. MarketingProfs - For marketing tips and trends
  6. B2B Marketing World - For B2B marketing strategies
  7. MKT1 Newsletter - For startup marketing
  8. B2B Marketing Newsletter - For LinkedIn content marketing strategies
  9. MarTech - For marketing technology news
  10. B2B Marketing Zone - For B2B marketing resources
  11. Demand Gen Report - For demand generation insights
  12. Lean B2B - For lean B2B methodologies
  13. Trends by HubSpot - For market research
  14. PYMNTS - For payment industry news
  15. Ahrefs - For SEO marketing
  16. Demand Curve - For growth marketing
  17. The Juice HQ - For content marketing

Find more details about each newsletter below.

Best B2B Newsletters Overviews

1. B2B Bite - For B2B industry insights

B2B Bite newsletter landing page
The B2B Bite newsletter (Source)

B2B Bite is a newsletter that provides insights and updates relevant to the B2B industry. It caters to professionals looking to stay informed about the latest trends, strategies, and developments.

  • Audience: B2B marketers and solution providers
  • Size: 3,021+ marketers
  • Newsletter Frequency: Weekly
  • Subscribe Here

Why Subscribe: 

B2B Bite offers valuable and relevant content, including insightful articles on topics such as account-based marketing, engaging podcasts, and in-depth case studies. It is a must-read for anyone in the B2B sector. Subscribers benefit from expert analysis and curated stories that help them stay ahead of industry trends and improve their business strategies.

2. B2B SaaS Reviews - For SaaS product reviews

B2B SaaS Reviews newsletter overview
The B2B SaaS Reviews newsletter (Source)

B2B SaaS Reviews is a newsletter that provides comprehensive SaaS product updates, and reviews aimed at helping B2B companies make informed decisions about the tools and software they use.

  • Audience: B2B SaaS marketers and business leaders
  • Newsletter Frequency: Bi-weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

B2B SaaS Reviews offer valuable insights by delivering thorough and impartial evaluations of the latest SaaS products. This newsletter helps subscribers stay informed about the best tools and software to enhance their business operations.

B2B SaaS Reviews provides a reliable resource for optimizing your software investments and staying ahead in SaaS.

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3. Marketing Brew - For daily marketing news

Marketing Brew subscription page
The Marketing Brew newsletter (Source)

Marketing Brew is a B2B email newsletter for marketing professionals that shares the latest news and trends in brand strategy, social media growth strategies, and ad tech.

  • Audience: Marketing professionals
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Marketing Brew provides concise and insightful updates on the marketing industry, making it a valuable resource for staying informed about the latest trends and developments. The newsletter's engaging format and comprehensive coverage make it a must-read for marketing professionals.

4. B2B Growth Newsletter - For growth strategies

B2B Growth Newsletter landing page screenshot
The B2B Growth Newsletter (Source)

B2B Growth Newsletter is a publication that delivers actionable growth strategies and insights for business-to-business professionals looking to expand their operations and market reach.

  • Audience: B2B marketers and growth strategists
  • Newsletter Frequency: Weekly
  • Subscribe Here

Why Subscribe: 

The B2B Growth Newsletter offers unique and actionable insights from industry experts, making it a valuable resource for those looking to drive growth in their B2B businesses. The newsletter's focus on non-obvious insights and engaging content sets it apart from other growth strategy resources.

5. MarketingProfs - For marketing tips and trends

MarketingProfs, a B2B newsletter
The MarketingProfs newsletter (Source)

The MarketingProfs newsletter provides practical marketing insights, lessons, and know-how on various marketing topics, including advertising, branding, ABM content strategy, and SEO.

  • Audience: Marketing professionals
  • Size: 600,000+ subscribers
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

MarketingProfs offers subscribers a rich blend of expert advice, industry insights, and actionable strategies that help improve marketing efforts. The newsletter covers various topics, from digital marketing strategies to content creation tips, ensuring readers have the knowledge they need to excel.

It also provides information on upcoming events, webinars, and workshops, making it a comprehensive resource for continuous learning and professional development in the marketing industry.

6. B2B Marketing World - For B2B marketing strategies

B2B Marketing World home page
The B2B Marketing World newsletter (Source)

The B2B Marketing World newsletter is a quick and easy-to-read resource for the latest B2B marketing news and insights.

  • Audience: B2B marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

B2B Marketing World offers concise and actionable insights for B2B marketers, making it a valuable resource for staying informed and improving marketing strategies. The newsletter's focus on providing quick and digestible content makes it ideal for busy professionals.

7. MKT1 Newsletter - For startup marketing

MKT1 Newsletter subscription page
The MKT1 Newsletter (Source)

MKT1 Newsletter, written by Emily Kramer, provides B2B startup marketing guides, frameworks, content strategy, advice, and opinions.

  • Audience: B2B startup marketers
  • Size: 41,000 subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The MKT1 Newsletter offers practical and actionable advice for startup marketers, making it an essential resource for those looking to navigate the challenges of building and growing a startup. The newsletter's focus on real-world examples and expert insights makes it a valuable tool for startup success.

8. B2B Marketing Newsletter - For LinkedIn marketing strategies

B2B Marketing Newsletter LinkedIn website
The B2B Marketing Newsletter (Source)

The B2B Marketing Newsletter offered by Foundation Inc. provides insights on generative AI, prompt engineering, and the importance of a well-thought out content strategy.

  • Audience: B2B marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The B2B Marketing Newsletter offers valuable insights and resources for B2B marketers, making it an essential tool for staying informed and improving marketing strategies. The newsletter's focus on cutting-edge topics and practical advice makes it a valuable resource for anyone looking to grow on LinkedIn.

9. MarTech - For marketing technology news

MarTech newsletter landing page
The MarTech newsletter (Source)

MarTech is a newsletter that provides the latest updates and insights in marketing technology. It is designed for professionals keen on staying ahead in the martech landscape.

  • Audience: Marketing technologists
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

MarTech stands out for its comprehensive coverage of marketing technology, marketing automation, daily insights on AI-powered innovations, expert interviews, and the latest job openings. Subscribers benefit from advice from industry experts, in-depth guides, and practical tips on AI prompting.

It also features platform release notes and roundups of industry leaders, making it an invaluable resource for anyone looking to stay informed and competitive in the martech space.

10. B2B Marketing Zone - For B2B marketing resources

B2B marketing zone website screenshot
The B2B Marketing Zone newsletter (Source)

The B2B Marketing Zone is a newsletter offering a curated collection of leading thought leadership articles, webinars, and resources tailored for B2B marketing professionals.

  • Audience: B2B marketers
  • Size: 88,000+ insiders
  • Newsletter Frequency: Daily, Weekly, Monthly newsletters
  • Subscribe Here

Why Subscribe: 

B2B Marketing Zone delivers highly relevant and trending articles curated using reader signals, ensuring that subscribers receive the most impactful content in their inboxes. It covers various topics, including software trends, social media, B2B email marketing, email campaigns, demand generation, marketing automation, and content marketing.

It also provides valuable resources like upcoming webinars, white papers, and ebooks, making it an essential tool for staying informed and competitive in the B2B marketing landscape.

11. Demand Gen Report - For demand generation insights

Demand Gen Report subscription page
The Demand Gen Report newsletter (Source)

Demand Gen Report is a newsletter focused on providing the latest insights and trends in demand generation. It caters to marketing professionals who aim to optimize their lead generation and nurturing strategies.

  • Audience: Demand generation professionals
  • Newsletter Frequency: Twice a week
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Demand Gen Report offers exclusive access to a wealth of resources, including video interviews with top marketing executives, research studies, and special features on emerging marketing trends.

Subscribers can benefit from in-depth case studies, insightful infographics, and access to the DGR blog for expert editorial perspectives. This newsletter is a valuable tool for staying ahead as a demand generation professional.

12. Lean B2B - For lean B2B methodologies

Lean B2B newsletter subscription page
The Lean B2B newsletter (Source)

Lean B2B is a newsletter that provides insights and methodologies for implementing lean principles in the B2B sector. Its goal is to help businesses develop and grow.

  • Audience: B2B founders and intrapreneurs
  • Frequency: Bi-monthly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Lean B2B offers a curated selection of the best articles on B2B, SaaS, customer development, growth, and innovation. This newsletter content is invaluable for professionals applying lean methodologies to business processes, ensuring efficient and effective product development and growth strategies. 

Subscribers benefit from expert insights, practical advice, and updates on new product trends, all tailored to help B2B businesses thrive in a competitive landscape.

13. Trends by HubSpot - For market research

Trends by HubSpot landing page
The Trends by HubSpot newsletter (Source)

Trends by HubSpot is a newsletter that provides comprehensive market research insights and data-driven analysis. It is designed to help businesses stay ahead of industry trends.

  • Audience: Business builders, owners, entrepreneurs, and strategists
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Trends by HubSpot offers subscribers invaluable market research insights curated by experienced analysts and industry experts. This newsletter provides in-depth data analysis, emerging trend reports, and actionable strategies that help businesses make informed decisions.

14. PYMNTS - For payment industry news

PYMNTS subscription page
PYMNTS newsletter (Source)

The PYMNTS is a company newsletter that offers daily and weekly updates on various topics, including B2B payments, retail, tech regulation, cryptocurrency, artificial intelligence, digital transformation, and the retail industry. 

  • Audience: Payment industry professionals
  • Newsletter Frequency: Daily, Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

PYMNTS offers unparalleled coverage of the payment industry, delivering daily updates on innovations, market trends, and regulatory changes. Subscribers benefit from expert analyses, interviews with industry leaders, and comprehensive reports that provide a deep understanding of the payment ecosystem.

15. Ahrefs - For SEO marketing

Ahrefs Team website
Ahrefs newsletter (Source)

The Ahrefs is a newsletter that provides the latest insights, tips, and strategies in SEO marketing. It aims to help professionals improve their search engine rankings and online visibility.

  • Audience: SEOs and digital marketers
  • Size: 284,000 subscribers
  • Newsletter Frequency: Weekly
  • Cost:
    • Lite - $129/month
    • Standard - $249/month
    • Advanced - $449/month
    • Enterprise - $14,990/year
  • Subscribe Here

Why Subscribe: 

Ahrefs offers subscribers invaluable insights into the latest SEO trends and strategies backed by data and expert analysis. The newsletter provides actionable tips, case studies, and updates on SEO tools and techniques, helping readers stay ahead in the competitive digital landscape.

16. Demand Curve - For growth marketing

Demand Curve landing page screenshot
The Demand Curve newsletter (Source)

Demand Curve is a newsletter that provides actionable insights and growth marketing strategies for professionals looking to scale their businesses fast.

  • Audience: Startup founders and marketers
  • Size: 101,704 subscribers
  • Newsletter Frequency: Three times a week
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Demand Curve stands out for its practical, data-driven approach to growth marketing. Subscribers receive expert advice, detailed case studies, and proven strategies that can be directly applied to their marketing efforts.

The newsletter is renowned for its high-quality and actionable content, making it an invaluable resource for anyone looking to accelerate their business growth and stay abreast of new growth tactics and strategies.

17. The Juice HQ - For content marketing

The Juice HQ home page screenshot
Modern Day Marketer newsletter by The Juice HQ (Source)

The Juice HQ's Modern Day Marketer newsletter provides valuable insights and marketing therapy for modern marketers. It offers storytelling, featured content, and data to help marketers grow. 

  • Audience: Modern marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The Juice HQ offers subscribers a rich blend of expert advice, industry trends, and actionable strategies tailored for content marketing success.

It covers various topics, from content creation techniques to effective distribution strategies. By subscribing, you'll access valuable insights to help you stay ahead in the content marketing world.

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO, digital marketing firepower for SaaS pioneers. He's a marketing strategist with years of experience in Marketing, Communications, Ecommerce, and SEO. And has worked across verticals ranging from software to edu-tech, apparel, and F&B, leading teams at B2B SaaS startups, global multinationals, and the public sector. He’s the Founder & Host of The Newcomer’s Podcast featuring immigrants and their stories of moving to a new country, and he’s currently producing a documentary on the immigrant’s experience.