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Account-Based Marketing (ABM) has become a game-changer in the way companies engage with their most valuable accounts, turning generic marketing strategies into personalized, high-touch campaigns. At the heart of ABM's success is the alignment between marketing and sales teams, focusing their efforts on accounts with the highest potential for revenue growth.

From conferences and workshops to marketing webinars and podcasts, attending ABM events like these will help you learn from industry leaders, discover the latest trends and tech, network with peers, and stay ahead of the curve. Whether you're new to ABM or looking to elevate your strategy, the insights from these events will undoubtedly drive your business forward.

ABM Conferences 

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1. The Global ABM Conference

Meet and connect with marketers from across the globe, attend keynote speeches, and join workshops to get the inside scoop on ABM-powered growth at The Global ABM Conference. Its also a great conference for content marketers looking to learn more about ABM.

Make sure to register your interest on the B2B Marketing website to secure a spot!

Who it’s for: B2B Marketers of all levels
Where: London, UK
When: November 6, 2024

Why you should attend:

  • Participate in a carefully curated agenda designed to pinpoint your marketing needs
  • Learn from 50+ Expert Speakers
  • Tailor your experience based on where you are in your ABM journey
  • Meet marketers from 300+ brands across the world
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2. DigiMarCon West 2024

Combining keynote speeches, real-life case studies, strategy sessions, networking, and more, DigiMarCon West is an ABM conference held in conjunction with TECHSPO, where the testing, networking and product interaction takes place.

Who it’s for: Digital Marketers
Where: Several cities across the globe
When: Visit the DigiMarCon West website to find dates based on location.

Why you should attend:

  • Experience some of the most thought-provoking speakers in digital marketing, media, and advertising
  • Gain insight into emerging ABM campaign strategies, the latest innovative technologies, and best practices to move your business to the next level
  • Network with thought leaders
  • Collaborate with peers and build your professional network
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3. Commerce Next Growth Show

Commerce Next Growth Show is a conference aimed at providing real life strategies for marketing growth, with built-in discussions surrounding the intersection of physical and digital retail. Commerce Next Growth Show happens over three days where visionary keynotes and actionable insights can inspire your strategies moving forward.

Who it’s for: Marketers in e-commerce and retail
Where: New York, NY
When: June 11-13, 2024

Why you should attend:

  • Grow connections with an inspiring mix of senior e-commerce leaders, CMOs, and CTOs, along with VPs and Directors from traditional retailers and DTC brands
  • Get actionable ways to fuel positive metrics for your company
  • Access 150+ speakers from leading retailers, cutting-edge tech companies, and DTC brands like Walgreens, Patagonia, Brooklinen, and Lowe’s
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ABM Webinars

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4. Future of ABM Virtual Summit

The Future of ABM Virtual Summit is a webinar involving some revolutionary keynotes, such as Jodi Cerretani, the VP of Marketing at RollWorks, and Swagat Choudhury, Global Director of Perfect Digital StoreMars; along with case studies and panels, discussing the future of ABM marketing. Join several knowledge sessions from over 10 industry leaders.

Who it’s for: B2B Marketers, Directors, Managers, and Marketing Specialists
Where: Virtual. Visit the Future of ABM virtual summit for your digital pass.
When: March 7, 2024

Why you should attend:

  • Connect, listen, and learn during live digital sessions
  • Join the deliberations of panel discussions
  • Network with leaders from across the globe
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5. ABM In The World Of AI: Priorities For 2024

This webinar is meant to shed light on the early uses of generative AI in the ABM world. Join an all-star group of panelists who share their latest insights on how to use ABM in novel and practical ways to accelerate business in 2024.

Who it’s for: Marketers interested in how AI will affect ABM.
Where: Virtual — Visit the ABMLA website to watch now.
When: On-demand, whenever you’re ready!

Why you should attend:

  • Get the latest insights on ABM strategies, budgets, staffing, and metrics
  • Discover top tools and tactics for ABM
  • Find out what high performers in the field do differently than the rest
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6. Gartner 2024 Marketing Predictions: Build Consumer Trust, and Exploit GenAI

In this free, 1-hour on-demand webinar, you’ll explore marketing predictions for 2024 and beyond. Discover insights on how leaders in marketing can successfully navigate the intricate relationship between technological advancements and consumer trust.

Who it’s for: CMOs and marketing leads
Where: Virtual. Join Gartner’s complimentary webinar today.
When: On-demand, whenever you’re ready!

Why you should attend:

  • Learn to adjust your customer acquisition and loyalty approaches
  • Address challenges posed by diminishing social media retention rates
  • Learn to enhance efficiency and innovation through GenAI technology

ABM Workshops & Courses 

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7. Live Workshop By LinkedIn: Account Based Marketing

This is a 60-minute interactive workshop revealing LinkedIn's ABM roadmap and insights on how you can build a successful ABM strategy in five steps: 

  1. Achieve marketing and sales alignment
  2. Select and segment accounts
  3. Engage the entire buyer committee
  4. Personalize content to your audience and their mindset
  5. Measure your business impact

Who it’s for: Marketers and sales people specializing in content and media.
Where: Virtual, via Zoom. 
When: Your choice between March 6, 21, and April 4, 2024. Register on LinkedIn’s Live Workshop page.

Why you should attend:

  • Get best practices to overcoming common roadblocks
  • Learn how to achieve higher ROI, larger deal sizes, and increased pipeline opportunities
  • Get the tools to build your own ABM strategy
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8. Milwaukee Account-Based Marketing Workshop

Join this US-based workshop if you’re looking for actionable advice and a concrete plan surrounding ABM. In just six hours at the Milwaukee Account-Based Marketing Workshop, you’ll be guided through an easy and effective framework to implement ABM into your marketing practices in 2024. 

Who it’s for: B2B salespeople and marketing leaders
Where:  Milwaukee, WI
When: March 14, 2024

Why you should attend:

  • Gain sustainable ABM approaches
  • Learn how to nurture accounts at each stage
  • Learn how to measure success and make improvements
  • Discover three types of ABM, and how to pick what’s best for you
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9. Account-Based Marketing Online Course For B2B Strategy

If ABM is the future of B2B marketing, this Udemy course is ready to show you the way. Access their 2.5 hour online video course from your phone, computer or TV to learn about the up and coming marketing practice that’s taking over lead generation. The course includes a practice test and downloadable resources for your convenience and knowledge!

Who it’s for: B2B marketers interested in learning ABM strategy
Where: Virtual
When: Available for purchase, whenever you’re ready.

Why you should attend:

  • Learn what Account Based Marketing is, what target accounts are, what FIRE methodoloy is, and the meaning of various terms like 'segmentation,' 'marketing mix,' and 'marketing orchestration'
  • Discover how to create a target account list, how to measure an ABM program, and how to pilot account-based marketing
  • Learn which technologies and applications are required for ABM, with an overview of account-based advertising tools and marketing technologies 

More ABM Events

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10. Navigating the Tech Buyer Journey in 2024

In this watchable three-part series marketers learn to build laser-focused messaging within their marketing campaigns and create content that converts.

  • Episode 1: A B2B Guide to Tech Investments and Media Preferences
  • Episode 2: Tech Vendor Loyalty and Customer Retention
  • Episode 3: Roles, Buying Teams and the 2024 Tech Purchase Process

Who it’s for: Tech Marketers
Where: Virtual — Visit the BrightTALK website to watch
When: Episodes 1 and 2 are now available. Episode 3 launches March 27, 2024.

Why you should watch:

  • Better understand the realities of vendor loyalty
  • Learn how to shape your retention strategy by current buyer trends
  • Learn how to keep buyers of specific accounts satisfied
  • Learn how to use vendor loyalty insights to create an effective content strategy
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11. The Rebel Instinct Podcast Series

This podcast series covers marketing technology, creative campaigns, and career trajectory, with an underlying theme of how to become a “marketing rebel” inside and outside of work. You’ll learn from professionals in all walks of business life as you make your way through their 10+ episodes.

Who it’s for: Marketers who want to go beyond surface level with their accounts and strategies

Where: Virtual. Listen to the Rebel Instinct Podcast today

Why you should listen:

  • Learn from a new professional speaker in each episode, 
  • Listen to real experiences and findings from marketers, business owners, salespeople, and more.

Benefits of Attending Account-Based Marketing Events

Despite the downfall of in-person events over the last few years, they have made a comeback, with 57 percent of B2B marketers saying they would prefer to attend an in-person version of a hybrid event rather than the virtual version.

What’s more, Bizzabo's Event Marketing Benchmarks and Trends Report says 95% of respondents believe in-person events can have a major impact on achieving business goals. 

If the travel opportunities alone haven’t sold you, here’s a list of benefits that come with expanding your knowledge through events like conferences, seminars, summits, and trade shows:

You get to:

  • Experience innovation from leaders in your field
  • Stay ahead of your competition
  • Explore new and relevant technologies
  • Implement new strategies for you and your sales team
  • Connect with like-minded professionals
  • Gather insights from experts
  • Get inspired by case studies
  • Increase your own brand’s visibility and awareness
  • Gain new perspectives
  • Develop yourself personally and professionally
  • Try new tools and resources
  • Build relationships to gain future, valuable touchpoints within your industry
  • Impress decision makers

Of course, virtual has its perks too! With lower costs and less time needed to travel, you can increase your number of learning opportunities from the comfort of your own home or office.

Start Mingling!

You already know the SaaS landscape is becoming increasingly competitive, which means staying at the forefront of marketing trends is going to be crucial for long-term success.

The events and resources I shared in this article give CMOs and other marketers the opportunity to experience the latest strategies, technologies, and success stories in the world of account-based marketing.

So mark your calendars, grab your favourite notebook, and get ready to join the inspiring account-based marketing ecosystem in 2024.

Want more marketing knowledge in your back pocket? We’re here to help equip you with everything you may need. Subscribe to The CMO newsletter to have fresh, insightful, and inspiring content delivered right to your inbox.

Kristi Nikkel
By Kristi Nikkel

Kristi (KJ) is the founder of KJ Social Inc. She is a social media manager and coach, whose clients work with her because of her “breath of fresh air,” non-overwhelming approach to Instagram marketing. Whether she’s streamlining her own business practices or teaching clients how to drive results with less overwhelm, SaaS is always playing a role in her success, and now she’s passing her experience and knowledge on to you.