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The 2024 account-based marketing (ABM) conference circuit is heating up already.

So if you are looking to gain insights on the latest ABM personalization strategies, learn from the mistakes of others, create new connections, and stay up-to-date with the industry, here are the top 8 ABM conferences in 2024.

My Best ABM Conferences 2024 Shortlist

Here's a shortlist of the best account-based marketing conferences I think are worth attending in 2024:

  1. B2B Marketing Exchange - Scottsdale, AZ (February 2024)
  2. Account-Based Marketing Workshop - Multiple Locations and Dates
  3. Writing a New Data-Driven Playbook as an ABM Marketer - London, UK (March 2024)
  4. Adobe Summit 2024 - Las Vegas, NV (March 2024)
  5. KAMCon 2024 - Boulder, CO (April 2024)
  6. B2B Marketing Leaders Forum APAC - Multiple Locations and Dates
  7. The Global ABM Conference - London, UK (November 2024)
  8. Account-Based Marketing at B2B Marketing Expo - London, UK (November 2024)

Find more details about each conference below:

Best ABM Conferences of 2024

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1. B2B Marketing Exchange - Scottsdale, AZ (February 2024)

B2B Marketing Exchange website screenshot
B2B Marketing Exchange is a conference focused on account-based marketing strategies, networking, and learning for marketing professionals.

Overview:

The B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, is a must-go event for professionals in the B2B marketing sector. It covers various topics, including account-based marketing (ABM), content strategy, demand generation, and sales enablement.

The conference is known for its insightful sessions, workshops, and case studies.

Why You Should Attend:

2024's B2BMX lived up to its billing. Phyllis Davidson of Forrester led the way with a keynote where she drew parallels between B2B content strategies and Taylor Swift's meteoric rise. Steve Armenti of Digital Ocean also took the stage to advocate for ABM and the importance of personalization in today's marketing.

On the final day, the brilliant Ann Handley spoke about creating authentic brand experiences in a digital world. Here's a more detailed recap of B2BMX 2024.

Here's a teaser video from the just concluded B2BMX edition to give you a sense of what you missed out on:

2. Account-Based Marketing Workshop - Milwaukee, WI (March 2024)

Account-Based Marketing Workshop website screenshot
The Account-Based Marketing Workshop is an intensive session aimed at enhancing ABM skills through interactive, practical exercises and expert guidance.

Overview:

The Account-Based Marketing Workshop by Brilliant Metrics was designed for B2B sales and marketing leaders looking to enhance their ABM strategies. The workshop covered various aspects, including the definition of ABM, the distinction between demand generation and ABM, target account identification, and a sustainable approach to building pipeline with your ABM programs.

Steve Robinson, the Founder and CEO of Brilliant Metrics, led the workshop, and brought his expertise in digital marketing and ABM strategies.

Why You Should Attend:

Attending this workshop would have offered you the opportunity to address common ABM mistakes and challenges such as lack of organizational alignment, knowledge, and a concrete ABM plan. With a focus on practical, battle-tested tactics that integrate with existing GTM strategies, the workshop promises a significant impact without needing expensive software or major process overhauls.

It's a chance to learn from industry experts in a hands-on setting, making it valuable for those looking to make a significant impact in their ABM efforts in 2024.

If you need persuading, here's Steve Robinson on why you should attend their ABM workshop next time they open registrations:

Brilliant Metrics B2B Revenue Acceleration Workshop

3. Writing a New Data-Driven Playbook as an ABM Marketer - London, UK (March 2024)

Writing a New Data-Driven Playbook as an ABM Marketer website screenshot
Writing a New Data-Driven Playbook as an ABM Marketer is an event that guides ABM marketers on crafting data-driven strategies to enhance targeting and personalization in their campaigns.

Overview:

This roundtable event in London focused on enhancing ABM strategies using creative data practices. It addressed the challenges ABM marketers face in leveraging tools for revenue growth and aligning with sales. The discussions included data-driven ABM centralization, spotting revenue opportunities, and precision plays for cost-effective results.

Why You Should Attend:

This conference brought together B2B marketing leaders seeking to leverage data for strategic advantage in the data-driven marketing landscape. It was an opportunity to learn from senior marketing leaders about implementing effective ABM strategies, overcoming common obstacles, and driving revenue growth through targeted data utilization.​

4. Adobe Summit 2024 - Las Vegas, NV (March 2024)

Adobe Summit 2024 website screenshot
Adobe Summit is a premier event for digital marketers to explore the latest trends in ABM and customer experience innovation.

Overview:

Adobe Summit 2024, a prominent digital experience conference, took place at The Venetian Convention and Expo Center in Las Vegas. The event gathered influential thinkers, business leaders, and trendsetting brands to share insights across over 200 keynotes, talks, and hands-on labs.

The 2024 summit explored the future of digital marketing in the era of generative AI. The various keynote speakers explored the transformative potential of generative AI in ABM, digital marketing, and creating personalized customer experiences.

Speakers included Shatanu Narayen, Chair & CEO, Adobe, Kelly Jordan, CMO, Enova International, Ely Greenfield, SVP CTO, Digital Media, Adobe, and more.

Why You Should Attend:

Adobe Summit 2024 was a unique opportunity to immerse yourself in the latest digital experience trends and innovations. The event stood out for its comprehensive exploration of how experiences can drive business growth, offering insights from industry-leading companies.

Here's a recap of this year's event:

5. KAMCon 2024 - Boulder, CO (April 2024)

KAMCon 2024 website screenshot
KAMCon is a specialized conference focused on advancing key account management and ABM practices for marketing and sales professionals.

Overview:

KAMCon 2024, held in the scenic city of Boulder, Colorado, is an essential gathering for professionals in the Key Account Management (KAM) field. It delves into the latest strategies, tools, and trends in managing key business relationships and accounts.

The conference covers advanced KAM techniques, digital transformation in account management, customer success strategies, and integrating AI and machine learning in customer relationship management. Notable speakers at the event include Alex Raymond, CEO of Kapta and Gail Montgomery, CEO, ExperienceYes.

Why You Should Attend:

This event stands out by offering attendees the latest insights and practices in account management and fostering an environment where networking and peer learning are paramount. Attending KAMCon 2024 will empower you with the knowledge and connections needed to elevate your account management strategy, ensuring your business remains resilient and competitive in changing market dynamics.

6. B2B Marketing Leaders Forum APAC - Multiple Locations and Dates

B2B Marketing Leaders Forum APAC website screenshot
B2B Marketing Leaders Forum APAC is a leading event for B2B marketing executives in Asia-Pacific to discuss ABM and leadership strategies.

Overview:

The B2B Marketing Leaders Forum APAC is the premier event for marketing leaders and professionals operating in the B2B space across the Asia-Pacific region. This forum spans multiple locations and dates, providing a platform for discussing the latest trends, challenges, and innovations in B2B marketing.

Key takeaways to expect include how to take advantage of ABM, digital transformation in marketing, customer experience optimization, and leveraging data analytics for strategic decision-making.

B2B Marketing Leaders Forum APAC: Conference Locations and Dates

Locations:Dates:
B2B Marketing Leaders Forum APAC: Doltone House Jones Bay Wharf Sydney, AustraliaMay 8-9, 2024
B2B Marketing Leaders Forum APAC: PARKROYAL Collection | Marina Bay, SingaporeAugust 21-22, 2024
B2B Marketing Leaders Forum APAC: Crown Melbourne | Melbourne, AustraliaOctober 24, 2024

Why You Should Attend:

As the B2B sector continues to navigate digital transformation and heightened market competition, the B2B Marketing Leaders Forum APAC offers invaluable insights and networking opportunities to stay ahead of the curve.

This forum is unique in its APAC-wide perspective, providing diverse viewpoints and strategies tailored to the region's dynamic market. By attending, you'll gain cutting-edge marketing strategies and the chance to connect with leading professionals and stakeholders, setting your business up for success in the evolving B2B landscape.

7. The Global ABM Conference - London, UK (November 2024)

The Global ABM Conference website screenshot
The Global ABM Conference is a key event for learning global ABM strategies and networking with top industry professionals.

Overview:

The ABM Global Conference in London is a leading event focused on Account-Based Marketing (ABM) strategies and practices. It covers various topics essential for B2B marketers looking to drive growth through targeted ABM techniques. Key areas of discussion include the integration of ABM with digital marketing, personalization at scale, measurement and analytics in ABM, and using AI and machine learning to enhance ABM efforts.

Why You Should Attend:

The one-day conference is uniquely positioned to offer in-depth knowledge and practical insights into the evolving field of Account-Based Marketing. It provides an excellent opportunity to learn from industry leaders, network with peers, and discover the latest ABM tools and technologies to help your business thrive.

Here's a recap of last year's conference:

8. Account-Based Marketing at B2B Marketing Expo - London, UK (November 2024)

Account-Based Marketing at B2B Marketing Expo website screenshot
The B2B Marketing Expo features a segment dedicated to enhancing Account-Based Marketing techniques through expert insights and peer collaboration.

Overview:

The Account-Based Marketing segment at the B2B Marketing Expo is integral to one of Europe's most significant marketing events. It focuses on the latest ABM strategies, technologies, and case studies. Attendees will explore topics such as creating a customer journey through ABM, leveraging data for precise targeting, aligning sales and marketing teams within an ABM framework, and the role of content in ABM.

Why You Should Attend:

Participating in this conference is essential for marketing professionals seeking to deepen their ABM knowledge and skills in the context of broader B2B marketing trends. The conference offers a rare opportunity to gain insights from ABM pioneers and interact with various solution providers. This is a must-attend event for those looking to leverage ABM to its full potential in a dynamic and increasingly digital market landscape.

Here's a vlog from Waseem Bashir exploring the 2023 B2B Marketing Expo:

Time to Go Register

There are a ton of ABM conferences out there that didn't make our list, and we acknowledge that we're just scratching the surface. Heading to an ABM conference I didn't add here? Share your recommendation with me on LinkedIn.

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO, digital marketing firepower for SaaS pioneers. He's a marketing strategist with years of experience in Marketing, Communications, Ecommerce, and SEO. And has worked across verticals ranging from software to edu-tech, apparel, and F&B, leading teams at B2B SaaS startups, global multinationals, and the public sector. He’s the Founder & Host of The Newcomer’s Podcast featuring immigrants and their stories of moving to a new country, and he’s currently producing a documentary on the immigrant’s experience.