Amanda Jacques

Building a marketing engine that actually drives revenue, not just activity, is something most teams struggle to get right. I’ve spent over a decade figuring this out, working across agencies, startups, and B2B consulting firms to connect the dots between data, automation, and real business outcomes.

I’m currently the Marketing Operations Manager at Black & White Zebra, where I help the team turn marketing data into scalable systems and strategies that drive measurable growth, without adding unnecessary complexity.

Before Black & White Zebra, I spent two years as Marketing Manager at The W Group (Waugh Management Consulting Inc.). Prior to that, I worked in business development at Imperial Distributors Canada, and, earlier in my career, I worked as a marketing manager for invigoMEDIA.

I hold a Bachelor of Arts in Psychology and Business Administration from the University of Ottawa, and a Graduate Certificate in Public Relations and Corporate Communications from Georgian College. I’m also a HubSpot power user with deep experience in contract negotiation and customer lifecycle management.