Outfunnel Review: Pros, Cons, Features, and Pricing
Outfunnel is a marketing management software that connects your CRM and marketing tools to help you automate campaigns, track engagement, and keep sales and marketing data in sync. For marketing managers who need to bridge the gap between sales and marketing, Outfunnel offers a straightforward way to unify data and automate repetitive tasks.
In this review, you’ll find a breakdown of Outfunnel’s features, best and worst use cases, pros and cons, and pricing—so you can decide if it’s the right fit for your team’s marketing management needs.
Outfunnel Evaluation Summary
- From $29/month when billed monthly
- 14-day free trial
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We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
Outfunnel Overview
If you’re judging Outfunnel against other marketing management software, I think its CRM integrations and simple automation tools make it a top pick for small to mid-sized teams that want to connect sales and marketing without a steep learning curve. The interface is clean, onboarding is quick, and support is responsive. While it doesn’t offer deep analytics or advanced segmentation, its pricing is fair for the features you get.
If you’re selecting a tool to sync contacts and automate email campaigns with minimal fuss, Outfunnel is a strong contender.
pros
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Lead scoring helps prioritize sales follow-up
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Tracks email engagement and website visits in your CRM
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Syncs CRM and marketing data automatically and reliably
cons
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Limited segmentation options for complex campaigns
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No built-in landing page or form builder
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Lacks advanced reporting and analytics features
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Email Campaign Automation
Automate email sequences triggered by CRM updates or contact actions. Schedule, personalize, and track campaigns directly from your connected CRM.
Lead Scoring
Assign scores to leads based on engagement and activity. Prioritize follow-up by surfacing the most sales-ready contacts.
Website Tracking
Track website visits and page views for CRM contacts. See which leads are engaging with your site and what content interests them.
Contact Activity Sync
Automatically sync email, web, and campaign activity to your CRM. Keep sales and marketing teams aligned with up-to-date engagement data.
Campaign Reporting
View open rates, click rates, and engagement metrics for each campaign. Quickly assess which messages and campaigns are performing best.
Unsubscribe Management
Handle opt-outs and unsubscribes automatically to stay compliant. Outfunnel updates your CRM and suppresses future emails to unsubscribed contacts.
Ease of Use
Outfunnel is refreshingly straightforward, with a clean interface and intuitive navigation that makes setup and daily use simple for non-technical users. Most users say connecting their CRM and launching campaigns takes just minutes, not hours.
The platform avoids clutter and focuses on essential features, so you won’t get lost in menus or settings. If you want a marketing management tool that’s easy to adopt and doesn’t require training, Outfunnel is a strong choice.
Integrations
Outfunnel integrates with Pipedrive, HubSpot, Salesforce, Copper, Klaviyo, Mailchimp, MailerLite, monday.com, Airtable, and Google Sheets, among others.
Outfunnel also offers an API and connects with third-party integration tools.
Outfunnel Specs
- A/B Testing
- Analytics
- API
- Audience Targeting
- Automated Conversion
- Batch Permissions & Access
- Behavioral Tracking
- Brand Management
- Campaign Management
- Contact Management
- Contact Sharing
- Conversion Tracking
- CRM Integration
- Customer Management
- Dashboards
- Data Export
- Data Import
- Email Integration
- External Integrations
- Keyword Tracking
- Landing Pages
- Lead Management
- Lead Scoring
- Link Tracking
- Marketing Automation
- Multi-User
- Notifications
- Password & Access Management
- Social-Media Integration
