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As someone who has navigated the evolving landscape of email marketing software for years, I understand the weight of choosing the right software. In this Campaigner review, I'll walk you through its features, performance, and value. My aim is to equip you with a thorough understanding of this tool, so you can decide whether Campaigner stands as the fitting choice for your marketing efforts.

Campaign software review screenshot showing an email campaign report
Here's an example of the Overview page for an Email Campaign report.

Campaigner Software Product Overview

Campaigner is a robust email marketing automation platform that enables users to create, send, and manage email campaigns with ease. It primarily serves small to medium-sized businesses looking to engage their customer base through targeted email strategies.

The software stands out by offering advanced automation features, dynamic content customization, and comprehensive reporting tools, effectively addressing key pain points such as subscriber management, campaign tracking, and conversion optimization. Standout features include robust segmentation capabilities, A/B testing options, and a wide array of integrations with other tools.


  • Advanced Segmentation: This allows for precise targeting, meaning you can tailor your emails to fit the exact needs and interests of your audience segments.
  • A/B Testing: Offers data-driven decision-making, enabling users to optimize their campaigns based on actual performance metrics.
  • Integration Range: Provides flexibility, as it can connect with a variety of other platforms and services, enhancing marketing automation workflow efficiency.


  • Learning Curve: This can be steep, especially for newcomers, which may slow down the initial campaign setup process.
  • Customer Support: Sometimes lacks immediacy, which could leave users waiting for solutions during critical times.
  • Template Limitations: Some users find the design options restrictive, potentially impacting the visual appeal of campaigns.

Expert Opinion

Drawing from my experience with a spectrum of marketing software, I find Campaigner to be a formidable contender in the realm of email marketing solutions. Its automation and segmentation features certainly outshine many competitors, offering nuanced control over campaign targeting.

However, its interface and setup demand a steeper learning curve, which might not suit everyone, especially those looking for quick deployment. Its integrations are impressive, easing the task of streamlining marketing stacks for a variety of businesses.

Judging by its functionality and support framework, Campaigner excels in environments where businesses have the resources to fully exploit its advanced features and can afford some patience with customer service.

Campaigner Review: The Bottom Line

In the sphere of email marketing solutions, Campaigner makes a unique impression with its in-depth email marketing analytics tools, which surpass what many other tools offer. As a result, this gives marketers a keener insight into campaign performance and subscriber engagement. Its automation capabilities allow for sophisticated, behavior-triggered emails that few services can match.

Moreover, the segmentation and A/B testing features stand out for their depth, giving users the power to fine-tune their strategies to an impressive degree. The tool's excellence lies in these powerful features that, when leveraged, can substantially improve email marketing outcomes.

Campaigner Deep Dive

Campaign software review screenshot showing a dashboard
The Dashboard tab gives you a summary of recent activity and important content, as shown in this example.

Product Specifications

  1. Email Campaign Management - Yes
  2. Subscriber Segmentation - Yes
  3. Autoresponders - Yes
  4. A/B Testing - Yes
  5. Email Templates - Yes
  6. Reporting and Analytics - Yes
  7. CRM Integration - Yes
  8. Signup Forms - Yes
  9. Social Media Integration - No
  10. Web Tracking - Yes
  11. Transactional Emails - Yes
  12. SMS Marketing - No
  13. Lead Scoring - No
  14. Event-Triggered Email - Yes
  15. API Access - Yes
  16. Mobile App - No
  17. E-commerce Integration - Yes
  18. Drag and Drop Editor - Yes
  19. Image Library - Yes
  20. List Management - Yes
  21. Multi-User Accounts - Yes
  22. Customizable Branding - Yes
  23. Deliverability Testing - Yes
  24. Spam Filter Diagnostics - Yes
  25. Dynamic Content - Yes

Campaigner Feature Overview

  1. Email Campaign Management: Campaigner excels at allowing users to create, send, and monitor email campaigns with its user-friendly interface, setting it apart in terms of ease of use.
  2. Subscriber Segmentation: Users can segment their subscribers based on behavior, demographics, and engagement, which is more advanced than many competitors.
  3. Autoresponders: Campaigner provides sophisticated autoresponders that enable targeted, timely follow-ups.
  4. A/B Testing: This feature stands out with its in-depth testing parameters that go beyond simple subject line variations.
  5. Email Templates: A variety of customizable templates are available, distinguished by their design quality and responsiveness.
  6. Reporting and Analytics: The detailed reporting tools in Campaigner provide deep insights into campaign performance, which are essential for data-driven decision-making.
  7. CRM Integration: Seamless integration with popular CRMs makes it a strong candidate for businesses that prioritize sales and marketing alignment.
  8. Event-Triggered Email: The tool's event-triggered email capabilities enable real-time engagement with customers, which is more responsive than many alternatives.
  9. API Access: The robust API opens up extensive customization options for businesses with development resources.
  10. Dynamic Content: With this feature, Campaigner allows for emails that automatically adjust content based on subscriber attributes, offering a highly personalized email marketing system.

Standout Functionality

  1. Advanced Subscriber Segmentation: Campaigner allows for highly targeted campaigns, a feature that sets it apart from many other marketing platforms.
  2. A/B testing: Its capabilities are particularly comprehensive, providing users with the tools for extensive experimentation to hone their campaigns.
  3. Content feature: The dynamic content feature within Campaigner is exceptional, offering granular personalization in emails based on subscriber data and behavior, a rarity among email marketing platforms.


Campaigner offers native integrations with major e-commerce platforms, CRM systems, and social media tools, enabling users to streamline their marketing efforts. These integrations allow for automatic synchronization of customer data, which facilitates targeted marketing strategies.

Campaigner also provides an API, which developers can use to build custom integrations and automate workflows. To extend its capabilities, add-ons are available, enhancing functions like advanced reporting and additional automation features.

Campaigner Pricing

Pricing for Campaigner generally positions itself in the mid-range market compared to similar marketing tools. There may be additional costs for premium features or higher usage tiers. The pricing structure includes several tiers:

  • Starter Plan: $59/user/month (min 5 seats) - suited for small businesses with basic email marketing needs.
  • Essential Plan: $179/user/month (min 10 seats) - includes more advanced features such as automation.
  • Advanced Plan: $649/user/month (min 25 seats) - offers comprehensive features for large-scale operations (billed annually).

Ease of Use

I find Campaigner's interface straightforward once you get past the initial learning curve. Navigation is logical, though the abundance of features can be overwhelming at first. Onboarding is comprehensive, but some users may find the multitude of options and settings challenging to master without guidance.

Customer Support

Campaigner provides a range of support options, including documentation, webinars, and live chat. However, some users report frustration with delayed response times during peak periods. The quality of support can vary, but overall, it contains a wealth of resources for troubleshooting and learning.

Campaigner Use Case

Who would be a good fit for Campaigner?

Campaigner is ideal for medium-sized businesses that need a strong email marketing tool with advanced segmentation and automation capabilities. Therefore, its most loyal customers are those who require detailed reporting and analytics to inform their strategies. It works well for marketing teams that are large enough to leverage its full suite of features.

Who would be a bad fit for Campaigner?

Conversely, Campaigner might not be the best fit for very small businesses or those just starting with email marketing due to its complexity and cost. Disappointed customers often lack the time or resources to fully utilize all of its capabilities, or they find the advanced features unnecessary for their simpler campaigns.

Campaigner FAQs

Can Campaigner integrate with my existing CRM software?

Yes, Campaigner offers integration with several popular CRM systems to streamline your marketing processes.

Does Campaigner support A/B testing for emails?

Yes, Campaigner provides A/B testing capabilities that allow you to test different versions of your email campaigns.

Is there an API available for Campaigner?

Yes, Campaigner offers an API for custom integrations and workflow automation.

Can I create autoresponder sequences with Campaigner?

Yes, you can create autoresponder sequences to engage with your subscribers automatically.

Are there templates available in Campaigner for creating emails?

Yes, Campaigner provides a wide range of customizable email templates.

Does Campaigner have features for e-commerce marketing?

Yes, as a matter of fact, Campaigner offers e-commerce integration for targeted and transactional email campaigns.

Can I segment my subscribers based on their behavior?

Yes, Campaigner allows for advanced segmentation based on subscriber behavior, demographics, and more.

What kind of support does Campaigner offer?

Campaigner provides customer support through various channels including documentation, webinars, and live chat.

Alternatives to Campaigner

  • Mailchimp: Known for its user-friendly interface and free tier, making it better for small businesses or startups just beginning with email marketing.
  • Constant Contact: Offers extensive support and training resources, which is ideal for those who are new to email marketing or prefer a lot of guidance.
  • Brevo: Excels with its transactional email capabilities and SMS marketing options, a good choice for those looking to extend beyond email.

If you're still unsure which alternative to choose, check out other Campaigner marketing software alternatives.

Campaigner Company Overview & History

Campaigner is a robust email marketing platform designed to help businesses engage with their customers through targeted email campaigns. It is used by a range of companies, from small businesses to large enterprises, looking to enhance their email marketing efforts.

In fact, Campaigner is a part of the J2 Global, Inc. family of companies, a leader in cloud services and digital media. The company's headquarters are located in Ottawa, Ontario, Canada. Campaigner has not publicly listed notable employees, board members, or advisors.

Their mission focuses on empowering businesses to create and send successful email marketing campaigns with ease. Over the years, Campaigner has achieved milestones such as expanding its feature set to include advanced segmentation and automation, ensuring its platform remains competitive in the evolving digital marketing landscape.


In conclusion, Campaigner is a solid choice for medium to large businesses that require depth and breadth in their email marketing software. With its advanced segmentation, automation, and integration capabilities, it stands out as a comprehensive tool for detailed marketing strategies.

Therefore, if you're a business looking for these specific features and have the resources to maximize its potential, Campaigner could be a good match.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.