19 melhores softwares de gestão de fidelização em 2026

Avaliações do melhor software de gestão da fidelização

1. 

   1

   Smile.io

   Best for small business loyalty program startup

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Built specifically for ecommerce, Smile.io is a loyalty platform that covers points programs, referral programs, and VIP tiers with a no-code setup designed for independent online retailers.

   Who Is Smile.io Best For?

   Smile.io is a natural fit for early-stage and growing ecommerce brands that want to launch a loyalty program without a dedicated developer or marketing ops team.

   Why I Picked Smile.io

   I've included Smile.io in my top picks because it removes the setup barriers that stop small ecommerce brands from launching a loyalty program. I like that you can configure points earning rules, referral incentives, and VIP tiers without touching a single line of code. The ability to reward non-purchase behaviors, like birthday events and product reviews, gives newer stores more ways to build member engagement early on.

   Smile.io Key Features

   • Loyalty landing page: A dedicated page that displays your program details, earning rules, and available rewards to site visitors.
   • On-site nudges: Configurable pop-ups that remind shoppers of their points balance or available rewards at key moments.
   • Loyalty emails: Automated emails that notify members about points activity, reward availability, and program updates.
   • Analytics dashboard: A reporting view that tracks points issued, redeemed, and member engagement over time.

   Smile.io Integrations

   Smile.io offers 25+ native integrations across categories like email and marketing, reviews, customer support, and subscriptions, including Klaviyo, Mailchimp, HubSpot, Omnisend, Gorgias, Okendo, Yotpo, Loox, and Recharge. An API and JavaScript SDK are available for custom integrations.

   Pros and Cons

   Pros:

   • Offers bonus point multipliers
   • Pre-built Klaviyo email flow templates
   • Embedded checkout rewards on Shopify

   Cons:

   • Limited custom earning trigger rules
   • Strict monthly order volume thresholds
   Learn more about Smile.io:

   • Check out Smile.io on their website
2. 

   2

   Open Loyalty

   Best for API-first loyalty features

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Open Loyalty is a headless loyalty management platform that lets you build and run custom loyalty programs with a points engine, tier management, reward catalogs, member segmentation, and gamification mechanics.

   Who Is Open Loyalty Best For?

   Open Loyalty is a strong fit for mid-market and enterprise development teams that need to build loyalty programs directly into their own product or platform.

   Why I Picked Open Loyalty

   Open Loyalty earns its spot on my shortlist because its entire architecture is built around API-first design. Every loyalty mechanic, points accrual, tier progression, reward issuance, is accessible via REST API, so my team can trigger loyalty events from any touchpoint without being locked into a front-end. I also like its event-based rule engine, which lets you define earning logic around custom transaction events rather than a fixed set of triggers.

   Open Loyalty Key Features

   • Tier management: Configure membership levels with custom entry thresholds and automatic upgrade or downgrade rules based on member activity.
   • Reward catalog: Define and manage available rewards in a central repository, including points-based, coupon, and free shipping reward types.
   • Member segmentation: Group members into rule-based segments by attributes or behavior to target specific loyalty offers.
   • Gamification mechanics: Add challenges, badges, and leaderboards to layer competitive engagement into a loyalty program.

   Open Loyalty Integrations

   Open Loyalty connects to your existing tech stack through its Open API, webhooks, and AWS S3 data import/export, with documented integration patterns for ecommerce platforms, CRM tools like Salesforce, marketing automation platforms like Braze, POS systems, and custom mobile apps.

   Pros and Cons

   Pros:

   • Full source code access for customization
   • Wide variety of configurable earning rules
   • Bulk voucher loading and campaign creation

   Cons:

   • No out-of-the-box frontend widgets
   • Engineering resources required
   Learn more about Open Loyalty:

   • Check out Open Loyalty on their website
3. 

   3

   Yotpo

   Best for combining loyalty with customer reviews

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Yotpo is a loyalty and retention platform for ecommerce brands that connects points programs, referral campaigns, tiered rewards, customer reviews, and SMS marketing within a single suite.

   Who Is Yotpo Best For?

   It's a natural fit for direct-to-consumer ecommerce brands that want loyalty and social proof (reviews, ratings, UGC) managed from one platform.

   Why I Picked Yotpo

   I've included Yotpo in my top picks because the connection between its Loyalty and Reviews products is genuinely native, not bolted on. When a customer submits a review, Yotpo Loyalty is automatically notified and credits points to their account instantly. I also like that review request emails can surface the loyalty points a customer will earn at the moment of the ask, which creates a closed loop between social proof collection and retention. That tight feedback cycle is something you'd otherwise need two separate tools to approximate.

   Yotpo Key Features

   • VIP tiers: Set up multi-level VIP structures where members unlock new benefits, early access, or exclusive products as they hit spend or engagement thresholds.
   • Referral program builder: Create and manage referral campaigns that reward both the referrer and the new customer with points or discounts.
   • Mobile wallet passes: Let loyalty members save their tier status and point balances directly to Apple Wallet or Google Pay for in-store and online redemption.
   • Loyalty analytics dashboard: Track program performance across rewards, tiers, referrals, and revenue from a single reporting view.

   Yotpo Integrations

   Yotpo integrates with major ecommerce platforms and marketing tools, including Shopify, Klaviyo, Gorgias, Recharge, ShipStation, Triple Whale, Meta Ads, Google Shopping, and Tapcart. It also connects with Zapier and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Multi-store loyalty pages from one account
   • Points awarded automatically for writing reviews
   • Reviews and loyalty share native customer data

   Cons:

   • VIP tiers locked behind higher-priced plans
   • Per-order overage charges add up quickly
   Learn more about Yotpo:

   • Check out Yotpo on their website
   • Read my in-depth review of Yotpo
   • Explore best alternatives to Yotpo
4. 

   4

   LoyaltyLion

   Best for ecommerce store reward integrations

   • Free plan + 14-day free trial + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Built for ecommerce stores, LoyaltyLion is a loyalty program platform with points and rewards, VIP tiers, referral campaigns, and on-site loyalty pages.

   Who Is LoyaltyLion Best For?

   LoyaltyLion works well for mid-market ecommerce teams where a retention marketer or ecommerce manager owns the loyalty program day-to-day.

   Why I Picked LoyaltyLion

   LoyaltyLion earns its spot on my shortlist because of how it handles reward earning across the full ecommerce customer journey. I like that you can reward customers not just for purchases, but for writing reviews, completing quizzes, or following on social, all tied directly to your Shopify store. The on-site loyalty page also lets members check their points balance and browse available rewards without ever leaving your storefront.

   LoyaltyLion Key Features

   • Points expiry: Sets automatic expiry dates on earned points to encourage customers to redeem before they lose their balance.
   • Loyalty widgets: Embeds on-site nudge panels on product and cart pages to remind shoppers of their points balance at key moments.
   • Analytics dashboard: Tracks program performance metrics like redemption rates, member activity, and revenue attributed to loyalty members.
   • Custom reward catalog: Configures a range of reward types including discounts, free products, and gift cards for members to redeem points against.

   LoyaltyLion Integrations

   LoyaltyLion offers 100+ integrations across categories like email marketing, SMS, reviews, helpdesks, subscriptions, and mobile app builders, including Klaviyo, Attentive, Gorgias, HubSpot, Mailchimp, Omnisend, Yotpo, Recharge, and Tapcart. An Admin API and a Headless Loyalty API are available for custom integrations.

   Pros and Cons

   Pros:

   • In-depth performance and retention analytics
   • Offers a dedicated success manager
   • Points for social follows, reviews, and referrals

   Cons:

   • Cannot block specific emails from enrolling
   • Restricted multi-currency multi-store setup
   Learn more about LoyaltyLion:

   • Check out LoyaltyLion on their website
5. 

   5

   Annex Cloud

   Best for integrating social and referral rewards

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Annex Cloud is a loyalty management platform covering points and tiers, gamification, social engagement rewards, referral programs, omnichannel experiences, and zero-party data collection through progressive profiling.

   Who Is Annex Cloud Best For?

   It's a strong fit for mid-market and enterprise B2C brands in retail and CPG that want to combine transactional loyalty with community-driven social engagement mechanics.

   Why I Picked Annex Cloud

   I've included Annex Cloud in my top picks because it treats social engagement as a first-class loyalty mechanic, not an afterthought. The platform rewards specific social actions, like Instagram follows, shares, and comments, with loyalty points directly inside the same program that tracks purchases. I also like its refer-a-friend module, which lets you configure dual-sided reward structures so both the advocate and the new customer earn at conversion. Few loyalty platforms tie social campaigns directly to revenue attribution the way Annex Cloud does.

   Annex Cloud Key Features

   • Progressive profiling: Collect zero-party customer data incrementally across touchpoints, on-site, in-app, and in-store, building richer member profiles over time without long intake forms.
   • Surveys, quizzes, and polls: Embed interactive content modules into the loyalty experience to gather declared customer preferences directly within the program.
   • Program types and tiers: Configure points-based, tiered, subscription, and coalition program structures with tier-specific benefits and earning rules.
   • Next gen receipt scanning: Let customers upload purchase receipts to earn loyalty rewards, connecting offline purchases to the digital loyalty program without POS integration.

   Annex Cloud Integrations

   Annex Cloud offers 125+ integrations through out-of-the-box data connectors, including Adobe Commerce (Magento), SAP Customer Data Cloud, Microsoft Dynamics, Salesforce, Braze, Bloomreach, BigCommerce, commercetools, Bazaarvoice, and Adyen. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Modular setup allows phased program rollouts
   • Supports multi-region loyalty program rules
   • Rewards social shares and referrals natively

   Cons:

   • Reporting lacks flexible formatting options
   • Admin dashboard UI feels outdated
   Learn more about Annex Cloud:

   • Check out Annex Cloud on their website
6. 

   6

   Talon.One

   Best for dynamic promotion rules and logic

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Talon.One is a loyalty and promotions engine that lets you build and manage points programs, tiered rewards, coupon campaigns, referral programs, and rule-based promotion logic across online and in-store channels.

   Who Is Talon.One Best For?

   It's a strong fit for enterprise ecommerce and retail brands with in-house developer teams that need API-first promotion logic at scale.

   Why I Picked Talon.One

   Talon.One earns its spot on my shortlist because of its Rule Builder, which lets you define promotion logic using any combination of customer attributes, cart data, behavioral events, and session context. I can configure a rule that fires a bonus points multiplier only when a specific SKU is purchased by a member in a certain tier, within a set date window, up to a defined budget cap. That level of conditional control is rare. I also like how Talon.One separates campaign evaluation from reward issuance, so you can test complex rule stacks without triggering live rewards.

   Talon.One Key Features

   • Points and tier management: Define custom point currencies and tier structures with earning and expiry rules that go beyond standard earn-and-burn configurations.
   • Gamification tools: Add challenges, streaks, and badges to loyalty programs to increase member engagement between purchases.
   • Member prices and perks: Set member-specific pricing and reward types, including discounts, free products, and non-monetary perks, by tier or segment.
   • Real-time program analytics: Monitor campaign performance through live dashboards with transparent reporting on loyalty program activity and member behavior.

   Talon.One Integrations

   Talon.One offers integrations through its technology partners program, including Shopify, Braze, Segment, Iterable, mParticle, Bloomreach, commercetools, Salesforce Commerce Cloud, Adobe, and Klaviyo. Additional partners include Adyen, Amplitude, Stripe, Contentful, Hightouch, Tealium, and SAP Emarsys, among others.

   Pros and Cons

   Pros:

   • Scales well under high traffic volumes
   • Can launch campaigns without developers
   • Handles concurrent campaigns without conflicts

   Cons:

   • Campaign analytics dashboard lacks clarity
   • Discount stacking logic is hard to learn
   Learn more about Talon.One:

   • Check out Talon.One on their website
7. 

   7

   Voyado

   Best for retail customer insights and automation

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Voyado is a retail-focused CX platform that combines loyalty management, AI-powered CRM, customer segmentation, omnichannel campaign automation, and product discovery tools in one suite.

   Who Is Voyado Best For?

   Voyado is built for marketing and CRM teams at retail and ecommerce brands that manage large customer databases and need granular control over segmentation and campaign targeting.

   Why I Picked Voyado

   Voyado earns its spot on my shortlist because of how tightly it connects loyalty data to actionable customer insights. I like that its segmentation engine lets my team build audiences based on purchase history, predicted intent, and lifecycle stage, not just basic demographics. What I find most useful is that automated campaigns can trigger directly off those segments, so a lapsing member gets a relevant win-back offer without anyone having to set it up manually each time.

   Voyado Key Features

   • Voucher and promotion management: Create and distribute single-use or multi-use discount codes tied to specific member segments or loyalty tiers.
   • Email and SMS campaign builder: Design and send channel-specific campaigns from a single workspace with drag-and-drop content editing.
   • Member club management: Configure membership structures, manage opt-ins, and maintain individual member records across multiple store locations.
   • Campaign performance reporting: Track open rates, redemption rates, and revenue attribution per campaign directly within the platform.

   Voyado Integrations

   Voyado offers native integrations with ecommerce and POS platforms, including Shopify (available as an app in the Shopify App Store), Salesforce Commerce Cloud, Adobe Commerce (Magento 2), Shopware, Centra, Litium, Sitoo, and LS Retail. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Retail-specific loyalty tiers with gamification
   • Predictive scoring for churn and CLV
   • Merges online and in-store customer profiles

   Cons:

   • Editing automations erases historical flow statistics
   • Reporting lacks mid-level detail
   Learn more about Voyado:

   • Check out Voyado on their website
8. 

   8

   Antavo

   Best for no-code loyalty program customization

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Antavo is an enterprise loyalty management platform built around a no-code workflow engine, covering points, tiers, gamification, promotions, receipt scanning, and digital wallet design across retail, fashion, food and beverage, and ecommerce.

   Who Is Antavo Best For?

   It's a strong fit for mid-market to enterprise brands in retail, fashion, and hospitality that need marketing teams to build and adjust loyalty programs without relying on developers.

   Why I Picked Antavo

   I picked Antavo as one of the best because its no-code Workflows editor genuinely removes the dependency on dev resources that slows down most loyalty programs. You get a drag-and-drop visual editor where marketing teams can build, modify, and publish program logic, like combining soft actions with transactions inside a single challenge, without writing a line of code. I also like that the Tier Management module lets you stand up localized tier systems for new international markets without rebuilding your existing program architecture from scratch.

   Antavo Key Features

   • Points engine: Configure earning rules, point expiration policies, and bonus point events across multiple transaction types.
   • Digital loyalty wallet: Issue digital loyalty cards and coupons directly through Apple Wallet and Google Wallet.
   • Referral program module: Build referral mechanics where existing members earn rewards for recruiting new members.
   • In-store loyalty: Connect program touchpoints at POS terminals to recognize and reward offline purchases.

   Antavo Integrations

   Antavo offers direct integrations with Braze and Klaviyo. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Omnichannel coverage bridging online and in-store
   • Separate test and production environments included
   • Built-in gamification with challenges and badges

   Cons:

   • Onboarding process can have notable delays
   • Data extraction and reporting feel clunky
   Learn more about Antavo:

   • Check out Antavo on their website
9. 

   9

   Punchh

   Best for restaurant and convenience brand growth

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Punchh is a loyalty and guest engagement platform built specifically for restaurants and convenience brands, combining loyalty program management, personalized marketing, digital ordering, and guest data tools in one suite.

   Who Is Punchh Best For?

   Punchh is a strong fit for mid-to-enterprise restaurant chains and convenience store brands that need a loyalty platform built around high-frequency, in-store purchasing.

   Why I Picked Punchh

   I picked Punchh as one of the best because it's the only loyalty platform I've seen built around the specific purchasing patterns of restaurant and convenience brands. What I find genuinely useful is the Guest360 feature, which starts building rich guest profiles before a customer even enrolls in the loyalty program, using real-time data across ordering, marketing, and loyalty interactions. I also like that the Accelerate module layers gamification and AI-driven recommendations on top of a standard points-and-tiers setup, so my team can run targeted reactivation campaigns without switching between separate tools.

   Punchh Key Features

   • Points, tiers, and referral program builder: Configure loyalty program structures with custom points rules, tier thresholds, referral incentives, and social cause tie-ins from a single interface.
   • Omnichannel offer delivery: Launch campaigns via SMS, email, QR codes, and Apple and Google Wallet without requiring guests to have the app or a loyalty account.
   • SKU-level offer controls: Set redemption limits, spend thresholds, and item-level restrictions on promotions to manage discounting and reduce fraud.
   • Built-in A/B testing and send time optimization: Test campaign variations and optimize delivery timing using real-time reporting dashboards and redemption analytics.

   Punchh Integrations

   Punchh offers over 200 partner integrations with compatibility across 45+ POS systems, including verified integrations with Toast, Klaviyo, MoEngage, Attentive, Deliverect, and Black Box Intelligence. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Unified loyalty, email, and app platform
   • Supports 45+ POS system connections
   • AI-powered segmentation across all guest touchpoints

   Cons:

   • Email and template organization feels confusing
   • Dashboard occasionally freezes during heavy use
   Learn more about Punchh:

   • Check out Punchh on their website
10. 

    10

    SAP Emarsys

    Best for personalized omnichannel engagement

    • Free demo available
    • Pricing upon request

    Visit Website

    

    SAP Emarsys is a customer engagement platform that combines AI-driven marketing automation, omnichannel campaign execution, customer data management, and a native loyalty solution across email, SMS, mobile, web, and ads.

    Who Is SAP Emarsys Best For?

    It's a strong fit for mid-market to enterprise B2C brands in retail and ecommerce that need to run personalized loyalty campaigns across multiple channels from a single platform.

    Why I Picked SAP Emarsys

    SAP Emarsys earns its spot on my shortlist because of how it ties loyalty directly into omnichannel engagement. Rather than running loyalty as a standalone module, it activates loyalty milestones, like tier changes or reward events, as real-time triggers within automated cross-channel journeys across email, SMS, mobile, and web. I also love the native customer data platform, which pulls together transactional, behavioral, and CRM data to power truly 1:1 personalized rewards and messaging rather than broad segment-level offers.

    SAP Emarsys Key Features

    • Lifecycle-based segmentation: Automatically group contacts by lifecycle stage, such as new, active, at-risk, or lapsed, to trigger relevant campaigns at the right moment.
    • Loyalty wallet: Issue points, rewards, and tier-based benefits directly within the platform without relying on third-party tools.
    • Send time optimization: Use AI to determine the best delivery time for each individual contact across channels.
    • Revenue analytics dashboard: Track campaign revenue, conversion rates, and customer lifetime value across all channels in a single view.

    SAP Emarsys Integrations

    SAP Emarsys offers native integrations with SAP Commerce Cloud, SAP Customer Data Platform, Shopify, Adobe Commerce (Magento), Salesforce B2C Commerce, Google Analytics, and LinkedIn Ads. Additional partner integrations are available through the Emarsys Partner Connect ecosystem. It's available on Zapier and has an API for custom integrations.

    Pros and Cons

    Pros:

    • Native loyalty wallet with tiers and points
    • Offers AI-powered product recommendations
    • Pre-built loyalty tactics for fast deployment

    Cons:

    • Initial platform setup is time-consuming
    • Lacks advanced reporting options
    Learn more about SAP Emarsys:

    • Check out SAP Emarsys on their website