10 Melhores Softwares para Programas de Fidelização para Pequenas Empresas em 2026

Avaliações do melhor software de programas de fidelização para pequenas empresas

1. 

   1

   Kangaroo Rewards

   Best for real-time reward notifications

   • Free demo available
   • From $79/month

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Kangaroo Rewards is a loyalty program platform for small and mid-sized businesses that supports points-based rewards, tiered memberships, punch cards, referral programs, and automated email and SMS campaigns across in-store and online channels.

   Who Is Kangaroo Rewards Best For?

   Kangaroo Rewards is a strong fit for small and mid-sized retail and ecommerce businesses that sell both in-store and online and need a single platform to manage loyalty across both channels.

   Why I Picked Kangaroo Rewards

   I picked Kangaroo Rewards as one of the best because its real-time notification system goes beyond basic SMS blasts. The geofencing feature automatically fires personalized push notifications the moment a customer enters a zone you define, whether that's near your store or a competitor. What I really like is that each notification pulls in live loyalty data, so the message includes the customer's name, points balance, and tier status. It's a level of in-the-moment personalization that most small business loyalty tools just don't offer.

   Kangaroo Rewards Key Features

   • Referral program builder: Create branded referral campaigns that reward existing customers for bringing in new ones, tracked automatically within the platform.
   • Tiered membership levels: Set up multiple loyalty tiers with distinct point multipliers and perks that unlock as customers hit spending thresholds.
   • White-label mobile app: Launch a fully branded loyalty app for your business without custom development, available on iOS and Android.
   • Loyalty analytics dashboard: View customer retention rates, redemption activity, and campaign performance across locations in a single reporting view.

   Kangaroo Rewards Integrations

   Kangaroo Rewards offers 50+ native integrations across POS, ecommerce, and marketing platforms, including Shopify, Lightspeed POS, BigCommerce, WooCommerce, Klaviyo, Mailchimp, Constant Contact, Mindbody, and more. It also offers an open API for custom integrations.

   Pros and Cons

   Pros:

   • Includes branded white-label customer app
   • Geofencing triggers location-based push notifications
   • Syncs loyalty points across POS and ecommerce

   Cons:

   • Admin dashboard navigation feels cluttered initially
   • Reporting lacks detail on campaign performance
   Learn more about Kangaroo Rewards:

   • Check out Kangaroo Rewards on their website
2. 

   2

   TapMango

   Best for in-store and online redemption options

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TapMango is a loyalty program platform built for brick-and-mortar and omnichannel retailers, combining points-based rewards, paid memberships, gift cards, referrals, flash deals, and automated customer engagement tools.

   Who Is TapMango Best For?

   TapMango is a strong fit for small retailers and franchise-style businesses with physical locations that need a loyalty program spanning both in-store and online touchpoints.

   Why I Picked TapMango

   TapMango earns its spot on my shortlist because no other loyalty tool I've tested gives small retailers this many ways to let customers redeem rewards. I like that redemption works through a branded mobile app, an in-store tablet, online ordering, and SMS, all connected to your POS in real time. Promo codes apply at online checkout, while in-store customers redeem via app or tablet tap, so nothing falls through the gap between your two channels.

   TapMango Key Features

   • Automated SMS and email campaigns: Schedule targeted messages based on customer behavior, visit frequency, or reward balance.
   • Referral program: Give existing customers a unique referral link or code that automatically credits them when a new customer joins.
   • Flash deals: Push time-limited offers to specific customer segments directly through the branded app.
   • Feedback collection: Send automated post-visit surveys and capture customer ratings tied to individual transactions.

   TapMango Integrations

   TapMango integrates with all major POS systems, including Lightspeed Retail, Clover, Square, Shopify, Mindbody, Vend, Toast, and more.

   Pros and Cons

   Pros:

   • Automated win-back campaigns for lapsed customers
   • Highly customizable reward tiers and points
   • Branded mobile app with mobile ordering

   Cons:

   • No publicly listed pricing plans
   • Admin dashboard feels dated and clunky
   Learn more about TapMango:

   • Check out TapMango on their website
3. 

   3

   Fivestars

   Best for mobile-first customer engagement

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Fivestars is a loyalty and customer engagement platform for brick-and-mortar small businesses that combines points-based rewards, automated text and email messaging, and a shared customer network to drive repeat visits.

   Who Is Fivestars Best For?

   Fivestars is a good fit for independent brick-and-mortar businesses in food, beverage, and retail that want to keep customers coming back through a mobile-accessible rewards and messaging experience.

   Why I Picked Fivestars

   I've included Fivestars in my top picks because its text-to-join enrollment sets it apart for mobile-first engagement. Customers can join your loyalty program by texting 5STARS before they even walk through your door, which means your list grows between visits, not just at the register. I also like the AutoPilot messaging system, which pushes reward notifications directly to customers' phones when they're close to earning or ready to redeem.

   Fivestars Key Features

   • Phone number enrollment: Customers join your loyalty program at checkout by entering their phone number, with no app download required.
   • Custom point values and reward thresholds: Set exactly how many points customers need to earn and what reward they receive when they hit it.
   • Real-time point tracking: Points update automatically after each purchase, with no punch cards or manual entry needed from your staff.
   • Customer lookup: Staff can find any customer's account by name or partial phone number if they don't remember their digits at checkout.

   Fivestars Integrations

   Fivestars integrates with several POS systems, including Clover, Harbortouch, Aloha, Aldelo, QuickBooks, and Windows POS. 

   Pros and Cons

   Pros:

   • Automated campaigns run without manual setup
   • Phone number enrollment replaces punch cards
   • Shared customer network attracts nearby shoppers

   Cons:

   • Slow app performance without Wi-Fi connection
   • Limited number of POS integrations available
   Learn more about Fivestars:

   • Check out Fivestars on their website
4. 

   4

   Joy Loyalty

   Best for quick Shopify loyalty launches

   • Free plan + 14-day free trial + free demo available
   • From $29/month

   Visit Website

   Customer Rating:3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Joy Loyalty is a Shopify-native loyalty program platform built around points, VIP tiers, referrals, and stacked earning programs that run simultaneously across your store.

   Who Is Joy Loyalty Best For?

   Joy Loyalty is a natural fit for early-stage Shopify merchants who need a loyalty program live quickly without a lengthy setup process.

   Why I Picked Joy Loyalty

   I've included Joy Loyalty in my top picks because it's genuinely one of the fastest loyalty programs to get live on Shopify. The setup flow is guided, and the free plan lets you launch points, referrals, and a loyalty page without touching a single line of code. I also like that Joy's loyalty page is a real Shopify OS 2.0 page built directly into your theme editor, so it inherits your fonts, colors, and layout instantly. That means you're not starting from scratch on branding the moment you install it.

   Joy Loyalty Key Features

   • Stacked earning programs: Run multiple earning programs simultaneously, including points, birthday rewards, review rewards, and referrals, all active at the same time without conflict.
   • Anti-cheat throttling: Automatically flags abuse using rate limits, IP tracking, and duplicate detection, and deducts points when orders are refunded or cancelled.
   • Apple and Google Wallet pass: Customers can add a branded loyalty card to their mobile wallet that updates in real time with their points balance and tier status.
   • Shopify POS extension: Customers earn and redeem points in-store using a QR code scan or phone number lookup, synced in real time with your online store.

   Joy Loyalty Integrations

   Joy Loyalty offers a range of native integrations, including Klaviyo, Omnisend, Mailchimp, Sendlane, Drip, Judge.me, Loox, Okendo, Gorgias, and Recharge. It also connects with Shopify Flow, Shopify POS, and Shopify Hydrogen for headless builds. A REST API and JavaScript SDK are available for custom integrations.

   Pros and Cons

   Pros:

   • Free plan available for smaller stores
   • Stacks multiple loyalty programs simultaneously
   • Shopify-native with deep platform integration

   Cons:

   • Advanced features need higher-tier plans
   • Only works with Shopify stores
   Learn more about Joy Loyalty:

   • Check out Joy Loyalty on their website
5. 

   5

   Preferred Patron Loyalty

   Best for tailored membership tiers

   • Not available
   • From $29/month

   Visit Website

   

   Preferred Patron Loyalty is a customer loyalty and retention platform for small businesses that combines points, tiers, digital stamp cards, gift cards, and automated SMS/email campaigns in one system.

   Who Is Preferred Patron Loyalty Best For?

   Preferred Patron Loyalty suits independent business owners who want to design multi-tier membership programs without relying on a developer or third-party agency.

   Why I Picked Preferred Patron Loyalty

   I picked Preferred Patron Loyalty as one of the best because of how much control it gives you over tier structure. You can build unlimited reward tiers, each with unlimited levels, and the platform automatically advances or demotes members based on your own program logic, whether that's spend thresholds, visit counts, or buy-in requirements. I also like that you can blend internally procured rewards (your own products and services) with third-party digital rewards like Amazon codes or Visa prepaid cards, so each tier feels meaningfully different rather than just a relabeled version of the one below it.

   Preferred Patron Loyalty Key Features

   • Digital stamp cards: Run a buy-X-get-one-free program using digital punch cards that customers collect on their phones instead of paper cards.
   • Gift card management: Issue and track branded digital gift cards that customers can purchase, send, and redeem in-store or online.
   • Automated SMS and email campaigns: Schedule triggered messages, such as birthday offers or win-back campaigns, that send automatically based on customer activity.
   • Customer referral tracking: Track when existing members refer new customers and automatically reward both parties based on rules you define.

   Preferred Patron Loyalty Integrations

   Preferred Patron Loyalty provides direct POS integrations, including Lightspeed Series X, Square POS, and Barnet POS. It also offers a REST API with webhook callbacks and import/export tools for connecting ecommerce platforms, websites, mobile apps, and other systems.

   Pros and Cons

   Pros:

   • Full white-label branding across all touchpoints
   • Built-in gamification with badges and contests
   • Weather-triggered promotions automate seasonal offers

   Cons:

   • Email newsletter builder lacks design flexibility
   • Limited native POS integrations available
   Learn more about Preferred Patron Loyalty:

   • Check out Preferred Patron Loyalty on their website
6. 

   6

   Smile.io

   Best for easy reward program setup

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smile.io is a Shopify-native loyalty platform that lets small ecommerce businesses build and run points programs, referral campaigns, and VIP membership tiers directly within their Shopify store.

   Who Is Smile.io Best For?

   Smile.io is a natural fit for small ecommerce businesses running on Shopify that want to launch a branded loyalty program without a dedicated developer.

   Why I Picked Smile.io

   I've included Smile.io in my top picks because it makes setting up a loyalty program genuinely approachable for small ecommerce teams. I like that you can configure points earning rules, referral campaigns, and VIP tiers all within the same dashboard, without touching any code. The Promotions Engine is a standout feature I use to run time-bound bonus point events, which drives a noticeable spike in purchases around product launches or seasonal sales.

   Smile.io Key Features

   • Loyalty Hub: A dedicated customer-facing portal where shoppers track their points balance, claim rewards, and check their VIP status.
   • Embedded Blocks: Loyalty program elements that display directly on product pages, so customers see their points without leaving the shopping experience.
   • Checkout Extensions: A feature that surfaces loyalty rewards and points redemption options directly within the Shopify checkout flow.
   • Performance Benchmarks: Built-in analytics that measure your loyalty program against industry standards to surface actionable insights.

   Smile.io Integrations

   Smile.io offers native integrations across categories like email and marketing, reviews, subscriptions, and customer support, including Klaviyo, Mailchimp, HubSpot, Omnisend, Judge.me, Yotpo, Okendo, Gorgias, Recharge, and more. An API and JavaScript SDK are also available for custom integrations.

   Pros and Cons

   Pros:

   • Brand customization available on lower tiers
   • Supports both online and POS rewards
   • Launches on Shopify in minutes

   Cons:

   • VIP tiers locked behind higher plans
   • Limited custom reward flow configurations
   Learn more about Smile.io:

   • Check out Smile.io on their website
7. 

   7

   Yotpo

   Best for combining reviews and rewards

   • Free plan + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Yotpo is a loyalty and rewards platform that runs points programs, referral campaigns, and VIP tiers, while connecting loyalty data with its built-in reviews, SMS marketing, and subscription tools.

   Who Is Yotpo Best For?

   Yotpo is a strong fit for ecommerce brands that already use or plan to use multiple Yotpo products, since loyalty works best when paired with its native reviews and SMS tools.

   Why I Picked Yotpo

   Yotpo earns its spot on my shortlist because the connection between reviews and loyalty is genuinely built in, not bolted on. I can create earning rules that reward customers for submitting a review or photo, which feeds your UGC pipeline while reinforcing repeat purchase behavior at the same time. Yotpo Spotlight also surfaces a customer's live point balance and tier status throughout the shopping journey, giving loyalty real visibility at the moments that drive conversion.

   Yotpo Key Features

   • Referral program: Generate unique referral links that reward both the referring customer and their friend after a qualifying purchase.
   • VIP tiers: Create tiered membership levels with custom entry rules based on points earned, spend amount, or purchase count.
   • Redemption options: Let customers redeem points for fixed discounts, percentage-off coupons, or free shipping at checkout.
   • Loyalty campaign builder: Schedule time-limited bonus point events to drive purchases during key promotional windows.

   Yotpo Integrations

   Yotpo offers a large library of native integrations across ecommerce platforms, email marketing, SMS, helpdesk, subscriptions, and more, including Shopify, BigCommerce, Klaviyo, Attentive, Omnisend, Gorgias, Recharge, Mailchimp, Braze, and Salesforce Marketing Cloud. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Rewards non-purchase actions like social follows
   • Native Shopify checkout point redemption
   • Points for reviews create a UGC loop

   Cons:

   • Multi-language support has notable gaps
   • Free plan too limited for real use
   Learn more about Yotpo:

   • Check out Yotpo on their website
8. 

   8

   LoyaltyLion

   Best for ecommerce platform integrations

   • Free plan + 14-day free trial + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LoyaltyLion is a loyalty and rewards platform built for ecommerce brands that runs points programs, referral campaigns, VIP tiers, and loyalty analytics across Shopify and Shopify Plus stores.

   Who Is LoyaltyLion Best For?

   LoyaltyLion is a good fit for mid-market ecommerce brands on Shopify or Shopify Plus that need a loyalty program deeply connected to their existing marketing and ecommerce tech stack.

   Why I Picked LoyaltyLion

   I picked LoyaltyLion as one of the best because its integration depth is genuinely unmatched in this space. It supports 100+ integrations across email, SMS, reviews, subscriptions, helpdesk, and mobile apps, and what I find impressive is that loyalty data flows both ways. For example, I can use Klaviyo Flows triggered directly by loyalty milestones, like when a customer is close to a reward, without any manual setup. The Shopify Flow connector on Plus plans also lets me build automated loyalty workflows using a no-code visual builder.

   LoyaltyLion Key Features

   • VIP tiers: Set up tiered membership levels with exclusive perks like double points days, queue jumping, and event access for your highest-spending customers.
   • Receipt upload: Let customers photograph and submit receipts from offline or in-person purchases to earn loyalty points outside of your online store.
   • Customer segmentation: Automatically group customers into segments like Loyal, At Risk, and Win Back to target each group with relevant loyalty communications.
   • Revenue predictor: Forecast the revenue your loyalty program is likely to generate based on current program activity and customer data.

   LoyaltyLion Integrations

   LoyaltyLion offers native integrations across email marketing, SMS, reviews, subscriptions, helpdesk, mobile app builders, and more, including Klaviyo, Attentive, Gorgias, Mailchimp, HubSpot, Omnisend, Yotpo, Judge.me, Recharge, and Zendesk. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Quick Shopify program setup and migration
   • Detailed loyalty analytics and retention data
   • Checkout rewards redemption without friction

   Cons:

   • Shopify-only with no BigCommerce support
   • Multi-store support has configuration limits
   Learn more about LoyaltyLion:

   • Check out LoyaltyLion on their website
9. 

   9

   Rivo

   Best for Shopify store points programs

   • 7-day free trial + free demo available
   • From $199/month

   Visit Website

   

   Rivo is a Shopify-native loyalty program platform that lets you build points programs, VIP tiers, referral campaigns, and cashback rewards directly within your Shopify storefront.

   Who Is Rivo Best For?

   Rivo is a natural fit for small Shopify merchants who want a loyalty program that lives entirely inside their existing Shopify setup.

   Why I Picked Rivo

   I've included Rivo in my top picks because it's the most Shopify-native loyalty platform I've come across. Rivo pulls your existing Shopify customer list directly into the platform, so anyone with a Shopify account is already enrolled as a loyalty member without any extra setup. I like that it embeds points redemption directly into the Shopify checkout using seven-plus pre-built checkout extensions, which keeps the redemption experience inside the native checkout flow rather than routing customers to a third-party widget.

   Rivo Key Features

   • VIP tiers: Build tiered membership levels that unlock exclusive perks as customers hit spend or points thresholds.
   • Referral program: Give existing customers a unique link to share, rewarding both the referrer and new customer on a qualifying purchase.
   • On-site nudges: Trigger pop-up prompts that remind shoppers of their points balance or available rewards during a browsing session.
   • Loyalty analytics dashboard: Track points issued, redemption rates, and revenue attributed to your loyalty program over time.

   Rivo Integrations

   Rivo offers a range of native integrations, including Klaviyo, Gorgias, Postscript, Attentive, Recharge, Skio, Shopify Flow, Shopify POS, Judge.me, and Okendo. A REST API, JavaScript SDK, webhooks, and metafields are also available for custom integrations.

   Pros and Cons

   Pros:

   • Syncs with both POS and online stores
   • Checkout-integrated point and credit redemption
   • Built-in referral fraud prevention with 20+ tools

   Cons:

   • Shopify-only with no multi-platform support
   • Advanced features and customization locked to higher tiers
   Learn more about Rivo:

   • Check out Rivo on their website
10. 

    10

    BON Loyalty

    Best for customizable widget design

    • Free plan + 7-day free trial + free demo available
    • From $15/month (billed annually)

    Visit Website

    

    BON Loyalty is a Shopify loyalty program platform that covers points and rewards, referral campaigns, VIP tiers, and on-site widgets with deep visual customization options for your storefront.

    Who Is BON Loyalty Best For?

    BON Loyalty is a strong fit for Shopify merchants who want their loyalty widget to match their brand's visual identity without hiring a developer.

    Why I Picked BON Loyalty

    BON Loyalty earns its spot on my shortlist because it gives Shopify merchants more control over how their loyalty widget looks than any other tool I've tested. I like that you can adjust colors, layout, and font styling without touching a line of code. BON also lets you embed loyalty touchpoints across product pages, cart, and checkout, so the branding stays consistent throughout the full shopping experience, not just on a standalone rewards page.

    BON Loyalty Key Features

    • Points earning rules: Set up multiple ways for customers to earn points, including purchases, sign-ups, birthdays, and social actions.
    • VIP tier program: Create tiered membership levels that unlock higher rewards rates or exclusive perks as customers accumulate points.
    • Referral program: Generate unique referral links for existing customers and automatically reward both the referrer and the new buyer.
    • Multi-language support: Display your loyalty widget in multiple languages to serve customers across different regions.

    BON Loyalty Integrations

    BON Loyalty offers native integrations with Klaviyo, Omnisend, Dotdigital, Judge.me, Fera Product Reviews, LAI Product Reviews, PageFly, Seal Subscriptions, Shopify POS, and Shopify Flow. An API is available on the Growth plan for custom integrations.

    Pros and Cons

    Pros:

    • Streak order rewards drive repeat purchases
    • Built-in referral fraud prevention tools
    • Supports 250+ languages for global stores

    Cons:

    • Shopify-only with no multi-platform support
    • VIP tiers locked behind paid plans
    Learn more about BON Loyalty:

    • Check out BON Loyalty on their website