Criar um site pode parecer uma tarefa avassaladora, sobretudo quando está a gerir campanhas de marketing, reuniões com clientes e a gestão da equipa. Precisa de uma ferramenta que simplifique o processo sem comprometer a qualidade ou a criatividade.
Com base na minha experiência, o software para criação de sites pode ser uma verdadeira salvação, ajudando-o a criar sites profissionais rapidamente. Estas ferramentas respondem a várias necessidades, desde sites para pequenas empresas a plataformas centradas no design. Permitem-lhe concentrar-se no que é mais importante — fazer crescer o seu negócio.
Neste artigo, partilharei as minhas principais escolhas de ferramentas para criação de sites, apresentando avaliações imparciais baseadas em testes exaustivos. Encontrará os pontos fortes e fracos de cada opção, ajudando-o a fazer a melhor escolha para a sua equipa. Vamos começar a encontrar o software para criação de sites perfeito para as suas necessidades.
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Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Tabela comparativa de software para criação de sites
Esta tabela comparativa resume os detalhes de preços das minhas principais seleções de software para criação de sites:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for email-driven marketing websites | Free plan available | From $10.70/month (billed annually) | Website | |
| 2 | Best for dynamic, visually rich websites | Free plan + free trial available | From $10/month (billed annually) | Website | |
| 3 | Best for instant AI-generated websites | Free plan available | From $22/month (billed annually) | Website | |
| 4 | Best for design-focused sites | Free trial + free plan available | From $144/user/year (billed annually) | Website | |
| 5 | Best for no-code app creation | Free plan + free demo available | From $19/month (billed annually) | Website | |
| 6 | Best for small business sites | Free plan available | From $13/month (billed annually) | Website | |
| 7 | Best for designer-made templates | Free plan available | From $17.77/month (billed annually) | Website | |
| 8 | Best for ERP integration | Free plan available | From $25/month (billed annually) | Website | |
| 9 | Best for one-page websites | Free plan available | From $8/month (billed annually) | Website | |
| 10 | Best for beginners and ease of use | Free plan available | Pricing upon request | Website |
Avaliações do melhor software para criação de sites
Seguem-se os meus resumos detalhados do melhor software para criação de sites que entrou na minha seleção. As minhas avaliações apresentam uma análise detalhada das principais funcionalidades, vantagens e desvantagens, integrações e casos de utilização ideais de cada ferramenta, para o ajudar a encontrar a melhor opção para si.
Best for email-driven marketing websites- Free plan available
- From $10.70/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Mailchimp enables adding website pages alongside integrated marketing tools. Mailchimp is a website builder platform that combines drag-and-drop site creation with integrated email marketing, landing pages, and basic ecommerce tools.
Who Is Mailchimp Best For?
Mailchimp is a good fit for small businesses and solopreneurs who want to build a marketing website and manage email campaigns from a single platform.
Why I Picked Mailchimp
Mailchimp is one of the few website builders where the site and the email marketing engine are the same product. When someone fills out a pop-up form on your Mailchimp site, they land directly in your audience—no third-party sync required. From there, behavioral targeting lets you send follow-up emails based on how that visitor interacted with specific pages. Mailchimp offers unlimited landing pages under a custom domain, which makes it easy to run campaign-specific pages alongside your main site without juggling separate tools.
Mailchimp Key Features
- Pre-built section layouts: Choose from professionally designed layout templates for each section of your site and rearrange them without writing any code.
- Real-time editing: Make changes directly on the page—resize images, add sections, or undo edits—without leaving the editor.
- Reports and analytics: Track page performance with built-in reporting tools to see how visitors are engaging with your site.
- Appointment scheduling: Add appointment booking directly to your Mailchimp website to let visitors schedule time with you.
Mailchimp Integrations
Mailchimp offers native integrations with Shopify, WooCommerce, Stripe, Squarespace, Eventbrite, Canva, Salesforce, QuickBooks Online, Google Analytics, and Zapier. An API is available for custom integrations.
Pros and Cons
Pros:
- Campaign reporting dashboards help monitor engagement and optimize marketing strategies
- Built-in analytics track email performance, engagement, and subscriber activity
- Drag-and-drop email builder simplifies campaign creation for marketing teams
Cons:
- Some advanced marketing features available only in higher-tier plans
- Advanced automation workflows require time and effort to configure properly
Learn more about Mailchimp :
Best for dynamic, visually rich websites- Free plan + free trial available
- From $10/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
Framer is great for interactive prototypes with drag-and-drop and collaborative tools. Framer is a website builder platform that lets you design, prototype, and publish interactive, visually rich websites using a visual drag-and-drop editor and built-in hosting.
Who Is Framer Best For?
Framer is a strong fit for designers, creative agencies, and startups who want to build polished, interactive websites without writing code.
Why I Picked Framer
I chose Framer because it pushes visual design far without requiring a single line of code. What I love most is the animations and interactions system—you can set spring-based transitions, scroll-triggered effects, and hover states directly on the canvas, and they publish exactly as designed. I also use Framer's Workshop feature, which lets me generate custom interactive components from a text prompt and drop them straight into a project. For teams building brand sites or marketing pages where motion and visual polish matter, that combination is genuinely hard to replicate in other no-code builders.
Framer Key Features
- Built-in CMS: Manage and update structured content like blog posts or product pages directly within Framer, without a third-party CMS.
- Built-in analytics: Track pageviews, unique visitors, traffic sources, and conversions from inside the platform.
- SEO settings: Configure metadata, page titles, and performance settings on a per-page basis with Framer's built-in SEO tools.
- A/B testing: Run split tests across page variants directly within the editor to compare design or copy performance.
Framer Integrations
Framer offers native integrations with Google Analytics, Fathom, Plausible, and HubSpot, and provides an API for custom integrations.
Pros and Cons
Pros:
- Integrates real data into prototypes
- Real-time collaboration features
- Supports complex animations
Cons:
- Focused primarily on prototyping
- Steep learning curve
Learn more about Framer:
Best for instant AI-generated websites- Free plan available
- From $22/month (billed annually)
Durable’s AI builds a full website with text, images, and design tailored to your business. Durable is an AI website builder platform that lets you generate, customize, and launch websites with built-in business tools like CRM, invoicing, and analytics.
Who Is Durable Best For?
Durable suits small business owners and freelancers who need to get a professional website up and running without any design or coding experience.
Why I Picked Durable
I picked Durable because it eliminates the most time-consuming part of building a website, writing and designing. You just describe your business, and Durable’s AI generates a ready-to-launch site with polished copy and visuals that match your niche. It also includes built-in SEO and marketing tools, helping your content rank and reach potential customers faster, so your site starts attracting traffic immediately.
Durable Key Features
- Drag-and-drop editor: Adjust layouts, swap images, change fonts, and edit headings visually without writing any code.
- Built-in CRM: Manage customer contacts and capture leads directly within the platform using AI-powered forms and chatbots.
- Invoicing and payment processing: Send invoices and collect payments from clients without connecting a third-party billing tool.
- Built-in analytics: Track how your marketing activity translates into revenue with conversion optimization recommendations included.
Durable Integrations
Native integrations are not clearly documented. Durable offers an API for custom integrations.
Pros and Cons
Pros:
- Built-in SEO and marketing tools
- Customizable templates across industries
- AI-driven website creation
Cons:
- Lacks detailed third-party integrations
- Limited design customization flexibility
Learn more about Durable:
Best for design-focused sites- Free trial + free plan available
- From $144/user/year (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Canva is perfect for design-focused sites with easy templates and drag-and-drop tools. Canva is a website builder platform that combines drag-and-drop editing, customizable templates, and a wide range of design tools for creating visually rich websites.
Who Is Canva Best For?
Canva is a great fit for freelancers, creators, and small business owners who want to build visually polished websites without relying on a dedicated designer.
Why I Picked Canva
Canva earns a place on my shortlist because of how much design control it gives you without touching a single line of code. The Brand Kit feature is especially useful for design-focused sites: it lets you lock in your brand's colors, fonts, and logos so every page stays visually consistent. I also like that you can drop animations, illustrations, and videos directly onto a page using the drag-and-drop editor—the kind of visual layering that usually requires a designer. AI-powered tools generate on-brand visuals and copy that match the design you're building.
Canva Key Features
- Mobile-responsive design: All Canva websites automatically adapt to look correct on any screen size or device.
- Multipage website builder: Add and structure multiple pages within a single site directly from the editor.
- Lead capture forms: Embed interactive forms on your site to collect visitor information and capture leads.
- Built-in website analytics: Track traffic and visitor insights directly within Canva after publishing your site.
Canva Integrations
Canva offers native integrations with Google Drive, Dropbox, Facebook, Instagram, YouTube, and Google Maps. An API is available for custom integrations.
Pros and Cons
Pros:
- Multimedia support
- Intuitive design tools
- Extensive template library
Cons:
- Basic SEO capabilities
- Limited advanced web features
Learn more about Canva:
Best for no-code app creation- Free plan + free demo available
- From $19/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Softr is perfect for no-code web apps with templates, easy customization, and integration. Softr is a no-code website builder that lets you create custom web apps, client portals, and internal tools using a drag-and-drop interface and data integrations.
Who Is Softr Best For?
Softr is a good fit for small businesses, startups, and non-technical teams who need to build web apps or portals without writing any code.
Why I Picked Softr
I picked Softr as one of the best for no-code app creation because it goes beyond basic page building—it generates a full app, including the database structure and business logic, from a single text prompt. I love that the AI co-builder doesn't just produce a UI mockup; it sets up the right data fields, relationships, and user permissions automatically. From there, my team can refine everything visually using pre-built blocks like lists, grids, charts, and calendars, or switch back to AI prompting at any point. The built-in user groups and permissions controls also mean I can build a client portal or internal tool with role-based access without writing a single line of code.
Softr Key Features
- Custom actions: Let users create, update, and delete records or trigger workflows directly within the app interface.
- Progressive web app (PWA) publishing: Convert any app into a PWA in a few clicks, with responsive layouts across desktop and mobile by default.
- Brand styling controls: Customize fonts, colors, and visual elements across your app to match your brand's look and feel.
- Embeddable content blocks: Embed dashboards, charts, calendars, and third-party tools directly into your app pages.
Softr Integrations
Softr offers native integrations with Airtable, Google Sheets, Stripe, HubSpot, Mailchimp, Google Analytics, Intercom, and Hotjar. It also connects with Zapier and provides an API for custom integrations.
Pros and Cons
Pros:
- Pre-built templates available
- Rapid prototyping capabilities
- No-code app building
Cons:
- Limited scalability for large projects
- Dependence on third-party services
Learn more about Softr:
Best for small business sites- Free plan available
- From $13/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Weebly is ideal for small businesses with an intuitive interface and ecommerce tools. Weebly is a website builder platform that lets you create and customize sites using a drag-and-drop editor, responsive templates, and built-in ecommerce tools.
Who Is Weebly Best For?
Weebly is a good fit for small business owners who need to build and manage a professional website or online store without technical expertise.
Why I Picked Weebly
Weebly earns its spot on my list because it's one of the few website builders that genuinely covers the full scope of what a small business needs in one place. I particularly like the built-in ecommerce tools—inventory management, a coupon builder, and an automatic tax calculator—which means a small business owner can run a real online store without bolting on a separate platform. The Square payment integration is a nice touch too, letting you accept in-person and online payments from the same system. The built-in SEO tools and abandoned cart email templates help small businesses drive and recover traffic without a dedicated marketing team.
Weebly Key Features
- Drag-and-drop builder: A visual editor that lets you place and rearrange text, images, and other elements on your pages without writing any code.
- Responsive themes: Pre-designed templates that automatically adjust your site's layout to look correct on desktop, tablet, and mobile screens.
- Custom forms: A form builder for creating contact forms, RSVP lists, and surveys that you can embed directly on any page.
- Site statistics dashboard: A built-in analytics view that tracks visitor counts and page-level performance data across your site.
Weebly Integrations
Weebly offers integrations through its App Center, including apps for Instagram Feed, WhatsApp Chat, PDF + File Embed, and custom form builders. An API is available for custom integrations.
Pros and Cons
Pros:
- Built-in SEO tools
- Customizable design options
- Easy-to-use dashboard
Cons:
- Fewer advanced features
- Limited design flexibility
Learn more about Weebly:
7Best for designer-made templatesWix
- Free plan available
- From $17.77/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
Wix offers a range of templates that cater to different industries and business needs. Wix is a website builder platform that lets you create sites using a drag-and-drop editor, designer templates, ecommerce tools, and an app marketplace for added functionality.
Who Is Wix Best For?
Wix is a good fit for small businesses, freelancers, and creators who want to build a professional-looking website without needing a developer.
Why I Picked Wix
Wix is one of my top picks because I love the depth and variety of its template library. With 900+ designer-made templates organized by industry and use case, I can find a starting point that already resembles what I need—whether a fashion store, a consulting landing page, or a personal blog. Each template comes pre-built with relevant apps already integrated, like Wix Stores for ecommerce templates or Wix Events for event-based sites. I also like that every template is fully editable in the drag-and-drop editor, so I'm never locked into the original layout.
Wix Key Features
- Mobile site editor: Customize the layout and design of your site specifically for mobile visitors, separate from the desktop view.
- SEO setup checklist: Follow a personalized, step-by-step checklist of SEO tasks to improve your site's visibility in search results.
- Content Management System (CMS): Store and manage site content in one place, and build dynamic pages and CMS collections without writing code.
- AI website builder: Answer a few prompts, and Wix generates a fully designed, business-ready website.
Wix Integrations
Wix offers native integrations with Google Analytics, Google Ads, Facebook Pixel, Instagram, Mailchimp, PayPal, Stripe, and QuickBooks. An API is available for custom integrations, and additional apps can be added through the Wix App Market.
Pros and Cons
Pros:
- User-friendly drag-and-drop interface
- A vast selection of templates
- Built-in SEO tools
Cons:
- Once a site is published, you can't switch templates without starting over
- Storage limits on lower-tier plans
Learn more about Wix:
Best for ERP integration- Free plan available
- From $25/month (billed annually)
Visit WebsiteCustomer Rating:4.2/5
Odoo Website offers ERP integration, linking sites to business apps and ecommerce tools. Odoo Website is a website builder platform that lets you create, customize, and manage websites with drag-and-drop tools, integrated e-commerce, and connections to business apps.
Who Is Odoo Website Best For?
Odoo Website is a strong fit for small to mid-sized businesses already using or considering Odoo's ERP suite who want their website tightly connected to back-office operations.
Why I Picked Odoo Website
Odoo Website earns its spot on my shortlist because of how tightly it connects your website to the rest of your business operations. When a visitor submits a lead form, it flows directly into Odoo CRM. When a product sells through the e-commerce module, inventory updates automatically in Odoo's inventory app. I also like the visitor portal feature, which gives customers direct access to their invoices, support tickets, and project updates from the website itself—no third-party customer portal needed.
Odoo Website Key Features
- Drag-and-drop building blocks: Build and customize pages by dropping pre-built content blocks directly onto the page, with layout and color options for each.
- AI website configurator: Generate a full website layout and content from a simple prompt based on your industry, logo, and selected features.
- Multi-website management: Run multiple websites from a single Odoo database and share products or content across them.
- Built-in SEO tools: Customize page titles, meta tags, and image alt text directly within the editor to optimize pages for search engines.
Odoo Website Integrations
Odoo Website offers native integrations with other Odoo business apps, including Odoo CRM, Sales, Inventory, Accounting, and Marketing. An API is available for custom integrations.
Pros and Cons
Pros:
- Built-in ecommerce tools
- Supports diverse business needs
- Seamless ERP integration
Cons:
- Not focused on creative design
- May need technical expertise
Learn more about Odoo Website:
Best for one-page websites- Free plan available
- From $8/month (billed annually)
Visit WebsiteCustomer Rating:4/5
Strikingly excels in quick, efficient one-page sites with mobile-friendly templates. Strikingly is a website builder platform focused on helping you create mobile-responsive, single-page sites with drag-and-drop editing, customizable templates, and built-in ecommerce tools.
Who Is Strikingly Best For?
Strikingly is a good fit for freelancers, creators, and small business owners who need a simple, polished web presence without managing multi-page site complexity.
Why I Picked Strikingly
Strikingly earns its spot on my shortlist because of how deliberately it's built around the single-page format. I love that the editor keeps everything on one scrollable canvas—sections like hero images, contact forms, and product listings all stack vertically, so visitors get the full story without clicking around. The AI site builder is also a nice touch: you describe your business, choose single-page as the site format, and Strikingly generates a complete layout instantly. I've also found the built-in audience tools—newsletter signups, membership registration, and live chat—genuinely useful for turning a simple one-pager into an active lead capture tool.
Strikingly Key Features
- Simple Store: Add a built-in ecommerce section to your site with support for coupons, shipping options, and digital goods, all connected to PayPal or Stripe.
- Simple Blog: Publish blog posts directly from your site, with each post getting its own dedicated page.
- Built-in analytics: Track site visitors with charts built directly into the platform, no third-party setup required.
- Social feed: Display your Facebook, Twitter, and Instagram feeds directly on your site as a live section.
Strikingly Integrations
Strikingly offers native integrations with Google Analytics, Facebook Pixel, Mailchimp, and PayPal. An API is available for custom integrations.
Pros and Cons
Pros:
- Simple drag-and-drop editor
- Built-in social media tools
- Mobile-responsive templates
Cons:
- Few third-party app connections
- Limited advanced customization
Learn more about Strikingly:
10Best for beginners and ease of useJimdo
- Free plan available
- Pricing upon request
Visit WebsiteCustomer Rating:3.5/5
Jimdo suits beginners with its simple interface, AI tools, and easy templates. Jimdo is a website builder platform that lets you create websites using a drag-and-drop editor, customizable templates, built-in SEO tools, and e-commerce features.
Who Is Jimdo Best For?
Jimdo is a good fit for freelancers, solopreneurs, and small business owners who want to build a website without any technical or design experience.
Why I Picked Jimdo
Jimdo earns its spot on my shortlist because the barrier to entry is very low for someone with no web design experience. I love that you can pull your existing business info directly from Google or Facebook during setup, which means your site is pre-populated with your name, hours, and contact details before you've even touched a template. Jimdo's automatic SEO feature is another highlight—it handles baseline optimization tasks for you and surfaces specific, actionable tips like which keywords to target, rather than leaving you to figure it out alone. The built-in business listings tool also syncs your info across 10+ platforms, so your online presence extends well beyond just your website.
Jimdo Key Features
- Mobile-optimized templates: Choose from a library of pre-designed, mobile-responsive templates built for specific industries like restaurants, photography, and real estate.
- Online booking tool: Let customers schedule individual or group appointments directly on your website, with booking and cancellation confirmations sent to both parties.
- Online store builder: Set up a product catalog with 0% transaction fees, local pickup options, and Facebook and Instagram product syncing built in.
- Legal text generator: Generate GDPR-compliant legal pages like privacy policies and terms and conditions, using Jimdo's built-in generator in partnership with Trusted Shops.
Jimdo Integrations
Native integrations are not clearly documented. Jimdo offers built-in connections for Google Analytics, Facebook, Instagram, and Google Maps, and provides an API for custom integrations.
Pros and Cons
Pros:
- Mobile-responsive designs
- Automatic SEO settings
- AI-driven site creation
Cons:
- Few advanced features
- Limited design customization
Learn more about Jimdo:
Outro software para criação de sites
Eis algumas opções adicionais de software para criação de sites que não entraram na minha seleção, mas que vale a pena conhecer:
- 11WebflowBest for advanced customization
- 12TemplateToasterBest for offline site creation
- 13SilexBest for open-source website building
- 14GammaBest for document-to-website conversion
- 15SquarespaceBest for creative professionals
- 16WordPressBest for extensive plugin library
- 17DudaBest for client-focused web agencies
- 18Web.comBest for domain and hosting package
- 19Hostinger ReachBest for affordable hosting plans
- 20ElementorBest for design customization
How I Evaluate Website Builder Software
I split my evaluation into baseline requirements—things a demand gen marketer needs to launch a campaign page without dev help—and differentiators that set certain platforms apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Drag-and-Drop Page Editor: I evaluate how much control the editor gives marketers over layout, spacing, and element placement—like repositioning a hero CTA or swapping image blocks mid-campaign.
- Pre-Built Template Library: A solid template library means your team can spin up a product launch page or event registration site in minutes rather than designing from scratch every time.
- Hosting & Domain Management: I check whether native hosting, custom domain connection, and SSL are bundled in, so marketers aren't coordinating with IT just to get a landing page live.
- SEO & Analytics Tools: From editing meta titles and setting up 301 redirects to viewing page-level traffic data, I look for tools that let you optimize and measure organic performance in one place.
- Mobile Responsiveness: Every builder should render pages well on mobile, but I evaluate whether you can preview and adjust layouts per breakpoint—tablet hero images often need different cropping, for example.
- Marketing Integrations: I look at native connections with tools like HubSpot, Salesforce, GA4, and ad platforms so lead capture forms and tracking pixels work without custom development.
Once I have a list of tools that meet the criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Built-in A/B testing is a big one—I want to see marketers split-test headlines or CTA placements directly in the builder instead of wiring up a third-party tool for every experiment. AI content generation matters too, especially when a lean team needs to draft page copy or generate hero images from a prompt during a fast campaign turnaround. I also evaluate dynamic personalization, like swapping offers based on UTM source or returning visitor status, since that directly impacts conversion rates.
Beyond Features
Total cost of ownership gets close attention—I look at how pricing scales as you add pages, team seats, or traffic from a viral campaign. Performance matters just as much, because a landing page that loads slowly during a product launch kills conversion rates. I also evaluate GDPR and accessibility compliance tooling, since marketing teams often own these responsibilities without dedicated legal or engineering support.
Como escolher software para criação de sites
É fácil perder-se em listas extensas de funcionalidades e estruturas de preços complexas. Para o ajudar a manter o foco enquanto trabalha no seu processo específico de seleção de software, eis uma lista de verificação dos fatores a ter em conta:
| Fator | O que considerar |
| Escalabilidade | Certifique-se de que o software pode crescer com a sua empresa, suportando mais páginas e tráfego. |
| Integrações | Procure ferramentas que se liguem às suas plataformas de marketing e CRM existentes. |
| Personalização | Escolha software que lhe permita adaptar o design e as funcionalidades às necessidades da sua marca. |
| Facilidade de utilização | Considere se a sua equipa consegue aprender rapidamente a utilizar a plataforma sem frustrações. |
| Orçamento | Ajuste o custo do software ao seu plano financeiro, tendo em conta tanto os custos iniciais como os custos contínuos. |
| Medidas de segurança | Verifique a existência de certificados SSL, atualizações regulares e conformidade com os regulamentos de proteção de dados. |
| Adaptação a dispositivos móveis | Certifique-se de que a ferramenta cria sites que funcionam bem em todos os dispositivos. |
| Assistência ao cliente | Opte por software com opções de assistência fiáveis e acessíveis. |
Tendências no software para criação de sites
Na minha investigação, consultei inúmeras atualizações de produtos, comunicados de imprensa e registos de lançamentos de diferentes fornecedores de software para criação de sites. Eis algumas das tendências emergentes que estou a acompanhar:
- Assistência de design com tecnologia de IA: A tecnologia de IA está a ajudar os utilizadores a criar sites, fornecendo sugestões de disposição e otimizando imagens. Esta tendência está a tornar o design de sites mais acessível a pessoas que não são designers.
- Integração de realidade aumentada (AR): Alguns fornecedores estão a começar a incorporar funcionalidades de AR, permitindo que as empresas apresentem produtos em 3D nos seus sites. Esta tendência é particularmente útil para sites de comércio eletrónico que procuram melhorar a experiência do utilizador.
- Aplicações Web Progressivas (PWAs): Cada vez mais criadores de sites são compatíveis com PWAs, que combinam o melhor das aplicações Web e móveis. As PWAs oferecem tempos de carregamento mais rápidos e funcionalidades offline, acrescentando valor aos sites empresariais que procuram melhorar o envolvimento dos utilizadores.
- Otimização para pesquisa por voz: Com o aumento dos altifalantes inteligentes, otimizar os sites para a pesquisa por voz está a tornar-se crucial. Os criadores estão a começar a incorporar funcionalidades de pesquisa por voz, ajudando os sites a obter uma melhor classificação nas pesquisas por voz.
- Opções de alojamento ecológicas: A sustentabilidade está a receber cada vez mais atenção, e os criadores de sites estão a analisar soluções de alojamento ecológicas. Esta tendência responde às necessidades das empresas que pretendem reduzir a sua pegada de carbono.
O que é o software para criação de sites?
O software para criação de sites é uma ferramenta que permite aos utilizadores criar e conceber sites sem terem de escrever código. Estas ferramentas são geralmente utilizadas por proprietários de pequenas empresas, freelancers e profissionais de marketing que precisam de criar rapidamente uma presença online de forma eficiente.
Funcionalidades essenciais, como editores de arrastar e largar, modelos personalizáveis e designs adaptáveis a dispositivos móveis, ajudam os utilizadores a criar sites com um aspeto profissional que respondem às suas necessidades. De um modo geral, estas ferramentas facilitam a qualquer pessoa o estabelecimento de uma presença digital e o alcance do seu público online.
Funcionalidades do software para criação de sites
Ao selecionar software para criação de sites, tenha em atenção as seguintes funcionalidades essenciais:
- Editor de arrastar e largar: Permite aos utilizadores criar facilmente o seu site, movendo elementos sem programar.
- Modelos personalizáveis: Fornece disposições pré-concebidas que podem ser adaptadas ao estilo e às necessidades específicas de uma marca.
- Design adaptável a dispositivos móveis: Garante que os sites têm um bom aspeto e funcionam corretamente em qualquer dispositivo, incluindo smartphones e tablets.
- Ferramentas de SEO: Ajudam a melhorar a visibilidade de um site nos resultados dos motores de pesquisa, facilitando a sua localização por potenciais clientes.
- Funcionalidades de comércio eletrónico: Permitem aos utilizadores criar lojas online, gerir produtos e processar pagamentos diretamente no seu site.
- Assistência de design com IA: Disponibiliza sugestões de design automatizadas que facilitam o processo a pessoas que não são designers.
- Capacidades de integração: Permitem ligar o site a outras ferramentas e plataformas, melhorando a sua funcionalidade.
- Plataforma de blogue: Permite criar e gerir conteúdos de blogue, o que pode gerar tráfego e envolvimento.
- Colaboração em tempo real: Permite o trabalho em equipa ao possibilitar que vários utilizadores trabalhem simultaneamente no site.
- Compatibilidade com PWAs: Combina o melhor das aplicações Web e móveis, oferecendo tempos de carregamento mais rápidos e funcionalidades offline.
Vantagens do software para criação de sites
A implementação de software para criação de sites proporciona várias vantagens à sua equipa e à sua empresa. Eis algumas das que pode esperar:
- Poupança de tempo: Com editores de arrastar e largar e modelos personalizáveis, pode criar rapidamente um site sem programar.
- Relação custo-benefício: Ao utilizar funcionalidades integradas, como ferramentas de SEO e capacidades de comércio eletrónico, reduz a necessidade de software e serviços adicionais.
- Aspeto profissional: O design adaptável a dispositivos móveis e a assistência de design com IA ajudam a criar um aspeto cuidado e moderno para o seu site.
- Maior envolvimento: Funcionalidades como plataformas de blogue e capacidades de integração permitem disponibilizar mais conteúdos e promover a interação com o seu público.
- Acessibilidade para pessoas que não são designers: As ferramentas de design com tecnologia de IA e as interfaces intuitivas facilitam a criação de um site por qualquer pessoa, sem conhecimentos técnicos.
- Escalabilidade: Com compatibilidade com PWAs e colaboração em tempo real, o seu site pode crescer e adaptar-se às necessidades em evolução da sua empresa.
- Maior visibilidade: As ferramentas de SEO e o design adaptável melhoram a classificação do seu site nos motores de pesquisa e a experiência do utilizador, atraindo mais visitantes.
Custos e preços do software para criação de sites
Ao selecionar software de criação de websites, é necessário compreender os vários modelos de preços e planos disponíveis. Os custos variam consoante as funcionalidades, o tamanho da equipa, os complementos e outros fatores. A tabela abaixo resume os planos comuns, os respetivos preços médios e as funcionalidades normalmente incluídas nas soluções de software de criação de websites:
Tabela de comparação de planos de software de criação de websites
| Tipo de plano | Preço médio | Funcionalidades comuns |
| Versão gratuita | $0 | Modelos básicos, armazenamento limitado e utilização de subdomínio. |
| Plano pessoal | $5-$15/utilizador/mês | Domínio personalizado, mais armazenamento e ferramentas básicas de SEO. |
| Plano empresarial | $25-$50/utilizador/mês | Ferramentas avançadas de SEO, funcionalidades de comércio eletrónico e opções de personalização da marca. |
| Plano empresarial/premium | $100-$300/utilizador/mês | Assistência dedicada, análises avançadas e integrações abrangentes. |
Perguntas frequentes sobre software de criação de websites
Eis algumas respostas a perguntas frequentes sobre software de criação de websites:
Quais são as desvantagens de utilizar um criador de websites?
A utilização de um criador de websites gratuito pode apresentar algumas desvantagens. Poderá deparar-se com limitações na personalização em comparação com a programação de raiz, o que pode afetar a singularidade do seu website. Alguns criadores também podem oferecer capacidades de SEO limitadas, o que pode afetar a classificação do seu website nos motores de pesquisa. Além disso, poderá encontrar problemas de desempenho em websites maiores ou mais complexos.
Qual é a diferença entre alojamento e um criador de websites?
O alojamento é o serviço que armazena os dados do seu website e o torna acessível online. Por outro lado, um software de desenvolvimento de websites é uma ferramenta que ajuda a conceber e criar o seu website sem necessidade de programar. Embora o alojamento seja necessário para que o seu website esteja online, um criador de websites simplifica o processo de criação, incluindo frequentemente modelos de design e funcionalidades de arrastar e largar.
Qual é uma vantagem de utilizar software de criação de websites em vez de HTML e CSS?
Uma das principais vantagens é o facto de o software de criação de websites não exigir conhecimentos de programação. Os criadores utilizam interfaces de arrastar e largar e modelos pré-concebidos, permitindo-lhe conceber e personalizar facilmente o seu website. Isto é particularmente útil se não estiver familiarizado com HTML e CSS, poupando-lhe tempo e esforço durante o processo de desenvolvimento.
É melhor criar um website de raiz ou utilizar um criador de websites?
A decisão entre criar um website de raiz ou utilizar um criador depende das suas necessidades. A programação de raiz oferece mais flexibilidade e possibilidades de personalização, mas exige competências técnicas e tempo. A utilização de um criador é mais rápida e simples, com modelos prontos a utilizar, mas pode limitar a personalização. Avalie as suas prioridades, como o tempo disponível, o nível de competências e as necessidades de design, para escolher a melhor opção.
Posso utilizar o meu próprio domínio com um criador de websites?
Sim, a maioria dos criadores de websites permite utilizar o seu próprio domínio personalizado. Esta funcionalidade requer normalmente um plano pago, mas confere ao seu website um aspeto profissional e facilita a memorização por parte dos visitantes. Certifique-se de que consulta as políticas do criador relativas a domínios e quaisquer custos adicionais envolvidos.