10 melhores programas de design de páginas web em 2026

Análises do melhor software de design de páginas Web

1. 

   1

   ClickFunnels

   Best for building end-to-end sales funnels

   • 14-day free trial available
   • From $81/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ClickFunnels is a funnel builder and page design platform that covers the full sales cycle, from landing pages and opt-in forms to checkout pages, upsells, email marketing, and CRM.

   Who Is ClickFunnels Best For?

   ClickFunnels suits entrepreneurs, course creators, and small marketing teams who need a single platform to design pages and run direct-response sales campaigns.

   Why I Picked ClickFunnels

   I picked ClickFunnels as one of the best because it's the only web page design tool that maps every page to a specific funnel stage. I use the Smart Checkout feature to build checkout pages with order bumps and one-click upsells baked in, which you don't get with a standard page builder. The built-in A/B testing also lets me run split tests directly on funnel pages without a third-party tool.

   ClickFunnels Key Features

   • Drag-and-drop page editor: Build and customize landing pages, sales pages, and opt-in forms without writing any code.
   • Pre-built funnel templates: Choose from a library of conversion-focused page templates organized by funnel type, such as lead gen, webinar, or product launch.
   • Pop-up builder: Design and trigger opt-in pop-ups directly within the page editor, tied to specific user actions or time delays.
   • Membership site builder: Create gated content pages and course portals with login access controls built into the same platform.

   ClickFunnels Integrations

   ClickFunnels offers native integrations with tools like ActiveCampaign, HubSpot, Mailchimp, Klaviyo, Keap, GoTo Webinar, Slack, Pipedrive, Shippo, and Constant Contact, and it connects with Zapier. Additional native integrations span email marketing, CRM, ecommerce, and support tools, including AWeber, GetResponse, Airtable, Help Scout, and Zendesk Support, among others. An API with webhooks is also available for custom integrations.

   Pros and Cons

   Pros:

   • Combines page design with email automation
   • Conversion-focused funnel page templates included
   • Built-in checkout and upsell page design

   Cons:

   • No affiliate tracking program available
   • Native direct response analytics missing
   Learn more about ClickFunnels:

   • Check out ClickFunnels on their website
   • Read my in-depth review of ClickFunnels
2. 

   2

   Landingi

   Best for programmatic page scaling

   • 14-day free trial
   • From $24/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Landingi is a landing page builder that lets you design, publish, and scale campaign pages using a drag-and-drop editor, AI tools, pop-up builder, and programmatic page generation.

   Who Is Landingi Best For?

   Landingi is a strong fit for marketing teams and agencies that need to build and manage large volumes of campaign pages across multiple clients or products.

   Why I Picked Landingi

   Landingi earns its spot as one of the best on my shortlist because of how it handles page scaling at volume. I like that Smart Sections let you update a single element and push that change across hundreds of pages at once. I've also used the bulk clone and dynamic text replacement features to spin up location- or keyword-specific pages without rebuilding from scratch each time.

   Landingi Key Features

   • AI landing page generator (Lunar): Converts a written brief into a complete, launch-ready landing page without starting from a blank canvas.
   • A/B testing: Runs split tests across multiple page versions to identify which design or copy variant converts better.
   • EventTracker analytics: Tracks clicks, scrolls, and form interactions to show exactly how visitors engage with your pages.
   • Automatic page translation: Translates all page elements, including forms, SEO settings, and thank-you pages, into 35 languages.

   Landingi Integrations

   Landingi offers 170+ integrations across CRM, email marketing, analytics, ecommerce, and chat categories, including in-app connections with HubSpot, Salesforce, Mailchimp, ActiveCampaign, Google Sheets, Stripe, PayPal, Pipedrive, Zoho CRM, and Google Tag Manager. It also connects with Zapier, Make, and Pabbly Connect, and provides webhook support for custom integrations.

   Pros and Cons

   Pros:

   • Over 300 ready-to-use landing page templates
   • Built-in EventTracker for on-page behaviour data
   • Bulk page cloning and dynamic text replacement

   Cons:

   • Processing speed decreases during edits
   • Lacks multiple language domain support
   Learn more about Landingi:

   • Check out Landingi on their website
3. 

   3

   Unbounce

   Best for dynamic content and conversion tools

   • 14-day free trial available
   • From $29/month

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Built specifically for marketers, Unbounce is a landing page platform with a drag-and-drop editor, AI copywriting, and conversion tools like popups, sticky bars, and Smart Traffic for page optimization.

   Who Is Unbounce Best For?

   Unbounce is a strong fit for small to mid-sized businesses and marketing agencies that manage multiple campaigns across clients and need to launch, test, and iterate on landing pages quickly.

   Why I Picked Unbounce

   I've included Unbounce in my top picks because of its Dynamic Text Replacement feature, which automatically updates headline copy to mirror a visitor's search query. That's especially useful when running multiple paid search ad groups targeting different keywords. Smart Traffic then takes it further by using AI to send each visitor to the page variant they're statistically most likely to convert on, removing the need to manually declare a winner in an A/B test.

   Unbounce Key Features

   • Popups and sticky bars: Build and publish on-page popups and sticky bars alongside landing pages from the same Unbounce workspace.
   • AMP landing pages: Create Google AMP-compatible pages for faster mobile load times directly within the page builder.
   • Conversion goals: Define and track specific conversion events on each page to measure performance against campaign targets.
   • Page duplication: Clone any existing page to use as a starting point for new campaigns without rebuilding from scratch.

   Unbounce Integrations

   Unbounce offers native integrations with Google Analytics, Salesforce, HubSpot, Mailchimp, Google Tag Manager, Klaviyo, Hotjar, ActiveCampaign, Marketo, and Google Sheets, among others. It also connects with Zapier and supports webhooks for custom connections.

   Pros and Cons

   Pros:

   • Smart Traffic routes visitors using AI data
   • Unlimited landing page creation on all plans
   • Dynamic text replacement matches ad keywords

   Cons:

   • Reported analytics discrepancies in lead counts
   • A/B testing locked to higher-tier plans
   Learn more about Unbounce:

   • Check out Unbounce on their website
   • Explore best alternatives to Unbounce
4. 

   4

   Instapage

   Best for advanced landing page A/B testing

   • 14-day free trial + demo available
   • From $99/month

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Instapage is a landing page builder designed specifically for paid advertising, with tools for page building, A/B and multivariate testing, ad-to-page mapping, and post-click personalization.

   Who Is Instapage Best For?

   Instapage is a strong fit for growth and demand generation teams at mid-sized to enterprise companies running ongoing paid search or paid social campaigns.

   Why I Picked Instapage

   Instapage earns its spot on my shortlist because the A/B testing isn't just a toggle. I can set statistical significance thresholds directly in the experiment settings, so I'm not calling a winner too early. My team also uses the AdMap feature to connect each ad variant to a dedicated page variant, which means we're testing the full ad-to-page experience, not just the page in isolation.

   Instapage Key Features

   • Heatmap analytics: View click, scroll, and attention data overlaid directly on your published landing page.
   • Thor Render Engine: Instapage's proprietary rendering technology loads pages quickly regardless of design complexity.
   • Audience segmentation: Serve different page experiences to different visitor segments from a single page URL.
   • Mobile page editor: Edit mobile and desktop versions of a page independently within the same drag-and-drop canvas.

   Instapage Integrations

   Instapage offers 120+ integrations across categories like CRM, email marketing, analytics, and advertising, with native integrations including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, Autopilot, and E-goi. It also connects with Zapier, supports webhook-based connections, and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Over 200 landing page templates
   • Global block updates across all pages
   • Visualizes visitor mouse movement patterns

   Cons:

   • Fixed canvas limits widescreen responsiveness
   • Basic plan lacks A/B testing features
   Learn more about Instapage:

   • Check out Instapage on their website
5. 

   5

   Leadpages

   Best for high-converting lead generation pages

   • 7-day free trial available
   • From $23/month (billed annually)

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Leadpages is a landing page and lead generation platform that lets you build, publish, and optimize pages, pop-ups, and alert bars without writing code.

   Who Is Leadpages Best For?

   Leadpages is a strong fit for small business owners and solo marketers who need to build and test lead generation pages without a developer.

   Why I Picked Leadpages

   I picked Leadpages as one of the best because its Leadmeter feature is something I haven't seen in most other landing page tools. It grades your page A through F across seven sub-scores, including CTA strength, form friction, and message match, before you spend a dollar on traffic. Combine that with built-in A/B testing and Smart Traffic, which routes each visitor to the variant most likely to convert them, and you have a full conversion optimization loop inside a single builder.

   Leadpages Key Features

   • Drag-and-drop page builder: Build and arrange page sections visually without touching code.
   • Pop-ups and alert bars: Add timed or exit-intent pop-ups and sticky alert bars to any page.
   • Built-in checkout pages: Accept payments directly on your landing page using a native Stripe checkout widget.
   • Mobile-responsive templates: Every template automatically adjusts layout for mobile screens without manual tweaking.

   Leadpages Integrations

   Leadpages offers 18+ native integrations, including HubSpot, Salesforce, Pipedrive, Mailchimp, Klaviyo, ActiveCampaign, Google Ads, Meta Ads, TikTok Ads, and Stripe. It connects with Zapier and provides webhooks and an API for custom integrations.

   Pros and Cons

   Pros:

   • AI generates pages from a prompt
   • Unlimited traffic on every plan
   • Built-in heatmaps and scroll tracking

   Cons:

   • Standard plan caps at five pages
   • No pixel-level design control
   Learn more about Leadpages:

   • Check out Leadpages on their website
6. 

   6

   Duda

   Best for managing multi-site client portfolios

   • Free plan + 14-day free trial + free demo available
   • From $8/month

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Duda is a website-building platform built specifically for agencies and SaaS companies, with a drag-and-drop editor, white-label capabilities, built-in client management tools, and AI-assisted site building.

   Who Is Duda Best For?

   Duda is a natural fit for web design agencies and SaaS platforms that build and manage websites at scale on behalf of clients.

   Why I Picked Duda

   Duda earns its spot on my shortlist because no other website builder handles multi-site management the way it does. I rely on the agency dashboard to oversee dozens of client sites from one place, track activity, and push updates without jumping between accounts. I also like the client management tools, which let me set granular permissions so clients can edit their own content without touching anything structural.

   Duda Key Features

   • Dynamic pages: Build template-driven pages that pull from a structured content collection, so repeated page types like service pages or team bios only need to be designed once.
   • Site-wide personalization: Display different content to visitors based on location, device, or referral source within the same published site.
   • Widget builder: Create custom HTML, CSS, and JavaScript widgets and save them for reuse across any site in your portfolio.
   • AI assistant: Generate copy, resize images, and build page sections from a text prompt directly inside the editor.

   Duda Integrations

   Duda offers a large app store with marketplace integrations, including HubSpot, Mailchimp, ActiveCampaign, Salesforce, Slack, Google Analytics, Google Sheets, Airtable, Pipedrive, and Zapier. It also provides a REST API for custom integrations, along with webhooks and a JavaScript API for deeper platform connectivity.

   Pros and Cons

   Pros:

   • Strong Core Web Vitals scores out of the box
   • Per-device layout editing for mobile and tablet
   • White label covers the entire platform

   Cons:

   • E-commerce relies on third-party add-ons
   • Requires external marketplace plugin reliance
   Learn more about Duda:

   • Check out Duda on their website
7. 

   7

   Squarespace

   Best for creative visual template editing

   • 14-day free trial available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Squarespace is a website builder that combines template-based page design, content management, and ecommerce tools into a single platform built around visual presentation.

   Who Is Squarespace Best For?

   Squarespace suits independent professionals, photographers, and small creative agencies who need a visually polished web presence without a dedicated developer.

   Why I Picked Squarespace

   I've included Squarespace in my top picks because its template library is built around real design disciplines, with layouts organized by portfolio, editorial, and storefront styles. I like that you can switch templates without rebuilding your content from scratch. Each page section also has its own colour theme control, so I can create visual contrast across a page without breaking the site's overall design system.

   Squarespace Key Features

   • Fluid Engine editor: Freely position and resize content blocks on a flexible grid within any page section.
   • Custom CSS editor: Add CSS site-wide or per page to extend design beyond what the template controls allow.
   • Built-in image editor: Crop, adjust focal points, and apply filters to images directly inside the page editor.
   • Font library: Browse hundreds of Google Fonts or upload custom fonts and apply them site-wide from one setting.

   Squarespace Integrations

   Squarespace offers a marketplace of third-party extensions and built-in connected services, including Mailchimp, Google Workspace, Printful, ShipStation, QuickBooks Online, Xero, TaxJar, and social platforms like Instagram, Pinterest, and YouTube. It also connects with Zapier and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Content import wizards for WordPress and Blogger
   • Hosting, SSL, and blogging tools built in
   • Around 200 polished, modern design templates

   Cons:

   • No built-in advanced keyword research tools
   • Lacks global style theme controls
   Learn more about Squarespace:

   • Check out Squarespace on their website
   • Read my in-depth review of Squarespace
8. 

   8

   Wix

   Best for instant AI-driven site creation

   • Free plan + free demo available
   • From $35.54/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wix is a cloud-based website builder that combines a drag-and-drop editor, AI-powered site generation, and built-in tools for ecommerce, blogging, and business page design.

   Who Is Wix Best For?

   Wix is a strong fit for small business owners, solopreneurs, and early-stage startups that need a professional web presence without hiring a developer.

   Why I Picked Wix

   Wix earns its spot on my shortlist because of Wix AI, which generates a full, ready-to-publish site from a plain-language prompt. I like that it doesn't just drop you into a blank canvas. The AI builds out multiple pages, writes copy, and selects a layout based on your business type. Aria, the in-editor AI assistant, then lets you refine any section through conversation rather than manual adjustments.

   Wix Key Features

   • Drag-and-drop editor: Place, resize, and rearrange any page element with pixel-level control directly on the canvas.
   • Mobile editor: Adjust your site's mobile layout independently from the desktop version without affecting either.
   • Scroll and animation effects: Apply entrance animations, parallax scrolling, and hover effects to individual page elements.
   • Template library: Browse 900+ designer-made templates organized by industry and page type.

   Wix Integrations

   Wix offers hundreds of marketplace integrations through its App Market, including Google Analytics, HubSpot, Mailchimp, Google Ads, Meta Pixel, Omnisend, QuickBooks, and TikTok Ads. It also connects with Zapier and provides REST APIs for custom integrations.

   Pros and Cons

   Pros:

   • 900+ free templates across industries
   • Pixel-level drag-and-drop design control
   • Automates multi-page structure generation

   Cons:

   • Lacks native automated site backups
   • Cannot switch templates after publishing
   Learn more about Wix:

   • Check out Wix on their website
9. 

   9

   Webflow

   Best for building fully custom layouts visually

   • Free plan available
   • From $15/month (billed annually)

   Visit Website

   

   Webflow is a visual web design platform that lets you build custom websites by manipulating design elements directly on a canvas, with clean HTML, CSS, and JavaScript generated automatically in the background.

   Who Is Webflow Best For?

   Webflow is a strong fit for designers and design-led teams who want pixel-level control over site layouts without handing off to a developer.

   Why I Picked Webflow

   Webflow is one of my top picks because I love how it gives designers full creative control directly in the browser, with no translation layer between what you design and what ships. When I'm building a layout, I can manipulate every element on a visual canvas and Webflow outputs clean HTML, CSS, and JavaScript automatically. I especially like the interactions and animations engine, powered by GSAP, which lets you build scroll-triggered effects and complex motion without touching a line of code.

   Webflow Key Features

   • Built-in CMS: Create and manage dynamic content collections, like blog posts or case studies, and bind them directly to design elements on any page.
   • Responsive breakpoint editor: Adjust layouts at specific screen sizes, including desktop, tablet, and mobile, by modifying element styling at each breakpoint independently.
   • Reusable components: Build design elements once and sync them across multiple pages, so a change to one instance updates all others automatically.
   • SEO controls: Set meta titles, descriptions, canonical tags, and alt text directly within the designer, without needing a separate plugin or tool.

   Webflow Integrations

   Webflow offers a large library of integrations through its Apps Marketplace and integrations directory, including HubSpot, Adobe Marketo Engage, Microsoft Clarity, Google Ads, Figma, PayPal, Memberstack, Make, Unsplash, and Zapier. An API, webhooks, and SDKs are also available for custom integrations.

   Pros and Cons

   Pros:

   • No third-party plugins needed for forms
   • Built-in animations without writing code
   • Outputs clean, production-ready HTML and CSS

   Cons:

   • E-commerce features limited for larger stores
   • Requires basic CSS knowledge to start
   Learn more about Webflow:

   • Check out Webflow on their website
10. 

    10

    Builder.io

    Best for visual editing with CMS integration

    • Free plan available
    • From $24/user/month (billed annually)

    Visit Website

    

    Builder.io is a visual development platform that combines a drag-and-drop page editor with a headless CMS, letting developers and marketers build, edit, and publish web content directly on top of any existing codebase or framework.

    Who Is Builder.io Best For?

    Builder.io is a strong fit for product and engineering teams that want to give marketers visual page editing access without requiring developer involvement for every change.

    Why I Picked Builder.io

    I picked Builder.io because its visual editor renders directly on top of your live site, meaning content editors see exactly what goes live rather than previewing in a disconnected sandbox. What makes it genuinely useful is the structured content model, where developers define component schemas once, and marketers populate and rearrange them visually without touching code. I also like that it works across any framework, so there's no need to rebuild an existing stack to unlock visual editing.

    Builder.io Key Features

    • A/B testing: Run content experiments on any page element directly within the visual editor without deploying new code.
    • Audience targeting: Serve different page content to visitors based on custom segments, device type, or URL parameters.
    • AI layout generation: Generate full page sections from a text prompt, which editors can then refine visually.
    • Reusable symbols: Save any designed section as a shared symbol that updates across all pages when edited once.

    Builder.io Integrations

    Builder.io comes with built-in plugins for Shopify, Salesforce Commerce, Figma, Netlify, and Partytown, as well as BigCommerce and Swell for e-commerce. It also connects with Zapier, and an API is available for custom integrations, along with support for building your own plugins.

    Pros and Cons

    Pros:

    • Works with any front-end framework
    • Edits render on the live site directly
    • Figma-to-code conversion via Visual Copilot

    Cons:

    • Editor slows with 30+ components on the page
    • Documentation lacks version control clarity
    Learn more about Builder.io:

    • Check out Builder.io on their website