I 10 migliori software di analisi di marketing nel 2026

DashThis is a marketing analytics software that helps businesses track, measure, and visualize their marketing data. It allows users to create custom dashboards and reports and share them with team members or clients.

Why I Picked DashThis: DashThis offers a comprehensive data tracking feature that allows you to track all your KPIs in one place effortlessly. Once the data sources have been selected, you can choose which metrics you want to include in your report. DashThis offers templates for widespread reports, making it easy to get started. The native integrations feature allows users to set up automated report generation, letting them set up their reports on a schedule and be emailed to them automatically. The reports can be customized to include a variety of visualizations, including charts, graphs, and maps. This makes it easy to communicate complex data sets in an understandable and visually appealing way.

The dashboard cloning feature lets you quickly create identical or slightly modified versions of your existing dashboards. This can be useful when creating new dashboards for different periods or experimenting with different data sets. The software also includes features to help users collaborate on data analysis and real-time data visualizations, which allow users to identify trends and patterns. It includes a drag-and-drop interface for easy report creation and a library of multiple integrations.

DashThis Standout Features & Integrations

Features worth mentioning include its intuitive drag-and-drop dashboard builder allows marketers to effortlessly create customized marketing dashboards without coding. The platform's client white-labeling and collaboration capabilities enable branding and seamless teamwork, making it ideal for agencies. DashThis also stands out with its extensive integration ecosystem, supporting popular marketing platforms, consolidating data, and providing marketers with a comprehensive view of their analytics.

Integrations include 34+ connected tools, like TikTok Ads, Shopify, SEMrush, Mailchimp, CallRail, Keymetric, and Perfect Audience.

Social Status is a comprehensive social media analytics and reporting tool designed for agencies and brands. It offers automated reporting for social media performance across various platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Why I Picked Social Status: I like that the platform's robust feature set is designed to simplify social media performance tracking. Social Status offers automated reporting that consolidates data from multiple platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube into a single dashboard, saving time and ensuring better visibility. Additionally, the ability to generate customizable, boardroom-ready reports in various formats provides flexibility and professionalism, allowing marketers to present data effectively to stakeholders.

Social Status takes social media management a step further with competitor and influencer analytics capabilities. Its competitor analytics allow users to benchmark their performance against rivals, gaining insights into industry trends and strategic opportunities. The influencer analytics feature consolidates metrics from influencer campaigns, providing a clear view of their impact and ROI. This level of detail in tracking and reporting ensures that marketing strategies can be fine-tuned for maximum effectiveness. 

Social Status Standout Features & Integrations

Features include a centralized dashboard, customizable reporting templates, paid and organic breakdowns, and segmentation and filtering options. The influencer marketing capabilities also feature a read-only connection for each creator, allowing you to share performance data more seamlessly.

Integrations include Facebook Pages, Instagram Professional Profiles, Instagram Stories and Reels, Meta Business Suite, Meta Ads Manager, TikTok Profiles, LinkedIn Company Pages, X (Twitter) Profiles, YouTube Channels, and YouTube Shorts.

Brand24 is a marketing analytics software that offers real-time insights into brand mentions, audience sentiment, and engagement across the web and social media, helping businesses optimize their marketing strategies.

Why I picked Brand24: Brand24 functions effectively as a marketing analytics software by providing businesses with the ability to track and analyze online mentions and conversations related to their brand, competitors, and industry keywords across various digital platforms. This comprehensive monitoring enables companies to gather actionable insights into customer sentiment, identify trends, and measure the impact of their marketing campaigns. With features like sentiment analysis, influencer scoring, and real-time alerts, Brand24 helps marketers understand how their brand is perceived online, which strategies are resonating with their audience, and where there are opportunities for improvement.

Brand24 Standout Features and Integrations

Features include tools for monitoring online brand presence, including a Mentions Feed that aggregates real-time data from various online sources, and a Discussion Volume Chart to track conversation trends. The platform also provides sentiment analysis to gauge public perception, influencer scores to identify key influencers, and customizable alerts to stay informed about brand mentions.

Integrations include Slack and SEMrush.

Yieldigo offers a specialized platform for retailers who need to optimize pricing and promotions across multiple channels. If your team manages complex pricing strategies and wants data-driven insights to support decision-making, Yieldigo brings advanced analytics to the table. Retailers looking to align pricing with real-time market dynamics may find this tool especially relevant.

Who Is Yieldigo Best For?

Yieldigo is a strong fit for retail pricing managers and commercial teams in mid-sized to large retail organizations seeking advanced price and promotion optimization.

Why I Picked Yieldigo

For teams focused on unified price and promotion optimization, Yieldigo stands out by bringing together pricing and promotional analytics in a single platform. I picked Yieldigo because it enables users to analyze, simulate, and optimize both regular and promotional pricing strategies using advanced algorithms. The platform’s scenario modeling lets you forecast the impact of pricing changes across your product portfolio, while its real-time analytics help you monitor performance and adjust strategies quickly. This unified approach is especially valuable for marketing and commercial teams who need to align pricing decisions with broader business goals.

Yieldigo Key Features

Some other features in Yieldigo that support marketing analytics and pricing teams include:

• Automated price recommendations: The platform generates data-driven pricing suggestions based on historical sales, competitor data, and market trends.
• Customizable dashboards: Users can build dashboards to visualize key pricing and promotion metrics tailored to their business needs.
• Role-based access controls: Yieldigo allows you to set permissions and access levels for different team members, supporting collaboration and data security.
• Audit trail and change history: The system tracks all pricing changes and user actions, making it easy to review and analyze past decisions.

Yieldigo Integrations

Yieldigo offers native integrations with ERP and POS systems via secure SFTP transfers and APIs for custom connections. Specific native integrations are not currently listed.

For marketing teams looking to centralize campaign reporting without complex coding, Coefficient connects Google Sheets and Excel directly to platforms like Google Analytics, Google Ads, Meta Ads, Google Search Console, and HubSpot. It automatically pulls live cross-channel data into a single spreadsheet, eliminating manual exports and report rebuilding. Your performance data refreshes on a schedule you control, so reports stay up to date.

Why I Picked Coefficient

I picked Coefficient because marketing data is often scattered across multiple platforms, and spreadsheets are where teams bring everything together. Coefficient makes that spreadsheet self-maintaining. One-click connectors pull live campaign data into Google Sheets or Excel on a set refresh schedule, so you build the report once and it stays updated. Automated Slack or email alerts keep the team informed, and reports can be published as live web dashboards using AI.

Coefficient Key Features

In addition to AI-powered data applications, Coefficient offers:

• Scheduled auto-refresh: Refresh campaign imports hourly, daily, or weekly to keep reports current.
• Automated campaign alerts: Trigger Slack or email notifications when key metrics change.
• Live marketing dashboards: Publish spreadsheets as shareable, auto-refreshing web dashboards.
• Two-way write-back: Push updates from spreadsheets back to Salesforce and HubSpot.

Coefficient Integrations

Integrations include Google Analytics, Google Ads, Meta Ads, Google Search Console, HubSpot, Salesforce, Snowflake, Slack, Stripe, Quora Ads, Pinterest Ads, Mailchimp, and Bing Ads.

Signara is an agentic marketing analytics platform that automates KPI calculations, driver analysis, report generation, and AI-generated insights—turning raw data from sources like GA4, HubSpot, and Snowflake into auditable dashboards and AI-generated narratives.

Who Is Signara Best For?

Signara is a good fit for marketing analysts and growth teams at mid-size companies who need automated reporting across multiple data sources without relying on a data engineering team.

Why I Picked Signara

I've included Signara in my top picks because of how it handles data security during the analytics process. No raw data is stored, queries run as read-only, and every figure in a report traces back to its source through a full audit trail. In practice, that means my team can share campaign performance reports across stakeholders without exposing underlying datasets. The deterministic KPI engine locks the math so no AI agent modifies or reinterprets source data at any point.

Signara Key Features

• AI-generated narratives: Signara auto-writes plain-language explanations of what changed in your marketing data and why.
• Driver analysis: Breaks down performance variance by channel or campaign to show which inputs shifted a KPI.
• Ask-the-dashboard analytics: Users can ask questions about dashboard data in natural language and receive answers without building custom reports.
• Multi-source data connectors: Connect GA4, HubSpot, BigQuery, Snowflake, Google Sheets, and CSV files into a single analytics view.

Signara Integrations

Integrations include HubSpot, Excel, Google Sheets, Snowflake, BigQuery, PostgreSQL, Databricks, and MySQL.

Meerkads is a cross-channel ad analytics platform that monitors campaign performance, detects anomalies, and delivers AI-driven insights across Google Ads, Meta Ads, TikTok Ads, and Shopify.

Who Is Meerkads Best For?

Meerkads is a strong fit for performance marketers and paid media teams at ecommerce businesses running campaigns across multiple ad platforms simultaneously.

Why I Picked Meerkads

I've included Meerkads in my top picks because of how it handles always-on campaign monitoring across Google Ads, Meta Ads, and TikTok Ads simultaneously from a single dashboard. What I like is the pattern-based anomaly detection: it catches unusual behavior like a sudden CTR drop or an unexplained CPA spike even when no specific threshold has been crossed. I also find the cross-channel performance drop alerts particularly useful, since they flag when aggregate results deviate from baseline, not just when individual campaigns go off track.

Meerkads Key Features

• AI performance scoring: Each campaign, ad set, and creative receives an AI-generated score based on performance data, giving you a ranked view of what's working.
• Creative fatigue detection: Meerkads identifies when ad creatives are losing engagement over time by tracking frequency and performance degradation at the asset level.
• Shopify revenue attribution: Native Shopify integration pulls in actual revenue data so you can calculate true ROAS rather than relying on platform-reported conversions.
• White-label reporting dashboards: Build and share custom performance reports with your own branding, useful for agencies presenting cross-channel ad data to clients.

Meerkads Integrations

Meerkads offers a smaller set of native integrations focused on ad platforms and ecommerce storefronts, including Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Google Search Console, and Shopify. Additional integrations with Amazon, Pinterest Ads, Klaviyo, Omnisend, WooCommerce, Magento, Microsoft Ads, LinkedIn Ads, and BigCommerce are planned but not yet available. Zapier support and a public API are not clearly documented.

Adverity is a fully integrated data platform designed to help businesses automate the connectivity, transformation, and governance of their data at scale. It enables you to collect data from various sources, transform it to meet your needs, and easily compare, analyze, and present marketing data from as many different data sources as you like. 

Why I Picked Adverity: I like its advanced data transformation capabilities that can handle large-scale data. You can easily clean, standardize, and harmonize data from multiple sources without writing a single line of code. This includes features like smart naming conventions, currency conversion, and language translation, which ensure your data is accurate and consistent across all platforms.

Another thing that stands out is Adverity's AI-powered data governance. The platform offers automated data quality checks and monitoring, ensuring that the data you work with is trustworthy and up-to-date. This proactive approach to data governance helps in identifying and rectifying issues before they impact your analysis, leading to more reliable and actionable insights. 

Adverity Standout Features & Integrations

Features include a comprehensive data connector library, allowing you to integrate data from over 600 different sources, which means you can automate the fetching and integration of all the data you need, with all the metrics and dimensions you require. The platform also offers custom enrichments, enabling your data teams to create tailored transformations to meet specific business needs.

Integrations include over 600 different data sources, like Google Ads, Facebook Ads, Amazon Advertising, Shopify, Salesforce, Adobe Experience Platform, LinkedIn, Microsoft, SAP, Snowflake, and Tableau.

Whatagraph is a digital marketing reporting tool for monitoring and comparing multiple channels and campaigns. It offers custom branding to change your report’s logo, font, style, and colors to match your company style guide. Whatagraph has built-in widgets you can add or remove from reports to display the type of data you want, how you want to see it.

Why I Picked Whatagraph: Whatagraph marketing analytics software stands out as an exceptional reporting suite due to its emphasis on ease of use. One of its key strengths is its intuitive drag-and-drop report builder, which allows users to effortlessly create visually appealing and customizable reports. The drag-and-drop functionality enables users to easily add and arrange data visualizations, charts, tables, and images, providing a seamless reporting experience without the need for complex coding or design skills.

Whatagraph offers a variety of pre-built report templates that cater to different marketing channels and metrics. These templates serve as a starting point for users, saving time and effort in report creation. Users can simply select the desired template, customize it to their specific needs, and generate insightful reports with just a few clicks. This feature is particularly beneficial for marketing teams or agencies that need to create reports quickly and consistently across multiple clients or campaigns.

Whatagraph Standout Features & Integations

Features worth attention include its automated report scheduling and delivery, allowing users to set up regular report distribution to clients or stakeholders. This feature saves time and ensures that reports are consistently delivered on schedule, keeping everyone informed and engaged. Another standout feature is its multi-channel reporting capabilities, enabling marketers to consolidate data from various marketing channels into a single comprehensive report. This feature provides a holistic view of marketing performance.

Integrations include Google Analytics, Google Ads, LinkedIn Ads, Mailchimp, and Google Search Console.

Looker is marketing intelligence software that is part of the Google Cloud suite of tools. It can connect to cloud or multicloud databases to create a single visualization point for all your business intelligence. Looker helps you optimize marketing campaigns with detailed customer data reports featuring multiple data sets, cross-channel customer behavior, and customer segmentations.

Why I Picked Looker: Google Looker marketing analytics software is highly regarded for its effectiveness in website analytics and its ability to drive marketing strategy. One key strength is its robust data exploration and visualization capabilities. Looker provides marketers with powerful tools to delve into website analytics data, allowing them to uncover valuable insights and identify key trends. The platform's intuitive interface and drag-and-drop functionality make it easy for marketers to explore data and create interactive visualizations that effectively communicate complex information.

Another notable feature of Google Looker is its advanced segmentation and cohort analysis capabilities. Marketers can define and analyze specific segments of website visitors based on various criteria such as demographics, behavior, and acquisition channels. This granular level of analysis enables marketers to understand the unique characteristics and preferences of different customer segments, allowing for highly targeted and personalized marketing strategies. With cohort analysis, marketers can track and compare the behavior of specific groups of users over time, gaining insights into user retention, engagement, and conversion rates.

Looker Standout Features & Integrations

Features worth noting include is its embedded analytics functionality, which allows marketing teams to seamlessly integrate data and insights into their existing workflows and applications. This feature enables marketers to access real-time analytics directly within their preferred platforms, fostering collaboration, and making data-driven decision-making more efficient. Additionally, Looker's data modeling and exploration capabilities empower marketing experts to create custom data models, perform complex calculations, and conduct in-depth analysis without the need for extensive technical expertise.

Integrations include Looker studio, Google Cloud, Google Ads customer match, Amazon Redshift, Google BigQuery, Microsoft SQL Server, Snowflake, Oracle, Salesforce, Marketo, and Zendesk.