Demand Generation
Direct Mail
AI in Direct Mail: How AI Is Transforming Campaigns
Traditional direct mail campaigns are falling behind. Using AI in direct mail helps boost targeting, personalization, and efficiency. Get my…
How To Build An Effective Direct Marketing Strategy
According to a 2023 study by HubSpot, 73% of CMOs feel that direct marketing is crucial for effective campaign implementation.…
10 Best Direct Mail Marketing Software Reviewed for 2026
I've reviewed and evaluated the most popular direct mail marketing software and shortlisted the best ones to enhance targeting accuracy…
By Shriya Ghate
How-to Guides
Direct Mail Marketing Strategy: A How To Guide for 2026
Now more than ever, people want human contact. Researchers have found companies should prioritize “emotional connections as a science—and a strategy,” and direct mail marketing is it.
By Gen Handley
