Wix Testbericht: Vorteile, Nachteile, Funktionen und Preise
Wix is a website builder software that lets you create professional websites with ease. It best serves small businesses, freelancers, and creative professionals like photographers or bloggers looking for an intuitive platform. Wix offers flexibility and creativity for crafting unique web experiences.
Wix addresses design challenges and budget constraints for marketing teams or small business owners. In this article, I'll cover Wix's features, pros and cons, use cases, pricing, etc., so you can decide if this software aligns with your specific needs and goals.
Wix Evaluation Summary
- From $17/month
- Free plan available
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing experts ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
Wix Overview
In my opinion, Wix is a solid choice for small businesses and individuals looking to build a website without technical know-how. It offers a broad range of templates and an intuitive drag-and-drop editor, making it easy for anyone to design a professional site. While Wix excels in ease of use and design flexibility, it may fall short on advanced features compared to some competitors like WordPress, Squarespace, or other popular platforms for more complex needs. Wix is best for those prioritizing simplicity and design over extensive customization and scalability. If you're deciding on a user-friendly platform with a rich template library, Wix might be the right pick for you.
pros
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You can easily create stunning websites with its drag-and-drop editor.
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It offers a wide range of templates for various industries and styles.
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It provides excellent design flexibility for customizing your site.
cons
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You might find limited customization options for more advanced needs.
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Your website's performance can sometimes be slower compared to other platforms.
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You may face challenges if you want to switch templates once your site is live.
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Eloqua
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Uberflip
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Drag-and-drop Website Editor
Build and customize pages visually without coding. This helps your team create and update pages quickly without needing technical expertise.
App Market
Add extra site functionality with third-party apps. This helps your team extend capabilities without building features from scratch.
Multilingual Website Support
Publish your Wix website in multiple languages. This helps your team reach a broader audience and support global visitors.
Built-in Business Solutions
Includes eCommerce, scheduling, blogging, and more. This helps your team manage multiple business functions in one place without needing separate tools.
CRM System
Run and track your online store and business with a built-in CRM system. This helps your team manage customer relationships and operations from one place.
Email Marketing & SEO tools
Use built-in email marketing and SEO tools to grow your audience and tweak your strategies. This helps your team increase traffic and attract more customers efficiently.
Ease of Use
Wix stands out for its user-friendly interface, making it easy for anyone to build a website without technical skills. The drag-and-drop editor allows you to effortlessly place elements, while the intuitive dashboard simplifies managing your site. Wix users appreciate the streamlined process from design to launch, which reduces the learning curve. With helpful tutorials and support, even beginners feel confident creating stunning websites. If you value simplicity and accessibility, Wix offers a hassle-free experience.
Integrations
Wix natively integrates with Google Ads, Google Business Profile, Google Analytics, TikTok Pixel, Meta Pixel, Instagram, and Amazon, among others. Wix also supports third-party apps through the Wix App Market.
Wix also offers an API and connects with third-party integration tools like Zapier to extend your site’s functionality and your team’s workflow.
Wix Specs
- A/B Testing
- API
- Data Export
- Data Import
- External Integrations
- Landing Pages
- Multi-User
- Third-Party Plugins/Add-Ons
