The martech leaders you follow shape how you think about tools, channels, and strategy. With so much noise in the space, it's worth being selective. I've pulled together the voices worth your attention—practitioners and thinkers who share ideas you can actually use, not just trends to watch.
Top 19 Martech Leaders
Below are the profiles of the top martech leaders, covering who they are and the impact they've made in this space.
Scott Brinker
Martech Analyst, Advisor & Author
Massachusetts, United States
Focus area:
#Martech strategy#Marketing technology landscape#AI#Marketing operations#Technology management
Scott Brinker is the analyst, advisor, and author behind chiefmartec. Since 2008, he has explored how marketing, technology, and management connect and mapped the marketing technology landscape.
Brinker developed Martec’s Law and…
Frans Riemersma
Martech Researcher & Founder
Amsterdam, Netherlands
Focus area:
#Martech strategy#Technology benchmarking#Martech stacks#Personalization#Value engineering
Frans Riemersma founded MartechTribe, GrowTechHQ, and MartechMap.com, combining martech research, consulting, benchmarking, and teaching to help organizations make smarter technology investments.
Riemersma studies real-world technology stacks to understand which capabilities create value…
Connect with Frans:
Jon Miller
Co-founder & CEO at Phave
Burlingame, United States
Focus area:
#Marketing automation#B2B marketing#AI-native martech#Account-based marketing#Marketing operations
Jon Miller is co-founder and CEO of Phave and previously co-founded Marketo and Engagio. These companies helped shape modern B2B marketing automation, demand generation, and account-based marketing.
Miller is rethinking marketing automation…
Connect with Jon:
Mayur Gupta
CMO & Growth GM at Kraken
Miami, United States
Focus area:
#Growth strategy#AI-native marketing#Martech#Customer experience#Marketing transformation
Mayur Gupta leads global growth at Kraken. He previously held senior marketing and growth roles at Spotify, Freshly, Gannett, and Kimberly-Clark, where he was its first chief marketing technologist.
Gupta combines experience…
Connect with Mayur:
David Raab
CDP & Martech Analyst
Milford, United States
Focus area:
#Customer data platforms#Customer data#Martech strategy#Marketing analytics#Data management
David Raab is founder and strategic advisor at the CDP Institute and leads Raab Associates. He has decades of work as a marketing technology analyst and consultant focused on customer data.
Raab…
Connect with David:
Kipp Bodnar
Chief Marketing Officer at HubSpot
Boston, United States
Focus area:
#Marketing strategy#AI marketing#Demand generation#SaaS marketing#Digital marketing
Kipp Bodnar is HubSpot’s chief marketing officer, setting global marketing strategy after previously leading the company’s demand generation, international marketing teams, partnerships, and social.
Bodnar connects marketing strategy and technology at a…
Kim Myers
SVP, Head of Marketing Technology & Data at U.S. Bank
Minnesota, United States
Focus area:
#Marketing technology#Marketing data#AI adoption#Customer experience#Marketing operations
Kim Myers is senior vice president and head of marketing technology and data at U.S. Bank. She brings together marketing, operations, technology, and data to improve customer experience.
Myers focuses on making…
Connect with Kim:
Michael Donnelly
EVP, AI, MarTech & Marketing Futures at ANA
New York, United States
Focus area:
#Marketing technology#AI for marketing#Marketing innovation#Future of marketing#Industry education
Michael Donnelly is executive vice president of AI, MarTech, and Marketing Futures at the ANA. He leads industry programs helping marketers navigate technology, AI, innovation, and change.
Donnelly helps brand leaders use…
Connect with Michael:
John Hardy
SVP of Marketing Technology at ANA
Focus area:
#Marketing technology#Martech leadership#AI#Capability building#Marketing transformation
John Hardy is senior vice president of marketing technology at ANA, where he leads marketing technology, industry education, capability building, and emerging systems.
Hardy brings together and supports brand-side martech professionals through…
Connect with John:
Mike Rizzo
Community-led Founder & CEO at MarketingOps.com
Ladera Ranch, United States
Focus area:
#Marketing operations#Martech#Community building#Marketing automation#Career development
Mike Rizzo is founder and CEO of MarketingOps.com and MO Pros, offering education, research, events, and career resources for marketing operations professionals.
Rizzo helps professionals learn, share ideas, and build their careers.…
Connect with Mike:
David Edelman
Marketing Transformation Advisor & Professor
Massachusetts, United States
Focus area:
#Marketing transformation#Personalization#Customer journeys#AI#Martech strategy
David Edelman advises CEOs, CMOs, and boards on growth and marketing transformation through Edelman Advisory Services. He also teaches at Harvard Business School, drawing on a career in digital strategy.
Edelman explores…
Darrell Alfonso
Marketing Operations & Martech Leader
Irvine, United States
Focus area:
#Marketing operations#Martech strategy#Marketing automation#GTM operations#Marketing systems
Darrell Alfonso is a marketing operations and technology leader with experience at Indeed and AWS. He is also the author of The Martech Handbook, an instructor, speaker, and co-host of Humans…
Connect with Darrell:
Ariel Kelman
SVP & Chief Marketing Officer at AMD
California, United States
Focus area:
#Global marketing#AI marketing#Go-to-market strategy#Brand transformation#Enterprise technology
Ariel Kelman is senior vice president and chief marketing officer at AMD. He leads global brand, communications, events, developer relations, and go-to-market strategy after roles at Salesforce.
Kelman has more than 20…
Connect with Ariel:
Jittipong Loespradit
Martech & Enterprise AI Practitioner
Bangkok, Thailand
Focus area:
#Marketing technology#Enterprise AI#Data strategy#Digital transformation#Martech education
Jittipong Loespradit is a Thailand-based martech and enterprise AI practitioner, speaker, consultant, and president of the Martech Association of Thailand. He works across data, technology, and AI.
Loespradit connects marketing technology with…
Luke De Landelles
Martech & Customer Engagement Leader
Queensland, Australia
Focus area:
#Martech strategy#Customer data#Personalization#CRM#Loyalty
Luke De Landelles is a martech leader whose recent work at Flight Centre Travel Group led Leisure MarTech across customer data, loyalty, CRM, personalization, and cross-channel engagement.
At Flight Centre, De Landelles…
Connect with Luke:
Ricky Busby
Director, Marketing Data & Technology at Georgia-Pacific
Georgia, United States
Focus area:
#First-party data#Martech strategy#Marketing data#Customer engagement#AI
Ricky Busby is director of marketing data and technology at Georgia-Pacific Consumer Products. He leads work across first-party data, marketing platforms, audience activation, and customer engagement.
Busby helps businesses improve martech by…
Connect with Ricky:
Jason Pallant
Director, MarTech Lab at RMIT University
Victoria, Australia
Focus area:
#Marketing technology#Customer experience#Martech education#Retail technology#Emerging technology
Dr. Jason Pallant is director of the MarTech Lab and a senior marketing lecturer at RMIT University, connecting emerging technology, customer experience research, teaching, and industry engagement.
Pallant bridges martech practice and…
Connect with Jason:
Pawan Verma
Head of MarTech & Delivery at Bupa Health Insurance
Victoria, Australia
Focus area:
#Customer decisioning#Martech strategy#Personalization#AI#Customer engagement
Pawan Verma is head of MarTech and Delivery at Bupa Health Insurance, leading marketing technology and customer decisioning while writing about data, personalization, and real-time engagement.
Verma argues that modern stacks need…
Connect with Pawan:
Juan Mendoza
CEO & Founder at The Martech Weekly
Melbourne, Australia
Focus area:
#Martech research#Martech leadership#Industry analysis#Martech community#Marketing technology trends
Juan Mendoza is CEO and founder of The Martech Weekly, an independent industry publication and community that has expanded into research and the Martech World Forum event series for martech leaders.
Mendoza…
Connect with Juan:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I looked for evidence such as leading meaningful initiatives, delivering notable organizational results, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and making other contributions that demonstrate impact in their work or the broader field.
What’s Next?
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.
