The right B2B marketing experts help you evolve the way you think and strategize. With so many voices competing for your attention, it's hard to know whose insights actually move the needle. I've done the filtering for you—this list covers the sharpest thinkers in B2B marketing, from demand gen to content to revenue strategy.
Top 26 B2B Marketing Experts
Below are profiles of the top B2B marketing experts, covering who they are and the impact they've made in this space.
April Dunford
B2B Positioning Expert & Author
Toronto, Canada
Focus area:
#Positioning#Product marketing#Sales messaging#B2B technology
April Dunford is a positioning consultant, Ambient Strategy founder, and former startup marketing executive. Her work centers on helping B2B technology companies explain why they win clearly.
Dunford helps businesses clarify how…
Jon Miller
B2B Marketing & Martech Entrepreneur
Burlingame, United States
Focus area:
#Marketing automation#Account-based marketing#B2B martech#Buying groups
Jon Miller co-founded Marketo and Engagio, served as CMO of Demandbase, and helped shape marketing automation and account-based marketing before launching AI platform Phave for B2B teams.
His work has repeatedly tackled…
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Sangram Vajre
Co-Founder & CEO at GTM Partners
United States
Focus area:
#Go-to-market strategy#Account-based marketing#Category creation#Revenue alignment
Sangram Vajre is co-founder and CEO of GTM Partners, a former Terminus co-founder and Pardot CMO, and an author. His career spans account-based marketing and go-to-market strategy for B2B teams.
Vajre helped…
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Tyrona Heath
Global Director, Thought Leadership GTM Strategy at LinkedIn
New York, United States
Focus area:
#B2B brand building#Marketing science#Thought leadership#GTM strategy
Tyrona Heath is LinkedIn’s Global Director of Thought Leadership GTM Strategy and a co-founder of The B2B Institute. She has prior marketing experience spanning Google, IBM, and Nestlé and consulting.
Heath turns…
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Dave Gerhardt
Founder at Exit Five
Focus area:
#B2B brand#Content marketing#Marketing community#Founder marketing
Dave Gerhardt founded Exit Five after marketing leadership roles at Drift and Privy. His career spans B2B brand, community, content, and practical marketing education for marketers.
Gerhardt combines hands-on marketing experience with…
Kipp Bodnar
Chief Marketing Officer at HubSpot
Boston, United States
Focus area:
#B2B marketing#Demand generation#AI in marketing#Marketing strategy
Kipp Bodnar is HubSpot’s Chief Marketing Officer, leading global marketing strategy after earlier demand generation and international marketing leadership roles at the company worldwide.
Bodnar leads brand awareness and demand generation at…
Peter Weinberg
Co-Founder at Evidenza
Brooklyn, United States
Focus area:
#B2B brand building#Marketing effectiveness#Market research#Marketing strategy
Peter Weinberg co-founded Evidenza after ten years at LinkedIn. There, he helped launch The B2B Institute and researched how B2B companies build brands, grow, and improve their marketing.
His B2B Institute work…
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Peep Laja
Founder & CEO at Wynter
Austin, United States
Focus area:
#B2B messaging#Customer research#Positioning#Conversion optimization
Peep Laja is the founder and CEO of Wynter and founder of CXL, combining B2B market research, message testing, conversion optimization, and marketing education across his companies for B2B teams.
Laja encourages…
Alice de Courcy
SVP of Product Marketing at ZoomInfo
London, United Kingdom
Focus area:
#Demand generation#Content strategy#GTM strategy#Marketing leadership
Alice de Courcy is an SVP of Product Marketing at ZoomInfo. She previously scaled Cognism’s marketing engine and documented the lessons in her Diary of a First-Time CMO series for B2B marketers.
…
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Megan Bowen
CEO at Refine Labs
New York, United States
Focus area:
#B2B growth#Go-to-market strategy#Marketing leadership#Demand generation
Megan Bowen is CEO and majority owner of Refine Labs, where she has helped shape the agency’s work with B2B technology companies. Her career spans GTM, operations, and customer leadership.
Bowen draws…
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Drew Neisser
Founder at CMO Huddles
New York, United States
Focus area:
#B2B marketing leadership#Brand strategy#CMO leadership#Marketing community
Drew Neisser founded CMO Huddles after decades in B2B marketing and hundreds of CMO interviews, turning that experience into a peer community, coaching practice, books, and media for B2B leaders.
Neisser has…
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Tim Soulo
CMO & Product Advisor at Ahrefs
San Francisco, United States
Focus area:
#SEO#Content marketing#Product marketing#Marketing research
Tim Soulo is CMO and Product Advisor at Ahrefs, where he has helped grow the marketing intelligence company while publishing widely cited SEO research and practical marketing education.
Soulo’s approach connects product,…
Scott Brinker
Martech Analyst, Advisor & Author
Focus area:
#Marketing technology#AI in marketing#Martech strategy#Marketing operations
Scott Brinker is the independent martech analyst, advisor, and author behind chiefmartec, where he has tracked the intersection of marketing, technology, and management since 2008 for global leaders.
Brinker’s Marketing Technology Landscape…
Andy Crestodina
Co-Founder & CMO at Orbit Media Studios
Chicago, United States
Focus area:
#Content strategy#SEO#Analytics#Website optimization#AI
Andy Crestodina is co-founder and CMO of Orbit Media Studios. He has spent more than 20 years helping B2B brands improve content, SEO, analytics, AI use, and website performance.
Crestodina combines original…
Robert Rose
Content Marketing Strategist & Author
California, United States
Focus area:
#Content strategy#Content operations#Marketing strategy#Brand storytelling
Robert Rose is Chief Strategy Advisor at Content Marketing Institute and founder of Seventh Bear, advising marketing leaders on content strategy after decades of consulting, writing, and teaching.
Rose helps businesses use…
Ann Handley
Content Marketing Author & Educator
Massachusetts, United States
Focus area:
#Content marketing#Business writing#Brand voice#Marketing education
Ann Handley is Chief Content Officer at MarketingProfs, a bestselling marketing author, speaker, and longtime digital content leader who previously co-founded the pioneering publication ClickZ.
Handley helps marketers write clearly and develop…
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Heidi Bullock
B2B Technology Marketing Executive
Palo Alto, United States
Focus area:
#Revenue marketing#Account-based marketing#Customer data#Product marketing
Heidi Bullock is an experienced B2B technology marketing leader who has served as CMO at Tealium and Engagio and led global marketing at Marketo.
Her work spans demand generation, account-based marketing, product…
Connect with Heidi:
Carilu Dietrich
Operating Partner at Andreessen Horowitz
California, United States
Focus area:
#Hypergrowth marketing#Marketing leadership#GTM strategy#AI in marketing
Carilu Dietrich is an operating partner on Andreessen Horowitz’s Growth team and a former marketing leader at Atlassian and Oracle. She has advised CEOs and CMOs of fast-growing tech companies.
Dietrich helps…
Dayna Rothman
Chief Marketing Officer at FusionAuth
California, United States
Focus area:
#Demand generation#B2B SaaS#Content marketing#GTM strategy
Dayna Rothman is Chief Marketing Officer at FusionAuth, a B2B SaaS marketing executive and author. Her leadership experience spans OneLogin, Censys, Marketo, and other growth-stage companies.
Rothman combines full-funnel demand strategy with…
Connect with Dayna:
Kyle Coleman
Global VP of Marketing at ClickUp
Providence, United States
Focus area:
#GTM strategy#Marketing execution#Sales and marketing alignment#AI automation
Kyle Coleman is Global VP of Marketing at ClickUp, bringing a career that crosses sales and marketing leadership, including prior CMO roles at high-growth technology companies and GTM teams.
Coleman draws on…
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Chris Walker
B2B Demand & GTM Strategist
Austin, United States
Focus area:
#Demand generation#Demand creation#GTM analytics#Buyer-centric marketing
Chris Walker built Refine Labs and Passetto after years in B2B marketing, becoming widely associated with demand creation, buyer-centric marketing, GTM analytics, and modern demand generation.
Walker encouraged B2B marketers to focus…
Connect with Chris:
Sydney Sloan
B2B Marketing Advisor
Focus area:
#B2B marketing#GTM strategy#Brand#Demand generation
Sydney Sloan is a B2B marketing advisor and former executive with experience in growth, go-to-market strategy, branding, demand generation, and building marketing teams.
She connects brand building and demand generation with business…
Connect with Sydney:
Latané Conant
Chief Marketing Officer at Parloa
Illinois, United States
Focus area:
#B2B marketing#Category strategy#Revenue alignment#AI customer experience
Latané Conant is Chief Marketing Officer at Parloa and previously held senior marketing and revenue roles at 6sense. Her experience covers B2B sales and marketing strategy, market positioning, and enterprise growth.
At…
Connect with Latané:
Rand Fishkin
CEO & Co-Founder at SparkToro
Focus area:
#Audience research#Zero-click marketing#SEO#Market research
Rand Fishkin is CEO and co-founder of SparkToro, an audience research company. He previously co-founded Moz and Inbound.org, and his work spans marketing research and entrepreneurship.
Fishkin explores how marketers find and…
Peter Mahoney
Chief Commercial Officer at GoTo
Newton Centre, United States
Focus area:
#Marketing leadership#Marketing operations#GTM strategy#Sales and marketing alignment
Peter Mahoney is Chief Commercial Officer at GoTo, where he leads global sales and marketing. He has decades of experience in marketing and product leadership, including CMO roles and founding software company…
Connect with Peter:
Stacey Danheiser
Co-Founder & COO at Empressa AI
Fort Lauderdale, United States
Focus area:
#B2B marketing strategy#Customer insight#Positioning#Marketing leadership
Stacey Danheiser is co-founder and COO of Empressa AI and a B2B marketing strategist, author, and educator. She focuse on customer insight, positioning, and marketer development.
Before Empressa, Danheiser built a body…
Connect with Stacey:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I looked for evidence such as meaningful initiatives and notable results within their organizations, considered influential ideas, published research, educational resources, speaking, teaching, and other contributions that demonstrate impact in their work or the broader field.
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