Top 26 B2B Marketing Experts to Follow in 2026
The B2B marketing experts you follow shape how you think, strategize, and grow. With so many voices competing for your attention, it's hard to know whose insights actually move the needle. I've done the filtering for you—this list covers the sharpest thinkers in B2B marketing, from demand gen to content to revenue strategy.
Top 26 B2B Marketing Experts
Below are profiles of the top B2B marketing experts, covering who they are and the impact they've made in this space.
April Dunford
April Dunford is a positioning consultant, Ambient Strategy founder, and former startup marketing executive. Her work centers on helping B2B technology companies explain why they win clearly.
Dunford helps businesses clarify how…
April Dunford is a positioning consultant, Ambient Strategy founder, and former startup marketing executive. Her work centers on helping B2B technology companies explain why they win clearly.
Dunford helps businesses clarify how their products stand out, which customers they serve best, and where they fit in the market. Through her consulting and books, including Obviously Awesome, she gives B2B marketing and sales teams practical ways to position their products.
Jon Miller
Jon Miller co-founded Marketo and Engagio, served as CMO of Demandbase, and helped shape marketing automation and account-based marketing before launching AI platform Phave for B2B teams.
His work has repeatedly tackled…
Jon Miller co-founded Marketo and Engagio, served as CMO of Demandbase, and helped shape marketing automation and account-based marketing before launching AI platform Phave for B2B teams.
His work has repeatedly tackled how complex B2B organizations identify, engage, and coordinate around buyers. From Marketo’s marketing automation roots to Engagio’s ABM approach and Phave’s AI-era model, Miller has helped define several generations of B2B martech.
Sangram Vajre
Sangram Vajre is co-founder and CEO of GTM Partners, a former Terminus co-founder and Pardot CMO, and an author. His career spans account-based marketing and go-to-market strategy for B2B teams.
Vajre helped…
Sangram Vajre is co-founder and CEO of GTM Partners, a former Terminus co-founder and Pardot CMO, and an author. His career spans account-based marketing and go-to-market strategy for B2B teams.
Vajre helped popularize ABM through Terminus and the FlipMyFunnel movement, then broadened his work into company-wide GTM strategy. GTM Partners’ operating-system approach connects marketing with sales, product, customer success, and executive planning.
Tyrona Heath
Tyrona Heath is LinkedIn’s Global Director of Thought Leadership GTM Strategy and a co-founder of The B2B Institute. She has prior marketing experience spanning Google, IBM, and Nestlé and consulting.
Heath turns…
Tyrona Heath is LinkedIn’s Global Director of Thought Leadership GTM Strategy and a co-founder of The B2B Institute. She has prior marketing experience spanning Google, IBM, and Nestlé and consulting.
Heath turns marketing research into practical B2B strategies for building brands, creating content, sharing expertise, and coordinating sales and marketing efforts. Through her work with The B2B Institute, she helps marketers use research in everyday decisions to support long-term growth.
Dave Gerhardt
Dave Gerhardt founded Exit Five after marketing leadership roles at Drift and Privy. His career spans B2B brand, community, content, and practical marketing education for marketers.
Gerhardt combines hands-on marketing experience with…
Dave Gerhardt founded Exit Five after marketing leadership roles at Drift and Privy. His career spans B2B brand, community, content, and practical marketing education for marketers.
Gerhardt combines hands-on marketing experience with media and community building. Exit Five helps B2B marketers tackle everyday decisions through its community, newsletter, podcast, and events. His work covers brand building, unpaid audience growth, founder-led marketing, and team development.
Kipp Bodnar
Kipp Bodnar is HubSpot’s Chief Marketing Officer, leading global marketing strategy after earlier demand generation and international marketing leadership roles at the company worldwide.
Bodnar leads brand awareness and demand generation at…
Kipp Bodnar is HubSpot’s Chief Marketing Officer, leading global marketing strategy after earlier demand generation and international marketing leadership roles at the company worldwide.
Bodnar leads brand awareness and demand generation at HubSpot. His writing and speaking explore how technology shapes B2B marketing. He co-authored The B2B Social Media Book and now focuses on how AI changes marketing strategies and how teams work.
Peter Weinberg
Peter Weinberg co-founded Evidenza after ten years at LinkedIn. There, he helped launch The B2B Institute and researched how B2B companies build brands, grow, and improve their marketing.
His B2B Institute work…
Peter Weinberg co-founded Evidenza after ten years at LinkedIn. There, he helped launch The B2B Institute and researched how B2B companies build brands, grow, and improve their marketing.
His B2B Institute work helped make long-term brand investment, mental availability, and finance-friendly marketing more prominent in B2B strategy. At Evidenza, he applies that research orientation to synthetic market research and marketing planning.
Peep Laja
Peep Laja is the founder and CEO of Wynter and founder of CXL, combining B2B market research, message testing, conversion optimization, and marketing education across his companies for B2B teams.
Laja encourages…
Peep Laja is the founder and CEO of Wynter and founder of CXL, combining B2B market research, message testing, conversion optimization, and marketing education across his companies for B2B teams.
Laja encourages marketers to test messaging with their target audience instead of relying on internal opinions. Wynter applies this approach to B2B buyer research. His writing and teaching cover standing out from competitors, strategy, improving conversions, and growth.
Alice de Courcy
Alice de Courcy is an SVP of Product Marketing at ZoomInfo. She previously scaled Cognism’s marketing engine and documented the lessons in her Diary of a First-Time CMO series for B2B marketers.
…
Alice de Courcy is an SVP of Product Marketing at ZoomInfo. She previously scaled Cognism’s marketing engine and documented the lessons in her Diary of a First-Time CMO series for B2B marketers.
At Cognism, de Courcy helped move marketing from traditional lead generation toward demand generation while scaling the team and revenue engine. Her work at ZoomInfo continues that operator-led approach, combining authoritative content, market data, outbound strategy, and measurable GTM execution.
Megan Bowen
Megan Bowen is CEO and majority owner of Refine Labs, where she has helped shape the agency’s work with B2B technology companies. Her career spans GTM, operations, and customer leadership.
Bowen draws…
Megan Bowen is CEO and majority owner of Refine Labs, where she has helped shape the agency’s work with B2B technology companies. Her career spans GTM, operations, and customer leadership.
Bowen draws on experience in sales, customer success, operations, and leadership to connect marketing with other business functions. Refine Labs focuses on profitable growth, clear positioning, understanding buyers, strong creative work, and choosing tactics that fit a company’s stage of development.
Drew Neisser
Drew Neisser founded CMO Huddles after decades in B2B marketing and hundreds of CMO interviews, turning that experience into a peer community, coaching practice, books, and media for B2B leaders.
Neisser has…
Drew Neisser founded CMO Huddles after decades in B2B marketing and hundreds of CMO interviews, turning that experience into a peer community, coaching practice, books, and media for B2B leaders.
Neisser has built much of his work around learning directly from B2B CMOs and turning those conversations into practical leadership and brand lessons. CMO Huddles extends that model through peer problem-solving, coaching, and operator-level discussion among senior marketers.
Tim Soulo
Tim Soulo is CMO and Product Advisor at Ahrefs, where he has helped grow the marketing intelligence company while publishing widely cited SEO research and practical marketing education.
Soulo’s approach connects product,…
Tim Soulo is CMO and Product Advisor at Ahrefs, where he has helped grow the marketing intelligence company while publishing widely cited SEO research and practical marketing education.
Soulo’s approach connects product, education, and acquisition. His research-led content has made complex search questions useful to working marketers, while his broader work at Ahrefs examines product-led growth, content that sells, brand building, and how AI is changing search and marketing.
Scott Brinker
Scott Brinker is the independent martech analyst, advisor, and author behind chiefmartec, where he has tracked the intersection of marketing, technology, and management since 2008 for global leaders.
Brinker’s Marketing Technology Landscape…
Scott Brinker is the independent martech analyst, advisor, and author behind chiefmartec, where he has tracked the intersection of marketing, technology, and management since 2008 for global leaders.
Brinker’s Marketing Technology Landscape maps the growing range of marketing software. Martec’s Law explains how businesses adapt to technological change. His recent research covers AI, measuring marketing impact, flexible software systems, connected platforms, and martech’s costs and value.
Andy Crestodina
Andy Crestodina is co-founder and CMO of Orbit Media Studios. He has spent more than 20 years helping B2B brands improve content, SEO, analytics, AI use, and website performance.
Crestodina combines original…
Andy Crestodina is co-founder and CMO of Orbit Media Studios. He has spent more than 20 years helping B2B brands improve content, SEO, analytics, AI use, and website performance.
Crestodina combines original research with practical advice on search, conversions, analytics, and content creation. He helps B2B teams make content and website decisions that deliver measurable business results.
Robert Rose
Robert Rose is Chief Strategy Advisor at Content Marketing Institute and founder of Seventh Bear, advising marketing leaders on content strategy after decades of consulting, writing, and teaching.
Rose helps businesses use…
Robert Rose is Chief Strategy Advisor at Content Marketing Institute and founder of Seventh Bear, advising marketing leaders on content strategy after decades of consulting, writing, and teaching.
Rose helps businesses use content to reach their goals. Through consulting, books, This Old Marketing, and his writing for Content Marketing Institute, he explores how teams manage storytelling, workflows, audiences, technology, and creative decisions.
Ann Handley
Ann Handley is Chief Content Officer at MarketingProfs, a bestselling marketing author, speaker, and longtime digital content leader who previously co-founded the pioneering publication ClickZ.
Handley helps marketers write clearly and develop…
Ann Handley is Chief Content Officer at MarketingProfs, a bestselling marketing author, speaker, and longtime digital content leader who previously co-founded the pioneering publication ClickZ.
Handley helps marketers write clearly and develop a distinct voice. Through Everybody Writes, MarketingProfs, her newsletter, and teaching, she shows B2B marketers how to create useful, personal content that stands out as automated content grows.
Heidi Bullock
Heidi Bullock is an experienced B2B technology marketing leader who has served as CMO at Tealium and Engagio and led global marketing at Marketo.
Her work spans demand generation, account-based marketing, product…
Heidi Bullock is an experienced B2B technology marketing leader who has served as CMO at Tealium and Engagio and led global marketing at Marketo.
Her work spans demand generation, account-based marketing, product marketing, customer data, and sales coordination. She helps connect data and technology with marketing strategies that drive revenue.
Carilu Dietrich
Carilu Dietrich is an operating partner on Andreessen Horowitz’s Growth team and a former marketing leader at Atlassian and Oracle. She has advised CEOs and CMOs of fast-growing tech companies.
Dietrich helps…
Carilu Dietrich is an operating partner on Andreessen Horowitz’s Growth team and a former marketing leader at Atlassian and Oracle. She has advised CEOs and CMOs of fast-growing tech companies.
Dietrich helps companies grow their marketing teams while managing operations and budgets. Her writing and advice cover marketing strategy, product marketing, AI adoption, measuring results, team structure, and the challenges of rapid growth.
Dayna Rothman
Dayna Rothman is Chief Marketing Officer at FusionAuth, a B2B SaaS marketing executive and author. Her leadership experience spans OneLogin, Censys, Marketo, and other growth-stage companies.
Rothman combines full-funnel demand strategy with…
Dayna Rothman is Chief Marketing Officer at FusionAuth, a B2B SaaS marketing executive and author. Her leadership experience spans OneLogin, Censys, Marketo, and other growth-stage companies.
Rothman combines full-funnel demand strategy with brand, content, creative storytelling, and GTM leadership. She wrote Lead Generation For Dummies and has built marketing engines across cybersecurity, identity, and SaaS companies, giving her an operator’s perspective on turning marketing investment into growth.
Kyle Coleman
Kyle Coleman is Global VP of Marketing at ClickUp, bringing a career that crosses sales and marketing leadership, including prior CMO roles at high-growth technology companies and GTM teams.
Coleman draws on…
Kyle Coleman is Global VP of Marketing at ClickUp, bringing a career that crosses sales and marketing leadership, including prior CMO roles at high-growth technology companies and GTM teams.
Coleman draws on his sales background to connect marketing with sales and revenue goals. At ClickUp, he uses AI and automation in marketing. His experience spans outbound sales, sales development, demand generation, and marketing leadership.
Chris Walker
Chris Walker built Refine Labs and Passetto after years in B2B marketing, becoming widely associated with demand creation, buyer-centric marketing, GTM analytics, and modern demand generation.
Walker encouraged B2B marketers to focus…
Chris Walker built Refine Labs and Passetto after years in B2B marketing, becoming widely associated with demand creation, buyer-centric marketing, GTM analytics, and modern demand generation.
Walker encouraged B2B marketers to focus on creating demand, understanding buyers, tracking private sharing, and measuring returns on sales and marketing spending. Through Refine Labs and Passetto, he helped leaders understand how buyers discover vendors and how spending leads to revenue.
Sydney Sloan
Sydney Sloan is a B2B marketing advisor and former executive with experience in growth, go-to-market strategy, branding, demand generation, and building marketing teams.
She connects brand building and demand generation with business…
Sydney Sloan is a B2B marketing advisor and former executive with experience in growth, go-to-market strategy, branding, demand generation, and building marketing teams.
She connects brand building and demand generation with business growth, helping marketing leaders balance immediate sales opportunities with long-term market growth.
Latané Conant
Latané Conant is Chief Marketing Officer at Parloa and previously held senior marketing and revenue roles at 6sense. Her experience covers B2B sales and marketing strategy, market positioning, and enterprise growth.
At…
Latané Conant is Chief Marketing Officer at Parloa and previously held senior marketing and revenue roles at 6sense. Her experience covers B2B sales and marketing strategy, market positioning, and enterprise growth.
At 6sense, she helped shape market positioning and growth strategy. At Parloa, she focuses on enterprise AI and customer experience. Her book No Forms. No Spam. No Cold Calls. promotes B2B growth centered on buyers’ needs.
Rand Fishkin
Rand Fishkin is CEO and co-founder of SparkToro, an audience research company. He previously co-founded Moz and Inbound.org, and his work spans marketing research and entrepreneurship.
Fishkin explores how marketers find and…
Rand Fishkin is CEO and co-founder of SparkToro, an audience research company. He previously co-founded Moz and Inbound.org, and his work spans marketing research and entrepreneurship.
Fishkin explores how marketers find and reach audiences. SparkToro looks beyond keywords to understand audience interests and habits. His writing and speaking cover search, searches that end without a click, the influence of major platforms, measuring marketing results, and sustainable marketing strategies.
Peter Mahoney
Peter Mahoney is Chief Commercial Officer at GoTo, where he leads global sales and marketing. He has decades of experience in marketing and product leadership, including CMO roles and founding software company…
Peter Mahoney is Chief Commercial Officer at GoTo, where he leads global sales and marketing. He has decades of experience in marketing and product leadership, including CMO roles and founding software company Plannuh.
Mahoney connects marketing plans and budgets with results and revenue. He co-authored The Next CMO and helps sales and marketing teams work toward shared growth goals at GoTo.
Stacey Danheiser
Stacey Danheiser is co-founder and COO of Empressa AI and a B2B marketing strategist, author, and educator. She focuse on customer insight, positioning, and marketer development.
Before Empressa, Danheiser built a body…
Stacey Danheiser is co-founder and COO of Empressa AI and a B2B marketing strategist, author, and educator. She focuse on customer insight, positioning, and marketer development.
Before Empressa, Danheiser built a body of work around helping B2B marketers understand customers before designing strategy and messaging. Her writing and training connect customer research, positioning, buyer insight, and professional development—disciplines that strengthen both marketing decisions and teams.
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
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I looked for evidence such as meaningful initiatives and notable results within their organizations, considered influential ideas, published research, educational resources, speaking, teaching, and other contributions that demonstrate impact in their work or the broader field.
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