Top 15 Marketing Twitter Accounts to Follow in 2026
The best marketing Twitter accounts cut through the noise and deliver real insight you can actually use. If your feed isn't sparking ideas or sharpening your strategy, you're missing an edge.
I've rounded up the accounts worth following—from demand gen veterans to growth thinkers—so you can build a feed that works as hard as you do. For even more ways to grow your skills and network, explore our career development resources and connect with leading marketing communities.
Top 15 Marketing Twitter Accounts
Below are the profiles of the top marketing Twitter accounts, covering who they are and the impact they've made in this space.
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Amanda Natividad
Amanda Natividad is Chief Evangelist at SparkToro and founder of Zero Click Marketing. Her background spans audience research, content strategy, B2B marketing, and journalism and media.
She teaches marketers to understand where…
Amanda Natividad is Chief Evangelist at SparkToro and founder of Zero Click Marketing. Her background spans audience research, content strategy, B2B marketing, and journalism and media.
She teaches marketers to understand where audiences pay attention and to create useful content that earns reach without depending on clicks. Her writing and social presence turn audience research, content distribution, and zero-click marketing into practical ideas for modern marketing teams.
Rand Fishkin
Rand Fishkin co-founded SparkToro, Moz, Snackbar Studio, and Alertmouse. The marketer and author has spent his career building tools and ideas around audience research and search marketing.
Fishkin challenges marketers to question…
Rand Fishkin co-founded SparkToro, Moz, Snackbar Studio, and Alertmouse. The marketer and author has spent his career building tools and ideas around audience research and search marketing.
Fishkin challenges marketers to question platform incentives, attribution, search conventions, and click-centric strategy. His writing combines original research with clear analysis, helping marketing leaders understand audience behavior, zero-click discovery, and changes across the web.
Andy Crestodina
Andy Crestodina is co-founder and CMO of Orbit Media Studios, where he has spent more than two decades working across web strategy, content marketing, SEO, analytics, AI, and conversion.
Crestodina is especially…
Andy Crestodina is co-founder and CMO of Orbit Media Studios, where he has spent more than two decades working across web strategy, content marketing, SEO, analytics, AI, and conversion.
Crestodina is especially useful to marketers who want evidence behind their tactics. His educational work connects analytics, search, audience research, content creation, and website optimization, translating digital-marketing data into concrete decisions marketers can apply.
Ann Handley
Ann Handley is Chief Content Officer at MarketingProfs, a writer, speaker, and co-founder of ClickZ. She is also the author of Everybody Writes and co-author of Content Rules for marketers.
Handley has…
Ann Handley is Chief Content Officer at MarketingProfs, a writer, speaker, and co-founder of ClickZ. She is also the author of Everybody Writes and co-author of Content Rules for marketers.
Handley has made better writing a marketing discipline rather than a finishing touch. Through books, Total Annarchy, speaking, and MarketingProfs, she explores voice, storytelling, email, content, and customer connection—making her social feeds a useful source of both craft and marketing judgment.
Michael Stelzner
Michael Stelzner founded Social Media Examiner, a media company serving social media marketers through research, editorial content, podcasts, communities, and industry events worldwide.
His work tracks how social platforms, creators, AI, and…
Michael Stelzner founded Social Media Examiner, a media company serving social media marketers through research, editorial content, podcasts, communities, and industry events worldwide.
His work tracks how social platforms, creators, AI, and changing content formats affect marketers. Stelzner combines industry research, interviews, and practical advice to help marketing leaders adapt their social strategies as platforms and audience behavior change.
Katelyn Bourgoin
Katelyn Bourgoin is the founder of UNIGNORABLE and a marketer known for customer research, messaging, positioning, and audience building. She previously built the Why We Buy brand for founders.
Bourgoin studies why…
Katelyn Bourgoin is the founder of UNIGNORABLE and a marketer known for customer research, messaging, positioning, and audience building. She previously built the Why We Buy brand for founders.
Bourgoin studies why customers buy and how experts make their ideas memorable. Her posts unpack attention, persuasion, positioning, offers, audience growth, and “ownable ideas,” often using her own experiments to show marketers what worked, what failed, and why.
Ross Simmonds
Ross Simmonds is the founder and CEO of Foundation, a B2B content marketing agency, and author of Create Once, Distribute Forever. His work spans content, SEO, and distribution strategy.
Simmonds argues…
Ross Simmonds is the founder and CEO of Foundation, a B2B content marketing agency, and author of Create Once, Distribute Forever. His work spans content, SEO, and distribution strategy.
Simmonds argues that creating strong content is only half the job; marketers also need systems that help it travel. His “create once, distribute forever” approach, research, and social posts share practical insights on content distribution, search, repurposing, and organic growth for B2B brands.
Mark Schaefer
Mark Schaefer is executive director of Schaefer Marketing Solutions, an author, educator, speaker, and consultant whose work explores marketing, personal branding, technology, and change.
Schaefer uses his writing and social channels to…
Mark Schaefer is executive director of Schaefer Marketing Solutions, an author, educator, speaker, and consultant whose work explores marketing, personal branding, technology, and change.
Schaefer uses his writing and social channels to examine what happens when technology collides with human behavior. His work covers social media, personal branding, community, AI, creators, and marketing strategy, focusing on proven principles rather than passing trends.
Kipp Bodnar
Kipp Bodnar is Chief Marketing Officer at HubSpot, where he leads global marketing strategy. He is also co-author of The B2B Social Media Book and a marketing speaker, podcaster, and author.
Bodnar…
Kipp Bodnar is Chief Marketing Officer at HubSpot, where he leads global marketing strategy. He is also co-author of The B2B Social Media Book and a marketing speaker, podcaster, and author.
Bodnar shares marketing leadership insights and keeps up with new digital trends. His public commentary covers AI, demand generation, social media, SaaS growth, and evolving marketing models, giving CMOs a view of both strategic shifts and day-to-day experimentation.
Jack Appleby
Jack Appleby is the creator behind Future Social, a newsletter on social strategy, content, and creators. His marketing career includes work with brands such as Microsoft and Verizon.
Appleby takes a…
Jack Appleby is the creator behind Future Social, a newsletter on social strategy, content, and creators. His marketing career includes work with brands such as Microsoft and Verizon.
Appleby takes a practical approach to social media. Future Social and his posts cover brand strategy, content, platform trends, creators, and career advice, with clear views on what brands should and should not do online.
Eddie Shleyner
Eddie Shleyner is a conversion copywriter, content marketer, and founder of VeryGoodCopy. He previously served as Copy Chief at G2 and now writes about copywriting and creativity for marketers.
Shleyner makes…
Eddie Shleyner is a conversion copywriter, content marketer, and founder of VeryGoodCopy. He previously served as Copy Chief at G2 and now writes about copywriting and creativity for marketers.
Shleyner makes copywriting lessons compact enough to study in a feed without stripping away the thinking behind them. His work explores persuasion, clarity, storytelling, creativity, emails, landing pages, and direct response, giving marketers useful examples of how stronger words can produce stronger communication.
Graham Robertson
Graham Robertson founded and leads Beloved Brands, where he advises and trains marketers on brand strategy. His career includes senior brand roles at J&J, Pfizer, General Mills, and Coke.
Robertson turns classic…
Graham Robertson founded and leads Beloved Brands, where he advises and trains marketers on brand strategy. His career includes senior brand roles at J&J, Pfizer, General Mills, and Coke.
Robertson turns classic brand-management discipline into practical tools for modern marketers. His teaching covers positioning, brand plans, creative briefs, advertising, execution, growth, and marketing leadership, making his social content useful for leaders who want frameworks rather than passing tactics.
Chris Do
Chris Do is founder and CEO of The Futur, an education company for creative professionals and entrepreneurs. His background spans brand design, business education, and content creation.
Do’s large body of educational…
Chris Do is founder and CEO of The Futur, an education company for creative professionals and entrepreneurs. His background spans brand design, business education, and content creation.
Do’s large body of educational content explores branding, positioning, pricing, sales, audience building, creative entrepreneurship, and personal brands. His direct teaching style and willingness to unpack his own content strategy make his social accounts especially useful for marketers studying expertise-led brands.
Mike Allton
Mike Allton is Chief Storyteller at Agorapulse, where he works with marketers, educators, influencers, and partner brands. He is also an author, speaker, consultant, podcast host, and educator.
Allton’s work connects social…
Mike Allton is Chief Storyteller at Agorapulse, where he works with marketers, educators, influencers, and partner brands. He is also an author, speaker, consultant, podcast host, and educator.
Allton’s work connects social media with partnerships, storytelling, AI, and practical marketing operations. Through articles, podcasts, and social posts, he explores how marketers can turn relationships and emerging tools into better content, stronger collaborations, and more effective growth programs.
Nathan Baugh
Nathan Baugh is a writer and marketer working in content at Thrive Holdings and the founder of World Builders, a newsletter and media brand focused on storytelling for creators and brands.
…
Nathan Baugh is a writer and marketer working in content at Thrive Holdings and the founder of World Builders, a newsletter and media brand focused on storytelling for creators and brands.
Baugh shows marketers, entrepreneurs, and creators how to use storytelling effectively. His writing covers storytelling, newsletters, content, AI, and ways to make ideas stand out online.
Selection Methodology
We selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
We look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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