There are a obviously a lot of factors you'll need to consider when putting together a list of CMO conferences to attend in 2024.
Is the conference relevant to current trends or challenges plaguing chief marketing officers and their teams?
Do the organizers actively facilitate networking opportunities for attendees? Especially if you're looking for a job. I mean, 85% of jobs are filled through networking, with 70% never even posted publicly (Apollo Technical, 2023).
And of course, budget. When you add up the costs of travel, accommodation, and other necessary expenses, does it blow your conference budget out of the water or do you feel like a billionaire at a garage sale?
Well, here are 15 CMO conferences that are sure to check most of your boxes in 2024.
DigiMarCon is the world's largest Digital Marketing, Media and Advertising Conference & Exhibition series for Business and Marketing Professionals. It's held at more than 40 locations across 18 countries year after year.
What you'll learn: The conferences are a great place to learn about all the latest digital marketing trends, case studies, strategies and tactics other digital marketing experts have used successfully, and network with peers and industry leaders. Plus, you also get a peek at the next generation of technology and innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.
Location: Multiple, North America, Europe, the Caribbeans, or you prefer virtual, DigiMarCon has a conference you can attend.
How to register: Visit the DigiMarcon website, and search for a region near you to find tickets.
2. Gartner Marketing Symposium/Xpo
Gartner's Marketing Symposium/Xpo™ is designed for CMOs and marketing leaders. And
What you'll learn: 2024's conference is a focused on how CMO's can lead through disruption. Apt, right? They also have Ask the Expert sessions, which are topic-driven sessions moderated by a Gartner expert. If you want a more intimate discussion that allows you ask your burning questions, this is a must-attend.
So, if you're looking for a healthy mix of end-user case studies from industry-leading CMOs, insightful keynotes, engaging peer conversations that broaden your perspective and unlock new ways to solve some of your marketing challenges, you should file the Gartner CMO conference in your planning document.
Location: Denver, Colorado.
How to register: Visit the Gartner website for tickets. Just make sure you do it before June 3rd, 2024.
3. ANA Masters of Marketing Conference
The largest CMO event of 2023, according to AdAge, ANA Masters of Marketing Conference is a hybrid event for CMOs focused on sharing creative brand strategies and tactics in the field of marketing.
What you'll learn: Some of the biggest marketing thinkers and CMO leaders share how they meet and exceed their customer needs, drive growth, and inspire change. It's a three days filled with networking, events, and inspiring stories of success from C-suite leaders from P&G, United Airlines, Ford, and many more!
Location: Orlando, Florida.
How to register: The ANA website is your best option for tickets. The conference is billed to happen October 22nd to 24th, 2024.
4. Reuters Events: Strategic Marketing
Ready to master data-driven creativity in the time of AI? The Reuters Strategic Marketing CMO conference is a great choice. But you've got till May 8th to make up your mind.
What you'll learn: 50+ speakers, 30+ sessions, and 250+ senior leaders like yourself mean this conference ticks all the boxes. You've got insightful roundtables, mind-expanding keynote speeches and panels, and the chance to network with marketers and CMOs from companies such as PepsiCo, Ebay, Chegg, and Razorfish.
Location: Los Angeles, California.
How to register: The Reuters events website is your best bet. And they've got some group rate discounts.
ONCON isn't your usual CMO conference, as the annual summit targets the whole C-suite and other job functions such as DEI, Supply Chain & Procurement, and Talent Acquisition. This probably helps make a good budget case as you can get more members of your business to attend and increase the expected ROI to the business.
What you'll learn: Topics include generative AI for marketing, mastering content creation and demand generation with the help of AI tools, and the future of work. Participants can access all tracks if there's a crossover of responsibilities or interests.
How to register: Visit the OnConferences event page for tickets. There is a cap of a 100 attendees for each track. So make sure to book your spot in advance (event dates are April 22nd to 23rd, 2024) if this summit sparks your interest.
MozCon, described as the summer camp for marketers by the organizers is a 2-day annual event for marketing leaders, founders, content leaders and any marketer who's looking for top tips on overcoming the challenges marketers face today.
What you'll learn: 2024's theme will be all about the future of digital marketing. Expect insights on ChatGPT, Google's latest algo updates, E-E-A-T, and more. The lineup of speakers include Andy Crestodina, Co-founder/CMO of Orbit Media Studios, Bernard Huang, Co-founder of Clearscope, Crystal Carter, Head of SEO Comms at Wix, and even more heavy hitters.
Location: Seattle, Washington.
How to register: Head over to the MozCon event page for tickets and every other information you need to make a call. Just don't do it after June 4th, because that's the last day of the conference.
7. Traction Conference
Traction Conferences happen throughout the year. All speaker sessions are recorded and can be watched on-demand on the Traction website.
What you'll learn: They bring together founders/CEOs of fast-growing companies and Fortune 500 executives to share the latest trends and insights on marketing leadership, growth marketing, brand building, and revenue generation.
Some of the past speakers include leaders from Lucidchart, Smartsheet, and SurveyMonkey.
How to register: We recommend checking the events page regularly for the upcoming events, since they add them every couple of months.
8. Adobe DITAWORLD
Adobe DITAWORLD is the biggest online conference for marketing and technical communication professionals. And its happening June, 2024.
What you'll learn: While the conference itself focuses on DITA©, Adobe FrameMaker, Adobe’s DITA CCMS for Adobe Experience Manager, and Adobe RoboHelp, content and marketing professionals from all over have the opportunity to get inspired through a variety of topics presented by the top leaders and practitioners in the field on combining content and intelligent customer experiences. You could also classify this as a MarTech conference.
How to register: The Adobe DITAWORLD event page is the best place to go for tickets.
The focus of the yearly ICAMM conference is on affiliate marketing and management. And this year, they've got two conferences planned - one for January happening in New York, and the second happens in Prague by March.
What you'll learn: It is organized by the International Research Conference, a federated organization that aims to bring together scholars and marketing leaders to share latest studies and papers on affiliate marketing and management. If you want to get a more scientific approach to marketing, this is an event for you!
Location: They are both virtual so you won't need to spend anything on tickets and accommodation.
How to register: Visit the ICAMM website, and pick the event you're interested in attending.
10. DMO Advanced
DMO's flagship event provides newer CMOs with an access to exceptional industry experts, large agencies, and in-house digital marketers to collaborate on solving business-critical challenges. It's also a great place to go network if you are looking to bring on a fractional CMO.
They haven't announced dates for 2024's CMO conference but its sure to be as value-packed as its 2023 conferenced. Expect a great lineup of speakers, networking opportunities, all within the beauty of the famed Napa Valley wine country.
Location: Napa Valley, California.
How to register: Keep your eyes peeled to the DMO event page for when they announce dates and open ticket sales.
Happening April 25th, 2024, BrandSmart is the longest-running brand marketing conference in the United States.
What you'll learn: 2024's theme is focused on sharing insights, strategies, and proven marketing software that drive brand building in an experience-driven economy. Expect to share the venue with over 300 brand marketers - CMOs, marketing directors, agency leaders, creative directors, entrepreneurs, and non-profit marketers.
The conference is hosted TED Talk-style. And the speakers ensure you leave the AON Grand Ballroom with one tactic or strategy you can implement right away. What's not to like about this CMO conference?
Location: Chicago, Illinois.
How to register: Head over to the BrandSmart website to snag your tickets. They've got some great discounts at the moment.
12. Product Marketing Summit
In May 2024, Product Marketing Summit will descend on Las Vegas as usual. It's a gathering product marketers from the world’s largest companies and most exciting startups.
What you'll learn: Speakers and participants share product marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales. Previous speakers include marketing leaders from Shopmonkey, VMWare, Virgin Pulse, and Amazon Music.
Location: Las Vegas, Nevada.
How to register: You've got till May 22nd, 2024 or earlier to snag your tickets on the Product Marketing Summit website.
13. Social Media Marketing World
Social Media Marketing World is a 3-day conference created with online marketers in mind. Happening February 18th to 20th, 2024, its a great place to network as thousands of the world's most experienced marketers throng to beautiful San Diego, California for the yearly event.
What you'll learn: Practitioners share business-building ideas that you can implement in your marketing programs right away. This is a great CMO conference for marketing leaders looking to learn the latest trends in organic social marketing, paid social, social strategy, and content marketing.
Location: San Diego, California.
How to register: Chug over to the Social Media Marketing World website to get your tickets.
14. SEMpdx Engage Conference
Engage Marketing Conference is a 2-day digital marketing conference with a combination of keynotes, panel sessions and an educational learning track. Tentative dates are October 17th and 18th, 2024.
What you'll learn: The speakers share the latest strategies and insights in digital marketing, paid media, advertising, creative, SEO, and more.
Participants also qualify for 25 Professional Development Units as Online Search Marketing Professionals. This is one conference that's guaranteed to provide a healthy dose of education and practical knowledge.
Location: Portland, Oregon.
How to register: Visit the SEMpdx website to get tickets.
15. Digital Marketing Europe
Digital Marketing Europe is an international conference for content creators, advertisers, digital marketers, and anyone who's working in the digital marketing space. The 2024 edition, happening March 20th and 21st, will have over 34 speakers and 3+ tracks.
What you'll learn: Expect speakers to cover topics like chatbots, user-generated content, social media advertising, social media influencer marketing, interactive content, video content, and more.
You'll also get a lot of opportunities to network, considering they expect to host over 500 attendees.
Location: Vilnius, Lithuania.
How to register: Head over to the Digital Marketing Europe conference page to pick up tickets.
Ready, Set, Register
That's some list. And we've got everything covered. If you're looking to improve your product marketing chops as a CMO, the Product Marketing Summit is a great pick. If you wanna talk brand, Gartner's Marketing Symposium or the BrandSmart conference are you go to.
It's really all about what your biggest challenges are for the year, and which conference has speakers that share the best insights on those topics. Now, go pick one, and register.
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