Existe aparentemente um número incontável de soluções de software de marketing por e-mail com vídeo disponíveis, pelo que é difícil perceber qual é a melhor para si. Sabe que quer captar a atenção de forma mais eficaz do que com os tradicionais e-mails de texto, proporcionando uma forma dinâmica e visualmente apelativa de comunicar com o seu público — mas agora precisa de perceber qual é a ferramenta mais adequada para si.
Eu ajudo! Nesta publicação, simplifico o processo, recorrendo à minha experiência enquanto especialista de marketing e à utilização de dezenas de diferentes ferramentas de marketing por e-mail com vídeo, para lhe apresentar esta lista restrita do melhor software de marketing por e-mail com vídeo em geral.
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Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Tabela comparativa de software de marketing por e-mail com vídeo
Esta tabela comparativa destaca os detalhes de preços das minhas principais escolhas de software de marketing por e-mail com vídeo.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for tailored video content delivery | Free plan + 14-day free trial + free demo available | From $13/month | Website | |
| 2 | Best for outbound sales teams | Free plan + free trial + free demo available | From $59/user/month (billed annually) | Website | |
| 3 | Best for video customizations | 7-day free trial | From $49/month | Website | |
| 4 | Best for customer training, onboarding, or support | 7-day free trial for the Individual plan | From $9.95 per month | Website | |
| 5 | Best for tailored video messaging at scale | Free trial available | From $36/month (billed annually) | Website | |
| 6 | Best for contextual, interactive videos | Free plan + free trial + free demo available | From $20/user/month (billed annually) | Website | |
| 7 | Best for email prospecting sequencings | Free trial + free demo available | From $39/month (billed annually) | Website | |
| 8 | Best for remote sales pitches | Free plan is available | From $10/month | Website | |
| 9 | Best for feedback-based video refinement | Free demo available | From $42/month | Website | |
| 10 | Best for nurturing video engagement | 7-day free trial | From $49/month, billed annually | Website |
Avaliação do melhor software de marketing por e-mail com vídeo
Abaixo encontram-se os meus resumos detalhados do melhor software de marketing por e-mail com vídeo que integrou a minha lista restrita. As minhas avaliações apresentam uma análise detalhada das principais funcionalidades, vantagens e desvantagens, integrações e casos de utilização ideais de cada ferramenta, para o ajudar a encontrar a melhor opção para si.
Best for tailored video content delivery- Free plan + 14-day free trial + free demo available
- From $13/month
Visit WebsiteCustomer Rating:4.3/5
Mailchimp allows you to share videos in your campaigns through the use of video content blocks. Mailchimp is an email marketing platform renowned for its user-friendly interface and robust set of features. It allows businesses to create, send, and analyze email campaigns, making it a popular choice for marketers of all skill levels.
Why I Picked Mailchimp: The platform allows users to effortlessly embed video thumbnails that link directly to their hosted videos, enhancing engagement and driving higher click-through rates. Additionally, Mailchimp's advanced segmentation and automation tools enable personalized video content delivery, ensuring that the right videos reach the right audience at the right time.
Standout Features and Integrations
Features include analytics for detailed insights into campaign performance, including video engagement metrics. Another notable feature is the A/B testing capability, allowing users to test different video email formats and optimize for the best results. Furthermore, Mailchimp's drag-and-drop email builder makes it easy to design visually appealing emails that incorporate video content, even for those with limited design skills.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, Google Analytics, and hundreds of others.
Pros and Cons
Pros:
- Good automation features for personalized campaigns
- Customizable templates
- Easy-to-use interface with drag-and-drop features
Cons:
- No email scheduling on free plan
- Larger audience lists can be pricey
Learn more about Mailchimp:
Best for outbound sales teams- Free plan + free trial + free demo available
- From $59/user/month (billed annually)
With Vidyard, you can create a video that has a custom landing page. Vidyard is a system built for prospect engagement at every step of the way. Its ready-to-go video templates are available for prospecting and business introductions to sales demos and walkthroughs, making it a fitting tool for outbound sales reps.
Why I Picked Vidyard: I mainly chose this software because of its rich video template library. It empowers you to create content that puts a face to your brand, delivered right to your prospects' inboxes. I’ve found that this gives sales cycles a personal touch. Moreover, Vidyard’s templates focus on capturing and retaining outbound prospects. You can use them to create an intro banner for every video, and relevant sales videos that'll answer your prospects’ every question.
Standout Features and Integrations
Features include Vidyard’s prospect engagement tracking, the data of which you can sync with your CRM for more informed sales strategies. I’ve seen this work wonders for sales reps with zero video-making skills. Personally, my favorite feature is its two-in-one video editor and sharing tools that allow for live streaming to reach more leads at once.
Integrations include Facebook, Google Drive, Google Analytics, Gmail, Hootsuite, LinkedIn, Outlook, Salesforce, Slack, Twitter, YouTube, and Zoom.
Pros and Cons
Pros:
- Ready-to-go templates
- Post videos directly from your CRM system
- Create personalized videos easily
Cons:
- Videos can take some time to load
- System can sometimes freeze up
Learn more about Vidyard:
Biteable has a large library of customizable templates. The focal point of Biteable’s video email marketing software is making on-brand videos. WIth its exhaustive customization options, I believe they succeed in that aspect.
Why I Picked Biteable: My favorite part about Biteable is its huge library of over a hundred templates depending on context and purpose. Other customization options allow you to finetune your videos for your brand and your audience.
Standout Features and Integrations
Features include video templates fit for any situation, purpose, audience, and messaging. Its branding tools are designed to automatically be applied with one click, which saved me a lot of time. Using Biteable allowed me to quickly create multiple branded preset customizations, with brand-aligned color palette, font, logo, and design.
Integrations include Google Workspace, Microsoft Office, Slack, and Zoom.
Pros and Cons
Pros:
- Incredibly customizable
- Variety of animations
- User-friendly
Cons:
- Lacks sufficient integrations
- For startups, the cost can be expensive
Learn more about Biteable:
Best for customer training, onboarding, or support- 7-day free trial for the Individual plan
- From $9.95 per month
While Zight offers a comprehensive platform to store all your video content, it can sometimes be slow to load. Zight (formerly CloudApp) improves communication with asynchronous video meetings. It also includes extra features for contextualizing videos and adding interactive elements to push the conversation forward.
Why I Picked Zight: While most of the tools here work for asynchronous communication with prospects and customers, Zight has extra features like enabling annotations on your video, emojis, commentary, arrows, and more.
Standout Features and Integrations
Features that stood out to me most is its ability to overlay a webcam recording and screen recording on videos. This makes it so easy to humanize any product demo or onboarding. I also enjoy its smart branding features, like customizable thumbnails, image editors, and more.
Integrations include Adobe XD, Asana, Basecamp, Chrome, Drift, Freshdesk, FreshService, Giblab, Google Docs Lite, LiveAgent, Medium, Microsoft Office, Slack, Trello, WordPress, Zapier, Zendesk, and Zoho CRM.
Pros and Cons
Pros:
- GIFs provide a great customizable option
- Clients click the URL that they’re given by the sender and can view their video without having to create a Zight account
Cons:
- Chrome extension can sometimes be slow to load
Learn more about Zight:
Best for tailored video messaging at scale- Free trial available
- From $36/month (billed annually)
BombBomb allows you to create and upload a personalized video from Chrome. BombBomb is best for tailoring video messaging and automating video email outreach. I chose it to guide you to build personalized custom sequences and targeted video messaging.
Why I Picked BombBomb: What I appreciate most about BombBomb is that it generates a checklist of what videos to record based on audience segment data. It also provides video outlines and scripts so you have everything you need to record. This is how you can send tailored video emails at scale. Beyond that, BombBomb also helps with video copy editing and suggestions to improve your campaign.
Standout Features and Integrations
Features include its intricate video player customization, campaign performance tracking, thread length tracking, viewer reactions. My favorite part about BombBomb is its engagement insights and auditing; which help you improve your email sequences before sending videos.
Integrations like its browser extensions allow you to use it on Chrome and Microsoft Edge. It also includes integrations withFacebook, Hubspot, LinkedIn, Outlook, Outreach, Salesforce, Twitter and YouTube, and more to create a coordinated email marketing strategy.
Pros and Cons
Pros:
- Mobile App for iPhone, iPad, and Android
- Offers recommendations to improve videos
- Excellent customer support
Cons:
- Slow loading interface
- Lacks detailed data-reporting
Learn more about BombBomb:
Best for contextual, interactive videos- Free plan + free trial + free demo available
- From $20/user/month (billed annually)
Hippo Video allows you to create videos with a built in teleprompter and edit them with their In-App video editor. Hippo is a video creation platform focused on customer experience. With its AI backend, it helps you make scalable videos all while personalizing the context according to the buyer journey.
Why I Picked Hippo Video: Because of its CX focus, Hippo is built to increase interactivity between you and your prospects and customers. From my experience, few tools have Hippo Video’s pre-made Video Flows that are customizable for each individual prospect. This library of templates works for multiple use cases and situations. I personally struggled most before with recording over and over until I got the perfect video, but with Hippo Video, it’s possible to prepare videos ahead of time.
Standout Features and Integrations
Features include a built-in teleprompter feature that allows you to insert your notes or entire script, and it’ll play on your screen as you record live. I also like its In-App video editor contained in Hippo Video’s dashboard, which enables static or animated thumbnails.
Integrations include Chrome, Gmail, Hubspot, LinkedIn, Mailchimp, Outlook, Salesforce, SalesLoft, Slack, Zapier, and Zoom.
Pros and Cons
Pros:
- Collects testimonials
- Collects testimonials
- Enables sales and support messages
Cons:
- Minimal video customization options
- Slow video loading
Learn more about Hippo Video:
Best for email prospecting sequencings- Free trial + free demo available
- From $39/month (billed annually)
Spendspark’s analytics tell how many views, plays, likes, and watch time your videos have gotten. Sendspark is a video email marketing software that empowers businesses to create and integrate personalized video content into their email campaigns. With its user-friendly interface and customizable templates, Sendspark allows users to easily record, edit, and embed videos directly into their emails. The platform focuses on enhancing engagement and communication by leveraging the power of video, providing a dynamic and impactful way for businesses to connect with their audience through email marketing.
Why I Picked Sendspark: Sendspark helps account managers stay on top of their email prospecting campaigns by putting a face to the business. I found its strength lies in its organized user experience and collaborative workspace. It offers a place for personal and team video libraries, and you can store tons of assets for each brand or account.
Standout Features and Integrations
Features that stood out to me the most were its fantastic interface and the ability to organize files by video filters, folders, and subfolders. I’ve enjoyed how Sendspark allows not only sales teams, but also marketing and support teams, to collaborate on consistent video email outreach.
Integrations include email apps and productivity apps like Apple Mail, Calendly, Outlook, and Yahoo for easy email distribution. It also connects with key platforms for better marketing results, like Facebook Messenger, Hubspot, LinkedIn, Salesforce, WhatsApp, Zendesk, and Zoho.
Pros and Cons
Pros:
- Integrated with apps like Gmail, Facebook Messenger, LinkedIn, and Outlook
- Easy and convenient way to send videos
Cons:
- Limited CTA customization
- Maximum video size is 150 MB
Learn more about Sendspark:
Vadoo.tv gives you the ability to customize your video player. As a video-hosting system, Vadoo.tv helps you skyrocket engagement with prospects in the middle-to-later stages of the sales funnel.
Why I Picked Vadoo.tv: Vadoo.tv is best for remote sales pitches, in my opinion. It’s an easy-to-use system that requires little know-how. With it, I found it effortless to set up informative and educational videos for potential customers.
Standout Features and Integrations
Features that I thought were unique include its complex video management abilities. You can set up a profile channel, private uploading, and store unlimited videos. I especially thought it convenient that Vadoo.tv lets you request customer feedback and testimonials in video format via email from your customers.
Integrations include Amazon S3, Google Drive, Integrately, Pabbly Connect, Publitio, Vimeo, YouTube, and Zapier.
Pros and Cons
Pros:
- Comes with plenty of storage space
- Good customer service support
- Customized landing pages
Cons:
- Loading times can be slow
Learn more about Vadoo.tv:
Dubb’s automation features include the option to build an email sequence, create drip campaigns, and create custom landing pages. Dubb is a video creation, sharing, and tracking software aimed to increase revenue by finetuning your video email marketing campaign.
Why I Picked Dubb: My favorite thing about Dubb? It provides AI suggestions. I really enjoyed using its integrated Caira software, which provides instant feedback about videos before pushing them out to the email list. It all contributes to Dubb’s aims to optimize for the most effective videos.
Standout Features and Integrations
Features include unlimited video storage so you can build a portfolio page on which to keep all your videos. I like that it empowers users to create scripts on the platform that the entire team can view for collaborative video creation.
Integrations include API-driven syncing with other management, marketing and social media platforms like Asana, Hubspot, LinkedIn, Outlook, Salesforce, and YouTube.
Pros and Cons
Pros:
- Customize video landing pages, CTAs, and drip campaigns
- Track user activity
- Easy to use interface
Cons:
- Bit of a learning curve
- A little pricey
Learn more about Dubb:
While most video email marketing software includes analytics, Covideo’s stat page is designed to improve sale enablement. Covideo is a software built to create sales-enabling videos. Its video email marketing features allow your sales team the right resources and tools for nurturing leads and increasing sales.
Why I Picked Covideo: When I tried Covideo for the first time, I instantly liked that you could build a library of ready-made videos to use as needed. I saved a lot of time preparing personalized intros and combining them with new video content. In my opinion, Because of this, I think Covideo is a good choice for building two-way relationships with your leads.
Standout Features and Integrations
Features include its advanced content importing and video management. For me, it simplified the process of improving videos, especially with its detailed analytics. I also enjoyed its teleprompter feature that allows you to shoot videos while reading from your script. Finally, with its annotation markups, you can include hyperlinked CTAs and other elements in your videos.
Pros and Cons
Pros:
- High-resolution backgrounds for videos
- Can shoot videos from your phone and edit them
- Auto-generated captions with 12 languages available for translation
Cons:
- Slow video uploading
- Lacks template customization
Learn more about Covideo:
Outro software de marketing por e-mail com vídeo
Eis algumas opções adicionais de software de marketing por e-mail com vídeo que não entraram na minha lista restrita, mas que continuam a merecer uma análise:
- 11ViewedBest for personalized remarketing videos
- 12QuickpageBest for closing sales deals
- 13PirsonalBest for data-driven video interactivity
- 14LoomBest for simple video recording
- 15EasyMovieBest for communication teams
- 16BonjoroBest for instant video follow-ups
- 17PlayableBest for eCommerce
- 18QuickiBest for async video networking
- 19Rephrase.aiBest for text-to-speech video
- 20VidvocalBest for secure infrastructure
How I Evaluate Video Email Marketing Software
I evaluate these tools in two layers: the baseline capabilities a platform must have—like embedded video rendering and recipient-level analytics—and what sets the top picks apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Video Embedding in Email: I check how each tool renders video thumbnails across Gmail, Outlook, and Apple Mail, since a broken preview kills click-through before the content even gets a chance.
- Video Recording & Hosting: Each platform should let you record webcam, screen, or both and host the files natively, so your team avoids juggling separate tools like a standalone screen recorder plus a cloud storage account.
- Email Campaign Builder: I evaluate whether the tool supports one-to-one sends and broadcast campaigns, looking for template libraries, list segmentation, and scheduling that fit real outreach workflows.
- Video Engagement Analytics: Recipient-level data matters here—I look for platforms that show who watched, how long they stayed, and where they dropped off, not just an aggregate view count.
- Personalization Features: The best tools let you overlay a prospect's name or company logo on thumbnails at scale, which is a common tactic demand gen teams use to lift open rates on cold outreach.
- CTA & Landing Page Integration: I look for branded landing pages with clear calls to action, embedded forms, or calendar booking links that move viewers from watching to converting in a single step.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
AI-powered video generation is worth evaluating when your team runs high-volume prospecting. Platforms that produce personalized clips at scale using avatars or dynamic scenes save hours of manual recording. Interactive in-video elements like polls or clickable hotspots also catch my attention, since they turn passive viewers into active leads. I check for video A/B testing too—split-testing thumbnails or video variants gives you real data to refine campaign performance over time.
Beyond Features
CRM and marketing stack integrations matter a lot here. I look for platforms that sync video engagement data directly into tools like HubSpot or Salesforce, so your sales team sees exactly which prospects watched and for how long. Email deliverability is another factor I evaluate closely—a tool that triggers spam filters or breaks thumbnails in Outlook defeats the purpose. Pricing structure also shapes my assessment, especially whether a vendor scales by seats, sends, or video minutes, since the right model depends on your team size and send volume.
Como escolher software de marketing por e-mail com vídeo
É fácil ficar atolado em listas extensas de funcionalidades e estruturas de preços complexas. Para o ajudar a manter o foco enquanto percorre o seu processo exclusivo de seleção de software, eis uma lista de verificação dos fatores a ter em conta:
| Fator | O que considerar |
|---|---|
| FatorEscalabilidade | O que considerarO software acompanhará o crescimento da sua equipa? Verifique se consegue lidar com mais utilizadores, bibliotecas de vídeo maiores e um volume de e-mails superior à medida que a sua empresa cresce. |
| FatorIntegrações | O que considerarFunciona com as suas ferramentas atuais? Procure software que se ligue de forma integrada ao seu CRM, às plataformas de e-mail e às ferramentas de análise. |
| FatorPersonalização | O que considerarPode adaptá-lo às suas necessidades? Certifique-se de que pode ajustar os modelos e as definições para os adequar à identidade da sua marca e ao seu estilo de comunicação. |
| FatorFacilidade de utilização | O que considerarÉ fácil de utilizar? Procure interfaces intuitivas que exijam formação mínima, poupando tempo e frustração à sua equipa. |
| FatorImplementação e integração inicial | O que considerarCom que rapidez pode começar? Tenha em conta o tempo e os recursos necessários para a configuração e procure ferramentas com processos de integração inicial orientados. |
| FatorCusto | O que considerarEnquadra-se no seu orçamento? Compare os planos de preços e esteja atento a taxas ocultas ou limitações nas opções de escalão inferior. |
| FatorMedidas de segurança | O que considerarAté que ponto os seus dados estão seguros? Verifique a existência de encriptação, conformidade com os regulamentos de proteção de dados e controlos de acesso dos utilizadores. |
| FatorDisponibilidade do suporte | O que considerarQuando pode obter ajuda? Certifique-se de que existe suporte fiável, especialmente durante o seu horário de trabalho, para resolver rapidamente quaisquer problemas. |
O que é software de marketing por e-mail com vídeo?
O software de marketing por e-mail com vídeo é uma ferramenta especializada que permite incorporar vídeos em campanhas de e-mail. O objetivo é simplificar o processo de integração de conteúdo de vídeo nos e-mails, melhorando o apelo visual e o potencial de envolvimento das comunicações por e-mail.
Este software inclui frequentemente funcionalidades para carregar vídeos facilmente, personalizar as opções de reprodução e acompanhar métricas de envolvimento dos espectadores.
Funcionalidades
Ao selecionar software de marketing por e-mail com vídeo, procure as seguintes funcionalidades essenciais:
- Personalização de vídeos: Permite aos utilizadores adaptar o conteúdo de vídeo a destinatários individuais, aumentando o envolvimento e a relevância.
- Integração com plataformas de e-mail: Garante uma ligação simples aos sistemas de e-mail existentes para uma gestão eficiente das campanhas.
- Funcionalidades de análise: Fornece informações sobre o desempenho dos vídeos e o envolvimento dos espectadores para otimizar campanhas futuras.
- Modelos personalizáveis: Disponibiliza esquemas pré-concebidos que podem ser ajustados à sua marca e ao seu estilo de comunicação.
- Elementos de vídeo interativos: Envolve os espectadores ao permitir-lhes interagir diretamente com o conteúdo de vídeo.
- Suporte multilingue: Permite comunicar com um público global, disponibilizando conteúdo em vários idiomas.
- Recomendações baseadas em IA: Sugere conteúdo de vídeo com base nas preferências e nos comportamentos dos utilizadores para melhorar a segmentação.
- Medidas de segurança: Protege dados sensíveis através de encriptação e do cumprimento dos regulamentos de proteção de dados.
- Recursos de formação: Disponibiliza tutoriais, seminários online e guias para ajudar os utilizadores a tirar o máximo partido da ferramenta.
- Design responsivo: Garante que os e-mails com vídeo são apresentados corretamente em qualquer dispositivo, melhorando a experiência do utilizador.
Vantagens
A implementação de software de marketing por e-mail com vídeo proporciona várias vantagens à sua equipa e à sua empresa. Eis algumas das vantagens que pode esperar:
- Maior envolvimento: O conteúdo de vídeo personalizado capta a atenção e aumenta a interação dos espectadores.
- Melhor segmentação: As recomendações baseadas em IA e as análises ajudam a adaptar as mensagens a públicos específicos.
- Eficiência de tempo: Os modelos personalizáveis e as integrações com plataformas de e-mail poupam tempo na criação de campanhas.
- Alcance global: O suporte multilingue permite estabelecer ligação com públicos de todo o mundo.
- Informações baseadas em dados: As funcionalidades de análise fornecem informações valiosas sobre o desempenho das campanhas para uma melhor tomada de decisões.
- Maior segurança: As medidas de segurança protegem informações sensíveis e garantem o cumprimento dos regulamentos relativos a dados.
- Capacitação dos utilizadores: Os recursos de formação e o design responsivo ajudam a sua equipa a utilizar eficazmente as ferramentas e a melhorar a comunicação.
Custos e preços
A seleção de software de marketing por e-mail com vídeo exige uma compreensão dos vários modelos de preços e planos disponíveis. Os custos variam consoante as funcionalidades, a dimensão da equipa, os complementos, entre outros fatores. A tabela abaixo apresenta um resumo dos planos comuns, dos respetivos preços médios e das funcionalidades normalmente incluídas nas soluções de software de marketing por e-mail com vídeo:
Tabela de comparação de planos para software de marketing por e-mail com vídeo
| Tipo de plano | Preço médio | Funcionalidades comuns |
|---|---|---|
| Tipo de planoPlano gratuito | Preço médio$0 | Funcionalidades comunsCriação básica de vídeos, armazenamento limitado e análises básicas. |
| Tipo de planoPlano pessoal | Preço médio$5-$25/utilizador/mês | Funcionalidades comunsModelos avançados, integração com e-mail e personalização básica. |
| Tipo de planoPlano empresarial | Preço médio$30-$75/utilizador/mês | Funcionalidades comunsColaboração em equipa, análises avançadas e suporte multilingue. |
| Tipo de planoPlano para empresas | Preço médio$100+/utilizador/mês | Funcionalidades comunsMarca personalizada, suporte dedicado e funcionalidades de segurança avançadas. |
Perguntas frequentes sobre software de marketing por correio eletrónico com vídeo
Aqui estão algumas respostas a perguntas comuns sobre software de marketing por correio eletrónico com vídeo:
O software de marketing por correio eletrónico com vídeo pode integrar-se com o meu CRM existente?
Sim, a maioria dos softwares de marketing por correio eletrónico com vídeo pode integrar-se com sistemas CRM populares. Esta integração permite-lhe gerir facilmente os contactos, acompanhar o envolvimento e personalizar o seu conteúdo de vídeo com base nos dados dos clientes. Consulte o fornecedor do software para garantir a compatibilidade com o seu CRM específico e tenha em conta qualquer configuração adicional que possa ser necessária.
Preciso de conhecimentos técnicos para utilizar software de marketing por correio eletrónico com vídeo?
Não, não precisa de conhecimentos técnicos avançados para utilizar a maioria dos softwares de marketing por correio eletrónico com vídeo. Estas ferramentas foram concebidas para serem fáceis de utilizar, com interfaces de arrastar e largar e modelos pré-criados. No entanto, alguma familiaridade com a edição básica de vídeo e com os conceitos de marketing por correio eletrónico pode ser útil. Se é novo nestas ferramentas, procure software com bons recursos de integração inicial.
Como posso medir o sucesso das minhas campanhas de marketing por correio eletrónico com vídeo?
Pode medir o sucesso das suas campanhas de marketing por correio eletrónico com vídeo acompanhando métricas importantes, como as taxas de abertura, as taxas de cliques e as estatísticas de envolvimento com o vídeo. A maioria dos softwares disponibiliza painéis de análise para ajudar a interpretar estes números. Utilize estes dados para aperfeiçoar as suas estratégias, testar diferentes abordagens e melhorar os seus resultados ao longo do tempo.
Como posso verificar a entregabilidade no software de marketing por correio eletrónico com vídeo?
Verifique se é compatível com SPF, DKIM e DMARC. Teste a forma como os vídeos são apresentados nas principais caixas de entrada, uma vez que a maioria dos clientes bloqueia a reprodução de vídeos. Se muitas mensagens de correio eletrónico forem parar à pasta de spam, o software pode não ser adequado à sua configuração.
Como é que o software de marketing por correio eletrónico com vídeo gere a personalização?
Verifique se é compatível com introduções personalizadas, campos de inserção e substituições de vídeo baseadas em segmentos. A automatização deve ser simples de manter.