Os 10 melhores softwares de gestão de avaliações do Google analisados em 2026

Análise do melhor software de gestão de avaliações do Google

1. 

   1

   ReputationStacker

   Best for multi-location Google review management

   • Free trial + free demo available
   • From $63/location/month (billed monthly)

   Visit Website

   

   ReputationStacker is a review management platform that automates review request campaigns via email and SMS, monitors reviews across 100+ platforms, and provides multi-location analytics, AI-powered sentiment analysis, and response management from a single dashboard.

   Who Is ReputationStacker Best For?

   ReputationStacker is a strong fit for multi-location businesses and the marketing teams managing them, especially when review volume and cross-location performance are the metrics that matter most.

   Why I Picked ReputationStacker

   I picked ReputationStacker as one of the best because it's purpose-built for managing Google reviews across multiple locations from a single dashboard, with location analytics that let you compare review volume, ratings trends, and customer feedback by individual site or location group. I also like its AI-powered sentiment analysis, which uses NLP to surface recurring themes across locations so you can spot patterns like wait time complaints or staff feedback without reading every review manually.

   ReputationStacker Key Features

   • Automated review requests: Sends personalized review requests via email or text, with controls for timing, frequency, message content, and spacing between messages.
   • NPS surveys: Collects quantitative customer feedback scores and open-ended comments through automated, branded surveys tied directly to your review workflow.
   • Review widgets: Embeds customizable review displays—carousels, lists, cards, badges, and corner displays—on your website, refreshing automatically as new reviews come in.
   • AI review replies: Generates on-brand response drafts that can be posted automatically or reviewed and edited before going live, and learns from your past replies over time.

   ReputationStacker Integrations

   ReputationStacker offers native integrations with Google Business Profile, Facebook, and Instagram. It also supports custom integrations through its API and connects with thousands of apps through Zapier.

   Pros and Cons

   Pros:

   • Sentiment analysis reveals cross-location feedback themes
   • Location comparisons surface recurring customer issues
   • Automated requests help raise review volume

   Cons:

   • Alerts lack negative-rating thresholds and escalation
   • Google review syncing isn’t real time
   Learn more about ReputationStacker:

   • Check out ReputationStacker on their website
2. 

   2

   RightResponse AI

   Best for analyzing Google review sentiment

   • Free trial + free demo available
   • From $10/location/month

   Visit Website

   

   RightResponse AI helps you break down Google reviews into the topics and phrases that actually matter to your business, not just keywords or star ratings. You get a clearer read on what customers are saying, how sentiment shifts across locations, and where competitors may be gaining ground — all while using AI-generated replies that reflect your own business facts and voice.

   Why I Picked RightResponse AI: I picked RightResponse AI because of how it analyzes customer sentiment on Google reviews at a business-specific level. Instead of only tagging reviews as “positive” or “negative,” it maps phrases into categories that you care about, giving you a clearer sense of why customers are leaving certain ratings. This makes it easier to identify service gaps, coaching opportunities, and recurring issues across multiple locations.

   Standout Features & Integrations:

   Features include competitor tracking that compares your average ratings and review volume trends against others, Google Map rank tracking with insights into category-level competition, AI-generated replies that factor in reviewer details, and configurable filters that exclude certain reviews from reply automation. You also get phrase-level sentiment drilldowns that allow you to compare feedback across locations or time periods. An AI-powered review requester (in rollout) is also available for personalized outreach.

   Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps via Zapier.

   Pros and Cons

   Pros:

   • Personalized, fact-based AI responses
   • Location-based sentiment breakdown
   • Competitor benchmarking tools

   Cons:

   • No public integrations listed
   • Some learning curve for setup
   Learn more about RightResponse AI:

   • Check out RightResponse AI on their website
3. 

   3

   Birdeye

   Best for AI-powered review replies

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Birdeye is an AI-powered reputation and customer experience platform built for multi-location and enterprise businesses, helping them manage reviews, listings, social media, surveys, and customer interactions from one centralized system. It serves 200,000+ customers globally across industries such as dental, healthcare, automotive, retail, legal, and home services, where local visibility and online reputation directly influence growth.

   Why I Picked Birdeye

   I picked Birdeye for its BirdAI agents, which automate review generation, monitoring, and responses across 200+ platforms while staying aligned with your brand voice and industry context. These always-on AI agents reduce manual work and help enterprises manage reputation consistently at scale. Birdeye also stands out for its Search AI and Listings AI, which actively optimize local visibility and improve rankings on Google and AI-driven search results. Combined with Insights AI, the platform makes it easy to track customer sentiment across locations, identify trends, and address issues before they impact brand perception.

   Birdeye Key Features

   In addition to Birdeye’s core AI-driven review and search capabilities, the platform offers:

   • Social AI: Manage and schedule social media content across multiple locations from a single dashboard, with AI-assisted posting to maintain brand consistency.
   • Surveys AI: Collect customer and patient feedback, measure satisfaction, and identify churn risks through automated, customizable surveys.
   • Messaging AI & Unified Inbox" Centralizes SMS, website chat, and social messages into one inbox, helping teams respond efficiently across channels.
   • Reports AI & Location-Level Analytics: Provides enterprise-grade reporting to track performance by location, region, or brand.

   Birdeye Integrations

   Birdeye supports 3,000+ integrations, including Salesforce, HubSpot, QuickBooks, Facebook, Google My Business, Slack, Microsoft Teams, Zendesk, Shopify, and Mailchimp.

   Pros and Cons

   Pros:

   • BirdAI agents automate reputation management across 200+ review platforms.
   • Robust analytics and location-level reporting for tracking performance at scale.
   • Unified dashboard simplifies multi-client monitoring.

   Cons:

   • Enterprise-focused feature set may feel excessive for single-location or very small businesses.
   • Onboarding can take time for organizations managing many locations.
   Learn more about Birdeye:

   • Check out Birdeye on their website
   • Read my in-depth review of Birdeye
4. 

   4

   ReviewFlowz

   Best for review management automation

   • 14-day free trial + free demo available
   • From $35/month (billed annually)

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Reviewflowz sends real time review alerts to tools like Slack, Teams, and email, helping teams respond quickly to customer feedback. This automation keeps businesses aware of new reviews, supports fast replies, and can improve customer satisfaction.

   Why I picked Reviewflowz: I picked Reviewflowz because its AI powered reply system helps you stay on top of reviews without adding extra manual work. You can tune AI Reply Agents to match your brand voice, include a signature, and add contact details. These agents can automatically respond to reviews based on rules you set, such as star rating, keywords, platform, or timing. It also sends customizable alerts so you are notified immediately and can reply right away.

   Standout features & integrations:

   Features include a centralized dashboard that gathers reviews from multiple platforms, customizable notifications to alert your team to new activity, and sentiment analysis that helps you gauge the tone of customer feedback.

   Integrations include Google My Business, Yelp, TripAdvisor, Trustpilot, Zendesk, Intercom, Slack, Google Sheets, ChatGPT, Claude, and Microsoft Teams.

   Pros and Cons

   Pros:

   • Magic link review requests​
   • Dynamic review widgets
   • Competitor review tracking​

   Cons:

   • AI Chat Assistant (Lenny) is limited to higher plans
   • Doesn't support listing management
   Learn more about ReviewFlowz:

   • Check out ReviewFlowz on their website
5. 

   5

   Cinquo

   Best for Google-only multi-location monitoring

   • 24-hour free trial + free plan + free demo available
   • From $6.99/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Cinquo is a Google-only review management tool that centralizes multi-location monitoring, AI-powered reply automation via its CINTIA agent, trackable QR code–based review requests, and operational rating analytics across a unified mobile and desktop dashboard.

   Who Is Cinquo Best For?

   Cinquo is a strong fit for multi-location businesses and local SEO specialists who want deep Google-specific review insights without paying per-location fees.

   Why I Picked Cinquo

   Cinquo earns its spot on my shortlist because it goes deeper on Google-specific data than any multi-platform tool I've seen. I love that it calculates your true, unrounded star rating (think 4.41 vs. 4.49) and tells you exactly how many 5-star reviews you need to hit the next milestone. Add in CINTIA's per-location AI reply automation and real-time push alerts, and you've got a purpose-built monitoring setup that multi-location teams will find hard to replicate elsewhere at this price.

   Cinquo Key Features

   • Delegated Gmail-based user access: Team members log in with their own Gmail accounts to access Cinquo without being added as Google Business Profile managers.
   • Removable review detector: Flags reviews that may violate Google's policies and surfaces them for potential removal request submission.
   • Per-star-rating reply automation controls: CINTIA can be configured to auto-publish replies for specific star ratings while holding others for manual review.
   • Employee-attributed QR codes: Each staff member gets a unique, trackable QR code that attributes resulting reviews to that individual in the dashboard.

   Cinquo Integrations

   Cinquo has a native Google Business Profile integration for real-time review, rating, and location syncing.

   Pros and Cons

   Pros:

   • Trackable employee and location QR codes
   • Delegated Gmail access keeps GBP roles secure
   • Calculates unrounded Google star ratings

   Cons:

   • No multi-platform review monitoring
   • No sentiment analysis or competitor metrics
   Learn more about Cinquo:

   • Check out Cinquo on their website
6. 

   6

   Vista Social

   Best for social media teams

   • 14-day free trial available
   • From $64/month (billed annually)

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Vista Social centralizes review management and monitoring from major platforms, including Google My Business, Facebook, and TrustPilot. Its integration with various social media channels streamlines workflows to maintain positive customer relationships. You can easily follow-up on any bad reviews, helping to convert naysayers to happy customers. 

   Why I picked Vista Social: Vista Social brings reviews from platforms like Google, Yelp, and Facebook into one place, making it easy for businesses to track and respond quickly. Along with review management, it includes tools for publishing, analytics, engagement, and social listening, giving you a full suite for managing their online presence. Its user-friendly interface lets users sort, filter, and customize how they view reviews, helping them build more targeted and effective strategies.

   Standout features & integrations:

   Features include sentiment analysis that helps identify the tone of reviews, a review history tracker for past interactions, and a competitor monitoring tool to see how your brand compares. You can also set up alerts for new reviews to stay updated.

   Integrations include Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Pinterest, TikTok, Reddit, and Slack.

   Pros and Cons

   Pros:

   • Competitor review benchmarking​
   • Cross-platform review monitoring​​
   • AI-generated review responses​

   Cons:

   • Delayed review notifications​
   • Limited non-Google integrations​
   Learn more about Vista Social:

   • Check out Vista Social on their website
7. 

   7

   Simplify360

   Best for multi-channel support

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Simplify360 has multi-channel support, allowing businesses to connect with customers on social media, messaging apps, and review sites in one place. It consolidates interactions, streamlines workflows, improves response times, and ensures consistent communication. 

   Why I picked Simplify360: Simplify360 integrates with over 20 communication channels, allowing you to streamline customer engagement and support processes in one platform. Its AI-driven tools automate up to 90% of review responses, and it offers autoresponders and email escalations for high-priority reviews to help maintain a positive brand reputation. Its in-depth analytics and reporting features provide insights into customer sentiment and support performance.

   Standout features & integrations:

   Features include a customizable dashboard that allows you to prioritize important reviews. The platform also offers automated alerts for new reviews, ensuring timely responses. Detailed reporting tools help track performance and identify trends in customer feedback.

   Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google My Business, WhatsApp, Pinterest, TripAdvisor, and Trustpilot.

   Pros and Cons

   Pros:

   • Real-time review notifications​
   • Automated review categorization​
   • AI-powered review responses​

   Cons:

   • No auto-flagging negatives
   • Basic sentiment analysis tools​
   Learn more about Simplify360:

   • Check out Simplify360 on their website
8. 

   8

   EmbedSocial

   Best for easy widget integration

   • 7-day free trial
   • From $29/month

   Visit Website

   

   EmbedSocial offers over 80 pre-built, customizable, and mobile-responsive review widgets that can be embedded into any website with simple JavaScript code. It is compatible with various web builders and CMS platforms, allowing businesses to showcase customer feedback and enhance credibility using real social proof. 

   Why I picked EmbedSocial: EmbedSocial’s AI tools, like the review summarizer and AI Reply Assistant, help businesses quickly understand feedback and respond with personalized messages. Its widgets are fully responsive, support custom CSS, and work on any platform that supports JavaScript. This makes it easy to match the look and feel of any website. Plus, its combo widgets can pull reviews from multiple sources, giving a well-rounded view of customer sentiment.

   Standout features & integrations:

   Features include AI review summaries that help potential customers quickly grasp feedback, a Google Posts scheduler to automate updates, and the ability to generate review reports across multiple profiles. Your team will also appreciate the wide compatibility with most web builders and eCommerce platforms.

   Integrations include Google, Facebook, Instagram, Twitter, LinkedIn, Shopify, WooCommerce, Wix, Squarespace, and WordPress.

   Pros and Cons

   Pros:

   • Customizable review widgets​
   • Automated response templates​
   • AI-powered review summaries​

   Cons:

   • Limited review sentiment analysis
   • Customization requires CSS knowledge
   Learn more about EmbedSocial:

   • Check out EmbedSocial on their website
9. 

   9

   Freshreview

   Best for small businesses

   • 14-day free trial
   • From $25/month (billed annually)

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Freshreview is an online reputation management system that streamlines the collection, monitoring, and showcasing of customer feedback across 16 review sites. With minimal setup and no complex learning curve, it empowers small businesses to build credibility and grow their reputation. 

   Why I picked Freshreview: Freshreview’s user-friendly interface and cost-effective pricing plans allow you to automate multi-channel review requests via WhatsApp, SMS, and email for a steady flow of customer reviews. The platform also provides customizable QR codes so in-store customers can leave immediate feedback. Its AI-driven sentiment analysis offers businesses actionable insights by monitoring and responding to reviews from a centralized dashboard. 

   Standout features & integrations:

   Features include the ability to monitor reviews across multiple platforms, automated review requests to engage customers, and analytics to track performance over time. Your team can also customize review displays to match your branding.

   Integrations include Google, Facebook, Yelp, HubSpot, Salesforce, Mailchimp, Shopify, WooCommerce, Squarespace, and WordPress.

   Pros and Cons

   Pros:

   • SEO-friendly response templates​
   • Multi-channel review campaigns​
   • AI-optimized review responses​

   Cons:

   • No sentiment analysis tools​
   • No video testimonial support​
   Learn more about Freshreview:

   • Check out Freshreview on their website
10. 

    10

    Zoho Publish

    Best for Zoho users

    • Free plan available
    • From $8.33/month (billed annually)

    Visit Website

    

    Zoho Publish integrates natively with other Zoho applications, creating a solid data flow that enhances customer engagement, lead tracking, and support workflows. This reduces platform switching and boosts team productivity. 

    Why I picked Zoho Publish: Zoho Publish syncs business listings across directories like Google Maps, ensuring that accurate information is available for customers, as well as monitoring and responding to customer reviews in real time. This closed-loop feedback system allows you to react to customer experiences and proactively optimize your presence across directories. Its integration with other Zoho tools enables you to link reviews to leads or tickets in Zoho CRM or review ratings and sentiments in Zoho Analytics. 

    Standout features & integrations:

    Features include review monitoring to track customer feedback across platforms, automated response capabilities to save time, and sentiment analysis to prioritize reviews. The platform also provides detailed analytics to help improve your business strategies.

    Integrations include Zoho CRM, Zoho Desk, Google My Business, Facebook, Yelp, TripAdvisor, Twitter, LinkedIn, Instagram, and Slack.

    Pros and Cons

    Pros:

    • Automated response workflows​
    • Real-time review notifications
    • Multi-platform review integration

    Cons:

    • No competitor review tracking
    • No keyword-based filtering
    Learn more about Zoho Publish:

    • Check out Zoho Publish on their website