Å navigere i SEO-verdenen kan være en krevende oppgave, spesielt når du håndterer flere markedsføringsutfordringer samtidig. Som markedssjef møter du ofte stramme tidsfrister, budsjettbegrensninger og presset om å levere resultater, og selv om SEO-verktøy som Ahrefs har vært et førstevalg for mange, passer de ikke alltid perfekt for alle virksomheter.
Enten det skyldes kostnad, spesifikke funksjonskrav eller brukeropplevelse, er du kanskje på jakt etter et alternativ. I denne artikkelen ser jeg nærmere på noen av de beste alternativene til Ahrefs og gir deg innsikt i funksjonene og fordelene deres. Du vil oppdage alternativer som samsvarer med dine unike behov, slik at teamet ditt kan optimalisere SEO-strategien effektivt.
Hva er Ahrefs?
Ahrefs er et verktøy for søkemotoroptimalisering (SEO) som hjelper brukere med å analysere nettsteder, følge rangeringer og undersøke søkeord. Det brukes ofte av digitale markedsførere, SEO-spesialister og innholdsprodusenter som trenger innsikt i synlighet på nettet og konkurranseanalyse.
Med funksjoner som analyse av tilbakekoblinger, søkeordsundersøkelser og nettstedsrevisjon hjelper Ahrefs deg med å forstå trafikkilder, optimalisere innholdsstrategien og følge med på konkurrentene. Alt i alt tilbyr Ahrefs verdifulle data og verktøy som kan styrke SEO-arbeidet ditt og forbedre nettstedets resultater.
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Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
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Sammenligningstabell over alternativer til Ahrefs
Denne sammenligningstabellen oppsummerer prisopplysningene for mine beste utvalgte alternativer til Ahrefs:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for beginner-friendly SEO tools | Free plan available | From $37.70/month (billed annually) | Website | |
| 2 | Best for all-in-one SEO tools for SMBs | 7-day free trial + free demo | From $50/month (billed annually) | Website | |
| 3 | Best for gamified optimization | 14-day free trial available | From $69/month (billed annually) | Website | |
| 4 | Best for enterprise-level search management | Free demo available | Pricing upon request | Website | |
| 5 | Best for backlink analysis | Free plan available | From $41.67/month (billed annually) | Website | |
| 6 | Best for detailed SEO management | 14-day free trial + free demo available | From $103.20/month (billed annually) | Website | |
| 7 | Best for website traffic analysis | Free trial available | From $125/month | Website | |
| 8 | Best for all-in-one SEO and marketing | 14-day free trial | From $139/month | Website | |
| 9 | Best for backlink and domain authority tracking | 7-day free trial + free demo available | From $79/month (billed annually) | Website | |
| 10 | Best for multi-client monitoring | 14-day free trial | From $20/client/month (billed annually) | Website |
Vi har testet og vurdert markedsføringsprogramvare siden 2022. Som markedssjefer selv vet vi hvor avgjørende og vanskelig det er å ta det riktige valget når man skal velge programvare. Vi investerer i grundig research for å hjelpe målgruppen vår med å ta bedre beslutninger om programvarekjøp.
Vi har testet mer enn 2 000 verktøy for ulike bruksområder innen markedsføring og skrevet over 1 000 omfattende programvareanmeldelser. Finn ut hvordan vi er transparente, og se vår metodikk for programvareanmeldelser.
Anmeldelser av de beste alternativene til Ahrefs
Nedenfor finner du mine detaljerte oppsummeringer av de beste alternativene til Ahrefs som kom med på kortlisten. Anmeldelsene mine gir en grundig gjennomgang av de viktigste funksjonene, fordeler & ulemper, integrasjoner og ideelle bruksområder for hvert verktøy, slik at du kan finne det som passer best for deg.
Best for beginner-friendly SEO tools- Free plan available
- From $37.70/month (billed annually)
Visit WebsiteCustomer Rating:4.8/5
Mangools offers beginner-friendly tools for SEO and SERP analysis. Mangools is an SEO suite designed for individuals and small teams new to search engine optimization. It offers tools for keyword research, SERP analysis, and rank tracking.
Why Mangools is a good Ahrefs alternative: Mangools features an intuitive design that makes SEO accessible even if you're a beginner. The keyword finder tool helps you uncover valuable search terms with ease. Its SERP checker also provides insights into competitors' rankings, and the link miner offers backlink analysis in a straightforward way. Overall, Mangools emphasizes simplicity and ease of use, making it ideal for those just starting out.
Standout features & integrations:
Features include intuitive rank tracking that helps you monitor performance over time, a keyword finder tool that offers detailed search insights for better optimization, and a site profiler to give you quick competitor analyses.
Integrations include Google Analytics, Google Search Console, Google Data Studio, and Facebook.
Pros and Cons
Pros:
- Provides localized SERP data
- Accurate keyword difficulty metrics
- Intuitive and simple design
Cons:
- Not scalable for large teams
- Limited features for advanced users
Learn more about Mangools:
Best for all-in-one SEO tools for SMBs- 7-day free trial + free demo
- From $50/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Serpstat combines multiple SEO tools for small to medium businesses. Serpstat is an all-in-one SEO platform designed for small to medium-sized businesses and digital marketing teams. It supports keyword research, site audits, and competitive analysis to improve online visibility.
Why Serpstat is a good Ahrefs alternative: Serpstat combines multiple SEO functions into one platform, offering keyword analysis, rank tracking, and backlink research. The software also includes tools for content marketing and on-page SEO optimization. Its straightforward interface makes it accessible for smaller teams without extensive technical expertise. Overall, Serpstat focuses on delivering affordable and user-friendly solutions tailored to SMBs.
Standout features & integrations:
Features include a site audit tool that identifies technical issues affecting your site's performance. You can also use the rank tracker to monitor your website's position in search results over time. Additionally, the backlink analysis feature helps you understand your site's link profile and discover new linking opportunities.
Integrations include Google Sheets, Google Data Studio, Slack, Trello, Zapier, Google Analytics, Google Search Console, Majestic, Ahrefs, and Semrush.
Pros and Cons
Pros:
- Detailed backlink analysis tool
- Comprehensive keyword research tools
- User-friendly interface
Cons:
- Smaller database than some competitors
- Limited advanced features
Best for gamified optimization- 14-day free trial available
- From $69/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Morningscore uses gamification to make SEO optimization engaging and actionable. Morningscore is an all-in-one SEO platform designed for marketers and business owners who want a simplified way to track and improve their SEO efforts. It combines analytics, insights, and task management into a user-friendly interface.
Why Morningscore is a good Ahrefs alternative: Morningscore uses gamification to make SEO optimization engaging by turning tasks into missions with measurable impact. The platform assigns monetary values to SEO improvements, helping you understand ROI clearly. It also includes tools for keyword tracking, competitor analysis, and site audits.
Standout features & integrations:
Features include a mission-based dashboard that gamifies your SEO tasks to make optimization fun and engaging. You’ll also find a monetary ROI tracker that shows the value of your SEO improvements. Additionally, the tool offers a health section to identify and address technical SEO issues on your website.
Integrations include Google Analytics, Google Search Console, and Google Data Studio.
Pros and Cons
Pros:
- Provides actionable health improvement suggestions
- Clearly displays monetary SEO impact
- Offers a gamified approach to SEO
Cons:
- Small data index compared to competitors
- Limited advanced features for SEO experts
Learn more about Morningscore:
Best for enterprise-level search management- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5
Conductor is tailored for enterprise-level SEO management and collaboration. Conductor is an SEO and content marketing platform designed for enterprises that need scalable tools for managing their digital strategies. It helps marketing teams drive traffic, improve rankings, and measure the impact of their content creation efforts.
Why Conductor is a good Ahrefs alternative: Conductor offers advanced enterprise-level tools for managing large-scale SEO campaigns and content strategies. The software includes features like keyword idea insights, competitive analysis, and audience research to help you understand and target your market effectively. Its collaborative capabilities also enable multiple teams to align on goals and track progress across projects.
Standout features & integrations:
Features include real-time website monitoring to detect issues before they impact traffic. You can also access AI-driven content recommendations to enhance your strategy. Additionally, Conductor offers flexible reporting tools to measure and share your SEO performance.
Integrations include Google Analytics, Google Search Console, Adobe Analytics, DeepCrawl, Dragon Metrics, Asana, Jira, Slack, Drupal, and WordPress.
Pros and Cons
Pros:
- Comprehensive training resources
- Customizable dashboards and reports
- Scalable for large enterprises
Cons:
- Limited social media tracking
- Steeper learning curve
Learn more about Conductor:
Best for backlink analysis- Free plan available
- From $41.67/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Majestic offers deep backlink analysis for SEO teams and agencies. If you’re searching for a ahrefs alternatives that specializes in backlink research, Majestic is a top choice for SEO professionals and agencies. Its focus on deep link intelligence data helps teams uncover new link building opportunities and analyze competitor link profiles.
Who Is Majestic Best For?
Ideal for SEO specialists or link-building consultants focused on analyzing backlinks and mapping domain authority.
Why Majestic Is a Good Ahrefs Alternative
I picked Majestic because no other tool comes close to its depth of link intelligence data—it's built around backlinks, and that singular focus shows. I rely on Trust Flow and Citation Flow to quickly assess the quality and quantity of links pointing to any domain, which helps me prioritize outreach targets without spending hours on manual vetting. Majestic's Historic Index also gives my team access to years of crawl data, so we can spot link patterns and track how a competitor's profile has evolved over time. For link-focused campaigns, that kind of historical context is hard to find elsewhere.
Majestic Key Features
- Clique Hunter: Identifies websites that link to multiple competitors at once, helping you find link building targets your rivals share.
- Bulk backlink checker: Uploads up to 1 million URLs at once and returns key flow metrics in a downloadable CSV.
- Topical Trust Flow: Scores a site's relevance across 800+ topic categories, so you can evaluate whether a potential link source matches your niche.
- Author Explorer: Searches and profiles web authors, showing their content, authority, backlinks, and topical relevance in one view.
Majestic Integrations
Native integrations are not clearly documented. Majestic offers an API for custom integrations.
Pros and Cons
Pros:
- Industry-specific backlink mapping features
- Large historical link database available
- Access to unique Trust Flow scoring
Cons:
- Lacks organic keyword and content analysis
- Interface feels dated compared to competitors
Learn more about Majestic:
Best for detailed SEO management- 14-day free trial + free demo available
- From $103.20/month (billed annually)
Visit WebsiteCustomer Rating:4.8/5
SE Ranking offers keyword tracking, audits, and reporting for SEO teams. SE Ranking is an SEO platform that offers up-to-date keyword tracking, backlink analysis, and website audit tools tailored for agencies and marketing professionals. It’s a solid pick if you want accurate reporting and multi-project support when moving away from Ahrefs.
Who Is SE Ranking Best For?
Suited to agencies and marketing teams who need scalable SEO tracking and in-depth analytics across multiple client websites.
Why SE Ranking Is a Good Ahrefs Alternative
I picked SE Ranking because it's genuinely built around how agencies operate—not just solo SEO practitioners. The white-label reporting lets my team send fully branded, automated reports straight from our own domain, which saves a significant amount of time on client deliverables. I also rely on its multi-client project structure, where each client gets a separate environment with granular access controls so clients only see what's relevant to them. For teams managing SEO across many accounts at once, that level of organization is something you don't always find in Ahrefs alternatives.
SE Ranking Key Features
- Backlink monitor: Tracks every backlink pointing to your site and sends automated email alerts when a link's status changes.
- On-page SEO checker: Analyzes individual pages against target keywords and delivers a prioritized list of fixes to improve ranking potential.
- SERP checker: Pulls the top-ranking pages for any keyword and lets you compare 110+ on-page and off-page metrics side by side.
- Local marketing tool: Manages Google Business profiles, tracks Google Maps rankings across multiple locations, and monitors customer reviews.
SE Ranking Integrations
SE Ranking offers native integrations with Google Analytics, Google Search Console, Google Ads, Google Business Profile, Zapier, and provides an API for custom integrations.
Pros and Cons
Pros:
- Flexible automated reporting for multiple clients
- Generous site and backlink audit allowances
- Accurate localized keyword rank tracking
Cons:
- Limited historical data in lower tier plans
- Slower backlink index updates than major competitors
Learn more about SE Ranking:
Best for website traffic analysis- Free trial available
- From $125/month
Visit WebsiteCustomer Rating:4.5/5
Similarweb offers detailed website traffic analysis and audience insights. Similarweb is a digital intelligence platform designed for businesses that need in-depth insights into website traffic, audience behavior, and market trends. It’s popular among marketers, analysts, and business leaders looking to make data-driven decisions.
Why Similarweb is a good Ahrefs alternative: Similarweb focuses on website traffic analysis to help you understand how audiences interact with your site and competitors' sites. You can track traffic sources, engagement metrics, and visitor demographics to optimize your digital strategy. The software also provides industry benchmarks and competitive intelligence to help you spot trends and market opportunities. Unlike Ahrefs, it emphasizes market analysis, making it ideal for broader competitive research.
Standout features & integrations:
Features include tools to analyze website rankings across industries, track seasonal trends, and explore referral traffic from other sites. You’ll also find features for audience segmentation and benchmarking against competitors.
Integrations include Salesforce, Tableau, Google Analytics, HubSpot, Marketo, Microsoft Power BI, Slack, Google Ads, Adobe Analytics, and Shopify.
Pros and Cons
Pros:
- In-depth audience demographics
- Comprehensive competitor analysis
- Detailed website traffic insights
Cons:
- Limited social media data
- Steeper learning curve for beginners
Learn more about Similarweb:
Best for all-in-one SEO and marketing- 14-day free trial
- From $139/month
Visit WebsiteCustomer Rating:4.5/5
Semrush offers SEO, keyword research, and competitor tracking tools. If you’re looking for an Ahrefs alternative with a broad SEO toolkit, Semrush is worth a close look. It offers deep keyword research, competitive analysis, and multi-channel tracking that makes sense for marketing teams, ecommerce businesses, and agencies handling complex campaigns.
Who Is Semrush Best For?
Suited to digital marketing teams or agencies who need advanced SEO analytics and competitor research for multiple client sites or campaigns.
Why Semrush Is a Good Ahrefs Alternative
I picked Semrush because it genuinely functions as an all-in-one marketing toolkit—not just an SEO tool. I use Semrush's Keyword Magic Tool to find high-intent keywords across multiple markets, and its Traffic Analytics feature lets me benchmark competitor performance with real data. I also appreciate the Domain Overview report, which gives me a fast, complete picture of any site's organic visibility, backlink profile, and paid search activity in one place. For digital marketing professionals managing several channels at once, that kind of breadth is hard to find in a single platform.
Semrush Key Features
- Site audit: Scans your website for technical SEO issues like broken links, crawl errors, and duplicate content.
- Position tracking: Monitors your daily keyword rankings across specific locations, devices, and search engines.
- Backlink gap analysis: Compares your backlink profile against up to four competitors to surface link-building opportunities.
- Content marketing toolkit: Helps you research, write, and optimize content using SEO-driven topic suggestions and real-time recommendations.
Semrush Integrations
Semrush offers native integrations with Google Analytics, Google Search Console, and more. An API is available for custom integrations.
Pros and Cons
Pros:
- Large keyword and backlink database
- Detailed on-site and technical SEO audit
- Offers solid competitor tracking tools
Cons:
- Project quotas restrict multi-client usage
- Daily limits on some reporting actions
Best for backlink and domain authority tracking- 7-day free trial + free demo available
- From $79/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Moz Pro specializes in backlink tracking and domain authority analysis. Moz Pro is an SEO toolset designed for marketers and businesses looking to improve their online visibility. It provides insights into search rankings, keyword opportunities, and site performance.
Why Moz Pro is a good Ahrefs alternative: Moz Pro excels at tracking backlinks and domain authority, helping you assess your site’s link profile and competitive standing. The platform includes an advanced link explorer tool to identify link-building opportunities. You can also monitor your site’s page authority and detect harmful backlinks. Unlike Ahrefs, Moz Pro places a strong emphasis on its proprietary domain authority metric, which helps prioritize SEO efforts.
Standout features & integrations:
Features include rank tracking to monitor your keyword performance over time. The on-page optimization tool provides actionable recommendations to enhance individual web pages. It also includes a site crawl feature to identify and resolve technical SEO issues.
Integrations include Google Analytics, Google Search Console, Google Data Studio, and Slack.
Pros and Cons
Pros:
- Easy-to-use keyword research tools
- Comprehensive site audit capabilities
- Offers detailed domain and page authority metrics
Cons:
- Smaller backlink database than competitors
- Limited advanced features for large enterprises
Learn more about Moz Pro:
Best for multi-client monitoring- 14-day free trial
- From $20/client/month (billed annually)
Agency Analytics monitors SEO across multiple client accounts from one dashboard. Agency Analytics is a reporting platform designed for digital marketing agencies managing multiple client accounts. It provides tools for SEO tracking, performance monitoring, and customizable reporting.
Why Agency Analytics is a good Ahrefs alternative: Agency Analytics enables you to monitor SEO performance across multiple clients from a single dashboard. You can create white-label reports tailored to individual clients, showcasing data like rankings, backlinks, and traffic metrics. The platform also includes campaign tracking to measure the success of SEO strategies over time.
Standout features & integrations:
Features include a drag-and-drop dashboard builder that allows you to visualize client data efficiently, and automated reporting to ensure you save time while keeping clients updated regularly. The platform also offers tools for managing SEO, PPC, and social media campaigns from one central location.
Integrations include Google Analytics, Google Ads, Facebook, Instagram, Shopify, LinkedIn, Mailchimp, Twitter, YouTube, and Bing Ads.
Pros and Cons
Pros:
- Automated reporting reduces manual work
- Simplifies multi-client account management
- Offers white-label branding for client reports
Cons:
- Not ideal for in-depth competitor analysis
- Limited advanced features for enterprise agencies
Learn more about Agency Analytics:
Andre alternativer til Ahrefs
Her er noen flere alternativer til Ahrefs som ikke kom med på kortlisten min, men som likevel er verdt å undersøke:
- 11UbersuggestBest for free keyword research features
- 12Ranktracker Best for global rank tracking insights
- 13DashThisBest for automated marketing reporting
- 14WhatagraphBest for cross-channel marketing reporting
- 15WebCEOBest for white-label reporting
- 16SpyFuBest for competitor keyword tracking
- 17FraseBest for content optimization
- 18SEOmonitor Best for budget tracking
- 19KeySearchBest for simple keyword research
- 20AlliAI Best for AI-based search automation
- 21AppSumo Best for lifetime software deals
How I Evaluate Ahrefs Alternatives
I evaluate tools on two layers: baseline capabilities like keyword depth and backlink indexing, and differentiators—pricing, API access, and team features—that determine real fit.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Keyword Research & Discovery: I check for database size, search volume accuracy, difficulty scoring, and intent classification—things like pulling long-tail queries for a product launch content plan.
- Backlink Index & Analysis: A strong backlink crawler matters, so I evaluate index freshness, referring domain detail, anchor text breakdowns, and how well it surfaces new or lost links.
- Rank Tracking: I look at how many keywords and locations a tool tracks, whether it separates desktop and mobile, and if it captures SERP feature appearances over time.
- Technical Site Auditing: The crawl engine should catch issues like broken canonicals, redirect chains, and orphan pages—similar to what you'd find running a pre-migration audit.
- Competitor Domain Analysis: I evaluate whether the tool lets you run side-by-side keyword and backlink gap comparisons across multiple competing domains in a single view.
- Content & SERP Insights: Tools should surface top-performing pages, content gaps, and SERP feature data so you can shape editorial calendars around real search demand.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
AI-driven content tools are a big differentiator—I look for platforms that generate briefs or optimization recommendations tied to live SERP data, not generic suggestions. For agency teams, white-label reporting can be a deciding factor, especially when client dashboards need custom branding. I also evaluate whether a tool includes PPC keyword and ad copy data alongside organic metrics, which helps teams running both paid and organic campaigns avoid paying for a separate platform.
Beyond Features
Pricing flexibility matters a lot when comparing Ahrefs alternatives—I check whether plans scale reasonably as you add tracked keywords or team members, and whether credit-based or freemium options exist for smaller teams. Data freshness is equally important; a backlink index that updates weekly versus daily can mean the difference between catching a disavow-worthy link early or missing it. I also evaluate how well each tool connects with Google Search Console, Looker Studio, and CMS platforms your team already uses.
Hvorfor se etter et alternativ til Ahrefs?
Selv om Ahrefs er en solid SEO-programvare, finnes det flere grunner til at noen brukere ser etter alternative løsninger. Du ser kanskje etter et alternativ til Ahrefs fordi …
- Budsjettet ditt passer ikke med Ahrefs' priser
- Du trenger bedre lokale SEO-data
- Du ser etter et enklere brukergrensesnitt
- Du ønsker flere alternativer for kundestøtte
- Teamet ditt krever integrasjon med andre verktøy
- Du ser etter funksjoner som er spesifikke for bransjen din
Hvis noe av dette høres kjent ut, har du kommet til rett sted. Listen min inneholder flere SEO-alternativer som passer bedre for team som står overfor disse utfordringene og ser etter alternative løsninger.
Viktige funksjoner i alternativer til Ahrefs
Her er noen av de viktigste funksjonene i Ahrefs som den alternative løsningen din bør tilby:
- Nettstedsutforsker: Lar deg analysere konkurrentenes tilbakekoblinger, organiske trafikk og viktigste sider for å avdekke muligheter for vekst.
- Søkeordutforsker: Hjelper deg med å finne og vurdere søkeord ved hjelp av detaljerte måltall som søkevolum, søkeordvanskelighetsgrad og potensielt trafikkvolum.
- Rangeringssporing: Overvåker nettstedets rangering for bestemte søkeord på tvers av flere steder og enheter over tid.
- Innholdsutforsker: Lar deg finne innhold som gir gode resultater i nisjen din, slik at du kan generere ideer og identifisere muligheter for tilbakekoblinger.
- Tilbakekoblingskontroll: Gir en detaljert oversikt over tilbakekoblingsprofilen din, inkludert nye, tapte og ødelagte lenker.
- Nettstedsrevisjon: Skanner nettstedet ditt for tekniske SEO-problemer og gir deg anbefalinger for å forbedre ytelsen.
- Sammenligning av domener: Lar deg sammenligne opptil fem domener for å se hvordan nettstedet ditt gjør det sammenlignet med konkurrentene.
- Varsler: Sender oppdateringer om nye tilbakekoblinger, søkeordrangeringer eller innholdsendringer, slik at du kan holde deg informert.
- Masseanalyse: Lar deg analysere opptil 200 nettadresser samtidig for raskt å identifisere innsikter for flere nettsteder.
- Lenkeoverlapp: Hjelper deg med å finne nettsteder som lenker til konkurrentene dine, men ikke til deg, slik at det blir enklere å identifisere muligheter for lenkebygging.