The right AI marketing speakers don't just explain the technology—they show your audience how to use it. If you're planning an event and want sessions that actually move people to act, this list cuts through the noise. I've focused on speakers who bring real strategic depth, not just hype. You'll find voices that challenge assumptions and leave audiences with tools they can use immediately.
Top 16 AI Marketing Speakers
Below are the profiles of the best AI marketing speakers, covering who they are and the impact they've made in this space.
Paul Roetzer
Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX, co-author of Marketing Artificial Intelligence, and host of The Artificial Intelligence Show, a leading AI podcast.
Roetzer has…
Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX, co-author of Marketing Artificial Intelligence, and host of The Artificial Intelligence Show, a leading AI podcast.
Roetzer has spent years making AI practical for marketers through research, education, MAICON, and speaking. He helps marketing teams understand AI, use it responsibly, and adapt their strategies and ways of working to make the most of new tools.
Christopher S. Penn
Christopher S. Penn is co-founder and chief data scientist at Trust Insights, a keynote speaker and an author. He has deep experience with marketing analytics, data science, and AI.
Penn translates AI,…
Christopher S. Penn is co-founder and chief data scientist at Trust Insights, a keynote speaker and an author. He has deep experience with marketing analytics, data science, and AI.
Penn translates AI, analytics, and data science into practical marketing systems. Through Trust Insights, keynotes, books, and Marketing Over Coffee, he shows teams how to use generative AI for analysis, content, measurement, and decision-making while keeping methods rigorous.
Scott Brinker
Scott Brinker is a martech analyst and advisor at chiefmartec, author of Hacking Marketing, co-author of The New Automation Mindset, and a former HubSpot platform ecosystem executive.
Through chiefmartec, Brinker…
Scott Brinker is a martech analyst and advisor at chiefmartec, author of Hacking Marketing, co-author of The New Automation Mindset, and a former HubSpot platform ecosystem executive.
Through chiefmartec, Brinker tracks how technology reshapes marketing organizations and strategy. His research, writing, and keynotes examine AI agents, automation, composable martech, data, and new operating models, giving marketing leaders a systems-level view of the AI era.
Jim Lecinski
Jim Lecinski is a clinical professor of marketing at Northwestern University’s Kellogg School of Management. He is also an author, keynote speaker, and a former Google vice president with industry experience.
Lecinski…
Jim Lecinski is a clinical professor of marketing at Northwestern University’s Kellogg School of Management. He is also an author, keynote speaker, and a former Google vice president with industry experience.
Lecinski teaches AI in marketing and co-authored The AI Marketing Canvas, a five-stage roadmap for implementing AI. His speaking connects AI adoption with marketing strategy, measurement, customer behavior, and the organizational choices CMOs need to move from experiments to impact.
Kipp Bodnar
Kipp Bodnar is HubSpot’s chief marketing officer, where he sets global marketing strategy for the software company. He also co-hosts Marketing Against the Grain, a podcast on marketing and growth.
Bodnar…
Kipp Bodnar is HubSpot’s chief marketing officer, where he sets global marketing strategy for the software company. He also co-hosts Marketing Against the Grain, a podcast on marketing and growth.
Bodnar helps lead HubSpot’s response to how AI is changing search, content, personalization, and growth. Through his leadership role and Marketing Against the Grain, he shares how marketers can adapt their strategies and daily work as AI reshapes the market.
Andy Crestodina
Andy Crestodina is co-founder and chief marketing officer of Orbit Media Studios, a digital marketing educator. He is also a keynote speaker, and author of the content marketing book Content Chemistry.
…
Andy Crestodina is co-founder and chief marketing officer of Orbit Media Studios, a digital marketing educator. He is also a keynote speaker, and author of the content marketing book Content Chemistry.
Crestodina teaches marketers to use AI alongside SEO, analytics, content strategy, conversion optimization, and audience research. His keynotes and workshops emphasize practical workflows that improve insight and quality, not simply faster content production.
Shama Hyder
Shama Hyder is a keynote speaker, bestselling author, digital strategist, professor, and exited founder of Zen Media, the global marketing and communications firm she built before her 2025 exit.
Hyder turns changes…
Shama Hyder is a keynote speaker, bestselling author, digital strategist, professor, and exited founder of Zen Media, the global marketing and communications firm she built before her 2025 exit.
Hyder turns changes in AI, customer behavior, marketing, and work into practical advice for leaders. Her keynotes draw on her marketing leadership experience to cover AI, strategy, digital change, and customer loyalty.
Francesco Federico
Francesco Federico is chief marketing officer at S&P Global, author of The Agentic CMO and Cited, and a marketing leader whose career includes senior roles at JLL, Acer, and Vodafone.
Federico…
Francesco Federico is chief marketing officer at S&P Global, author of The Agentic CMO and Cited, and a marketing leader whose career includes senior roles at JLL, Acer, and Vodafone.
Federico leads AI-powered marketing transformation at S&P Global and writes about agentic marketing leadership. His work explores how human teams and AI agents can operate together across strategy, content, martech, and go-to-market execution.
Greg Kihlström
Greg Kihlström is an advisor, author, and keynote speaker behind The Agile Brand. His work spans marketing technology, customer experience, AI adoption, and digital transformation.
Kihlström’s books, advisory work, podcasting, and keynotes…
Greg Kihlström is an advisor, author, and keynote speaker behind The Agile Brand. His work spans marketing technology, customer experience, AI adoption, and digital transformation.
Kihlström’s books, advisory work, podcasting, and keynotes connect AI adoption with martech, customer experience, and digital transformation. He helps marketing leaders move beyond generative-AI novelty toward automation, personalization, next-best action, and practical operating change.
Nicole Alexander
Nicole M. Alexander is a Columbia University lecturer, marketing executive, and author of Ethical AI in Marketing. She previously held senior leadership roles at Meta, Ipsos, and Nielsen in China.
Alexander helps…
Nicole M. Alexander is a Columbia University lecturer, marketing executive, and author of Ethical AI in Marketing. She previously held senior leadership roles at Meta, Ipsos, and Nielsen in China.
Alexander helps businesses use AI responsibly in marketing. Through her teaching, advisory work, and book Ethical AI in Marketing, she connects AI with customer trust, data strategy, engagement, and long-term growth.
Neal Schaffer
Neal Schaffer is a fractional CMO, marketing consultant, author, speaker, and educator. His work spans AI, digital marketing, influencer strategy, LinkedIn, and social media strategy worldwide.
Schaffer helps organizations connect AI tools…
Neal Schaffer is a fractional CMO, marketing consultant, author, speaker, and educator. His work spans AI, digital marketing, influencer strategy, LinkedIn, and social media strategy worldwide.
Schaffer helps organizations connect AI tools with measurable digital marketing strategy rather than isolated tactics. His consulting, teaching, books, podcasting, and speaking includes generative AI, LinkedIn, influencer marketing, content, and the systems teams need to execute.
Alex Melen
Alex Melen is co-founder and CEO of SmartSites, an independent digital marketing agency. He is also an author and keynote speaker who began building internet businesses in the 1990s.
Melen covers AI…
Alex Melen is co-founder and CEO of SmartSites, an independent digital marketing agency. He is also an author and keynote speaker who began building internet businesses in the 1990s.
Melen covers AI search, generative engine optimization, digital advertising, and agency growth. He draws on decades of experience to explain how AI is changing the way customers find answers and businesses reach them.
Mike Allton
Mike Allton is an AI keynote speaker and consultant, host of The AI Hat Podcast, and director of partner-led growth at Agorapulse, where he applies AI systems to real-world operating work.
…
Mike Allton is an AI keynote speaker and consultant, host of The AI Hat Podcast, and director of partner-led growth at Agorapulse, where he applies AI systems to real-world operating work.
Allton helps teams build AI into their daily work. Through talks, workshops, consulting, and The AI Hat Podcast, he covers improving workflows, using AI agents, managing adoption, and reducing repetitive tasks for marketing and revenue teams.
Corey Haines
Corey Haines runs B2B SaaS agency Conversion Factory, writes Swipe Files, and builds marketing products including Marketing Skills, an open-source library of practical skills for AI agents.
Haines builds AI-native marketing systems…
Corey Haines runs B2B SaaS agency Conversion Factory, writes Swipe Files, and builds marketing products including Marketing Skills, an open-source library of practical skills for AI agents.
Haines builds AI-native marketing systems as both an operator and educator. Marketing Skills turns CRO, copywriting, SEO, analytics, and growth tasks into reusable agent skills, while his consulting and training show teams where automation helps and where human judgment should stay.
Wil Reynolds
Wil Reynolds is founder and CEO of Seer Interactive, the digital marketing agency he founded in 2002, and a longtime speaker on search, analytics, AI, and modern marketing innovation.
Reynolds has spent…
Wil Reynolds is founder and CEO of Seer Interactive, the digital marketing agency he founded in 2002, and a longtime speaker on search, analytics, AI, and modern marketing innovation.
Reynolds has spent years challenging conventional search and analytics thinking with experiments grounded in real customer behavior. His recent work examines AI search, GEO, automation, brand, and measurement, helping marketers adapt without confusing rankings or automation with customer value.
Amanda Friedt
Amanda Friedt is a growth executive and AI marketing strategist. She is also the founder of FRDTLAB and Unapologetic Leadership, and VP of Growth for the Benigni Family of Brands, leading growth…
Amanda Friedt is a growth executive and AI marketing strategist. She is also the founder of FRDTLAB and Unapologetic Leadership, and VP of Growth for the Benigni Family of Brands, leading growth and digital strategy.
Friedt works across AI-powered discovery, audience intelligence, integrated search, lifecycle marketing, and revenue operations. Her speaking and strategy focus on human and agentic marketing—building connected growth systems while preserving judgment, governance, and customer understanding.
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I looked for evidence such as meaningful initiatives, notable organizational results, influential ideas or practices, published research, educational resources, speaking, teaching, and other contributions that demonstrate impact within their work or the broader field.
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