10 Migliori Soluzioni di Software per il Direct Mail Marketing Recensite per 2026

Sendoso is a direct mail marketing software that helps businesses send direct mail, personalized gifts and experiences, branded swag, and handwritten notes to customers. 

Why I picked Sendeso: I decided to add this software to my list because of its wide array of options for corporate gifting and direct mail. You can select from tons of items from their marketplace, create handwritten notes to send out, and even choose unique experiences to give, like wine tastings and yoga classes. This makes for memorable gifts that go beyond traditional direct mail marketing assets.

In addition to managing your direct mail campaigns, you can also set up a swag store through the platform. The company will handle order fulfillment on your behalf, alleviating the complexity of launching your own online shop. Worldwide inventory management and fulfillment mean you don’t need to be restricted by your location—or your customer’s.

Sendoso Standout Features and Integrations

One key standout feature of this software is that a free plan is available. You can sign up for the freemium version directly through the website, and start sending gifts in no time. Sends are unlimited, you just need to pay for the gifts you’re sending out. The free plan includes end-to-end tracking, custom brand shop, and unlimited integrations. It’s a cost-effective option for companies doing a limited amount of direct mail marketing, small businesses, or individuals.

Integrations include Marketo, Salesforce, HubSpot, Eloqua, Microsoft Dynamic 365, Outreach, SalesLoft, Chili Piper, Calendly, Magento, and monday.com, among others. A Zapier integration is also available to unlock additional integrations with a paid plan.

Stadium is a global direct mail marketing and gifting platform that allows you to send gifts in bulk or individually. You can select gifts from the company’s multiple brands.

Why I picked Stadium: Not only does this platform offer gifts from 6 different brands, it also has a clear and user-friendly workflow. I added it to my list because of how simple it is to set up a customized gift shop that can then be accessed by individuals or groups. You simply select a site template, choose a points value, and send points out to your recipients, who can then select a gift from the site. The shops cover plenty of gift types like snacks, swag, meal kits, drinks, and team building experiences.

Stadium Standout Features and Integrations

Standout features include the user-friendly web store builder and the freemium plan. There are tons of ready-made templates specifically designed for use cases like employee incentives and rewards, celebrations and milestones, client and prospect gifting, and even company perks. It’s quick and easy to get your gifting site up and running.

As for the free plan, you can create unlimited shops and even add custom branding without committing to a paid plan. You can even create branded merch! The only cost is the 15% platform fee, which covers fulfillment, operations, and shipping costs.

Integrations include Salesforce, HubSpot, Marketo, Zendesk, monday.com, Workday, Pipedrive, Justworks, ADP, Outreach, Groove, and Saleseloft, among others. A paid Zapier account will also unlock additional integrations.

Postalytics is a direct mail automation platform designed to streamline and enhance marketing for in-house marketing teams and marketing agencies.

Why I picked Postalytics: This platform offers tools and features to create, send, and track direct mail campaigns. I chose to include it on my list because of how it caters specifically to the needs of marketing agencies. It provides fully white–labeled assets that you can customize to the needs of your clients, and integrates with your CRM. Connecting the platform with your CRM helps you manage and automate hybrid digital and offline marketing campaigns in one place, and keep client communications organized and accessible.

Postalytics Standout Features and Integrations

Standout features that stood out to me about this software were its drag-and-drop asset builder and its advanced tracking capabilities. You can create and proof mail pieces easily and quickly with the user-friendly builder, without needing to be a graphic designer. And the intelligent mail barcodes included on mail pieces allow for delivery tracking and confirmation.

Integrations include Hubspot, Salesforce, ActiveCampaign, Zoho, Marketo, HighLevel, Klavyo, Pipedrive, Freshsales, and Nimble, among others. A paid Zapier account will unlock additional integrations, and an API is available to build custom integrations.

Mailchimp is a comprehensive marketing platform designed to help businesses of all sizes grow and connect with their audiences.

Why I picked Mailchimp: I chose Mailchimp because it integrates direct mail with email marketing, creating a seamless experience for users. One of its standout features is the "Postcards" tool, which allows businesses to design, target, and send physical postcards to their customers. This feature is incredibly user-friendly, with drag-and-drop design capabilities and a straightforward process for uploading mailing lists. Furthermore, Mailchimp's ability to synchronize your direct mail campaigns with your email marketing ensures a consistent message across channels, enhancing the overall effectiveness of your marketing strategy. 

Mailchimp Standout Features and Integrations

Standout features include advanced segmentation options that allow businesses to target specific customer groups with personalized messages. Its automation tools enable users to set up triggered emails and direct mail pieces for events and sales. Mailchimp also provides detailed analytics and reporting, including ROI for direct mail.

Integrations include Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, Google Analytics, and hundreds of others.

Lob is a direct mail marketing software that focuses on taking a sustainable approach to direct mail marketing, and leveraging digital technologies to manage direct mail campaigns.

Why I picked Lob: This platform made it onto my list because of its impressive automation capabilities but also because of its efforts towards sustainability. You can automate virtually every step of your direct mail campaign management with the software. It facilitates audience segmentation, connects you with a national printing and delivery network, and helps you measure your campaign performance and optimize your tactics for improved results.

When it comes to sustainability, this software provider is a leader in the domain. The mail you send through the platform is carbon neutral, from material sourcing through to disposal. Meanwhile, the company ensures that unavoidable emissions are offset, and the product is certified through Climate Impact Partners.

Lob Standout Features and Integrations

Some standout features I noted in this platform were its personalization capabilities. You can send out custom offers and tap into a customer’s purchase history to send them targeted, relevant direct mail. Another thing worth mentioning is the company’s dedication to security. The platform is SOC 2 Type 2 and HIPAA compliant, and goes through third-party audits to verify that compliance.

Integrations include Shopify, Salesforce, Marketo, JotForm, EasyPost, Simon Data, ActionIQ, Optimove, Braze, and Customer.io, among others. A paid Zapier account can also unlock additional integrations.

PostGrid is an offline communications software that provides both print and mail as well as address verification tools, facilitated through an API.

Why I picked PostGrid: This tool works by connecting with your other software platforms via API—but native integrations are also available. I chose it because it expands the capabilities of your CRM, helping to facilitate your offline communications. Physical mail pieces like letters, postcards, or cheques can be sent out using your existing SaaS tools.

Meanwhile, the software’s AI-powered address verification helps you ensure your mail pieces are delivered to the right recipients. You can standardize the addresses you have on file, clean up your records, and verify addresses in bulk. This function is also enabled via API, bringing all the software’s capabilities into your existing tools.

PostGrid Standout Features and Integrations

One standout feature is the 2-day SLA offered by the software provider. You can be sure that your mail pieces will be processed within two business days, ensuring a speedy delivery. The software also routes orders to a vendor close to the destination, helping to speed up time to delivery as well.

Integrations include HubSpot, Salesforce, Marketo, Zoho, NetSuite, SAP, Microsoft Dynamics 365, Eloqua, and Pipedrive, among others. A paid Zapier account will give users access to additional integrations.

Handwrytten is a direct mail gifting platform that specializes in sending notes and cards that appear to be written by hand.

Why I picked Handwrytten: This software offers a unique value by providing notes that are seemingly handwritten—but are in fact written by the company’s team of robots. You can select from various handwriting styles, and include gift cards for popular brands like Starbucks, Target, GrubHub, and more. Either choose a card from their bank of templates or design your own, and submit your message for their robots to write and send out on your behalf. The pricing is flexible, and you can either pay per card or get discounted rates when you send cards in higher quantities.

Handwrytten Standout Features and Integrations

The main standout feature of this platform is the ability to set up a personalized handwriting style based on your own handwriting. That’s right, for a one-time fee of $1000 the company will emulate your handwriting to create a more authentic product. And if that’s a bit too steep for you, you can have them recreate just your signature for $250.

Integrations include Salesforce, HubSpot, Shopify, CDK Global, and Make. Additional integrations can be configured via Zapier, Integrately, SyncSpider, or the platform’s API.

PebblePost is a programmatic direct mail marketing platform that helps brands execute and manage both acquisition and retention campaigns.

Why I picked PebblePost: I decided to add this platform to my list because of how it leverages digital insights to inform your direct mail strategies. The software uses online intent signals to segment prospects and existing customers that you can then target with timely, relevant direct mail marketing campaigns. You can also craft unique, personalized paper assets in the platform, and run A/B tests on marketing collateral to improve performance.

PebblePost Standout Features and Integrations

Standout features that set this platform apart are its dedicated tools to support both acquisition and retention campaigns. You can both pinpoint high-intent prospects as well as at-risk existing customers to target with direct mail. The software connects intent data from your website with customer data in your CRM, helping you better target your existing customers to re-engage them.

Integrations are not listed by the provider.

ReachDesk offers a comprehensive corporate gifting platform as well as project management and strategy services to support your direct mail marketing efforts.

Why I picked ReachDesk: In addition to the software’s global marketplace, audience targeting tools, and analytics capabilities, you’ll also be assigned a dedicated project manager when you sign up. The company’s experts can support your strategy and campaign development, gifting fulfillment, and sourcing and storing of assets. For companies with limited internal resources to manage their direct mail marketing efforts, this can be a great option to get both a software platform and an expert partner.

ReachDesk Standout Features and Integrations

Standout features include the software’s global marketplace, which offers local gifts from across the world. You can ship items to over 160 countries, and select localized options for a more personalized gifting experience. In addition to physical gifts, you can send out eGifts and virtual experiences. These include things like gift cards, thank you notes, workshops, and team building activities.

Integrations include Overview, Salesforce, Marketo, HubSpot, Salesloft, Outreach, Influitive, BambooHR, Workday, and HiBob, among others. A paid Zapier account will also unlock additional integrations.

Postal is a global offline engagement software that gives you access to a global marketplace and lets you create custom swag to send out via direct mail.

Why I picked Postal: This platform made it onto my list because of its tools for creating branded swag to send out to customers, prospects, employees, or other target audiences. You can select from the bank of items available, and customize your swag using your logo or other graphics. Once your swag is made, you can store it in the company’s warehouses, and mail it out individually or in bulk.

As for managing your direct mail campaigns, the software also provides you with all the tools you’ll need. You can automate sending out gifts from their marketplace, custom swag, and paper marketing assets like handwritten notes. You can also manage your direct mail budgets and spend.

Postal Standout Features and Integrations

Some standout features include the account-based marketing (ABM) tools available in the software. In particular, the tracking capabilities are helpful for analyzing the effectiveness of your ABM efforts. For example, you can dig into an individual or account’s engagement and spend, and bring together data from various sources to track online and offline marketing efforts in a single place.

Integrations include HubSpot, Salesforce, Outreach, Calendly, Shopify, Microsoft Dynamics, Chili Piper, Marketo, BambooHR, and Workday, among others. A Google Chrome extension is also available, and you can access additional integrations with a paid Zapier account.