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Listening to podcasts focused on internal marketing provides essential insights into strategies for enhancing employee engagement and communication within a company. These podcasts offer a convenient and engaging way to understand how effective internal marketing can boost morale, align teams with the company's vision, and drive overall business success.

By integrating these podcasts into your daily routine, you can gain a deeper understanding of how to effectively market within your organization, fostering a more cohesive and motivated workforce. Here are my top 15 favorites.

15 Best Internal Marketing Podcasts

Dive into these top 15 internal marketing podcasts for expert insights:

  1. Marketing School with Neil Patel & Eric Siu
  2. Marketing Over Coffee with John Wall and Christopher Penn
  3. The Digital Marketing Podcast with Daniel Rowles, Louise Crossley and Ciaran Rogers
  4. Online Marketing Made Easy with Amy Porterfield
  5. The Marketing Companion with Mark Schaefer
  6. Social Media Marketing Podcast with Michael Stelzner
  7. The Science of Social Media by Buffer
  8. Call to Action with Giles Edwards
  9. The GaryVee Audio Experience with Gary Vaynerchuk
  10. The Growth Show by HubSpot
  11. Perpetual Traffic with Ralph Burns & Kasim Aslam
  12. Marketing Smarts by MarketingProfs
  13. The Art of Online Business with Kwadwo Sampany-Kessie
  14. Duct Tape Marketing with John Jantsch
  15. The Internal Marketing Podcast with Kerry-Ann Betton Stimpson

Best Internal Marketing Podcasts Overview

1. Marketing School with Neil Patel & Eric Siu

Marketing School with Neil Patel & Eric Siu

Summary:

A daily podcast offering concise, actionable marketing insights. Neil Patel and Eric Siu cover a range of topics from SEO to social media strategies.

What You'll Learn:

Effective digital marketing tactics, SEO strategies, and social media tips are suitable for both beginners and seasoned marketers.

Why You Should Listen:

For quick, daily updates on the latest marketing trends and tips that can be implemented immediately.

Best Episode:

“Reddit Goes from 69M Visits/Mo to 200M Visits/Mo #2634” - This recent episode discusses user-generated content (UGC) and the focus on the double EAT strategy and how it has helped to drive growth for Reddit.

Links To Listen:

About The Host:
Neil Patel and Eric Siu are renowned strategists in the digital marketing world. Neil is the co-founder of Neil Patel Digital, and Eric is the CEO of Single Grain. Both are experienced entrepreneurs and marketers.

Listener Review:

“I’ve listened to every episode for the past 250 days. Haven’t missed an episode and have gone back and listened to more. Such great banter provide extreme value every single day. I freaking love Neil and Eric and they’ve both had such a positive impact on my life. Thank you guys and keep being awesome!” - Mr Value Ad

2. Marketing Over Coffee with John Wall and Christopher Penn

Marketing Over Coffee with John Wall and Christopher Penn

Summary:

This unique podcast offers a casual, conversational approach to modern marketing. It's recorded in a local coffee shop and covers both classic and new marketing.

What You'll Learn:

In-depth discussions on classic marketing fundamentals and the latest trends in digital marketing.

Why You Should Listen:

For a unique blend of traditional and modern marketing wisdom, it is delivered in a relaxed, conversational style.

Best Episode:

“Use Generative AI for Marketing!” - This marketing conversation focuses on the latest developments at OpenAI, offers insights into how Trust Insights educates individuals on utilizing Generative AI effectively, guides listeners on the optimal gear to acquire for various needs, and gets into more related topics.

Links To Listen:

About The Host:

John J. Wall and Christopher S. Penn bring a wealth of marketing expertise. John specializes in helping companies understand and leverage new media in marketing, while Christopher focuses on analytics and data-driven marketing.

Listener Review:

“I love how this show has the greatest mix between practical tips, informative info, and current events in the marketing space.“ - rivkacohen

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3. The Digital Marketing Podcast with Daniel Rowles, Louise Crossley and Ciaran Rogers

The Digital Marketing Podcast with Daniel Rowles, Louise Crossley and Ciaran Rogers

Summary:

The Digital Marketing Podcast is a weekly show offering insights and tips on all aspects of digital marketing from SEO to social media.

What You'll Learn:

Comprehensive insights into digital marketing, including the latest trends and practical tips for effective online marketing.

Why You Should Listen:

For a thorough understanding of the digital marketing landscape, with actionable marketing campaign advice for marketers at all levels.

Best Episode:

EP 358: “Digital Marketing Myths“ - This episode flips the most common digital marketing myths. Daniel, Ciaran, and Louise have an in-person discussion on how strategies can be updated for better marketing messages.

Links To Listen:

About The Host:

Daniel Rowles is a lecturer at Imperial College London and the CEO of Target Internet. Moreover, Louise Crossley is a chartered marketer and a digital marketing manager, and Ciaran Rogers is a digital marketing and company brand development expert.

Listener Review:

“It got the latest info and strategies in marketing, definitely a MUST listen, got into a few episodes, and the content and format are great! I love how Ciaran and Daniel leads meaningful conversations with their guests who bring so much experience to the table. Love this podcast! Looking forward to the next one!” - Facqt Media

4. Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy with Amy Porterfield

Summary:

Online Marketing Made Easy with Amy Porterfield breaks down complex marketing strategies into step-by-step actions specifically for entrepreneurs.

What You'll Learn:

Effective online marketing techniques, list-building strategies, and course creation tips.

Why You Should Listen:

Amy's expertise in simplifying marketing concepts makes this podcast ideal for entrepreneurs looking to boost their online presence.

Best Episode:

“633: How to Adapt My ‘No Wrong Turns’ Mindet” - In this episode, Amy discusses how every choice leads to one's destined path, the value of embracing mistakes, and the personal significance of these concepts. They also provide insights on transitioning from passivity to action and highlight the beauty of life redirects.

Links To Listen:

About The Host:

Amy Porterfield is a thought leader and a marketing expert specializing in online marketing and course creation. Her practical approach makes complex strategies accessible.

Listener Review:

“I’ve been listening to Amy for about 5 years and I never tire of her high-quality, organized teaching! Like a best friend (who happens to run a successful business), she guides me through this world of online business as I’m making dinner, walking my dog… she’s my happy place. :)“ - PositivePsychAL

5. The Marketing Companion with Mark Schaefer

The Marketing Companion with Mark Schaefer

Summary:

The Marketing Companion podcast is known for its blend of humor and insightful marketing discussions. Covering various aspects of digital marketing, this podcast provides a unique and engaging perspective on the latest trends and strategies.

What You'll Learn:

A blend of insightful marketing strategies and emerging digital trends.

Why You Should Listen:

Mark combines expertise with an entertaining approach, making complex marketing concepts accessible and engaging.

Best Episode:

“Six pillars of our marketing future” - In this episode, Mark Schaefer delivers a unique solo discussion on the future of marketing priorities and the relevance of the metaverse.

Links To Listen:

About The Host:

Mark Schaefer, an acclaimed marketing consultant and author offers a wealth of industry knowledge.

Listener Review:

“The Marketing Companion has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!“ - Dan1777999877

6. Social Media Marketing Podcast with Michael Stelzner

Social Media Marketing Podcast with Michael Stelzner

Summary:

The Social Media Marketing Podcast with Michael Stelzner offers insights and strategies for effective social media marketing.

What You'll Learn:

Latest social media trends, metrics, tools, and techniques for businesses of all sizes.

Why You Should Listen:

Michael's expertise provides listeners with practical advice and new ideas for their social media campaigns.

Best Episode:

"Reels Features, Audio Clips, Social Proof, and More" - This Social Media Marketing Podcasts episode showcases Michael’s conversation with Chelsea Peitz about the recent updates of the social media application — Instagram.

Links To Listen:

About The Host:

Michael Stelzner, founder of Social Media Examiner, is an influential social media marketing figure known for his in-depth knowledge and practical advice.

Listener Review:

“So helpful. I’ve been struggling with social media marketing and I’ve learned so many tactical things to help me in my efforts.” - Eric Carter-Landin

7. The Science of Social Media by Buffer

The Science of Social Media by Buffer

Summary:

The Science of Social Media is a weekly internal podcast from the team at Buffer, exploring insights, strategies, and the latest trends in social media marketing.

What You'll Learn:

Cutting-edge techniques in social media marketing, content strategy, and personal brand building.

Why You Should Listen:

The podcast provides diverse perspectives from various Buffer team members, offering a comprehensive view of social media marketing.

Best Episode:

“A Beginner’s Guide to Mastodon“ - This episode explores Mastodon, highlighting its unique features compared to conventional social media and offering a guide to getting started, building a community, and personalizing your Mastodon experience.

Links To Listen:

About The Host:

The show features various Buffer team members, all experts in social media marketing, bringing a rich array of insights and experiences.

Listener Review:

“We’ve been listening to this podcast for years. Sometimes we implement ideas other times we listen for the purpose of finding out about new platforms and which would work for us. It’s really useful so please keep the podcast going.“ - 1234lynda

8. Call to Action with Giles Edwards

Call to Action with Giles Edwards

Summary:

Call to Action covers a range of topics related to digital marketing, with a focus on conversion optimization and actionable marketing insights.

What You'll Learn:

In-depth knowledge of conversion optimization, digital advertising, and effective marketing strategies.

Why You Should Listen:

Gile’s interviews with marketing experts provide practical, real-world advice for improving digital marketing outcomes.

Best Episode:

“Episode 127: Alex Jenkins” - Giles gets the opportunity to meet Alex Jenkins, Managing Partner at Contagious, and share a talk about his marketing-inclined career.

Links To Listen:

About The Host:

Giles Edwards is a seasoned marketer known for his expertise in digital marketing and strategic communications. His approach combines innovative tactics with practical insights, making the podcast a valuable resource for marketers.

Listener Review:

“Great podcast. Always easy to listen to and leaves you wanting more thanks to the honest, informal and informative style. Brilliant guests, witty chat, and doesn’t take itself too seriously - which brings out the best in the guests.“ - JessExtraBrain

9. The GaryVee Audio Experience with Gary Vaynerchuk

The GaryVee Audio Experience with Gary Vaynerchuk

Summary:

The GaryVee Audio Experience showcases entrepreneur Gary Vaynerchuk's thoughts on business, entrepreneurship, and life.

What You'll Learn:

Gary's unique perspectives on business strategy, social media, and entrepreneurship.

Why You Should Listen:

Gary's candid and energetic style provides both motivation and practical business insights.

Best Episode:

“The quickest way to go from $20 to $10,000 is THIS” - The podcast episode features a conversation with the legendary Steve-O, discussing practical side hustles for additional income and exploring themes of motivation and self-confidence.

Links To Listen:

About The Host:

Gary Vaynerchuk is a highly successful entrepreneur, speaker, and author known for his expertise in digital marketing and social media.

Listener Review:

“Thank you Gary for providing such inspirational content. I listen to your podcasts on my way to work and no matter the topic you always have great insight on it. 10/10 recommend!!“ - Ellebanna17111998

10. The Growth Show by HubSpot

The Growth Shoe by HubSpot

Summary:

The Growth Show is a podcast by HubSpot featuring leaders who achieved remarkable growth and the stories behind their success.

What You'll Learn:

Strategies and stories from business leaders about growing a successful business.

Why You Should Listen:

Meghan's interviews provide insights into the challenges and triumphs of growing a business in today's dynamic market.

Best Episode:

“Welcome to the Mirror World” - In this episode, Kevin Kelly, co-founder of Wired Magazine, discusses how business leaders can be the best futurists, quoting insights from his latest article.

Links To Listen:

About The Host:

The Growth Show is hosted by HubSpot, a leading authority in inbound marketing, sales, and customer service. Known for its innovative approach to modern marketing, HubSpot offers valuable insights into business growth and marketing strategies.

Listener Review:

“Marketing is hard. But this show is full of great tips. Thanks for the great show!“ - CMichael1211

11. Perpetual Traffic with Ralph Burns & Kasim Aslam

Perpetual Traffic with Ralph Burns & Kasim Aslam

Summary:

Perpetual Traffic is produced by Tier 11 and combines the expertise of Ralph Burns and Kasim Aslam, focusing on driving more traffic and marketing strategies.

What You'll Learn:

Advanced tactics in online advertising and traffic generation.

Why You Should Listen:

The hosts' extensive experience offers listeners advanced insights into effective digital marketing and advertising.

Best Episode:

“Ralph and Kasim Go on a Field Trip: The 5 Biggest Marketing Opportunities for 2024“ - Ralph and Kasim feature as guests on Marketing Against The Grain, where they explore the leading trends in digital marketing for 2024, with a focus on AI marketing innovations.

Links To Listen:

About The Host:

Ralph Burns, CEO of Tier 11, and Kasim Aslam, CEO of Solutions 8, are seasoned experts in digital advertising and online marketing.

Listener Review:

“Ralph and Kasim make learning the really advanced stuff entertaining. They are hands down the #1 podcast for digital marketers that want to stay on the cutting edge. I’m always suggesting this podcast for people who want to go deep! I listen religiously and love it - it keeps me sharp! Thanks guys!“ - music4lyfe333

12. Marketing Smarts by MarketingProfs

Marketing Smarts by Marketing Profs

Summary:

Marketing Smarts by MarketingProfs features interviews with some of the brightest minds in marketing, offering valuable insights and advice.

What You'll Learn:

Diverse perspectives on marketing strategies, trends, and best practices from industry experts.

Why You Should Listen:

The podcast’s insightful interviews provide actionable tips and deep insights into the world of marketing.

Best Episode:

"CMO, The Toughest Job In The World" - Marketing Smarts is joined by Jamie Gier to make this episode focus on the conversation of the event industry and adding milestones to the different stages of customer journeys.

Links To Listen:

About The Host:

Marketing Smarts is presented by MarketingProfs, a team of expert marketers. They offer deep insights into diverse marketing strategies and trends.

Listener Review:

“A marketer’s best friend! Marketing Smarts’ talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show MarketingProfs- keep up the great work!“ - Adarcus

13. The Art of Online Business with Kwadwo Sampany-Kessie

The Art of Online Business with Kwadwo Sampany-Kessie

Summary:

The Art of Online Business podcast focuses on strategies for scaling online businesses and insightful interviews with industry experts.

What You'll Learn:

Effective techniques for online business growth, Facebook ads strategies, and insights into digital marketing.

Why You Should Listen:

Kwadwo’s expertise in online advertising and business growth provides listeners with actionable advice for scaling their online presence.

Best Episode:

“Keenya Kelly’s Short Form Video Secrets” - In this episode, Keenya Kelly freely shares tips for maximizing short-form videos on different avenues for business growth.

Links To Listen:

About The Host:

Kwadwo Sampany-Kessie brings a wealth of experience and knowledge in the realm of entrepreneurship and small business management. His expertise lies in guiding small business owners and aspiring entrepreneurs through the intricacies of starting and growing a successful business.

Listener Review:

“Kwadwo is such a natural host. He's curious, he acts great questions, and you can tell he really cares about the story of each person he interviews. I personally appreciate the humility he has. You can tell he's learning along with you and that's comforting. Great show!“ - Brittany Verlenich

14. Duct Tape Marketing with John Jantsch

Duct Tape Marketing by John Jantsch

Summary:

Duct Tape Marketing, hosted by John Jantsch, provides insights and tips on marketing for small businesses, focusing on practical, effective strategies.

What You'll Learn:

Simple yet effective marketing techniques tailored for small businesses, with a focus on digital marketing for target customers and customer engagement.

Why You Should Listen:

John's practical advice and insights from his expert guests are invaluable for small business owners and marketers.

Best Episode:

“Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making” - John and the global ambassador of Reddit, Will Cady, dive into meditation and it’s power to unlock human potential, in the hopes of making it a norm to create unique marketing strategies.

Links To Listen:

About The Host:

John Jantsch is a marketing consultant, speaker, and author, well-known for his expertise in small business marketing.

Listener Review:

“What an amazing show! John Jantsch of Duct Tape Marketing is one of the top authorities on marketing today. His podcast, Duct Tape Marketing is PACKED with industry expertise. His podcast stays up-to-date and is one of the most relevant marketing podcasts I've listened to. Seriously recommend subscribing!“ - Chris Williams 123

15. The Internal Marketing Podcast with Kerry-Ann Betton Stimpson

The Internal Marketing Podcast with Kerry-Ann Betton Stimpson

Summary:

The Internal Marketing Podcast, powered by Simplecast, focuses on the importance of internal marketing in organizations and how it influences external success.

What You'll Learn:

Strategies for effective internal marketing, employee engagement, and aligning internal communication with brand values.

Why You Should Listen:

Kerry-Ann's insights are invaluable for understanding how internal marketing can drive external success and enhance overall company performance.

Best Episode:

“Episode #39: How to Empower Employees to do Social Selling (with Steve Watt)” - In this episode, Steve provides valuable insights to Kerry-Ann when it comes to creating employee advocacies for a competent social selling standing.

Links To Listen:

About The Host:

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group and is an expert in internal marketing who offers a unique perspective on aligning internal company culture with external marketing strategies.

Listener Review:

“Always such an insightful listen with knowledgeable hosts! Flow of the programme is great!” - Sparkilus

Conclusion

By diving into episodes of these marketing podcasts, you can stay abreast of the latest trends and techniques in internal marketing, ensuring your team remains motivated, informed, and aligned with your company's goals.

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO, digital marketing firepower for SaaS pioneers. He's a marketing strategist with years of experience in Marketing, Communications, Ecommerce, and SEO. And has worked across verticals ranging from software to edu-tech, apparel, and F&B, leading teams at B2B SaaS startups, global multinationals, and the public sector. He’s the Founder & Host of The Newcomer’s Podcast featuring immigrants and their stories of moving to a new country, and he’s currently producing a documentary on the immigrant’s experience.