Michelle Leighton
Michelle Leighton is a seasoned content writer and social media specialist with a remarkable track record in building thriving online communities. Michelle excels at translating customer insights and market trends into compelling content strategies that spark engagement and foster meaningful discussions. Michelle's work has been featured by The Indie Media Club, The CMO, The Ecomm Manager, Narcity Canada, Input Magazine and more.
40+ published articles on The CMO
Sales Automation vs. Marketing Automation: Key Differences
By Michelle Leighton
Account-Based Marketing vs. Marketing Automation: A Guide
By Michelle Leighton
Account-Based Marketing Framework: Complete Guide for 2026
By Michelle Leighton
ABM Segmentation: How to Build An ROI-Focused ABM Campaign
By Michelle Leighton
