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What is an SEO Marketing Agency?

An SEO marketing agency is an essential partner for businesses, teams, or projects seeking to optimize their online presence. These agencies specialize in the art and science of Search Engine Optimization (SEO), a fundamental digital marketing strategy to improve a website's visibility on search engines like Google.

Companies of all sizes, from startups to established enterprises, benefit from SEO agencies to ensure their websites rank higher in search results, ultimately attracting more organic traffic. Whether you're launching a new product, managing an e-commerce site, or simply aiming to increase your online visibility, an SEO marketing agency provides the expertise needed to navigate the complexities of search engine algorithms and deliver measurable results.

Overviews of the Best SEO Marketing Agencies

Best for National SEO

Higher Visibility is the top choice for businesses seeking to enhance their national SEO presence, making it the prime selection for those targeting a broader audience.

Why I Picked Higher Visibility:

I chose Higher Visibility for this list after careful evaluation and comparison. What sets Higher Visibility apart is its exceptional focus on national SEO strategies, making it an invaluable resource for businesses aiming to dominate the national search landscape.

Key Services:

Higher Visibility offers a wide range of services, including national and local SEO, pay-per-click advertising, social media marketing, and content marketing. Their comprehensive offerings cater to businesses looking to establish a strong online presence.

Customer Support:

Higher Visibility provides responsive customer support through various channels, ensuring clients have access to timely assistance and guidance.

Minimum Project Budget:

From $1000 - Higher Visibility offers an accessible starting point for businesses looking to invest in national SEO strategies.

Hourly Rate:

The average hourly rate for Higher Visibility's services is approximately $100-300 USD.

# Of Employees:

Higher Visibility is a mid-sized agency with around 50 employees, providing clients with a blend of expertise and personalized attention.

Location:

United States, Memphis, TN

Pros and cons

Pros:

  • Responsive customer support for client satisfaction
  • Comprehensive services encompassing SEO, PPC, social media, and content marketing
  • Expertise in national SEO strategies for broader reach

Cons:

  • Limited international presence may not align with global businesses
  • National focus may not cater to businesses with strictly local audiences
  • The starting project budget may not be suitable for very small businesses

Best for Data-Driven SEO

Big Leap is a data-driven SEO agency that I've selected for its exceptional focus on data-backed strategies, making it the best fit for companies seeking precise and evidence-based SEO solutions.

Why I Picked Big Leap:

I chose Big Leap for this list because of its unwavering dedication to data-driven SEO. In today's competitive digital landscape, having a strong analytical approach is essential. Big Leap's commitment to harnessing data for decision-making sets it apart from the rest.

Key Services:

Big Leap specializes in search engine optimization, content marketing, and pay-per-click advertising. Their data-driven approach ensures that every strategy is rooted in real, measurable results.

Customer Support:

Big Leap offers responsive customer support, ensuring clients have access to assistance when needed. Their commitment to client success is evident in their support services.

Minimum Project Budget:

From $10,000 - Big Leap provides a clear starting point for businesses looking to invest in data-driven SEO.

Hourly Rate:

The average hourly rate for Big Leap's services is approximately $100 USD.

# Of Employees:

Big Leap boasts a team of approximately 50 employees, offering a balanced blend of expertise and personal attention.

Location:

United States, Lehi, UT

Pros and cons

Pros:

  • Responsive customer support for client satisfaction
  • Comprehensive services encompassing SEO, content, and PPC
  • Data-driven SEO approach ensures precision and results

Cons:

  • Limited international presence may not suit global businesses
  • Focus on data may require a strong grasp of analytics for clients
  • The starting project budget may not be suitable for small businesses

Best for Ethical SEO Practices

Ethically Mad is the top choice for businesses seeking ethical SEO practices, making it the prime selection for those prioritizing sustainability and ethical principles in their digital marketing.

Why I Picked Ethically Mad:

I chose Ethically Mad for this list due to its unwavering commitment to ethical SEO practices. In an industry sometimes plagued by unethical tactics, Ethically Mad stands out as an agency that places ethics at the forefront of its strategies, making it the best choice for businesses seeking a responsible and sustainable approach to SEO.

Key Services:

Ethically Mad specializes in ethical SEO, content marketing, and website optimization. Their services are designed to help businesses grow while maintaining ethical standards.

Customer Support:

Ethically Mad provides responsive customer support, ensuring clients have access to timely assistance and guidance with their ethical SEO strategies.

Minimum Project Budget:

From $10,000 - Ethically Mad offers an accessible starting point for businesses looking to invest in ethical SEO practices.

Hourly Rate:

The average hourly rate for Ethically Mad's services is approximately $100 USD.

# Of Employees:

Ethically Mad is a small agency with around 5 employees, providing clients with personalized attention and a commitment to ethical principles.

Location:

United States, Austin, TX

Pros and cons

Pros:

  • Responsive customer support for ethical strategy development
  • Comprehensive services including content marketing and website optimization
  • Strong commitment to ethical SEO practices

Cons:

  • Limited international presence may not align with global businesses
  • Ethical focus may not cater to businesses primarily focused on quick, aggressive growth
  • The starting project budget may not suit very small businesses

Best for Small Businesses

Forefront Web is the best choice for small businesses, making it the prime selection for those looking for tailored SEO solutions that cater to their unique needs and budget constraints.

Why I Picked Forefront Web:

I selected Forefront Web for this list after carefully evaluating its dedication to serving small businesses. What sets Forefront Web apart is its ability to provide customized SEO strategies that align perfectly with the limited budgets and specific requirements of small businesses, making it the best choice for this target audience.

Key Services:

Forefront Web specializes in small business SEO, local SEO, website design, and digital marketing. Their services are designed to empower small businesses to thrive in the online landscape.

Customer Support:

Forefront Web offers responsive customer support, ensuring small business clients receive the guidance and assistance they need to succeed in their digital marketing efforts.

Minimum Project Budget:

From $5,000 - Forefront Web provides an affordable starting point for small businesses looking to invest in SEO services.

Hourly Rate:

The average hourly rate for Forefront Web's services is approximately $75 USD.

# Of Employees:

Forefront Web is a small agency with around 10 employees, which allows them to focus on providing personalized attention to small business clients.

Location:

United States, Cincinnati, OH

Pros and cons

Pros:

  • Affordable pricing options tailored to small business budgets
  • Comprehensive services including local SEO and website design
  • Specialization in serving small businesses

Cons:

  • Smaller team size, which may impact scalability for larger projects
  • Limited international presence may not suit businesses with global aspirations
  • May not be the best fit for larger enterprises with extensive marketing budgets

Best for Comprehensive Solutions

SEO Brand is the ideal choice for businesses seeking comprehensive solutions, making it the top pick for those looking for an all-encompassing approach to SEO.

Why I Picked SEO Brand:

I selected SEO Brand for this list because of its commitment to providing comprehensive solutions. In my evaluation, SEO Brand stood out for its ability to offer a wide array of services under one roof, making it a one-stop-shop for businesses looking for an all-inclusive approach to SEO.

Key Services:

SEO Brand offers a comprehensive range of services, including SEO, PPC management, content marketing, web design, and social media management. This comprehensive suite ensures clients have access to a full spectrum of digital marketing solutions.

Customer Support:

SEO Brand provides responsive customer support, offering various channels for assistance, including phone and email.

Minimum Project Budget:

From $1000 - SEO Brand provides an accessible starting point for businesses looking to invest in comprehensive SEO strategies.

Hourly Rate:

The average hourly rate for SEO Brand's services is approximately $50-300 USD depending on service packages.

# Of Employees:

SEO Brand is a mid-sized agency with around 30 employees, striking a balance between expertise and personalized service.

Location:

United States, Boca Raton, FL

Pros and cons

Pros:

  • Accessible starting project budget for businesses of various sizes
  • Responsive customer support for client satisfaction
  • Comprehensive suite of services for all digital marketing needs

Cons:

  • Limited international presence may not align with global businesses
  • The complexity of services may be overwhelming for some clients
  • The starting project budget may not suit very small businesses

Funnel Boost Media is a prime choice for businesses seeking to boost their local presence, making it the best fit for those looking to enhance their local SEO efforts.

Why I Picked Funnel Boost Media:

I chose Funnel Boost Media for its exceptional expertise in local SEO. In my evaluation process, I compared various agencies, and Funnel Boost Media stood out for its specialized focus on helping businesses dominate their local markets.

Key Services:

Funnel Boost Media specializes in local SEO, website design, and pay-per-click advertising, all tailored to improve local visibility and drive growth.

Customer Support:

Funnel Boost Media provides responsive customer support to ensure clients receive timely assistance and guidance.

Minimum Project Budget:

From $500 - Funnel Boost Media offers an accessible starting point for businesses looking to invest in their local SEO strategy.

Rate:

The average management fee for Funnel Boost Media's services is approximately 25% for CPC and custom pricing for other SEO services.

# Of Employees:

Funnel Boost Media is a mid-sized agency with around 30 employees, allowing for personalized attention and expertise.

Location:

United States, San Diego, CA

Pros and cons

Pros:

  • Responsive customer support for client satisfaction
  • Comprehensive services that cover local SEO, web design, and PPC
  • Specialization in local SEO ensures in-depth local market understanding

Cons:

  • Limited international reach may not align with global businesses
  • Focus on local SEO may not cater to businesses with a broader national or international presenc
  • The starting project budget may not be suitable for very small businesse

Best for Innovative SEO

Marketing Sharks is the top choice for those seeking innovative SEO solutions, making it the ideal pick for businesses looking to stay at the cutting edge of digital marketing strategies.

Why I Picked Marketing Sharks:

I selected Marketing Sharks for this list because of its remarkable focus on innovative SEO practices. What sets Marketing Sharks apart is its commitment to staying ahead of the curve in the rapidly evolving world of digital marketing, making it the best choice for businesses seeking fresh and groundbreaking SEO strategies.

Key Services:

Marketing Sharks specializes in innovative SEO, advanced analytics, and digital marketing. Their services are designed to help businesses leverage the latest technologies and techniques for exceptional results.

Customer Support:

Marketing Sharks provides reliable customer support, ensuring clients have access to assistance and insights related to their innovative SEO strategies.

Minimum Project Budget:

From $15,000 - Marketing Sharks offers a starting point for businesses looking to invest in cutting-edge SEO services.

Hourly Rate:

The average hourly rate for Marketing Sharks' services is approximately $150 USD.

# Of Employees:

Marketing Sharks is a mid-sized agency with around 30 employees, ensuring a balance between personalized attention and scalability for larger projects.

Location:

Estonia, Tallinn

Pros and cons

Pros:

  • A commitment to staying at the forefront of digital marketing trends
  • Expertise in utilizing advanced analytics for data-driven insights
  • A strong focus on innovative and advanced SEO strategies

Cons:

  • A mid-sized team, which may not provide the same level of personalization as smaller agencies
  • Limited international presence may not cater to businesses with a global footprint
  • Higher starting project budget may not be suitable for smaller businesses

Best for Transparent Pricing

I chose WebFX as one of the top SEO marketing agencies on this list because of its unwavering commitment to transparent pricing. In today's complex digital landscape, I believe that clarity in pricing is crucial for businesses to make informed decisions. WebFX stands out by providing clear and straightforward pricing structures, allowing clients to compare, judge, and select services with confidence.

Key Services:

WebFX offers a comprehensive range of services, including search engine optimization, pay-per-click advertising, content marketing, and web design. Their holistic approach ensures clients can address various aspects of their online presence under one roof.

Customer Support:

WebFX boasts responsive customer support, available through various channels like phone and email. Clients can expect timely assistance and guidance throughout their partnership.

Minimum Project Budget:

From $10,000 - WebFX provides accessible entry points for businesses of different sizes and budgets.

Hourly/Monthly Rate:

The average monthly rate for WebFX's services is approximately $1500 USD.

# Of Employees:

WebFX has a substantial workforce, with over 200 employees, ensuring clients receive dedicated attention and expertise.

Location:

United States, Harrisburg, PA

Pros and cons

Pros:

  • Robust customer support options for timely assistance
  • Comprehensive suite of services for all digital marketing needs
  • Transparent pricing model simplifies budgeting decisions

Cons:

  • Strictly follows a U.S.-based model, potentially limiting international reach
  • The complexity of services may be overwhelming for some clients
  • Higher starting project budget may not suit smaller businesses

Best for Content-Centric SEO

Orbit Media is the top choice for businesses seeking content-centric SEO strategies, making it the ideal pick for those wanting to optimize their online presence through high-quality content.

Why I Picked Orbit Media:

I selected Orbit Media for its unique focus on content-centric SEO. When comparing options, it was evident that Orbit Media stands out by placing content at the forefront of their SEO strategy, an approach I find essential in today's content-driven digital landscape.

Key Services:

Orbit Media offers services such as content strategy, web design, SEO, and analytics, with a strong emphasis on creating engaging and SEO-friendly content.

Customer Support:

Orbit Media provides responsive customer support, ensuring clients have access to assistance and guidance throughout their partnership.

Minimum Project Budget:

From $1,000 - Orbit Media provides an accessible starting point for businesses looking to invest in content-centric SEO strategies.

Hourly Rate:

The average hourly rate for Orbit Media's services is approximately $100 USD.

# Of Employees:

Orbit Media is a mid-sized agency with around 30 employees, providing a balance between expertise and personal attention.

Location:

United States, Chicago, IL

Pros and cons

Pros:

  • Responsive customer support for client satisfaction
  • Comprehensive services covering content, web design, SEO, and analytics
  • Unique focus on content-centric SEO for engaging and effective strategies

Cons:

  • Limited international presence may not align with global businesses
  • Specialization in content may not cater to businesses seeking broader SEO strategies
  • The starting project budget may not suit very small businesses

Best for Technical SEO

Intero Digital is the top choice for businesses seeking to improve their technical SEO, making it the prime selection for those focusing on the intricacies of search engine optimization.

Why I Picked Intero Digital:

I chose Intero Digital for this list because of its exceptional expertise in technical SEO. In my evaluation, Intero Digital stood out as an agency that excels in the technical aspects of SEO, which are often the backbone of a successful digital strategy.

Key Services:

Intero Digital specializes in technical SEO, web development, and digital marketing. Their technical expertise ensures websites are optimized for search engines and user experience.

Customer Support:

Intero Digital provides responsive customer support, offering various channels for assistance, including email and phone.

Minimum Project Budget:

From $10,000 - Intero Digital provides an accessible starting point for businesses looking to invest in technical SEO strategies.

Hourly Rate:

The average hourly rate for Intero Digital's services is approximately $100 USD.

# Of Employees:

Intero Digital is a mid-sized agency with around 20 employees, providing clients with specialized expertise and personalized service.

Location:

United States, Houston, TX

Pros and cons

Pros:

  • Responsive customer support for client satisfaction
  • Comprehensive services including web development and digital marketing
  • Expertise in technical SEO for robust optimization

Cons:

  • Limited international presence may not align with global businesses
  • Technical focus may not cater to businesses seeking broader digital marketing strategies
  • The starting project budget may not suit very small businesses

The Best SEO Marketing Agencies Summary Table

Tools Price
Higher Visibility No price details
Big Leap No price details
Ethically Mad No price details
Forefront Web No price details
SEO Brand No price details
Funnel Boost Media No price details
Marketing Sharks No price details
WebFX No price details
Orbit Media No price details
Intero Digital No price details
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Other SEO Marketing Agencies

Below is a list of additional SEO marketing agencies that we shortlisted, but did not make it to the top 12. Definitely worth checking them out.

  1. Fannit

    Best for B2B SEO

  2. SmartSites

    Best for Ecommerce SEO

  3. Delante

    Best for Multilingual SEO

  4. Webomaze

    Best for User-Friendly SEO

  5. Piper Digital Marketing

    Best for Local Visibility

  6. FDRY

    Best for Data-Centric SEO

  7. Fortunatos

    Best for Personalized Strategies

  8. SEO Valley

    Best for International SEO

  9. iMPACT Plus

    Best for Content Marketing

  10. Stryde

    Best for ROI-Focused SEO

Criteria for Choosing the Best SEO Marketing Agencies

When it comes to selecting the best SEO marketing agency, making an informed decision is crucial. I've evaluated each of these companies, delving deep into their offerings to bring you my top recommendations based on the following criteria:

Quality Of Deliverables

In the realm of SEO, the quality of deliverables can make or break a campaign's success. It's not just about getting traffic; it's about attracting the right traffic and achieving measurable results. Look for agencies that emphasize the creation of high-quality, engaging content, strategic keyword targeting, and robust backlink strategies. A focus on technical SEO to enhance site performance and user experience is also vital. Additionally, a commitment to keeping up with Google's ever-evolving algorithms is a must.

Key Services

To make an impact in the competitive world of SEO, agencies need to offer a range of key services tailored to meet specific business needs. Here are some essential services to look for:

  • Keyword Research: The foundation of any successful SEO campaign, thorough keyword research identifies the terms and phrases your target audience uses.
  • On-Page SEO: Optimization of website elements like meta tags, headings, and content to enhance search engine visibility.
  • Link Building: Building high-quality backlinks from authoritative websites to boost your site's authority and credibility.
  • Content Creation: Regular production of relevant and valuable content to engage users and improve search rankings.
  • Technical SEO: Ensuring your website's infrastructure is search engine-friendly by addressing issues like site speed, mobile-friendliness, and schema markup.
  • Analytics and Reporting: Providing transparent, data-driven reports that show the impact of SEO efforts.

Value For Money

While SEO is an investment, it's essential to ensure you're getting value for your money. I've scrutinized these agencies to ensure they offer competitive pricing structures and transparent billing. Look for firms that provide clear ROI tracking and demonstrate how their services translate into tangible business growth. It's not just about cost but the overall value you receive in return.

Industry Experience

The SEO landscape varies across industries, and experience in your specific sector can be a game-changer. Evaluate whether the agency has a track record of success in your industry, whether it's e-commerce, manufacturing, software, or any other niche. Industry-specific knowledge allows the agency to understand your unique challenges, competition, and audience, resulting in more effective SEO strategies.

By considering these criteria, you can make a well-informed decision when choosing the best SEO marketing agency for your business. Remember that what matters most is aligning their expertise with your specific goals and needs.
In conclusion, when choosing the best SEO marketing agency for your specific needs, it's crucial to consider several key factors. Here are three key takeaways to guide you in making an informed decision:

  1. Evaluate the Benefits: Top SEO agencies offer increased visibility, quality traffic, improved user experience, higher conversion rates, and data-driven insights. Prioritize agencies that can demonstrate how their services align with these benefits for your business.
  2. Understand Pricing Models: Be aware of the various pricing models, including monthly retainers, project-based fees, and hourly rates. Consider the scope of work, the agency's experience, and the level of customization when assessing the cost of SEO services.
  3. Budget-Friendly Options: While comprehensive SEO services come at a cost, there are budget-friendly alternatives, such as DIY SEO, free tools, consultations, and low-cost courses. These options can help you get started with SEO improvements without breaking the bank.

By keeping these takeaways in mind and conducting thorough research, you can confidently select the best SEO marketing agency that aligns with your unique business goals and budget constraints.

Other Service Reviews

Here are some other agencies, services, and companies that I have already reviewed and compared in the marketing technology space. Check them out! 

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.