6 Best Account-Based Marketing Certifications to Upskill in 2025
Account-based marketing (ABM) has become the go-to GTM strategy for B2B companies in recent years due to its ability to deliver targeted relevant marketing experiences to their target accounts.
If you're looking to join the train, I've put together a great list of account-based marketing certifications that'll ensure you learn how to:
- Deliver personalization at scale
- Use AI in your ABM programs
- Use your ABM campaign to accelerate existing deals.
Ready to become an ABM guru? Scroll on.
Best Account-Based Marketing Certifications Shortlist
- ABM Certification: Foundations Course - Best for foundational knowledge in ABM
- ABM Certification: Master the Art of ABM - Best for mastering account-based marketing
- ABM Certification: Advanced Course - Best for advanced ABM techniques
- Account-Based Experience (ABX) Certification - Best for integrating ABX into marketing strategies
- Forrester Demand & ABM Certification - Best for demand generation and ABM insights
- Account-Based Strategy Certification: Fundamentals - Best for essential ABM strategies and fundamentals
Overview of the Best Account-Based Marketing Certifications
Below are my detailed summaries of the best account-based marketing certifications in my shortlist.
1. ABM Certification: Foundations Course - Best for foundational knowledge in ABM
The Demandbase ABM Certification: Foundations Course is probably one of the best ABM certifications out there. It covers the fundamental principles of ABM strategy. You also learn how to improve business performance by fostering effective collaboration between sales and marketing teams.
It comprises 6 eLearning modules, detailing ABM foundations, building a target account list, marketing within the ABM environment, metrics and KPIs, and building your ABM tech stack.
Issued by: Demandbase
Focus:
- Foundational and advanced account-based marketing strategies
- Tackling complex ABM challenges
- Account-Based Experience (ABX) strategies
Prerequisites:
- Exam: Required
- Other Certifications Required: None
Price: $349
Who It’s For: For individuals looking to gain foundational knowledge in account-based marketing and to advance their careers in ABM by learning from industry experts.
2. ABM Certification: Master the Art of ABM - Best for mastering account-based marketing
The ABM Certification: Master the Art of ABM is a comprehensive account-based marketing training program that covers the three types of ABM (One-to-One, One-to-Few, and One-to-Many), account selection, and developing your ABM strategy. It includes digital marketing techniques, effective messaging, and actionable frameworks to measure reputation, relationships, and revenue impacts, equipping learners to become ABM experts.
Issued by: Momentum ITSMA
Focus:
- Interactive online workshops
- Individual mentoring
- Practical ABM plan development
- ABM types and strategies
- Account prioritization
- Relationship building
- Campaign execution
Prerequisites:
- Work Experience: Experience in marketing
- Other Certifications Required: None
Price:
- Members: $5,500
- Non-members: $5,900
Who It’s For: For experienced marketers looking to expand their skills in ABM, enabling them to create and execute more effective and strategic account-based marketing plans.
3. ABM Certification: Advanced Course - Best for advanced ABM techniques
The ABM Certification: Advanced Course offers 8 eLearning modules focused on actionable frameworks and advanced methodologies for aligning marketing and B2B sales efforts. It covers strategies for targeting high-value accounts, optimizing ABM programs, and demonstrating business value. Key topics include defining target account lists, budget considerations, scaling strategies, leveraging technology, and real-world case studies for practical insights.
Issued by: Demandbase
Focus:
- Advanced ABM strategies
- Performance improvement techniques
- Scaling ABM efforts effectively
Prerequisites:
- Work Experience: Experience in marketing or sales
- Exam: Required
- Other Certifications Required: None
Price: $349
Who It’s For: For marketing and sales professionals seeking to leverage advanced ABM techniques to enhance their strategic capabilities and achieve greater performance in their roles.
4. Account-Based Experience (ABX) Certification - Best for integrating ABX into marketing strategies
The Account-Based Experience (ABX) Certification provides a comprehensive understanding of ABX and its significance in modern B2B go-to-market strategies. It is composed of 8 modules with topics on ABX foundations, account data management, personalized engagement, performance measurement, sales and marketing alignment and ABX implementation with strategies for successful adoption.
Issued by: Demandbase
Focus:
- Fundamentals of Account-Based Experience
- Account journeys
- Building a data foundation for ABX
- Orchestrating ABX strategies
Prerequisites:
- Education: Not required
- Work Experience: Not required
- Exam: Required
- Other Certifications Required: None
Price: $349
Who It’s For: Individuals interested in mastering the principles of Account-Based Experience to drive marketing and sales strategies.
5. Forrester Demand & ABM Certification - Best for demand generation and ABM insights
The Forrester Demand and Account-Based Marketing (ABM) Certification is a great course for learning how to target and engage B2B decision makers. The certification also teaches you how to drive pipeline growth through effective account-based marketing strategies.
Issued by: Forrester
Focus:
- Targeting buyers and buying groups
- Engagement strategies
- Enablement techniques
- Driving pipeline momentum
Prerequisites:
- Forrester account required for registration
Price: $2,444
Who It’s For: For marketing professionals looking to enhance their skills in demand generation and account-based marketing, enabling them to effectively drive engagement and pipeline in their organizations.
6. Account-Based Strategy Certification: Fundamentals - Best for essential ABM strategies and fundamentals
The Account-Based Strategy Certification: Fundamentals is an on-demand program providing a solid understanding of account-based marketing (ABM) principles.
It explores industry-leading strategies, tactical recommendations, and real-life examples for executing successful ABM initiatives. Learners will gain insights into lead generation, developing an ideal customer profile (ICP), and operationalizing ABM strategies to launch their first ABM program effectively.
Issued by: Terminus
Focus:
- Understanding ABM benefits
- Building a business case for ABM
- Launching ABM programs
- Assessing organizational readiness for ABM
Prerequisites:
- Exam: Required
- Other Certifications Required: None
Renewability: No, it does not expire.
Price: Free
Who It’s For: For B2B marketing professionals looking to enhance their understanding and execution of account-based marketing strategies, validating their expertise with a recognized credential.
FAQs About Account-Based Marketing Certifications
What is an account-based marketing (ABM) certification?
ABM certification involves mastering account-based marketing practices, focusing on strategies that enhance targeted marketing efforts toward specific accounts. It provides skills for driving impact across strategic accounts by aligning marketing and sales efforts.
Is ABM certification necessary for a career in account-based marketing?
While ABM certification is not always a requirement, it can enhance a candidate's profile by demonstrating specialized knowledge and skills in account-based marketing strategies, potentially increasing job prospects in B2B marketing roles.
What are the benefits of obtaining an ABM certification?
ABM certification can lead to better alignment between marketing and sales, improved return on investment (ROI) for B2B marketing efforts, and a deeper understanding of customized marketing strategies tailored to specific accounts.
What does the ABM certification course typically cover?
An ABM certification course typically covers the definition and significance of account-based marketing, strategies such as One-to-One, One-to-Few, and One-to-Many, the unique ABM sales funnel, and collaboration between marketing and sales teams.
What should you consider when choosing an ABM certification?
When choosing an ABM certification, look for programs matching career goals and current skill levels. Consider factors like the curriculum, instructor expertise, cost, and industry recognition of the certification. It’s also helpful to read reviews or ask for recommendations from peers in the marketing field.
Other Useful Resources
Here are a few other useful resources to check out:
- Listen to the best account-based marketing podcasts
- Be inspired by these ABM ideas
What’s Next?
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