Influence Impact
Business Impact accounts for notable leaders whose ideas, perspectives, and visibility meaningfully shape how modern project delivery and execution leadership are practiced at scale.
The CMO Club’s Impact 100 is our annual recognition of the marketing leaders setting the standard for modern commercial performance.
These are the CMOs and growth executives aligning marketing to measurable business outcomes, embedding AI into execution, redesigning operating models, and shaping how organizations grow in increasingly complex markets.
Each year, we identify 100 individuals whose leadership is redefining what excellence in modern marketing looks like.
Marketing is undergoing a structural shift.
AI is transforming execution and decision-making.
Growth expectations are tightening.
Operating models are evolving.
Revenue accountability is increasing.
In this environment, marketing leadership is strategic infrastructure.
The CMO Club's Impact 100 exists to recognize the leaders who are adapting to change, and defining it.
Through a rigorous editorial review process, we identify CMOs and marketing leaders whose work demonstrates sustained, measurable impact.
The result is an annual cohort reflecting the evolving benchmark of modern marketing leadership.
The Impact 100 honors leaders across the defining dimensions of contemporary marketing performance:
Honorees are selected through a structured editorial review led by The CMO Club team.
We evaluate nominees against four core signals of impact:
Final selections are determined by our editorial board.
The CMO Club's Impact 100 recognizes leaders whose work materially advances teams and performance — not simply those with visibility.
We invite nominations from across the global marketing and executive community.
If you know a CMO or marketing leader whose work is materially advancing modern growth — within an organization or across the discipline — we encourage you to submit a nomination. Self-nominations are accepted.
Nominations close March 31st 2026.