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Marketing analytics provide data-driven insights that guide decision-making, optimize marketing strategies, and enhance the effectiveness of marketing efforts. To keep up with real-world applications and the latest trends I love listening to podcasts, as they offer information in an easily digestible format.

Below, you'll find a curated list of my favorite marketing analytics podcasts, featuring standout episodes and details about their hosts. Explore my curated list and add a few to your daily routine—trust me, you'll be glad you did!

11 Best Marketing Analytics Podcasts

Dive into these top 11 marketing analytics podcasts for expert insights:

  1. Metrics & Chill with Jeremiah Rizzo
  2. The Marketing Intelligence Show with Edward Ford
  3. Marketing X Analytics with Alexander Sofronas
  4. Standard Deviation Podcast with Juliana Jackson and Simo Ahava
  5. AnalyticsToday Podcast with Jeremy Roberts and Sameer Khan
  6. The Measure Pod with Daniel Perry-Reed and Dara Fitzgerald
  7. Social Media Marketing Talk Show with Jerry Potter
  8. Conversion Cast with Aaron Weiche
  9. The Next CMO with Peter Mahoney and Kelsey Krapf
  10. The Gartner Marketing & Communications Podcast by Gartner
  11. AdExchanger Talks with Zach Rodgers

Best Marketing Analytics Podcasts Overview

1. Metrics & Chill with Jeremiah Rizzo

Metrics & Chill marketing analytics podcast

Summary:

Metrics & Chill with Jeremiah Rizzo is a podcast that explores the world of business metrics, providing insights into how different companies track and interpret their data. Guests share their experiences with specific metrics, offering valuable lessons on data-driven decision-making.

What You'll Learn:

You'll get to understand how various businesses use metrics to drive success, learn about unique data strategies, and gain insights into effective measurement techniques.

Why You Should Listen:

Jeremiah Rizzo brings together diverse business leaders to share their experiences with metrics, providing a comprehensive look at how data can shape business strategies.

Best Episode:

“130: Tactical Ideas to Drive Growth (w/ Ryan O'Hara, Request For Meeting)” - In this episode, Ryan shares practical and innovative strategies for driving business growth, focusing on actionable tactics that companies can implement to enhance their marketing efforts and achieve measurable results.

Links To Listen:

About The Host:

Jeremiah Rizzo, with his background in marketing and analytics, offers an engaging and knowledgeable perspective on the importance of metrics in business. His interviews provide practical advice and insights for businesses looking to harness the power of data.

Listener Review:

“I’ve been listening weekly and I’ve thoroughly enjoyed learning from some of the smartest marketers out there. Unique insights and tangible takeaways. Would recommend subscribing if you’re looking to learn from the best!” - JordanG2

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2. The Marketing Intelligence Show with Edward Ford

The Marketing Intelligence Show marketing analytics podcast

Summary:

The Marketing Intelligence Show with Edward Ford focuses on the role and impact of marketing data in shaping business strategies. The podcast features discussions with marketing experts about how data informs decisions, drives growth, and influences customer engagement.

What You'll Learn:

Understand the importance of marketing data in crafting successful strategies, and how industry leaders use this data to make informed decisions and achieve business objectives.

Why You Should Listen:

Edward Ford brings in-depth conversations with marketing professionals, offering valuable insights into the effective use of data in various aspects of marketing.

Best Episode:

“Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch” - In this episode, Kashish Gupta the co-CEO and co-founder at Hightouch, and Evan Kaeding, lead sales engineer at Supermetrics discuss leveraging Artificial Intelligence to transform marketing data warehouse solutions through reverse-ETL techniques.

Links To Listen:

About The Host:

Edward Ford, with his expertise in marketing and analytics, provides a platform for exploring the intersection of marketing and data. His insightful approach helps listeners grasp the significance of data-driven marketing in today's business world.

Listener Review:

“Every episode is loaded with valuable information about digital data and analytics. The folks they have joined are too-notch and provide stellar, actionable information that you can immediately apply. I’m always anticipating the next episode. Great, quality content!” - Wikawikawik1212

3. Marketing X Analytics with Alexander Sofronas

Marketing X Analytics marketing analytics podcast

Summary:

Marketing X Analytics with Alexander Sofronas blends the worlds of marketing and analytics, providing listeners with insights into how data-driven strategies can enhance marketing efforts. This podcast features discussions with industry experts, offering a comprehensive view of current trends and best practices in marketing analytics.

What You'll Learn:

How to integrate analytics into your marketing strategies, understand data interpretation, and learn about the latest tools and techniques in the field.

Why You Should Listen:

Alexander Sofronas offers a unique perspective, combining his expertise in marketing and analytics to provide practical advice and insights relevant to both marketers and data analysts.

Best Episode:

“Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney” - In this podcast episode, Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies discuss the integration of incremental measurement in marketing analytics for more precise and impactful data strategies.

Links To Listen:

About The Host:

Alexander Sofronas, an experienced marketing and analytics professional, brings a wealth of knowledge to his listeners. His background in both disciplines allows him to provide a well-rounded and insightful perspective on how analytics can drive successful marketing campaigns.

Listener Review:

“Alex does a masterful job of blending the leading edge of analytics and data science with the practical challenges of getting the work done in today’s environment—a must-listen for any marketing analytics professional.” - Analytics and Innovation

4. Standard Deviation Podcast with Juliana Jackson and Simo Ahava

Standard Deviation Podcast marketing analytics podcast

Summary:

Standard Deviation Podcast with Juliana Jackson and Simo Ahava is a podcast that focuses on the intersection of data, marketing, and analytics. The hosts, along with industry experts, discuss the latest trends, challenges, and innovations in the field, offering a unique blend of technical expertise and marketing insights.

What You'll Learn:

Tune in to understand the complexities of data analysis in marketing, learn about the latest tools and techniques, and explore innovative approaches to leveraging data for business growth.

Why You Should Listen:

Juliana Jackson and Simo Ahava bring their extensive experience in data and analytics to the table, offering deep dives into topics that matter to professionals in this rapidly evolving field.

Best Episode:

“Truth Bombs” - This episode aims to provide listeners with candid, often unspoken perspectives, offering a deeper understanding and challenging conventional wisdom.

Links To Listen:

About The Hosts:

Juliana Jackson, known for her expertise in marketing and data, and Simo Ahava, a recognized authority in analytics and digital marketing, offer engaging and insightful discussions. Their backgrounds provide listeners with a comprehensive understanding of how to use data effectively in marketing.

Listener Review:

“I’m a veteran in the analytics space, and I know that oftentimes the subject of data can be super dry. But not in this podcast! Juliana and Simo make learning industry updates and talking about data super fun! The banter is delicious and the conversations are delightful while being educational. They keep you on your toes and keep you laughing while you listen. Keep it up, guys! Love the podcast and can’t wait for more!” - Shwaman

5. AnalyticsToday Podcast with Jeremy Roberts and Sameer Khan

AnalyticsToday Podcast marketing analytics podcast

Summary:

AnalyticsToday Podcast with Jeremy Roberts and Sameer Khan offers a deep dive into the world of Big Data and Analytics. This podcast covers a wide range of topics from data-driven marketing to analytics trends, providing listeners with insights into how to effectively harness the power of data in business.

What You'll Learn:

Explore the latest in Big Data and Analytics, learning how these tools and strategies can drive better decision-making and enhance marketing effectiveness.

Why You Should Listen:

Jeremy Roberts and Sameer Khan bring their extensive experience in analytics to discuss complex topics in an accessible manner, making it ideal for both analytics professionals and enthusiasts.

Best Episode:

“10 Game-Changing Insights from Running Global Data & AI Automation Projects” - This latest episode focuses on sharing valuable strategies and experiences that can significantly impact the fields of data science and artificial intelligence.

Links To Listen:

About The Hosts:

Jeremy Roberts, with his expertise in digital analytics, and Sameer Khan, a leader in marketing analytics, provide unique perspectives on the intersection of marketing and data analytics. Their insights help listeners understand and navigate the evolving landscape of data-driven business.

Listener Review:

“This is one of the most insightful podcasts that I have ever come across! Jeremy and Sameer do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!” - ASobering

6. The Measure Pod with Daniel Perry-Reed and Dara Fitzgerald

The Measure Pod marketing analytics podcast

Summary:

The Measure Pod with Daniel Perry-Reed and Dara Fitzgerald is a podcast dedicated to the world of digital analytics. It focuses on discussing the latest trends, tools, and techniques in analytics, making it an essential resource for anyone interested in understanding and applying data in the digital space.

What You'll Learn:

Gain insights into the latest developments in digital analytics, learn about practical applications of data analysis, and discover how to leverage analytics for better decision-making.

Why You Should Listen:

Daniel Perry-Reed and Dara Fitzgerald bring a wealth of knowledge and experience in digital analytics, offering listeners both in-depth expertise and practical advice.

Best Episode:

“#39 Product Analytics and CRAP Talks (with Bhavik Patel)” - In this episode Bhavik Patel shares insights on how leveraging product analytics can transform business strategies and decision-making, along with an exploration of the CRAP Talks initiative.

Links To Listen:

About The Hosts:

Daniel Perry-Reed and Dara Fitzgerald are experts in the field of digital analytics. Their background and experience in analytics consulting provide valuable insights into how businesses can effectively use data to drive strategy and improve performance.

7. Social Media Marketing Talk Show with Jerry Potter

Social Media Marketing Talk Show marketing analytics podcast

Summary:

Social Media Marketing Talk Show with Jerry Potter is a podcast that focuses on the latest updates, tools, and strategies in the world of social media marketing. It provides insights into how these changes affect marketers and businesses, featuring expert opinions and in-depth discussions.

What You'll Learn:

Discover the latest trends and updates in social media and social media analytics, and learn how to adapt your strategies to stay ahead in the ever-evolving landscape of digital marketing.

Why You Should Listen:

Jerry Potter brings together experts and influencers in social media marketing, providing a wealth of knowledge and practical advice that is invaluable for staying updated and competitive.

Best Episode:

“LinkedIn Updates: Newsletter Analytics, Ads Features, and More” - This new episode provides valuable insights for users looking to optimize their LinkedIn presence and maximize the platform's new functionalities.

Links To Listen:

About The Host:

Jerry Potter is the founder of Five Minute Social Media and a respected voice in the world of social media marketing. His expertise in creating efficient, impactful social media strategies has made him a go-to source for marketers aiming to enhance their online presence.

Listener Review:

“Thank you so much for providing this not only interesting show but also fun!” - Lucas_Lee_Tyson

8. Conversion Cast with Aaron Weiche

Conversion Cast marketing analytics podcast

Summary:

Conversion Cast with Aaron Weiche is a podcast that delves into the intricacies of digital marketing, with a special focus on conversion optimization and SEO. The show features interviews with industry experts, sharing insights and strategies for improving website conversions and enhancing online visibility.

What You'll Learn:

Discover effective techniques for conversion rate optimization, understand how SEO impacts conversions, and learn best practices for enhancing your online marketing efforts.

Why You Should Listen:

Aaron Weiche brings his expertise in digital marketing to the forefront, offering actionable advice and insights that are invaluable for businesses looking to improve their online presence and conversion rates.

Best Episode:

“Content Marketing & Distribution Masterclass” - This episode offers expert insights and strategies for maximizing the impact of content marketing efforts, catering to both beginners and seasoned marketers.

Links To Listen:

About The Host:

Aaron Weiche is the CEO of Leadferno and a seasoned professional in digital marketing, specializing in areas like SEO and conversion optimization. His experience and insights make him a credible source of information for businesses looking to enhance their digital marketing strategies.

9. The Next CMO with Peter Mahoney and Kelsey Krapf

The Next CMO marketing analytics podcast

Summary:

The Next CMO with Peter Mahoney and Kelsey Krapf is a podcast dedicated to discussing the evolving role of Chief Marketing Officers and the latest trends in marketing leadership. The show features interviews with marketing leaders and explores strategies for driving growth and innovation in the marketing domain.

What You'll Learn:

Understand the challenges and opportunities facing modern CMOs, learn about innovative marketing strategies, and gain insights into the future of marketing leadership.

Why You Should Listen:

Peter Mahoney and Kelsey Krapf bring a wealth of experience and diverse perspectives, offering valuable insights for current and aspiring marketing leaders.

Best Episode:

“Navigating The Changing Landscape of Marketing Data with Patrick Reynolds, CMO of BlueConic” - In the episode Patrick shares insights on adapting to these changes, highlighting strategies for effectively utilizing data in modern marketing campaigns.

Links To Listen:

About The Hosts:

Peter Mahoney, founder and CEO of Plannuh, has extensive experience in marketing and technology. Kelsey Krapf, a marketing leader, brings a fresh perspective on marketing strategies and leadership. Together, they provide listeners with a comprehensive view of the marketing landscape.

Listener Review:

“This is one of the most insightful marketing podcasts that I have ever come across! Peter and Kelsey do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!” - ASobering

10. The Gartner Marketing & Communications Podcast by Gartner

The Gartner Marketing & Communications Podcast, marketing analytics podcast

Summary:

The Gartner Marketing & Communications Podcast by Gartner explores the latest trends and challenges in the marketing world. This podcast provides insights from Gartner's renowned experts, offering a deep dive into marketing strategies, digital innovations, and customer engagement.

What You'll Learn:

Gain an understanding of cutting-edge marketing practices, data analytics, customer experience strategies, and emerging technologies shaping the future of marketing.

Why You Should Listen:

Gartner's authoritative research and expert analysis equip marketers with the knowledge to make informed decisions and stay ahead in an ever-evolving industry.

Best Episode:

“How CMOs Are Upending Structure — With Sally Witzky” - In the episode Sally Witzky discusses the innovative approaches CMOs are adopting to adapt to the rapidly changing business landscape.

Links To Listen:

About The Host:

The Gartner Marketing & Communications Podcast features various hosts, all of whom are Gartner analysts specializing in marketing. These experts bring a wealth of knowledge from their extensive research and hands-on experience in the marketing field.

11. AdExchanger Talks with Zach Rodgers

AdExchanger Talks marketing analytics podcast

Summary:

AdExchanger Talks with Zach Rodgers is a podcast that offers in-depth discussions on the advertising and marketing technology industries. Featuring interviews with leaders and innovators, this podcast provides insights into the latest trends, strategies, and future of digital advertising.

What You'll Learn:

Explore the complexities of ad tech, programmatic advertising, and data-driven marketing strategies from industry leaders and experts.

Why You Should Listen:

Zach Rodgers brings his experience and knowledge in advertising technology to the forefront, providing listeners with valuable insights into this rapidly evolving industry.

Best Episode:

“Meet The Digital Marketer Who Spent Two Years Working For The FTC” - The episode explores the insights and perspectives gained from this distinctive blend of digital marketing expertise and regulatory experience.

Links To Listen:

About The Host:

Zach Rodgers, as the executive editor of AdExchanger, brings a wealth of knowledge about the advertising and marketing technology space. His insightful interviews and discussions with industry leaders make him a valuable resource for anyone looking to understand the inner workings of the ad tech world.

Listener Review:

“Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!” - Facqt Media

Conclusion

The podcasts listed in this article serve as invaluable resources for anyone looking to deepen their understanding of marketing analytics. They offer a wealth of knowledge, from beginner tips to advanced strategies, ensuring that listeners can stay at the forefront of data-driven marketing trends and techniques, ultimately leading to more informed decisions and success.

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By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO, digital marketing firepower for SaaS pioneers, and comes with a background as a marketing strategist with years of experience in Marketing, Communications, Ecommerce, and SEO. He’s worked across verticals ranging from software to edu-tech, apparel, and F&B, leading teams teams at B2B SaaS startups, global multinationals, and the public sector. He’s the Founder & Host of The Newcomer’s Podcast featuring immigrants and their stories of moving to a new country, and he’s currently producing a documentary on the immigrant’s experience.