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Who are the top 10 CMO influencers shaping marketing in 2024?

As we move closer to a new year (already!), it's important to stay up-to-date on the latest trends in the marketing industry. And who better to learn from than some of the top CMO influencers in the industry?

From social media experts to brand strategists, these professionals know what it takes to create successful marketing campaigns.

List of 10 CMO Influencers Shaping Marketing in 2024

It's no secret marketing is always evolving. The following influencers are experts in social media, analytics, email, influencer campaigns, personalized experiences, audio and voice, and chatbots. So if you're looking to stay ahead of the curve in 2024, then you need to start following these folks now.

Not only will they help you stay up-to-date on the latest trends, but they'll also give you some great insights into how to implement them into your own marketing strategy.

Sangram Vajre, GTM and Terminus

Sangram is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel.

Andy Crestodina, Orbit Media

Andy is a content marketing speaker at conferences around the country. Topics include content strategy, search, and analytics. Andy teaches not to generate web design leads but to help people get better results from the websites they already have.

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Mark Kilens, Airmeet

Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

Amanda Natividad, SparkToro

Amanda is currently VP Marketing for audience research startup, SparkToro. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Jay Acunzo, formerly HubSpot, Google, ESPN

Jay is one of the world’s most sought-after business storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and both billion-dollar brands and brand new startups have turned to him to develop original podcasts and documentaries to shape their markets.

Jimmy Daly, Superpath

Jimmy has spent 10 years working in content marketing with multiple companies. He is the founder of Superpath, a career resource for content marketers.

Brendan Hufford, Active Campaign

Brendan is a growth marketer at Active Campaign and the mastermind behind SEO for the Rest of Us Community

Donald Miller, Business Made Simple

Donald is the CEO of StoryBrand and Business Made Simple. He is the host of the Business Made Simple podcast and the author of several books including the bestsellers Building a StoryBrand, Marketing Made Simple, and Business Made Simple

Aaron Orendorff, Common Thread Collective

Aaron is the VP of Marketing at Common Thread Collective, an ecommerce growth agency. He was previously the Editor in Chief of Shopify Plus, as well as the Global Deputy Editor at Intuit QuickBooks.

Ramli John, formerly at ProductLed

Ramli is the former Managing Director at ProductLed, where he worked with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth by improving their user onboarding.

What These CMO Influencers Are Saying

Well, one thing is for sure: They're all in agreement that data will be more important than ever. They're also bullish on video, and believe that it will continue to be a key part of successful marketing campaigns.

And they're not just talking about using video for entertainment purposes—they see it as a powerful tool for driving sales and conversions. In fact, according to one CMO, "Video has the ability to create an emotional response that no other medium can match."

What You Can Learn From These CMO Influencers

Each of these CMO influencers has their own unique approach to marketing, and they're not afraid to experiment with new tactics and strategies. So what can you learn from them?

1. Be open to change: The world of marketing is constantly changing, and if you're not willing to adapt, you'll get left behind.

2. Think outside the box: Don't rely on the same old tactics—try something new and see how it works.

3. Stay ahead of the curve: Keep up with the latest trends in marketing so you can stay ahead of your competitors.

4. Be data-driven: Make decisions based on data rather than intuition or guesswork.

5. Simplify your messaging: Keep your messages clear and concise so people can understand them quickly and easily.

How These CMO Influencers Are Impacting the Future of Marketing

You're probably familiar with many of these CMO influencers, as they're some of the most impactful voices in marketing today. But what you may not know is how they're shaping the future of marketing.

Each of these CMO influencers has a unique perspective and is driving innovation in their own way. They're all focused on creating valuable experiences, and they understand that technology is essential to achieving that goal.

Conclusion

As we move further into the 2020s, more and more marketing professionals will begin to emerge as powerful voices in the industry.

The 10 individuals featured in this article are already making waves with their innovative ideas and fresh perspectives on marketing, and they're sure to continue shaping the professionals working in their field as we move into the next decade. 

Any marketer preparing to answer some difficult CMO interview questions at any company would definitely benefit from their insights.

If you're looking to stay ahead of the curve, be sure to sign up for our newsletter to get the latest CMO content freshly delivered to your inbox.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.