4 Game-Changing Branding Conferences To Attend In 2024
There are so many marketing conferences in North America and the rest of the world that when it comes to one specific aspect of it—like branding—it can be hard to find events where that's the entire focus. And yet, when we get to dive deep into branding, it can be totally game-changing for our brands.
So, I did a lot of research (which sure, returned few results) and curated a quality selection of branding conferences worth attending in 2024. Whether you’re seeking to attend something in the US, London, Southeast Asia, or elsewhere, I have just the right event for you to circle on your calendar.
Best Branding Conferences 2024 Shortlist
Here's my shortlist of the best branding conferences worth attending in 2024:
- Product Marketing Summit - Multiple dates and locations
- Future of Branding Week - London, UK (May 2024)
- CASE Annual Conference for Marketing and Branding Professionals - Chicago, IL (June 2024)
- International Place Branding Conference - Bangkok, Thailand (October 2024)
Best Branding Conferences Of 2024
1. Product Marketing Summit - Multiple dates and locations
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Starts at £795
- Website: Product Marketing Alliance World Conference
- Social Media: Instagram | Facebook | X | LinkedIn
Product Marketing Summit: Multiple Dates and Locations
| Locations | Dates |
| Twelve Midtown, Autograph Collection, Atlanta | June 5- 6, 2024 |
| San Francisco Marriott Marquis, California | September 4-5, 2024 |
| Doltone House Jones Bay Wharf, Sydney | November 6-7, 2024 |
| InterContinental O2, London | December 4-5, 2024 |
Overview:
This must-attend global conference covers essential topics such as go-to-market strategies, product launches, and competitive positioning. The agenda includes in-depth sessions on customer insights, market analysis, and the latest tools and technologies in marketing.
Why You Should Attend:
Product Marketing Summit is a gathering of leading voices in product marketing, offering talks from visionaries like the CMO of a renowned tech company and the product lead from a major e-commerce player. Attendees will have the opportunity to participate in workshops and panel discussions that foster interactive learning and networking opportunities.
2. Future of Branding Week - London, UK (May 2024)
- Dates: May 14 - 17, 2024
- Location: Shoreditch, London
- Pricing: £3,200
- Website: FLA Branding Week
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
Future of Branding Week dives into the craft of branding with a focus on innovation, design thinking, and consumer engagement. One of the speakers includes Michael Wolff, the co-founder of one of the world’s most iconic design companies, and recognized today as a leading thinker on brands.
Why You Should Attend:
Future of Branding Week is particularly useful for hands-on learning about the latest branding techniques and tools. Given the current focus on digital transformation, it’s vital for marketing professionals to learn how to effectively blend traditional branding with digital strategies to enhance customer engagement and brand loyalty.
3. CASE Annual Conference for Marketing and Branding Professionals - Chicago, IL (June 2024)
- Dates: June 24-26, 2024
- Location: Hyatt Centric Chicago Magnificent Mile
- Pricing: Starts at $1,185
- Website: CASE Annual Conference
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
This digital marketing conference will cover a range of topics from how to build a compelling brand narrative for your institution to the latest strategies in digital marketing and social media engagement to enhance student interaction and donor support.
One of the keynote speakers is Jim Lake, the founding partner of Michael Walters Advertising, who has been a brand expert speaking around the country to help industries like financial services, insurance, franchise marketing, higher education, healthcare, and sports marketing.
Why You Should Attend:
The CASE conference offers a tailored approach to branding within the educational sector. It provides the strategies needed to effectively reach and engage potential students and donors.
4. International Place Branding Conference - Bangkok, Thailand (October 2024)
- Dates: October 30 – November 1, 2024
- Location: Bangkok, Thailand
- Pricing: Starts at 18,000 THB
- Website: International Place Branding Conference
- Social Media: Facebook | LinkedIn
Overview:
Focused on the concept of place branding, this in-person conference covers how cities and countries can market themselves to attract tourists, businesses, and residents.
Why You Should Attend:
The International Place Branding Conference is essential for understanding how geographic branding influences public perception and drives economic growth. It features strategists in tourism marketing and urban development discussing the latest trends and case studies. Attendees will explore how effective place branding influences investment, cultural identity, and sustainable growth.
Summary
These branding conferences offer valuable insights and are a good way to see what's working in different areas of branding and marketing. They can not only help keep your marketing strategies fresh, but introduce you to new tools and approaches. Plus, it's always helpful to connect with others who are facing similar challenges.
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