- Digital Marketing
  Essential Digital Campaign Tactics for Leaders
- Marketing Attribution
  Track Campaign Success: Expert Attribution Tips
- Marketing Automation
  Automation Secrets for Efficient Marketing Workflows
- Marketing Strategy
  Navigate Market Trends with Strategic Expertise
- Marketing Technology
  Innovate with New Marketing Technologies & Trends
- + All Articles
- Top Marketing Software
  Best Marketing Software: Reviewed And Compared
- Marketing Management Software
  Best Marketing Management Software In 2024
- Account-Based Marketing Software
  Best Account-Based Marketing Software: Reviewed for 2024
- Marketing Dashboard Software
  Best Marketing Dashboard Software In 2024
- Email Marketing Software
  Best Email Marketing Software: Reviewed And Compared
- Social Media Marketing Software
  Best Social Media Marketing Software: Reviewed for 2024
- + Best Tools
About

Lydia Ume

Noticing the shift from ABM to ABX and wondering why? You’re in luck. Lydia Ume, a B2B SaaS writer and communications specialist, explores the evolution of ABM to ABX, what makes them similar and unique, and when you should use either one or both to maximize results.

Lydia Ume

Check out more insights from Lydia

11 Marketing Campaign Types To Try (+ Examples And Tips)

8 Creative ABM Campaign Ideas with Examples