24 Best Social Media Management Software for 2026
20 Best Social Media Management Software Shortlist
Here’s the shortlist of the very best social media management software along with what I found each does best:
The best social media management software empowers SaaS marketing teams to strategically schedule content, drive deeper audience engagement, and deliver clear performance insights ensuring a consistent, compelling brand presence. Whether you're launching product updates across multiple platforms, managing customer interactions at scale, or proving campaign ROI to skeptical stakeholders, the right software streamlines your workflow and makes every marketing dollar count.
I've spent over a decade leading SaaS marketing teams through high-stakes growth phases, scaling social followings from hundreds to tens of thousands, improving content engagement, and cutting reporting time by 50%. Leveraging that experience and our rigorous in-house review methodology, I've identified tools specifically tuned to solve common pain points: limited team bandwidth, fragmented approval processes, and the pressure to demonstrate return on your social media efforts.
Let’s dig in to find the best social media management software to amplify your social strategy without burning out your team or budget.
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Table of Contents
- Best Software Shortlist
- Why Trust Us
- Compare Specs
- Reviews
- Other Social Media Management Software
- Related Marketing Software Reviews
- Selection Criteria
- How to Choose Social Media Management Software
- Trends in Social Media Management Software
- What is Social Media Management Software?
- Features
- Benefits
- Cost and Pricing
- Frequently Asked Questions
- Additional Social Media Software Reviews
The Best Social Media Management Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for bulk scheduling | 7-day free trial available | From $16/month (billed annually) | Website | |
| 2 | Best for online reputation management | Free demo available | Pricing upon request | Website | |
| 3 | Best social media management software for audience targeting | Free 15-day trial | Pricing upon request | Website | |
| 4 | Best for TikTok integration | Free 30-day trial | From $79/user/month | Website | |
| 5 | Best for community engagement at scale | Free trial available | From $25/user/month (billed annually) | Website | |
| 6 | Best for small business social media management | Free 14-day trial | From $25.50/month (billed annually) | Website | |
| 7 | Best social media management software for community building | Free plan + free demo available | From $9/seat/month (billed annually) | Website | |
| 8 | Best for multi-channel content management | Free plan available | From $33/user/month (billed annually) | Website | |
| 9 | Best for AI-powered content creation | Free plan available | From $5/user/month | Website | |
| 10 | Best for identifying emerging social media trends | 30-day free trial | From $199/seat/month (billed annually) | Website | |
| 11 | Best for bulk content scheduling | Free plan available | From $4/month (billed annually) | Website | |
| 12 | Best for social media marketing agencies | 30-day free trial | From $99/user/month (billed annually) | Website | |
| 13 | Best for email marketing efforts tied to social strategy | 30-day free trial available + free demo available | From $12/month (billed annually) | Website | |
| 14 | Best social media management software for remote teams | Not available | From $10/user/month (billed annually) | Website | |
| 15 | Best for Instagram auto-publishing | 14-day free trial available | From $18.75/month (billed annually) | Website | |
| 16 | Best social media management software for early trend detection | Free demo available | Pricing upon request | Website | |
| 17 | Best for tracking engagement across channels | 14-day free trial | From $97/month | Website | |
| 18 | Best for monitoring performance + A/B testing | 7-day free trial | From $24.91/user/month (billed annually) | Website | |
| 19 | Best for outsourcing social media content creation | Free demo available | From $15/user/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Social Media Management Software Reviews
The best social media management software empowers SaaS marketing leaders to elevate their brands, deepen audience connections, and clearly demonstrate the impact of every dollar spent. You can use the simple overviews of each tool below to understand how each tool stands out from other content management software.
If you're striving to enhance your social media presence, SocialBu might be the solution your team needs. This tool is designed for small businesses, startups, and creators looking to save time and simplify their social media management. By offering features like AI-driven content generation and comprehensive analytics, SocialBu addresses the need for efficient content scheduling and performance tracking across various platforms.
Why I Picked SocialBu
I picked SocialBu because of its unique ability to simplify social media management with AI-powered content generation. This feature helps you create engaging posts without the usual hassle, allowing you to maintain a consistent online presence. Additionally, SocialBu's bulk scheduling option lets you manage posts across multiple platforms from a single dashboard, making it ideal for teams juggling various social media accounts. These functionalities cater directly to the needs of users looking to streamline their social media tasks and boost their online impact.
SocialBu Key Features
In addition to its standout AI-driven content generation, SocialBu offers several other features to enhance your social media strategy.
- Automation Rules: Set up custom automation rules to streamline repetitive tasks and focus on more strategic activities.
- Unified Inbox: Manage all your social media messages, comments, and mentions from one place, ensuring timely responses.
- Team Collaboration: Collaborate with your team through role-based access and approval workflows, making teamwork seamless.
- Social Media Analytics: Gain insights into your social media performance with intuitive analytics that help optimize your content strategy.
SocialBu Integrations
Integrations include Facebook, Instagram, LinkedIn, TikTok, Google My Business, Twitter, YouTube, Pinterest, WordPress, and RSS feeds.
Pros and cons
Pros:
- Unified inbox improves responsiveness
- Bulk scheduling across platforms
- AI content generation saves time
Cons:
- Advanced analytics higher tiers only
- Automation setup learning curve
Birdeye is an innovative software solution designed to empower businesses to manage their online reputation and enhance customer experience seamlessly.
Why I Picked Birdeye: As a social media management software, Birdeye excels by offering robust tools for monitoring and responding to social media interactions, reviews, and customer feedback across multiple platforms. It enables businesses to maintain a positive online presence, engage with their audience in real-time, and analyze social media performance to inform strategy.
Unique features of Birdeye that make it stand out from competitors include: 1) its ability to aggregate reviews from over 150 sites, providing a comprehensive view of a company's online reputation; 2) advanced natural language processing (NLP) technology for insightful sentiment analysis of customer feedback; and 3) a fully integrated messaging platform that allows businesses to communicate with customers via text, email, social channels, and more, all from a single dashboard.
Birdeye Standout Features and Integrations
Features include review monitoring, review generation, social media management, customer surveys, ticketing, listings management, analytics, competitor analysis, and sentiment analysis.
Integrates natively with a variety of tools, including Salesforce, HubSpot, Pipedrive, Marketo, Zendesk, Google My Business, Facebook, Twitter, LinkedIn, and WordPress.
Pros and cons
Pros:
- Advanced analytics and reporting tools
- Seamless integration with numerous third-party applications
- Comprehensive review management capabilities
Cons:
- Can be costly for small businesses
- Learning curve for maximizing all features
New Product Updates from Birdeye
Birdeye Integrates With Jobber for Automated Customer Engagement
Birdeye now integrates with Jobber, enabling automated review requests and customer engagement workflows directly from Jobber. For more information, visit Birdeye's official site.
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Loomly is a social media management software that helps your posts reach your target demographic.
Why I picked Loomly: With Loomly, organic posts on Facebook and LinkedIn harness the power of audience targeting to reach the audience members that matter most. You can easily boost sponsored posts and launch objective-driven campaigns on both Facebook and Instagram. From within the Loomly interface, you can also directly respond to reactions, messages, and comments from community members on Twitter, Facebook, LinkedIn, and Instagram.
Loomly allows you to plan content to be published later – and for the platforms that don’t allow automated publishing (Snapchat & TikTok), Loomly provides reminders to ensure a post is never forgotten. Loomly also automatically generates post previews so you’ll always have an accurate view of what you’re sharing before you post.
Loomly Standout Features and Integrations
Features include post overviews, notifications (via email, Slack, push, or Teams), list view and calendar view, post ideas, asset library, optimization tips, hashtag manager, and post sponsoring.
Integrations include Asana, Buffer, Google, Instagram, Monday.com, Slack, and WordPress. Further integrations are available by connecting a paid Zapier account.
Pros and cons
Pros:
- Built-in URL shortener
- Easy to schedule posts
- Detailed analytics reports
Cons:
- No photo editor
- Photo carousel posts can’t be scheduled to post automatically
For social media managers and marketers seeking a tool that simplifies the complexity of social media management, Agorapulse might just be the solution your team needs. It caters to businesses of all sizes, from small enterprises to large agencies, offering a unified platform to manage social interactions, schedule content, and monitor brand presence across multiple social channels. By addressing challenges such as content overload and fragmented workflows, Agorapulse empowers your team to focus on crafting engaging content and building meaningful relationships with your audience.
Why I Picked Agorapulse
I picked Agorapulse for its exceptional TikTok integration, which stands out in the social media management sphere. The platform allows you to create, schedule, and auto-publish TikTok content, providing a seamless workflow that saves time and ensures consistent posting. With its comprehensive Publishing Calendar, you and your team can collaborate in real-time, making it easier to plan and execute TikTok marketing strategies. Additionally, Agorapulse offers advanced analytics to track video performance, helping you measure engagement and refine your content strategy.
Agorapulse Key Features
In addition to TikTok integration, Agorapulse offers a suite of features tailored for social media management:
- Unified Social Inbox: Centralizes all your social media messages, allowing you to manage interactions from one place.
- Social Listening: Monitors brand mentions and industry trends, providing insights to adjust your strategy proactively.
- Custom Reporting: Generates detailed reports with actionable insights to assess your social media performance.
- Content Scheduling: Offers a user-friendly interface to plan and organize your content across various platforms.
Agorapulse Integrations
Integrations include Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, TikTok, YouTube, Google Drive, Canva, and Slack.
Pros and cons
Pros:
- Social listening tools provide insights into brand health and audience sentiment
- Excellent customer support with prompt and helpful responses.
- Comprehensive analytics and reporting tools enhance decision-making.
Cons:
- Higher pricing may deter small businesses or individuals.
- Analytics may lack depth for detailed performance analysis.
Sendible caters to businesses and agencies aiming to enhance their online presence through efficient content scheduling, management, and analytics. It appeals to those looking to streamline social media operations across platforms like Facebook, Instagram, TikTok, and LinkedIn, providing solutions for managing multiple accounts and engaging effectively with audiences. The tool addresses the challenge of maintaining a consistent social media strategy, allowing you to optimize your content and monitor performance seamlessly.
Why I Picked Sendible
I picked Sendible for its exceptional capability in managing community engagement at scale. The platform's Priority Inbox consolidates messages from all your social networks into one place, ensuring you never miss an important interaction. Additionally, Sendible's Smart Compose Box allows you to tailor content for different platforms simultaneously, saving your team both time and effort. For those looking to analyze and improve engagement, the platform provides automated reporting tools that offer insights into audience interactions and content performance.
Sendible Key Features
In addition to its strong community engagement capabilities, Sendible offers other features that make it a versatile tool for social media management.
- Bulk Content Import: Easily upload multiple pieces of content at once, allowing for efficient scheduling and planning.
- Content Library: Store and organize your media assets in one place for quick access and reuse across various campaigns.
- Custom Tagging: Categorize and tag your content to streamline your social media strategy and enhance organization.
- UTM Tracking: Track the effectiveness of your campaigns by adding UTM parameters to your links, aiding in detailed analytics.
Sendible Integrations
Integrations include Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, Google Business Profile, Threads, Bluesky, Canva, Dropbox, and Google Drive.
Pros and cons
Pros:
- Weekly training videos
- Excellent customer support
- Can upload multiple images (carousels) to Instagram
Cons:
- Two-step process for posting to Instagram
- Old notifications sometimes stick around after being solved
SocialPilot serves as a versatile ally for businesses and agencies looking to enhance their social media presence. It's designed to cater to those who manage multiple social media accounts and need a reliable tool to streamline their workflows. With features like post scheduling, analytics, and collaboration tools, SocialPilot addresses the challenge of maintaining an active and engaging social media presence across various platforms without overwhelming your team.
Why I Picked SocialPilot
I picked SocialPilot as the best social media management software for small businesses because it offers targeted solutions that cater to the specific needs of smaller teams. Its bulk scheduling feature allows you to plan and publish posts across multiple platforms effortlessly, saving you precious time. The content calendar provides a clear visual overview of your social media strategy, ensuring no post is missed. Additionally, its collaboration tools enable seamless teamwork, facilitating content approval and feedback processes essential for small businesses looking to make a big impact.
SocialPilot Key Features
In addition to its strong fit for small businesses, SocialPilot offers a range of features that enhance social media management:
- Social Media Analytics: Gain insights into your social media performance with detailed analytics and reporting tools.
- Social Inbox: Manage all your social interactions in one place, keeping your communication organized and efficient.
- White-Label Solutions: Customize the platform with your branding, perfect for agencies offering social media services.
- AI Pilot: Generate engaging content ideas with AI assistance, reducing the time spent on content creation.
SocialPilot Integrations
Integrations include Feedly, Canva, Box, WordPress, Zillow, ChatGPT, Shopify, Slack, Unsplash, and Bitly.
Pros and cons
Pros:
- In-depth reporting
- Easy bulk scheduling
- Post recycling feature
Cons:
- Cannot schedule Instagram Reels
- Mobile app needs work
HubSpot is a social media management software with time-saving features that prioritize community relationships.
Why I picked HubSpot: HubSpot allows you to create keyword monitoring streams that trigger alerts to appropriate team members when relevant conversations pop up on your accounts. For example, your sales team can receive a notification when a prospective client mentions a specific product. It’s easy to prioritize conversations with VIP community members and to make sure you never miss a critical interaction. All conversations can be linked back to your CRM, allowing you to keep an accurate eye on social media ROI.
The HubSpot platform enables you to build social media campaigns and publish content to a variety of social media platforms from the same interface. You can also automatically share the content from LinkedIn, Facebook, Instagram, and Twitter directly to your blog as soon as it’s published.
HubSpot Standout Features and Integrations
Features include a centralized dashboard, real-time metrics, scheduled posts, customizable reports, posts to multiple social accounts, a marketing campaign builder, and keyword monitoring.
Integrations include Calendly, Eventbrite, Facebook Ads, Instagram, Mailchimp, Outlook, Shopify, Slack, Typeform, WooCommerce, and Zoom. Further integrations are available by connecting a free Zapier account.
Pros and cons
Pros:
- Monitor character counts + shorten URLs from within HubSpot
- Drag and drop feature for attaching images
- Easily bulk schedule social media posts
Cons:
- Reporting needs better depth of metrics
- Link previews can be buggy
Planable is a social media management tool that helps you with content creation and collaboration. It's designed for agencies and brands looking to manage their social media strategies across various platforms.
Why I Picked Planable
One reason I picked Planable is its multi-channel content calendar, which lets you organize and manage posts across different social media platforms in one place. This feature supports the entire content lifecycle from creation to approval, making it easier to keep your team on the same page. Additionally, Planable's customizable workflows allow you to tailor the content approval process to fit your team's needs, ensuring that everyone knows their role and deadlines.
Another feature that stands out is Planable's analytics tools, which offer insights into how your content is performing. These analytics help you make data-driven decisions to optimize your social media strategy. The platform also provides real-time collaboration, allowing team members to give feedback and make edits on the spot, which speeds up the content creation process and improves overall efficiency.
Standout Features
Features include an Instagram grid planner that allows you to visually arrange your posts before they go live, ensuring a cohesive aesthetic. Planable also offers a list view for quick bulk actions, making it easy to manage multiple posts at once. Additionally, the platform supports various content types, including blogs and newsletters, broadening the scope of what you can do within a single tool.
Integrations
Integrations include Facebook, Google Business Profile, TikTok, YouTube, Instagram, Pinterest, LinkedIn, Threads, and X (formerly Twitter).
Pros and cons
Pros:
- Supports multiple clients and social media platforms
- Users note responsve customer support
- Valuable collaboration tools
Cons:
- Some users report performance lags during peak usage times
- Limited advanced analytics
Buffer is a social media management platform designed to streamline content creation and scheduling. Laurie Williams, a senior marketing consultant with more than 20 years of experience, highlighted its impact: "Buffer offers us a user-friendly way to schedule postings to social media and provides useful metrics that identify optimal posting times. This has resulted in measurable improvements in our social media strategies."
Why I picked Buffer: Buffer has an impressive suite of AI features to help users streamline their content creation process. Using their AI assistant, you can essentially type in little more than the topic of the post, and be served up a variety of ideas and complete copy options. You can customize these suggestions based on the intended format or platform, as well as tone and language.
Buffer makes it easy to repurpose existing content, whether switching from one platform to the next or simply finding new ways to deliver a prior message. It can also serve up post inspiration from long-form content like blogs. The tool learns as it goes, and will make suggestions based on past wins for enhanced follower engagement.
Buffer Standout Features and Integrations
Features include direct scheduling, shop grid, reminders, first comment, approvals, collaboration, boosted post insights, audience demographics, and AI assistant.
Integrations include Canva, CloudCampaign, CrowdRiff, Feedly, Make, PicMonkey, Planable, Pocket, SocialBee, Stencil, UpFlow, and WordPress. Further integrations can be accessed by connecting a paid Zapier account.
Pros and cons
Pros:
- Freemium plan
- Content Library
- Free image editor
Cons:
- Freemium plan has limited analytics
- No native content creation tools
Sprout Social is a social media management software that helps users unlock business critical insights.
Why I picked Sprout Social: Sprout has extensive social listening tools that allow users to tap into trending conversations, identify actionable insights, and ensure that the content produced is always relevant and never tone-deaf. Their platform provides a line of sight on how consumers are feeling about your industry and your brand specifically and thus better equipped to deliver content that hits the mark.
Sprout helps to connect you with influencers who would be a great match for your brand. You can also easily identify market gaps where competitors are lacking and seize the opportunity to differentiate your brand. Listening data can also be used beyond the social media setting to influence wider marketing campaigns and the launch of entirely new products.
Sprout Social Standout Features and Integrations
Features include listening tools, audience engagement, analytics, publishing, scheduling and automation, social collaboration, and employee advocacy.
Integrations include Canva, DropBox, Facebook, Feedly, Glassdoor, HubSpot, Instagram, LinkedIn, Pinterest, Salesforce, Shopify, TikTok, Twitter, WhatsApp, and YouTube.
Pros and cons
Pros:
- In-depth listening tools
- Detailed reporting
- Easy onboarding
Cons:
- Some features are paid add-ons
- Some difficulties if you plan to scale
New Product Updates from Sprout Social
Sprout Social's New Design to Draft Integration
Sprout Social now allows designs from Canva and Adobe Express to be sent directly as draft posts. This update offers a more efficient way of integrating design tools with your social media management processes. For more information, visit Sprout Social's official site.
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Social Champ is a social media management tool that helps you schedule, publish, and analyze content across multiple platforms from a single dashboard.
Why I picked Social Champ: One feature that sets Social Champ apart is its content recycling capability. This allows you to repurpose evergreen content by automatically reposting it at specified intervals, ensuring your audience continues to engage with your best-performing posts without manual intervention.
I also like the bulk upload feature. By uploading a CSV file containing multiple posts, you can schedule a large volume of content across different platforms simultaneously. This is particularly beneficial for planning campaigns in advance, saving time, and maintaining a consistent posting schedule.
Social Champ Standout Features and Integrations
Features include team collaboration with role-based access, social media post preview, sentiment analysis, white-label reports, post approval workflows, mobile apps for iOS and Android, browser extensions for Chrome and Firefox, image editing tools, hashtag suggestions, and a centralized inbox.
Integrations include a range of social media platforms and third-party tools like Google Drive, Dropbox, OneDrive, Flickr, Imgur, WordPress, Canva, Giphy, Bitly, Facebook, and LinkedIn.
Pros and cons
Pros:
- Effective reporting features
- Good bulk scheduling capabilities
- Centralized inbox for engaging with social media audiences
Cons:
- Limited analytics on free tier
- No segmentation features
HootSuite is a social media management software that’s well-suited to agencies with multiple clients.
Why I picked HootSuite: HootSuite makes it easy to manage multiple campaigns for multiple clients from a single location. Their enterprise pricing plan starts at 50 social accounts, so it’s equipped to scale with you as you grow your client roster. Pre-built report templates can be customized to add titles, notes, and specific metrics. These can then be shared with clients to provide valuable feedback on campaign performance.
HootSuite has a number of features to assist with posting, including easy-to-use templates and an AI-powered hashtag generator. You can bulk schedule posts according to data-proven posting times to best serve your audience, map out campaigns, and easily suspend a post in the event of a sudden pivot.
HootSuite Standout Features and Integrations
Features include post templates, an inspiration library, hashtag suggestions, bulk post scheduling, streamlined approvals, collaboration tools, and analytics and reporting.
Integrations include Canva, Facebook, Instagram, LinkedIn, Mailchimp, Pinterest, Shopify, TikTok, Twitter, and YouTube.
Pros and cons
Pros:
- Add 50+ social accounts
- Streamlined scheduling
- Easy onboarding + intuitive interface
Cons:
- Real-time tracking + analytics is a paid feature
- No bot tracking feature
Best for email marketing efforts tied to social strategy
Constant Contact is a digital marketing suite with social media management features.
Why I picked Constant Contact: Constant Contact has developed a reputation as an industry leader in email marketing. Their solution also has a flexible, centralized CRM. The social media functions make this tool an all-in-one platform that helps users gain new leads, nurture relationships, and conduct sales follow-ups from a single interface.
Constant Contact’s social media management features allow users to create posts that will funnel leads into their contact lists. You can schedule posts and publish on multiple platforms with a single click, and easily respond to messages, comments, and mentions.
Constant Contact Standout Features and Integrations
Features include SMS marketing, social media marketing, A/B testing, reporting, mobile app, email marketing, CRM, event marketing, list-building tools, and ecommerce.
Integrations include BigCommerce, Eventbrite, Gmail, Quickbooks, Salesforce, Shopify, Vimeo, and Wordpress.
Pros and cons
Pros:
- Lead generation + capture tools
- Email marketing integration
- Built-in CRM
Cons:
- Learning curve when getting started
- Fewer features than other “strictly social” platforms
Zoho Social is a social media management tool with added features for remote teams.
Why I picked Zoho Social: Zoho Social understands the unique needs of remote teams and has designed its tool to enhance team collaboration. You can define workflows by customizing roles and permissions, and tag teammates to chat about drafts and campaigns with native audio and video calling features.
Monitoring dashboards empower users to stay up to date on all mentions, and to track relevant topics as a trend is unfolding. Automation tools like their bulk scheduler and customizable content queues make it easy to fill the pipeline across all social networks for months at a time. And it’s easy to add new team members to the back end as you grow with their flexible pricing plans.
Zoho Social Standout Features and Integrations
Features include publishing, monitoring, analytics, collaboration, Facebook lead ads, LinkedIn lead ads, mobile app, bulk scheduling, custom reports, and a listening dashboard.
Integrations include Canva, Zoho Desk, and Zoho CRM.
Pros and cons
Pros:
- Bulk scheduling
- URL shortener
- Manages multiple social channels
Cons:
- Challenging to add Instagram stories
- Cannot post Instagram reel + standard post at the same time
Later is a social media management tool that helps you plan, schedule, and publish content, particularly on Instagram. It offers a range of features designed to simplify your social media marketing efforts, making it easier for you to engage with your audience.
Why I Picked Later
I picked Later because it lets you auto-publish Instagram posts, Stories, and Reels, which is a game-changer for managing your content calendar. With its visual planner, you can see exactly how your feed will look, helping you maintain a consistent aesthetic. Also, its analytics feature gives you insights into how your posts are performing, so you can adjust your strategy based on real data.
Another reason I chose Later is its AI-powered Caption Writer, which helps you create engaging captions quickly. This feature saves you time and ensures your posts are compelling. Plus, Later offers personalized posting insights, suggesting the best times to post based on your audience's activity, which can increase your engagement rates.
Standout Features
Features include user-generated content integration, a customizable "Link in Bio" tool, and hashtag recommendations. User-generated content integration allows you to easily incorporate content from your followers, enhancing community engagement. The "Link in Bio" tool helps drive traffic to your external sites, while hashtag recommendations assist in reaching a broader audience by optimizing your post visibility.
Integrations
Integrations include Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube, Threads, Snapchat, Shopify, and Mavely Links.
Pros and cons
Pros:
- Offers different pricing tiers to suit user needs
- Offers detailed analytics for post performance tracking
- Integrates with various social media platforms
Cons:
- Some users have experienced issues with integrations and post scheduling consistency
- Users have noted slow customer support
HighLevel is an all-in-one marketing platform designed to help businesses streamline their marketing and sales processes. It offers a suite of tools for capturing leads, nurturing them into customers, and managing client relationships effectively. It provides a unified platform for tracking and analyzing social media engagement across multiple channels.
Why I picked HighLevel: This platform helps you track engagement across all social media channels in real-time with its consolidated dashboard. Its analytics tools help you identify patterns in engagement, so your team can adjust strategies quickly. HighLevel also provides detailed reports that allow you to measure social performance across different platforms. This ensures you’re always on top of how your brand is being received on social media.
HighLevel Standout Features and Integrations
Features include engagement tracking across social media channels, detailed analytics, and social performance reports. Your team can monitor customer feedback, analyze trends, and adjust campaigns in real-time. You’ll get a clear view of how well your social media efforts are performing across multiple platforms.
Integrations include Google My Business, Facebook Messenger, Twilio, Stripe, QuickBooks, Mailgun, Gmail, Outlook, WordPress, and Zoom.
Pros and cons
Pros:
- Customizable social performance reports
- Consolidated social media dashboard
- Detailed engagement analytics
Cons:
- Steep learning curve initially
- Limited pre-built templates for analysis
Meet Edgar is a social media management software with excellent A/B testing features.
Why I picked Meet Edgar: With Meet Edgar, you can maximize engagement across multiple platforms by monitoring and tracking performance of A/B test variations. Unlike some other tools, their content library has no storage limit; meaning when you create a post you can store it and repurpose it at a later date.
Meet Edgar’s “categories” feature allows you to store evergreen content according to topic, and their “auto import” feature makes it easy to bulk upload. In their scheduling tool, you can select the time slots in which you’d like to publish, and Meet Edgar will automatically pull content from your categories and post according to the category rules you create. Their queue provides you with a well-organized bird’s eye view of everything scheduled to post in the next two weeks.
Meet Edgar Standout Features and Integrations
Features include weekly automated time slots, audience engagement, unlimited evergreen content library, auto-generated variations, A/B testing, analytics tools, and engagement monitoring.
Integrations are available by connecting a paid Zapier account.
Pros and cons
Pros:
- Auto-change titles to repurpose evergreen content
- Many courses + tutorials to increase your social media skills
- Actually reach a human when you contact customer support!
Cons:
- Initial setup of content library can be time-consuming
- Some challenges with Instagram integration
Cloud Campaign is a social media management software that allows agencies to custom-brand the interface.
Why I picked Cloud Campaign: When it comes to collaborating with clients and gaining speedy post approvals, sharing access to your social media management tool is super helpful. Cloud Campaign’s white label feature (free with Studio or Agency plans) makes it easy for you to replace their branding with yours, and present clients with a totally customized interface.
Cloud Campaign's mobile app allows clients to easily access the platform to provide approvals. Their one-click social media reporting tool generates easily digestible, well-organized reports that are great to share with clients. And their drip automation feature streamlines the scheduling process for bulk uploads.
Cloud Campaign Standout Features and Integrations
Features include bulk scheduling, white label, analytics and reporting, approval collaborations, automatic importing, recommendations, stock photo library, social inbox management, and drag-and-drop.
Integrations include Canva, Google Analytics, and Google Drive. Further integrations are available by connecting a paid Zapier account.
Pros and cons
Pros:
- Custom white label is free with Studio and Agency plans
- New features added frequently
- Excellent customer service
Cons:
- Cannot post multiple photos to Instagram at once
- Cannot schedule the same post to appear at different times on different platforms
Other Social Media Management Software
Here are a few more worthwhile options that didn’t make the best social media management software list:
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Selection Criteria for Social Media Management Software
When selecting social media management tools, it's crucial to focus on functionality and how well they meet specific use cases that are most significant to users. Based on my hands-on experience and thorough research, I've developed a set of criteria for evaluating these tools, ensuring they cater to a wide range of needs, from small businesses to large enterprises.
Core Social Media Management Functionality: 25% of total weighting score
- Scheduling posts in advance across multiple platforms
- Managing and responding to comments and messages from a unified inbox
- Tracking and analyzing social media performance metrics
- Curating content and suggesting posts based on trends
- Collaborating with team members on social media campaigns
Additional Standout Features: 25% of total weighting score
- Unique automation features that save time and enhance efficiency, such as automatic reposting or smart scheduling based on audience engagement patterns
- Advanced analytics capabilities that go beyond basic metrics, offering insights into audience demographics, behavior, and sentiment analysis
- Integration with third-party apps and services for CRM, email marketing, or customer service, creating a seamless workflow
- Tools like Hootsuite and Buffer leverage innovative features like predictive analytics and AI-driven content recommendations to stand out.
Usability: 10% of total weighting score
- An intuitive interface that balances power and simplicity, making it accessible to users of all skill levels
- Features like drag-and-drop calendars for scheduling, and easy-to-navigate dashboards for analytics
- Clear, concise tutorials and tooltips that guide users through the platform's features
Onboarding: 10% of total weighting score
- Quick and straightforward setup processes that allow users to immediately start seeing value from the tool
- Comprehensive resources such as training videos, templates, interactive tours, and webinars that help users maximize the tool’s capabilities
- Responsive chatbots and help centers that offer immediate assistance during the setup phase
Customer Support: 10% of total weighting score
- Availability of 24/7 live support through multiple channels, including chat, email, and phone
- A dedicated account manager for enterprise-level clients to ensure personalized support
- An active user community and forums for peer-to-peer assistance and advice
Value For Money: 10% of total weighting score
- Competitive pricing that aligns with the features and benefits offered, ensuring affordability for small businesses while delivering enterprise-level functionality
- Transparent pricing models without hidden fees, and flexible plans that grow with your business needs
- Free trials or demos that allow users to test the tool before committing financially
Customer Reviews: 10% of total weighting score
- High satisfaction rates reflected in user testimonials, focusing on ease of use, customer support quality, and overall impact on social media management efficiency
- Positive feedback on specific features like scheduling flexibility, analytical depth, and the breadth of integrations
- Consistency in positive reviews across various user segments, from individual freelancers to large marketing teams
By applying these criteria, potential buyers can effectively assess which social media management tool best fits their needs, ensuring they invest in a solution that not only addresses their immediate requirements but also supports their long-term social media strategy.
How to Choose Social Media Management Software
With so many different social media management software available, it can be challenging to make decisions on what social media management software is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting social media management software, consider the following:
- What problem are you trying to solve - Start by identifying the social media management software feature gap you're trying to fill to clarify the features and functionality the social media management software needs to provide.
- Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
- What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated social media management software.
- What outcomes are important - Consider the result that the software needs to deliver to be considered a success and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare social media management software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.
Trends in Social Media Management Software
Social media management software continues to evolve rapidly, reflecting the changing landscape of digital marketing and the growing demands of businesses to maintain an effective online presence. Here are some incoming trends I've noticed:
- Integration of AI and Machine Learning: Tools like Hootsuite and Sprout Social are increasingly leveraging AI to offer predictive analytics, content optimization suggestions, and automated customer service responses. This trend highlights the industry's move towards smarter, data-driven strategies that anticipate audience behavior and improve engagement rates.
- Enhanced Content Personalization: Tailoring content to different segments of the audience is becoming easier with tools like CoSchedule and ContentCal, which now offer advanced segmentation and personalization features. This functionality supports the creation of more relevant, engaging content that resonates with specific audience groups, enhancing user engagement.
- Collaboration and Workflow Enhancements: As remote work remains prevalent, social media management tools are improving their collaboration features. Trello's integration for content planning and Slack's enhanced workflows for social media teams exemplify this trend, facilitating better team coordination and efficiency.
- Decline in Manual Posting Features: With the rise of scheduling and automation, the necessity for manual posting is diminishing. Tools are focusing less on manual entry options and more on automated scheduling and publishing capabilities, indicating a shift towards efficiency and time-saving practices.
- Decreased Emphasis on Single-Platform Management Solutions: As brands adopt an omnichannel approach, the demand for single-platform management solutions is waning. The market is moving towards comprehensive tools that can manage multiple channels simultaneously, providing a unified view of social media activities.
These trends reveal a landscape where efficiency, data-driven decision-making, and personalized engagement are paramount. Social media management tools are adapting to meet these needs, offering features that not only streamline operations but also provide strategic insights and foster deeper connections with audiences.
What is Social Media Management Software?
Social media management software is a tool that helps individuals and businesses alike manage their presence on social media platforms like LinkedIn, Facebook, Tiktok, and others. Their purpose is to enable scheduling, publishing, tracking of engagements and interactions, as well as analyzing performance to improve the effectiveness of social media campaigns.
Features of Social Media Management Software
When selecting social media management software, keep an eye out for the following key features:
- Multi-account management: Juggle several social media profiles from one unified dashboard, so you never have to log in and out of different platforms again. This feature saves you time by letting you post, respond, and track updates across all your channels with ease.
- Post scheduling: Plan and schedule your content ahead of time to make sure your posts go live at the right time. Post scheduling helps you maintain a consistent online presence while being strategic about what you share.
- Analytics and reporting: Dig into the numbers with real-time analytics that show how your posts perform, what your followers love, and where you can improve. With detailed reports, you can tailor your content to what actually gets results.
- Content calendar: Organize your social media strategy visually. Use the calendar to see upcoming posts at a glance, spot gaps, move things around, and avoid last-minute scrambles.
- Team collaboration tools: Work alongside your colleagues by assigning tasks, sharing draft posts, and offering feedback directly within the platform. All users can see upcoming and live posts, helping avoid duplicate work.
- Social inbox: Manage all your direct messages, comments, and mentions from multiple platforms in a single, streamlined inbox. No more bouncing between apps or missing important conversations.
- Approval workflows: Keep your brand voice consistent by setting up approval processes for posts before they go live. This is especially handy when multiple people contribute content.
Common Social Media Management Software AI Features
Beyond the standard social media management software features listed above, many of these solutions are incorporating AI with features like:
- Natural language processing for replies: Use AI to craft personalized responses to comments and messages, saving you time while engaging with your audience and providing timely responses.
- AI-powered content suggestions: Get smart recommendations for what to post based on trending topics, past engagement data, and your audience’s preferences. This takes the guesswork out of brainstorming.
- Automated sentiment analysis: Leverage AI to analyze comment tone and mentions to gauge how your audience really feels about your brand. This helps you spot potential crises early or celebrate wins with confidence.
- Smart scheduling optimization: Let AI analyze peak engagement times and automatically schedule your posts for when your followers are most active, so you get maximum reach without manual effort.
- AI-driven image and hashtag recommendations: Automatically generate relevant images and hashtags for your posts to boost visibility and engagement, without having to spend hours researching what's trending.
These features collectively help businesses and individuals optimize their social media strategies, save time, enhance engagement with their audiences, and ultimately achieve their marketing and communication goals more effectively.
Benefits of Social Media Management Software
Social media management software has become an indispensable tool for businesses and individual users aiming to streamline their online presence and engagement strategies. Here are five primary benefits that underscore the importance of incorporating social media management software into your digital strategy.
- Enhanced Efficiency in Content Management: Streamlines the process of creating, scheduling, and publishing content across multiple social media platforms. This centralization saves time and ensures a consistent content strategy is easily managed and executed.
- Improved Engagement with Audience: Provides tools for monitoring and responding to user interactions in real time. By facilitating quicker and more effective engagement, businesses can foster stronger relationships with their audience, enhancing customer satisfaction and loyalty.
- Comprehensive Analytics and Insights: Offers detailed analytics on social media performance, enabling data-driven decision-making. Users can track engagement metrics, audience growth, and campaign effectiveness, allowing for the optimization of social media strategies based on actionable insights.
- Better Collaboration Among Team Members: Facilitates collaboration within teams by allowing multiple users to manage social media tasks, assign roles, and approve content. This feature promotes a cohesive approach to social media management and ensures alignment with the organization's goals and messaging.
- Risk Mitigation and Crisis Management: Helps in early detection of potential issues and enables swift response to negative feedback or a social media crisis. By monitoring mentions and sentiment, businesses can proactively address concerns, protecting their brand reputation.
Social media management software empowers users and organizations to navigate the complexities of digital marketing with greater ease and effectiveness. Adopting such software is a strategic move that aligns with the dynamic needs of today's digital landscape, offering a competitive edge in engaging with the global online audience.
Cost & Pricing for Social Media Management Software
With social media management software, you need to know what you're getting for your money, without falling for the fancy garnishes you'll never use.
Here's a no-nonsense breakdown of what you can expect to pay for social media management software in 2025, and more importantly, what bang you'll get for your buck at each tier.
| Plan Type | Average Price | Common Features Included | Best For | Limitations or Cons |
|---|---|---|---|---|
| Basic | $0-15/mo | Access to basic publishing tools, limited scheduling, single account management, basic analytics | Individuals, solopreneurs, or small businesses just starting with social media | Limited features, no advanced analytics, restricted to one or few social accounts |
| Standard | $15-99/mo | Multi-account management, advanced scheduling, engagement tools, basic analytics, and limited team access | Small to medium-sized businesses with active social presence across multiple platforms | May lack advanced reporting features, limited team collaboration tools |
| Professional | $99-199/mo | Comprehensive analytics, advanced engagement tools, team collaboration features, higher post limits | Growing businesses and agencies managing multiple clients or brands | Can be costly for smaller businesses, may have learning curve for advanced features |
| Enterprise | $200+ per month | Customizable reports, dedicated support, unlimited accounts and team members, advanced security features | Large corporations, multinational brands, and agencies with complex social media needs | High cost, may include unnecessary features for smaller operations |
| Free | $0 | Basic publishing capabilities, access to limited analytics, single social media account management | Individuals, hobbyists, or very small businesses testing the waters of social media management | Very limited features, often includes platform branding, no advanced tools |
Selecting the right plan requires balancing your social media marketing goals with budget constraints. Consider starting with a free social tool or lower-tier plan to familiarize yourself with the software's functionality, then scale up as your needs grow and you require more advanced features and capabilities.
New & Noteworthy Product Updates
Here are some key product updates for social media management software products that users and software buyers should be aware of this quarter. I’ve highlighted the most important changes, what they mean for feature and functionality upgrades, and how each will affect the end user.
March 2024 Updates
Here are some March update highlights.
Birdeye Update Notes
In April 2024, Birdeye introduced the Partner Command Center, a new analytics tool tailored for agency partners. This platform is designed to streamline operations and enhance service delivery by providing key analytics functionalities in one centralized location.
The Partner Command Center equips agencies with customizable dashboards, error alerts, churn reduction strategies, and upsell opportunities. These features enable agencies to monitor and optimize their performance efficiently, addressing potential issues promptly and capitalizing on growth opportunities through detailed insights.
The value of the Partner Command Center to users is clear. It empowers agencies with the tools needed to improve client retention and expand revenue streams. By integrating comprehensive analytics and operational tools, agencies can achieve better results, making the Partner Command Center an essential asset for enhancing their competitive edge.
Verdict: Hot! The value in becoming a Birdeye agency partner just skyrocketed.
Sendible Update Notes
Sendible recently enhanced its Smart Compose Box, focusing on streamlining the content creation process across various social media platforms. This upgrade aims to simplify how users generate and customize their social media content, emphasizing efficiency and user-friendliness.
The updated Smart Compose Box features more intuitive content creation tools, enabling users to tailor their messages more effectively to different social media platforms. This includes predictive text features and style adjustments that align with the unique audience and format requirements of each platform.
By providing a more intuitive and responsive interface, Sendible allows users to enhance their productivity. This not only improves the quality and relevance of the content shared but also empowers marketers to execute more targeted and effective social media strategies.
Verdict: Hot! Being able to tailor social media messaging to the platform you are posting it on is a win. Long gone are the days when "one post fits all."
Hootsuite Update Notes
On March 4, 2024, Hootsuite introduced a significant update to its platform by integrating built-in video editing tools within its Composer and Ads Composer modules.
This new feature is designed to streamline the process of video content creation and management directly within the Hootsuite interface, eliminating the need for external video editing software for basic to moderate editing tasks. The video editing tools allow users to trim, cut, and adjust videos, add overlays and text.
This integration means that users can now manage the entire lifecycle of their video content—from creation and editing to scheduling and publishing—without leaving the Hootsuite environment. It significantly simplifies workflows, particularly for social media managers and content creators who regularly work with video content.
Verdict: Hot! Having separate video editing software is a pain when it comes to needing social media content daily. Hootsuite is smart to streamline this.
February 2024 Updates
Here are some February update highlights.
SocialPilot Update Notes
On February 7, 2024, SocialPilot rolled out a new feature specifically designed for TikTok users—TikTok Carousels. This update enhances SocialPilot's capabilities by enabling users to create and manage carousel posts on TikTok. TikTok Carousels allows users to compile multiple images or videos into a single post, offering a richer storytelling medium compared to single-image posts.
This is particularly useful for marketers and content creators who want to provide a more immersive experience without navigating away from the post. Users can sequence their visuals in a way that best tells their story or showcases their products, making each carousel a compact narrative or visual showcase.
TikTok's algorithm favors content that keeps users engaged for longer periods, and carousels are likely to encourage viewers to spend more time on each post. For SocialPilot users, this means improved performance metrics, such as increased likes, shares, and comments, which are vital for social media success.
Verdict: Mixed! TikTok is the platform for Gen Z marketing efforts...but the potential US TikTok ban might stunt the usefulness of this particular update for some.
HubSpot Marketing Update Notes
In February 2024, HubSpot Marketing enhanced its platform by integrating SMS capabilities through a partnership with Twilio. This update allows users to send timely and relevant SMS messages directly to customers without the need for a separate Twilio account.
The integration simplifies the process of setting up and deploying SMS campaigns by leveraging Twilio's robust messaging technology within the HubSpot environment. Users can now initiate SMS communications quickly, ensuring messages are both timely and aligned with customer interactions and needs.
The value of this update is significant for users seeking direct and immediate customer engagement. By incorporating SMS services, HubSpot enables more dynamic and responsive marketing strategies. This addition helps businesses increase customer touchpoints, improve communication efficiency, and enhance overall engagement metrics without complicating their existing workflows.
Verdict: Not! HubSpot is just borrowing Twilio tech and charging extra for it. You can probably find a better deal shopping around.
Buffer Update Notes
In February 2024, Buffer rolled out a significant update with the introduction of the Board View feature. This new addition to the platform is designed to help users better organize and track their social media content ideas.
The Board View feature functions by offering a visual layout that resembles a kanban board, a popular tool in project management. The Board View aims to streamline the planning process by providing a visual and interactive layout where users can manage their content pipelines more efficiently.
This layout allows users to create, move, and categorize cards, which represent different content ideas or posts. Each card can be adjusted and organized according to different stages of content development, from ideation to publication. For social media managers and content creators, this feature simplifies the oversight of complex content schedules and enhances productivity by minimizing the clutter often associated with content management.
Verdict: HOT! I find project/task management essential for my marketing planning efforts, so having it built right into Buffer is ideal.
Sprout Social Update Notes
On February 8, 2024, Sprout Social introduced an exciting new feature for its Employee Advocacy platform, allowing users to share video stories directly to their personal Instagram profiles using the mobile app.
The new feature facilitates a direct connection between the Employee Advocacy platform and users' personal Instagram accounts, enabling the seamless sharing of video content. Before this update, sharing content from Sprout Social's Employee Advocacy platform to personal Instagram profiles required multiple steps that could disrupt the flow of content distribution.
This feature is particularly beneficial for companies that rely on employees' networks to amplify brand messages, thereby extending the reach of their content beyond traditional corporate channels and directly tapping into the vast audience on Instagram.
Verdict: Hot! Customer and employee advocacy solutions are often much overlooked forms of marketing power.
Constant Contact Update Notes
In February 2024, Constant Contact introduced a significant update to its email services, responding proactively to new authentication requirements mandated by Google and Yahoo. This update was necessitated by changes in security protocols aimed at enhancing the integrity and reliability of email communications.
These modifications are designed to significantly improve how emails are authenticated, ensuring they comply with the latest security standards. The integration of these protocols helps to filter out spam and phishing emails more effectively, ensuring that only authenticated emails reach user inboxes.
This update brings considerable benefits to Constant Contact users, primarily enhancing email deliverability and security. By complying with the stricter email authentication standards set by major email service providers like Google and Yahoo, Constant Contact users can expect a reduction in emails being marked as spam, thus improving the overall effectiveness of their email marketing campaigns.
Verdict: Hot! This update is essential, and enhancing security is undoubtedly beneficial for you and your email subscribers.
Frequently Asked Questions
Social media management helps you stay organized, and keep your audience engaged. Let’s take a look at some of the most frequently asked questions about social media management.
Which social media management tools offer the best analytics and reporting features?
The best social media management tools for analytics and reporting include Sprout Social, Birdeye, and Sendible. These platforms provide in-depth dashboards, trend tracking, and custom reporting to help you measure engagement, audience growth, and post performance. If you need cross-channel analytics or client-ready reports, look for built-in templates and export options. Most platforms let you automate regular updates for stakeholders.
Can I manage multiple brands or clients with one social media management platform?
Yes, most top social media management platforms let you manage multiple brands or clients from a single dashboard. Tools like Sendible, SocialPilot, and Hootsuite offer multi-account setup, role-based permissions, and client approval workflows. For agencies or teams overseeing several brands, check for features like white-labeled reporting, profile grouping, and client login options to streamline collaboration.
How do AI features improve my social media workflow?
AI features help streamline your social media workflow by automating content suggestions, optimizing post timing, and analyzing audience behavior. Many platforms offer AI-driven copywriting, image generation, and automated response tools to save time and boost creativity. AI can also surface trend insights, flag underperforming posts, and recommend scheduling adjustments, giving your team more time to focus on strategy.
What integrations should I look for in social media management software?
Look for integrations with key platforms you already use, such as Canva for design, Google Drive or Dropbox for asset management, and CRM tools like HubSpot or Salesforce. Integrations with content libraries, analytics, email marketing, and project management software can streamline your team’s workflow. Prioritize platforms that connect easily with your existing tech stack for seamless operations.
How can I measure the ROI of my social media management tool?
Measure ROI by tracking metrics like engagement growth, lead generation, and time saved on manual tasks. Analytics dashboards can show campaign performance, follower growth, and conversions attributed to your posts. Estimate cost savings by comparing labor hours spent before and after implementing the tool. Most managers use reporting features to justify software spend with data-driven outcomes.
How can I increase my social media engagement organically?
To boost engagement, publish content that starts conversations like polls, Q&As, or timely industry insights. Respond quickly to comments and messages, and encourage your audience to share user-generated content. Test post formats and timing using engagement analytics, and refine your approach based on what works best for your followers.
How do I create a social media calendar?
Build your calendar by mapping out key dates, campaigns, and recurring themes in a spreadsheet or your management tool’s content planner. Schedule a mix of promotional, educational, and interactive posts ahead of time. Most social media management platforms have drag-and-drop calendar views and automation tools to help you keep posting consistent and aligned with your brand strategy.
Additional Social Media Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
- Social Media Marketing
- Social Media Scheduling
- Social Listening Tools
- Social Media Analytics
- Instagram Marketing Platforms
Conclusion
Whether you’re a solopreneur with a small cult following, a mid-sized business with a remote team, a social media marketing agency with a lengthy client roster, or a global enterprise with offices across the world, social media is a powerful tool to grow your business. It’s time to start taking it seriously, and the first step forward is choosing a social media management software to help you along the way.
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